Category: Uncategorized

Conversations with a Self-Publishing Writer, Royalene Speaks, Uncategorized

Conversations: 7/22/2016

WISE COUNSEL—WITH MUSCLE IV

When my husband was in the military, he taught soldiers the skill of hand-to-hand combat—each move a strategic plan of action. When talking with authors, literary agents, publishers, editors and writing coaches I’ve learned that marketing my book takes much the same discipline—the creation of a very specific plan that will set this book on the path of success. Strategic thinking, as well as physical preparation is required. Some may question the need for physical readiness. However, if you’ve ever been involved in a library or bookstore “reading/autograph” event, you’ll immediately understand the necessity to be healthy and strong in voice and body.

strategy

When you start working with a Personal Marketing Assistant you’ll discover that she (or he) will do the majority of the “heavy lifting” of tasks that must be done—taking a LOT off your plate. These include:

  • Customizing a marketing plan for your specific needs.
    • Recommending active step-by-step ideas (press release-s, interviews, etc.).
  • Researching valuable information about the genre and topic of your book to:
    • Apprise you of what other authors in your field are doing.
    • Show you the benefits and pitfalls of following in their footsteps.
    • Present new ideas that will lead to more sales.
  • Arrange Book Signings
    • In large chain bookstores and local bookstores
    • In coffee shops, libraries and people-places unique to the genre of your book.
  • Establish and help you develop your Author Platform. This means your Internet “presence.”
    • Social networking on Facebook, Twitter, Snapchat, Instagram, etc.
    • Your WEBSITE where people can find you and your book any time day or night.
  • Combine all of this into a Marketing Campaign.
    • Your Marketing Assistant will follow up on marketing leads and explore new leads to make sure your book will stay in front of potential buyers.

Reading through these points—listing much of what this person will do—may give us a sense of relief. The writing of our next book can now commence with great diligence. However, let me share a little piece of advice here. This Marketing Assistant—the person you’ve taken time to seek out, interview and hire—is a very valuable person and should never be taken for granted. Their natural marketing skills are a special gift to those of us who benefit from them. As the saying goes, “He has become closer than a brother to me, understanding where I’m coming from and what I need.” The truth of this will become abundantly clear as your Assistant’s passion to see your book (your written child) succeed in the world becomes reality.

To a large degree, this success depends upon how much you want to (can) invest, and I don’t just mean financially. When the Marketing Assistant askes you what your GOALS are, be as prepared to answer this as honestly, realistically and completely as you can. When the question about Social Media involvement comes up you may have already stepped into this pool but are not seeing results. Do you want your Assistant to “start over” or work with what you’ve got? And when she (or he) asks what your expectations are about their work for you, be ready to respond.

Finally, remember that the two of you are working on a giant puzzle of planning and strategies and all the pieces will not immediately plop into place. The writing of your book did not happen overnight, and the journey of marketing requires much the same patience and work. ⚓︎

RoyaleneABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.
elizabeth speaks, in your corner, Uncategorized, Writing

In Your Corner : Summer Goals (Pt 3)

Two weeks ago, I started my blog series on summer goals by talking about writing goals–or at least, by talking about a few of mine.  And while I think it’s important not to slavishly apply another author’s goals to your life without first taking into account the very important fact that you probably live very different lives and face very different challenges.  Which is why, in the end, the goals I shared were both few and fairly general:

  1. Write, and
  2. Structure my writing … loosely.

Anything more specific would automatically render my goals into something else: A how-to guide for success at writing that assumes every author shares the same background and experiences, the same struggles and schedule…and the same lifestyle.

This last point provided a segwey into the second post in this series.  Last week, I talked about energy and energy budgets–how we wake up each moment with a finite amount of the stuff and have to use it and conserve it much as we do other finite resources.  That is, with care and restraint, with an eye for treating our bodies well.

Which brings me to today’s topic:

A Writer’s Lifestyle

And look, this is dangerous territory as well.  I couldn’t possibly project my own lifestyle onto yours without recognizing that A) you’re a very different human being, that B) I am not exactly anywhere near perfect myself, and that C) there are a million different ways to live healthy lives, and claiming any one of those ways is the *BEST* or *THE ONLY* way is in fact a complete and utter lie.  A tabloid-worthy lie.

Bear with me a moment:

Let’s consider for a second what might happen if we try to be authors out of the context of our bodies–if we, like Plato and many of the Ancient Greeks, divorce the workings of the human mind and the human body.  We can try to perfect each of these things separately from the other, but our minds and our bodies make up parts of a whole–and neuroscience is constantly revealing just how interconnected the mind’s activities and the brain’s physical structure are, and if we place work of an author within the realm of the mind then we must also recognize that it is affected by the physical structures of the brain, which are in turn affected by the other physical structures of the body.

Conclusion: If we don’t keep our bodies healthy, our writing will suffer.

Common sense, right?  Healthy body >> healthy brain >> healthy mind >> healthy work.

lifestyle

The real struggle is how to get there, and how to sift through the tabloids and the magazines and the blogs and the Pinterest boards and the well-intentioned advice we’re constantly stumbling into.  And as a woman, I also have to recognize that it’s easy to confuse “beauty standards” advice with “health and wellness” advice.  But those two things are not the same.  Attaining 18-inch waist isn’t the same thing as eating right and eating food that feeds the brain, for example.  But low-impact activity three to five times a week–say, walking down to the park or mowing the lawn–is a great way to stimulate brain and body alike.  Anything that gets your heart rate up, gets you breathing, and breaks up the monotony of sitting at home.

Three things show up as common threads to every respectable writer’s advice column when it comes to lifestyle:

  • eating well
  • sleeping well
  • getting out and about

If any one of these components presents a challenge for you, it may be time to try something new.  Play around with integrating more protein-rich foods into your diet, like avocado and pinto beans.  Move things around in your schedule for a week or two to try out some new sleep hygiene habits or some new activities out and around the neighborhood.  Nothing dramatic–nothing drastic–just a little short-term experiment.  You’ll find out pretty quickly if one of these changes is sustainable and makes a difference to your writing.  I promise!

You are not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.
Alternative Marketing Methods, Kelly Speaks, Marketing Your Self-Published Book, Uncategorized

Book Readings: Making a Success of the Big Day

Okay, so now you’ve committed to putting on a book reading, and here comes the big day!

Last week, we went over how one prepares for a book reading, but it’s just as important to break down what will happen on the big day itself!

poetry reading

First of all,

  1. SHOW UP.

No excuses. Set aside this time slot and stay committed to it.

Even if there are far less people in attendance than you expected when you do arrive, do not let them down. Give them the same reading you’d give a sold-out theater.

Also, bring your family or some close friends along with you – this guarantees that you’ll at least have some sort of very attentive audience, no matter what.

  1. Be Professional.

There’s a lot that goes under this heading, because being professional is so very important when trying to appeal to new readers and not let down old fans.

Show up on time and start on time – obviously. Don’t keep your audience waiting, some of them may have families or other engagements that they planned around this event.

Do not talk down to your audience, especially to those asking questions who haven’t read your book. Being pretentious won’t sell you books, so even if someone’s question seems silly to you, answer it genuinely and in a way that doesn’t insult their intelligence.

It’s important that you dress well, as well as dress to fit the venue. It may be over the top to show up to a coffee shop in a suit and tie, or to book store in ripped jeans and a tee-shirt.

I can’t think of anything more unprofessional than forgetting to thank your audience and the venue. This can be brief, but it shows that you respect the people who have taken time out of their day to watch you, or who have coordinated with you the weeks leading up to the reading to put on the event.

  1. Get live photos!

If it’s not on social media, then it probably didn’t happen. For those who are too far across the country to make it, but are friends with you on Facebook or follow your Instagram/Twitter, it’s still nice to “see” (even if it’s on a screen) that you’re out there telling your story!

  1. Feel Gratitude

Selling ANY books is something you should be excited about. So you brought 20 copies and only sold 5? That’s FIVE more readers you didn’t have before.

Be grateful for the opportunity given to you by the venue, and by the listeners.

  1. Don’t get yourself down if things go wrong.

Planning out a script at home and reading it to your cat will never be the same as the real thing.

Maybe the mic won’t work, maybe you’ll forget a pen to sign the books, maybe you’ll stutter over the answer to a question.

IT’S OKAY. You’re only human, and so is your audience. Take any potential slip ups in stride, but also feel free to lavishly celebrate if all goes exactly according to plan.

  1. Last but not least, ENJOY yourself.

It’s no small secret that many writers can be sort of recluse. A book reading shouldn’t just be strictly used as a marketing technique, but it should also serve the purpose of getting you out of your shell, speaking freely with an audience of potentially interested readers, and knowing that when you walk away you will have gained a better understanding of yourself as an author and as a person.

It’s not often that you get the chance to stand before others and talk about such an incredible accomplishment that you’ve maybe only shared with your publisher, family, close friends, etc.

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line atselfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com. 10:00 AM
Book Doctor, from the archives, Kelly Speaks, Uncategorized

From the Archives: “The Book Doctor talks ‘Copyright’ Protection”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

∗∗∗∗∗

[ Originally posted: June 2nd, 2010 ]

Self-publishing affords author the advantage of 100% content and property rights control, which makes copyright protection an important element to consider when choosing your publisher. Bobbie the “Book Doctor” Christmas shares some helpful tips…

Q: When I send my manuscript to readers or agents, should I put the copyright c in a circle on the title page, on every page, or anywhere at all? Should a date be there also?

A: I tend to trust people and therefore do not put a copyright mark on my manuscripts, because the laws of copyright protect us—that is, we own the rights to all our intellectual property the moment we create it. Also, agents and publishers who see a copyright mark may think the person who sent the manuscript is un-knowledgeable or paranoid, because it is not necessary to officially register the copyright until the work is laid out and ready to be published in book form.

If, however, you feel more comfortable marking your manuscripts with a copyright mark, the traditional method for showing a copyright is to use the symbol c in a circle or write the word “Copyright.” Either form should then be followed by the year and your first and last name, all on one line. It should appear on the title page only, and because it is not standard to have a copyright mark on a manuscript, there is no standard for where on the title page to put it. I would probably put it two lines below the name of the author on the title page.

Do not, however, go to the trouble of registering the copyright with the government until the book is about to be published. The content will no doubt change between the time you write it and it gets published, so wait until the book is in its final form before paying to register the copyright.

– by Bobbie Christmas

I’ll be honest with you here:

After decades of working in the self-publishing industry–as an author myself and as an advocate for other authors–copyright is still hard.  And messy.  And confusing.  For Americans at least, it shouldn’t be–the basic principles of copyright were determined (and governed) by the United States Constitution and other international copyright agreements, and have therefore been around a while.  For the the most part, after all of my experience, I feel like I can muddle along on a day-to-day basis, repeating the basic definition to myself:

Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use. A major limitation on copyright is that copyright protects only the original expression of ideas, and not the underlying ideas themselves.

(Thanks, Wikipedia.)

The thing is, despite having a fairly solid understanding of what my own “original work” and “intellectual property” looks like, there are a swarm of details like the one Bobbie addresses above that end up being so complicated I can’t memorize all of the details.  And because copyright laws are serious–and I want to respect both my own work as well as the work of others–I want and even need to have full command of the necessary information to honor copyright requirements.

copyright

Which is why having the right resources on hand to turn to is important.  A good copyright resource, like the Owl at Purdue for grammar and academic writing requirements, will be detailed and thorough, easy to navigate, and always just one click away.  It really does take a load off when you’re in a pinch and need to know the answer right now.

When it comes to resources on copyright, I have a few recommendations:

  • Poets & Writers has a website dedicated to “Copyright Information for Writers” which strikes just the right balance between simplicity and responsiveness.  You have the option of starting a “Topic,” or essentially posting your own query to the P&W community for responses.
  • UW Copyright Connection may just be the most successful resource at breaking down the various complexities of copyright for authors looking to answer specific questions. The Connection looks and feels much like a Wiki–only it’s dedicated to authors, so there’s no need to skim through the white noise of irrelevant information to find the answers you need.
  • The Book Designer has a series of good posts about copyright, including one titled “Self-Publishing Basics: The Copyright Page” that specifically addresses, well, the copyright page.  It addresses Bobbie’s comments above, and then fills in some of the white space around them.
  • The Huffington Post is also getting into the copyright game by addressing the self-publishing author’s unique relationship with copyright.  Check out the article, “Legal Issues in Self-Publishing: What Authors Need to Know” for more information.
  • Wikipedia.  It’s less of a cop-out than you think, trust me, especially if you’re looking for the historical background to certain copyright restrictions.  Sometimes the why is buried in the how it came about, and knowing the reasons for a restriction often make it easier to live within. Wikipedia also has a page dedicated to Authors Rights.

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

ebooks, Kelly Speaks, news from the self publishing world, self publishing news, Uncategorized

Self-Publishing News: 7.18.2016

And now for the news!

This week in the world of self-publishing:

In some cases, an article’s title can mislead, and in other cases, an article’s subtitle can reveal a whole lot more than expected.  This is certainly true of a July 11 article by Aaron Pressman in Fortune, which at first glance might seem to be a bad-news memo but in actual fact is rather packed with hopeful news for the indie author.  The subtitle?  “But growing sales of self-published e-books may offset the drop.”  So in other words, readers continue to read, books continue to sell, and the only change that matters is that self-publishing authors get both a larger slice of the total market and a larger slice of their own royalties (as well as all of those other benefits to going solo).  According to Pressman, 11% drop in e-book sales reported by traditional publishers is in large part the result of the Big Five publishing houses attempting to curb online retailer Amazon’s influence over the market by controlling (read: boosting) their own e-book prices.  Not only is this ploy failing, but it’s failing rather quickly–leaving a real demand amongst avid readers for affordably-priced e-books to fill the gap.  And self-publishing authors, as Pressman documents, continue to step up.  For more of Pressman’s fascinating article, follow the link!

Pretty insane, right?  Not according to Jennifer Blanchard in her July 12 article for the Huffington Post.  According to Blanchard, death is set to come for us all–and just dreaming about being the author she’d always wanted to become wasn’t cutting it.  (“[Y]ou probably thought I was going to say I’m doing it because I’m dying and want to rush and get my books out there before I kick the bucket. And well, you wouldn’t be totally wrong.  I am dying.  But so are you.”)  At the time she made the decision to publish 9 new books, she already had 5 self-published through Amazon and was making $30-$40 a month.  She articulates her dream–and the dreams of many unpublished authors out there–for success as wanting “the big time”:

 I want a huge catalog of self-published books, nonfiction and novels. I want a massive, raving fanbase full of ideal readers who buy all my books. I want a traditional publisher to come to me with a million-dollar book deal. I want Hollywood knocking down my door for the movie rights.

But, she says, she and her dreams were not “aligned.”  She was “playing small.”  And so Jennifer Blanchard decided to change things–and within months of making a public commitment, she was raking in the dividends.  “I became an Amazon Best-Selling author,” she says, and “In June, I sold 1,007 books. In a 30-day period.”  All without changing a thing about how she writes and what she writes.  The only change, Blanchard reports, is that she chose to write and publish more books.  “I created this kind of success because I decided to. Plain and simple,” she writes.  For the entire story, click here.

“A self-published book took the top slot on the most recent iBooks bestseller list,” reports John Maher in this July 14 update for Publisher’s Weekly.  The book in question is Kendall Ryan’s Hitched, Volume 1.  Hitched, the first title in Ryan’s “Imperfect Love” series, took the #1 spot on this week’s list for all ebooks sold through the iBooks Apple store–a truly impressive feat, when you think about it.  It’s not the only  self-published title to make the top 20, with the second volume of Hitched making #15, but it’s the only one to break the top 10.  Billie Taylor’s self-published novel Just Friends sits comfortably at #13, Brenda Rothert’s His at #16, and Find Me by Laurelin Paige holds its own at #18.  Whether or not this wonderful showing for indie authors can be attributed to the trends in ebook sales documented by Aaron Pressman, above, remains unclear–but you can bet this list will continue to demonstrate a strong showing for indie authors of all brands over the coming months.  You can find the original list here.

spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.