Spending Money to Save Money!

Ever find yourself lured into buying something simply because it’s cheaper, only to find that it doesn’t work and then you have to spend more than twice as much money trying to replace it with what you actually need? We’ve all been there. We’ve chosen the cheap mechanic or car salesmen only to have our car break down just a few miles up the road.

As self-publishing authors, the temptation to choose the cheapest route is a dangerous one. A cheaper illustrator for your cover may save you a few bucks in production, but it could cost you exponentially more in sales. Spending money to make money always hurts initially. It’s a risk-based investment that you can’t guarantee will pay off. However, you can almost always guarantee that going a cheap route to save money will  never pay off.

Here are some things that cost money and are worth every penny:

  • Proofreading!!!!!
  • Developmental Editing and Copyediting
  • Interior Designer
  • Cover Designer/Illustrator
  • An up-to-date, visually appealing website
  • A book trailer or other social media marketing tools
  • Education — attend conferences, classes, writing retreats, etc. These things make you a better writer and will improve your sales, your networking and reputation as a writer.

Look at these investments as what they are: things that will pay off in the future. You invested so much time into creating a manuscript that you felt proud of, so don’t sell it short. Invest the money in it that you would like to get back and you will be amazed at the returns. If you just want a book to give to friends and families, feel free to skimp, but if you’re trying to market yourself, spend your money on quality investments.

money dollar bill


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

From the Archives: “Book Marketing: Magazine Reviews”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: April 2nd, 2010 ]

The following list comes compliments of ForeWord magazine in the interest of helping you secure reviews with not only their magazine, but all magazines you pursue.

1. Become familiar with the magazine
2. Read the submission guidelines for each magazine before submitting your book for review
3. Create a good cover letter
4. Include a sales sheet (ask your self-publisher or publishing rep).
5. Follow-up

The best way to familiarize yourself with a magazine you want to review your book is to read the magazine first.

You can usually find submission guidelines for magazines on the magazine’s website.

When sending your book out for review, always include your contact information so the reviewer can get in touch with you if necessary. This should be a part of your cover letter. You can also politely request that a reviewer notify you when/if they review your book (but realize that many may choose not to do this).

 

Is the day of the magazine editorial dead?

What about magazine reviews?

magazine magazines rack

No. No they’re not.

At least, so say the print magazines themselves–and yes, they have  a vested interest in trying to impress their shareholders as much as possible, but when everyone from CNN Money to the New York Post to Wired Magazine lines up to say it’s not so, ti’s time to listen to what they have to say. (It’s worth noting that these periodicals are often at odds over ethics disputes and general worldview, so for them to agree is something magical. And also, it’s far more in their interest to say they’re doing well despite industry trends than to state that everyone’s doing well. They want people to defect to be their subscribers, after all. That’s just marketing.)

And we’re here about marketing, too.

So how does knowing print’s not dead help you market your book?

First of all, it opens up untold numbers of possibilities that the average author might not think of for ad placement and reviews. Facebook, sure. A local radio station, sure. But a print magazine or journal? “I thought those were dead,” you might as well have said. But they’re not. They’re not dead. In fact, they’re thriving–so long as they reach a dedicated niche audience.

Secondly, print magazines and journals have a vested interest, too, in upholding the work of talented authors in a way that a local newspaper may not. Newspapers are looking for news, while magazines and journals are looking for talent. If you have it, and you reach out to the right ones, you might very well find yourself being scouted for additional pieces, or find yourself pushing against an open door as far as promoting your book goes.

So don’t give up on magazines. Well, maybe give up on some. Do your research, and dig around a little bit to see what your ideal reader is picking up at Barnes & Noble or their local indie bookstore or subscribing to digitally. Instead of firing scattershot into a great void and hoping to land some hits, you should spend your time and energy firing precise, surgical volleys at market niches which will both welcome you and connect you with more of those ideal readers.

Long live paper!

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Planning for 2017: Success?

After taking time to consider occasions that will lead to the need for damage control, this week we’re going to redefine what “success” means in respect to our goals, and as a concept in general. While the assumption is often that “success” means completing a new book or successfully marketing an already finished one, this one-size fits all definition does not look good on, or flatter the strengths and weaknesses of each unique author.

The author of “Eat, Pray, Love”, Elizabeth Gilbert, interestingly experienced the “success” of her book to provoked the same sense of anxiety and discomfort that is often associated with failure. She explained that the success carried a large looming cloud of expectations from her readers that she feared she wouldn’t be able to live up to in her next book. “Failure catapults you abruptly [into] the blinding darkness of disappointment,” Gilbert said. “Success catapults you just as abruptly, just as far, into the equally blinding glare of fame, recognition, and praise.”

For Gilbert, your subconscious cannot tell the difference between these two opposing poles, because they are both so far from the spectrum of our everyday, normal existence. Taking that into account, I think it is important to transform the idea of success into something more normal, more everyday, rather than something that just comes from world-wide recognition for our work.

eat pray love elizabeth gilbert

Re-conceptualizing Success

While finishing a book or having it fly off the shelves should be appreciated as a success, this is a very long-term and difficult goal to achieve. To put this into perspective, let’s say you were training for a marathon and never considered any of your training days leading up to it as successful because they weren’t the big day–logging those miles is going to start to feel hollow and unrewarding. Sure, that first training run over ten miles isn’t a marathon, but that is a huge success compared to sitting on your couch at home, and should be celebrated as such!

Having your vision of success span from the time you begin your project, to the time you complete it will definitely keep you in a better head space and keep you more motivated and excited with each leap and bound you make! Hence why we like to stress the importance of dividing up that overarching goal into smaller, more bite-sized pieces that you can achieve along the way and count as successful mile markers to your grand finale, which may be a finished book.

What are some short-term mile-markers that should be perceived as successes for a writer?

  • An outline completion
  • A chapter completion
  • A first draft completion
  • A marketing plan
  • Winning a writing competition
  • Writing an awesome Tweet, blog post, or other social media post that gets a lot of traffic
  • Your first piece of fan mail
  • Your first royalty check
  • Getting a gleaming endorsement for your back cover
  • And countless other examples.

Let’s make success part of our everyday. Let’s make small goals for ourselves that we can objectively look at and say, “You know what, I succeeded today” when we’ve accomplished them. Success doesn’t have to be this epic thing that becomes almost intimidating, as Gilbert describes it in her TED talk, and nor does failure. If we become at home in our everyday successes and failures, the monumental ones won’t seem so shocking to us.

“Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be.”

– Zig Ziglar


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Planning for 2017: Damage Control

I think a recurring theme in 2016 seemed to be that a lot of things can go unexpectedly wrong at highly inopportune moments. If your New Year happens to still be clinging on to that pattern from the year just passed, let’s talk damage control.

damage control

First damage control worthy scenario: maybe your holiday marketing plan was a flop, or you were too busy to enact one at all, and you’re still stuck with a pile of books. This is no time to tuck your tail between your legs and wallow in self-pity or defeat. Get online and create a compelling promotional copy for your Amazon book and ebook page, and get some endorsements! Test out your drafts for your promo copies on some members of your target audience and gauge what types of descriptions they find most intriguing. If you’ve written one that generates enough interest to trigger a purchase, then pat yourself on the back and put those marketing pants back on, because those books aren’t going to sell themselves!

Or, let’s say your resolution to spend at least 30 minutes a day on writing or marketing has already fallen through because you’ve become unexpectedly busy at work or home. Maybe recovering from the holidays and trying to get back into your old routine has taken longer than anticipated. I have a few quotes that I try and turn into mantras when I’ve fallen off the writing or marketing bandwagon that I’d like to share with you all, because motivation ultimately has to come from you, and I find that I can really inspire myself to get back into gear by just reading some motivational tid bits by other authors–or just reading in general!

“Be ruthless about protecting writing days, i.e. do not cave in to endless requests to have ‘essential’ and ‘long overdue’ meetings on those days.”

–J.K. Rowling

“Just write every day of your life. Read intensely. Then see what happens. Most of my friends who are put on that diet have very successful careers.”

Ray Bradbury

“If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d type a little bit faster.”

–Isaac Asimov

Maybe you have been writing, but your book is taking a different direction than you anticipated and you are trying to reconcile your original plan with the reality of what you’ve got down on the page. My advice to you here–readers love surprises. A book that goes exactly according to plan can sometimes be dull to read, especially if the plan was generic and not authentic to you and your voice. Since we’re talking damage control today, let’s use the comparison of a story taking an unexpected direction to your car hitting a patch of black ice. If you over correct the wheel to try and veer yourself back on course, you’ll end up off the road, or worse, cause an accident. If you slam on the breaks and try and bring the car to a halt, you’ll probably have a similar outcome. But, if you try to calmly go with the flow and let the car get itself back on track, you’ll hopefully ride it out safe and sound. Once your heart rate returns from the shock of the unknown, see where this unexpected turn in the story takes you, and you’ll surprise yourself as much as you’ll surprise (and excite!) the reader I’m sure.

Absolute worse case scenario: you have been writing and you’ve lost your manuscript. Maybe you spilt coffee on your laptop, or the file you were working on was corrupted. Don’t lose all hope. There are a lot of computer nerds in the world who can help with file recovery.

I remember just recently an article I had written for a magazine had been saved in a place I thought to be very safe–Google Docs–but the editor I shared it with accidentally deleted the entire thing! I felt nauseous when she calmly relayed this little factoid to me via email, because I had poured HOURS into the piece. However, after I calmed down, I spent a half hour on Google researching how to recover the older version of the document, and lo and behold, it worked! Now, that was an ideal situation, but I do highly recommend keeping online versions of all of your documents, in case there ever is an issue with your computer. If your manuscript really is unrecoverable, feel free to mourn, you’ve lost something you’ve worked hard on. However, do not let it stop you from starting over with a tabula rasa–something good always rises from the ashes.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Planning for 2017: Where do plans come from? And where do they go?

Here we are: the last Wednesday before the New Year. As the New Year is often associated with planning out resolutions, we figure the best way to ring in 2017 would be a discussion about what happens when our plans go either right and wrong.

plans calendar

First of all, how many of you actually planned to be writers? When you were five years old and an adult asked you what you wanted to be when you grew up, I doubt writer was the first thing out of many author’s mouths. Author Ian Rankin told the Guardian that when he was growing up, he was inspired by his aunt’s husband who drove a fancy car and was an accountant. To Rankin, that high standard of living that included owning a home and flashy possessions seemed appealing, so he thought, ‘I should become an accountant as well!” However, when we travel down a path with only the end in sight (in this case, material possessions), the journey tends to feel hollow and meaningless and becomes easy to abandon. Rankin found this to be exactly the case, which is why he decided to follow his actual desire for reading and writing and change courses from his plan to become an accountant to his plan to become an author.

With this scenario–or the particular scenario that drove you yourself to become a writer–in mind, why should we think that our plans with regards to our work as writers would be any less subject to change?

First of all, there is no cookie cutter plan that will work for every writer. Some people who are less spontaneously creative need excessive planning that includes timelines, outlines, character sketches and diagrams for success; while others will tell you they never plan, they just let the story unwind as they write it. The most important place to begin then, is to decide what kind of planner you are, and that will allow you to have a measure for your success or failure relative to those plans (or lack thereof).

Whether or not you’re a deadline-driver planner or a “pantser,” the most important thing to ensure is that you are writing–no matter what. If you call yourself a writer, then you should be spending time (even if it’s only a half hour) every single day honing your craft, because writing is a lot of work. Gratifying work, but work nonetheless. Sandra Felton told Writer’s Digest that “prioritization and dedication” are essential tools for writers to have. For Felton, focus is essential, and if writing is your focus then there may be times when you have to choose it over other extracurricular activities in your life.

Much like exercise, the more you write, the better you’ll feel, and the stronger writer you’ll become. So when you make plans to work on that chapter today, don’t let it fall to the wayside because you had a long day. Everyone has the same amount of hours to spend every day, it is up to us how we plan to use them. Sure, you might be tired when you sit down to write, but much like the runner who doesn’t feel inspired to run, but goes anyway, you’ll find yourself feeling rejuvenated and happier for having done it afterward.

Sticking to your plan won’t just make you a better writer, it will make you feel more fulfilled as a person. We only have ourselves to let down and we all know how we hang our heads in shame when we fall short of expectations we have for ourselves. Remember that your plans are worthwhile, that writing is a therapeutic release that will only aid in winding down from a long day, and that working hard on something you love can be its own reward. And if you do have one of those days where you just can’t get it in, don’t beat yourself up or tell yourself you’ve failed. Get back on the horse as soon as you can, because you’re a writer…so get writing!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Planning for 2017: Plans for the Pantser

This week we’re going to talk ‘plans for the “pantser.”’ No, not plans for someone who likes pulling people’s pants down, but rather, plans for someone who is writing or marketing by the seat of their pants. Now it may seem counterintuitive to think that if you’re doing something by the seat of your pants that you’d have any sort of plan at all, but it doesn’t have to be! Sometimes we’re forced to write by the seat of our pants because life is so busy, thus we need to plan around our busy lives to make time for our writing.

clock with wings procrastination

So, how is it that we can plan as we go when writing or marketing our newly published book? First off, set aside time for writing or marketing every day. If you only have five minutes, so be it. Make a social media post, pat yourself on the back and call it a day. If you have multiple hours, make some serious progress on that chapter or blog you’re working on.

If you haven’t begun writing yet, start by researching to get an idea for your story. Once you have a story idea, write a 100-word synopsis–one you’ll find on the back cover of your book when you successfully publish it in the future!

When you finally get the ball rolling and start having regular writing sessions, always finish them by making a plan for where you’re going next. This can be bullet-pointing the next scene, deciding which character you’re going to develop in the coming chapters, or maybe you have a hole in your plot that needs to be filled.

Ask yourself questions at the end of each writing session about where your time could be used most productively next time you sit down to get to it. Write this down. Give yourself enough detail so that when you come back to it, you won’t be stuck wondering where to start. That way if it’s a week from now, you won’t forget what seemed like a pressing issue today.

The thing is, having a plan makes you accountable to yourself and yourself only. If you’ve written out your goals, it is you who sees whether or not you’ve followed through with them. A mental note is a lot easier to shove into the dark recesses of your mind when you’re feeling unmotivated after a long day’s work. So whether you write it on a word document that you’re working on and will open up next time, or you do it the old fashioned way with pen and paper, keep yourself accountable, and keep yourself writing!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Taking It On the Road

Whether you’re facing the stresses of commuting home for the holidays–like sitting in a car or airport for hours–or the stresses of hosting and feeding your extended family for days on end, you’re probably not getting much time in as far as writing or book marketing goes. The past few weeks we’ve done blogs focused on how to bolster your marketing efforts during the holidays, but you may find yourself unable to make time for those efforts.

on the road asphalt

While some holiday stress may be unavoidable, your support team at a company like mine (Outskirts Press) may have some suggestions for at least mitigating it and remaining as productive as you can in the midst of the flurry of holiday travel, shopping, socializing, hosting and dining.

Let’s say that your flight has been delayed due to inclimant weather and you’re stuck at the airport. This could be seen as a wild inconvenience, or as an opportunity to sit down and write a chapter of your book, or maybe even spend some time on book marketing. Write a blog and broadcast it on all of your other social media networks to get more traffic on your pages–then your time has inadvertently gone from being wasted to being productive!

Squeezing out these windows of productivity doesn’t have to come from unfortunate travel mishaps, though. If you find yourself stuck in the kitchen waiting on Christmas cookies, ham or pie, why not bring along the laptop and get some work done? And when you present your goodies to your company, maybe suggest that everyone bring along a favorite holiday themed poem or writing clip to read before you feast. This will provide you the opportunity to share something you love–writing–with those you love most. I’m always surprised by how excited people become when sharing a few words of their favorite authors. This seems to give me newfound motivation to produce more thoughtful material, especially after experiencing a shared enthusiasm for the written and spoken word!

While those are two small examples of how to stay sane and at least slightly engaged in your writing and marketing during the holiday season, that’s not to say that you’ll make an abundance of progress in any small window of time. Mitigating stress should be your number one priority, and if thinking about marketing your book during the holidays is too overwhelming, never forget the power of asking for a helping hand. We at SPA are always here to help you get through the holidays, and if I can put in one little plug for my employer, Outskirts Press’s Holiday Marketing Bundle is a great way to make sure your book marketing doesn’t falter just because you’re a busy bee!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com