Easy Breezy Summer Publishing (Part 4)

future forecast

As the summer draws to a late middle, it’s time to ask some of the tough questions—questions about the future for you and other self-publishing authors looking to market your books.

So, what is the general outlook for self-publishing in terms of independence?

Everyone seems to have an opinion.

Lorraine Candy, interviewed for The Guardian, thinks that “There is enough evidence to prove that there will be print, and it will continue to be in many forms and be available in many places,” and that the future “will be about working in a much more collaborative, better and bespoke way.” Sounds neat. The Guardian‘s other interviewees have a lot to say about journalism (understandably) and the “disruption” created by social media.

Meanwhile, over at the 2017 London Book Fair, industry vet and the executive director of a publishing business, Kristen McLean writes that “one thing we do know: there is no going back. People now integrate technology seamlessly into their lives, and they do whatever makes the most sense to them as they pursue their goals in a particular moment.” So—disruption isn’t all bad, and we don’t at this point in time have to pick a side in the ongoing Print vs. Digital debate. Says McLean:

The passion of the individual organizes [their] pattern of investigation, not necessarily the content creator. In fact, the most exciting examples of this type of consumption are not usually the product of a single creator or company, and seem to take on a life of their own. (For instance, are you aware of the current slime frenzy? Google it.)

All the same, children’s media and audio—particularly cross-platform audio, available in analog and digital forms—are on the rise. If you’re looking to market a self-publishing book this year, you’ll need to pay attention to the buzzwords associated with these trends. Check out the Publisher’s Weekly article for more!

Jason Illian of Digital Book World begs to disagree—or at the very least, to take a different tack from these other pieces. In an article titled, somewhat snarkily, “The (Real) Future of Publishing” he writes that “Everything being said about the state of publishing is (relatively) true—but not everything that is true is being said, as there are data points and trends being left out of the broad discussion.” What isn’t being said? He cites major shifts at institutions as diverse as Penguin Random House, Wal*Mart, Barnes & Noble, and public libraries as representing a growing confidence in digital, despite talk about plateaus and slow-downs. Says Illian:

When a new technology gets talked up and fails to fundamentally change everything in a short amount of time, the conversation turns negative. But that doesn’t mean change is over. It is the pause in the action, the short breath of time where most traditional firms tout their belief that disruption is over, only to soon find out that real change has just begun. What we are experiencing rather is just the break between the waves. And the next wave could forever change publishing.

Lastly, Justin Pang of Tech Crunch has his own take. Says Pang, “The playing field is starting to level between the most-savvy traditional publishers and top digital native publishers.” This is good news for indie and self-publishing authors looking to break into a crowded market, although Pang’s primary interest is with companies like Netflix and Gawker. It does seem clear, however, that as messaging apps overtake social media for the highest number of user hits per month, that we may need to shift how and where we market our books. As publishing races to catch up to this particular shift, smaller and more nimble indies may finally find themselves on an even playing field.

It’s time to get savvy and experiment with some of these trends. How will you go about marketing in a post-digital, rapidly changing world? We’d love to hear from you; simply drop us a line in the comments section below!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

In Your Corner: Libraries, the book-lover’s paradise!

public library

Let’s face it, if there’s one place we go to find out information about books, it’s our local public library. Bookstores just feel like such a commitment sometimes, you know? But at a library, the art of browsing is elevated to an art form, and you can feel free to study the shelving arrangement, the genres, the popular nooks and crannies, the competition, and the various ways and means librarians use to “sell” their books to the public–all without feeling guilty for not buying something! In fact, if you’re “caught” browsing in a library and the librarians find our you’re a local author, you’re far more likely to get hooked into giving a book reading than you are to get shushed or to get side-eye from booksellers who really need to sell a certain number of books a day.

Libraries mean unlimited books and unlimited resources for free. And one of the best resources is the librarians themselves. Your local librarian can provide help with, yes, possibly setting up a book reading event to help you market your book, as well as finding answers to questions on how to have your book stocked in that library and much more. Librarians are an amazing source of help and information!

What are some other ways you can promote your book by using the library?

  • Donate a copy (or several copies) of your book to the library. Be sure to go through the proper donation channels.
  • If your book is geared towards children, give a school library presentation on your book’s subject. School libraries are always looking for new books! Just make sure to reach out through the proper channels (i.e. through the principal and administration, as well as the librarian).
  • Connect with librarians via social networks. Twitter, Facebook, and LinkedIn are powerful ways to network!
  • Stock promotional materials such as flyers and letters at local libraries. Be sure to include of the essential information about your book such as subject, genre, audience and purchasing information. It’s best to ask if they’d be willing to stock these supplies on their “freebies” counter or in their brochure pocket wall first, just in case they need to check their policies.
  • Ask a librarian to review your book in a local publication. This will bring positive attention to your book and encourage other locals to buy it! You might even be able to get a librarian to review it in your library’s state or regional newsletter, which would encourage other librarians to buy it.

Libraries are a powerful part of your book promotion strategy. Creative marketing tactics can increase your chances of a library stocking your book. They can also lead to great relationships with librarians and readers. The best way to find out what your local library wants is to talk to the librarians. Work on building an honest relationship, and you may just find one your book’s best promoters.

Not sure where to find your local library? Hop on www.publiclibraries.com and search by city, state, or zip code–or you can visit the American Library Association (ALA) at www.ala.org, where you’ll find loads of information on the current state of libraries and how you can get involved, both as a self-publishing author and a lover of books!

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author SeLibraries are a book-lovers paradise.  Unlimited books and resources everywhere.  One of the best resources is the librarian itself.  Your local librarian can provide help with possibly setting up a book reading event to help you market your book, answers to questions on how to have your book stocked in the library and much more.  Librarians are an amazing source of help and information.rvices for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Easy Breezy Summer Publishing (Part 3)

Two weeks ago, I launched a new summer series on self-publishing, particularly as regards publishing and marketing your book during this busy time of year–and how to take advantage of our July theme of freedoms and independence while doing so! And I continued the series last week, with a discussion of unfreedom and what constraints are placed upon us as self-publishing authors also engaged in self-promotion by necessity. How does one market a book effectively, without the reach or access or time-honed skills of a publishing company’s full marketing team? (It’s hard, but not impossible.)

This week, seguewaying off of last week’s discussion, I’m here to talk about the freedoms which are possible when working as a part of a team. Not just any team, either–a team of self-publishing authors! Which I think you will find is something of a different proposition from a marketing team at one of the Big Five traditional publishing houses.

teamwork

But first, let’s dispel the myth of the solo indie author, struggling valiantly against the current of traditional publishing, and vanquishing his or her demons alone, without assistance, and for free. It may in fact be true that some indie authors make a success of themselves this way, just as James Patterson and Suzanne Collins and J.K. Rowling have made blockbuster success stories out of their lives in traditional publishing … all while conveniently ignoring the fact that there are thousands upon thousands of midlist authors struggling to get by, and required, despite their status as “traditionally published authors” to carry the majority of the promotional burden for their books.

Publishing is hard, no matter which way you go about it–and going solo, either in the publication process or all that comes after, harder still.

But freedom can be a collective achievement. You sacrifice nothing by teaming up with your fellow indie authors to sell your books! You lose none of your dignity, your creative control, your independence–your freedoms–but you gain oh-so-much-indeed! 

We’ve talked about the importance of book readings, book signings, and attending book fairs in promoting your book to new readers–but what if you didn’t have to go it alone? Many of the best readings, signings, and other bookish events I’ve attended have been panels, not singular affairs. Pulling multiple authors into one space, particularly indie authors, lessens the load on each participant while multiplying the event’s outreach. Imagine–even if all that happens is that your fellow readers bring their friends and families along, you’ve reached two or three or four times as many friends and families as you yourself were able to bring! That’s no shabby number.

Or, you might consider partnerships with local businesses, your public library, or events like our annual Cherry Festival as opportunities to build a coalition. Some of the fiercest book advocates are librarians and indie booksellers, yes, but don’t forget about the reach of a clerk at the counter of your local quilt store, or a restaurant with a waiting area! Your self-assembled team of advocates doesn’t have to be made up of the expected literary types; your team should make room for readers of all shapes and tastes, and partners who you normally wouldn’t think of. Once you’ve made contact with someone offline, make sure to make them a part of your online presence as well–either as a part of your social media network, or an email newsletter distribution, or something along those lines!

Lastly, you might consider going in for something like a co-op advertisement, something along the lines of this fabulous offering from Outskirts Press. In this case, you may never actually meet your fellow authors, but you’ll help each other out anyway–financially!–by reducing the cost burden on each contributing author. (And watch OP’s yearly deals, too–they often offer seasonal holiday-specific deals on their co-op ads.)

This is just a couple of examples of the kind of collaborative partnerships which can make your life, as an indie author, so much easier! Dig around online and see what suits you, but remember: you’re only freed if the marketing workload itself is reduced by your partnerships, so commit to projects with tangible and measurable outcomes, and clearly defined contributions.

 


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

In Your Corner: Put Your Vacation to Work!

laptop flowers

Oh, I know–turning a vacation into a working vacation isn’t necessarily what you had in mind for your summer, but the fact remains: books aren’t going to sell themselves, and when it comes to being an indie author, there’s not a moment to be wasted.

Even … vacation hours.

Maybe even especially vacation hours!

Luckily for everyone, there are some easy ways to boost your sales and make your vacations work for you rather than against your book sales!

Vacations and the reunions that go with them can be the absolutely most ideal time to market your book and gather some new readers. Or maybe old readers. Age doesn’t matter. Everybody reads, especially when they have a personal connection to the author–you! Reunions are a fantastic place to tell family members, friends, and other personal connections about your book and where they can buy it.

Then there’s the most magical of all summer vacation destinations: the gift shop, the ultimate place to display and present your book for shoppers and readers on their various road trips. And while you travel, too–any stranger you meet on a trip is only a stranger until you break the ice by sharing your book!

Of course, if you’re going to make the most of your vacation, there are some things to keep in mind. You’ll need to:

Keep up with your social media.

Before you take off for the beach of the mountains, schedule. Schedule, schedule, schedule. Facebook has a lovely, easy tool built-in to make this possible–simply put your posts together, and click the drop-down arrow next to the ‘post’ button and input the date and time of your intended schedule.

But what about the others? There are quite a few tools out there to manage all of your media at once. Hootsuite is one, Later.com another, Buffer yet a third. Do your due diligence and pick a service that fits your needs, and be aware that there are free options, so you should theoretically be able to take care of your scheduling needs affordably. Once you have an account, all you have to do is preload your tweets, your posts to Google+ and Instagram and so on.

And of course, be safe! Play up your travels as much as you like as a kind of promotion, but don’t make a point of mentioning how long you’ll be away from home, or other personal details that the disingenuous might exploit. Take pictures and make plenty of memories to share later!

Network!

Take full advantage of your trip to plan for the future. Is there a writing conference taking place in one of your destination cities? Get on the list. Are there book readings? Could you plan a book reading at one of the libraries near your beach or mountain idyll? Local writing groups are another great option. Plenty of people might be interested in having you speak about the process of self-publishing.

And of course, come prepared. Keep a pack of business cards, bookmarks, postcards, posters, and a couple of promotional copies of your book on hand, and practice your elevator pitch thoroughly before hand. If you haven’t yet invested in some merch, go ahead and start down that glorious road. Think outside the box, too: is there a way to promote a giveaway while traveling, guerrilla style?

Make it a GRAND tour!

Some of the items on your agenda are a given, no matter what kind of vacation we’re talking about. But it’s well worth your effort to look into the libraries, museums, gift shops, bookstores, civic spaces, and other places that might serve as a spot for a reading, signing, or other promotional event. If your book somehow relates to local history or events—even better! Marketing your self-published book shouldn’t take up all of your precious vacation time, but spending even just a handful of minutes each day checking Twitter or arranging a couple of book readings will help support the marketing and sales momentum you’ve worked so hard to build–not to mention pay for an even better vacation next year!

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Easy Breezy Summer Publishing (Part 2)

Last week, I launched a new summer series on self-publishing, particularly as regards publishing and marketing your book during this busy time of year–and how to take advantage of our July theme of freedoms and independence while doing so!

Today, I want to talk about the flip side of freedom.

You might call it … UNFREEDOM*.

(*After all, there has to be some sort of language to describe the opposite of ‘freedom’ which isn’t problematically tied to this nation’s long and deeply troubling relationship to captivities of various kinds … right? I’ll make the attempt, while recognizing and honoring the tight spot into which the English language … and the history of American expansion … has put me. Here goes!)

Point: Self-publishing authors are constrained by their circumstances, and therefore limited as marketers of their works. Let’s slow down and look at some of the speed bumps in our way!

independence, bird

Time.

The first constraint you’re likely to hear about when talking with self-publishing authors about their marketing attempts is how difficult it is to find the time to market well! After all, most indie authors aren’t living lives of leisure; they’re working, sometimes multiple jobs, to pay the rent and bring in the groceries. They usually have families; often, young kids and sleepless nights are also on order. In this kind of typical environment, it’s hard enough to find time to sleep much less write much less market your books for sale to the general public! And this problem also often inspires a great deal of self-doubt and frustration, as the marketing goes on.

Why don’t people just buy my book already? Hint: if it were that easy to sell books, traditional publishing houses wouldn’t have dedicated marketing staff, either! As a self-publishing author, you’ve written and signed a contract with yourself to do whatever it takes to become a published author … and that includes signing away a large chunk of your time.

Suggestion #1: Protect your time by slowing down long enough to sort out your priorities, and set a schedule that is both ambitious … and attainable.

Money.

Here’s the other big speed bump, right? If you don’t have the time, energy, skills, or access to do what needs doing in order to market your book, you’re going to have to fork over some cash to make it happen! Of course, how much you spend is going to vary greatly depending on what path you take towards publication; vanity presses often tout their marketing successes, but often prove disappointing in results anyway, and the really good self-publishing companies–with dependable, expert staff who’ve been in the business long enough to give you a really good leg up–cost a pretty penny.

Spending some money is unavoidable. Breaking the bank … is.

Suggestion #2: Guard yourself against both amazement and disappointment by doing your research ahead of time. Don’t trust a company’s own press releases for your data, either! Do your due diligence and check out customer reviews, and as with my suggestion for time, go ahead and slow down long enough to plot out what services you can take care of effectively on your own … and which ones you really need help with!

Energy.

Alright–it’s time to take a deep breath and feel your body for a moment. Are you sitting in a chair? Criss-cross-applesauce on the hardwood floor? Hanging from the rafters? Are you comfortable? Are you feeling … a little … sleepy?

We’ve mentioned this every now and again on SPA, but it’s always worth mentioning again: a person doesn’t wake up each morning with endless energy! Energy is a budgeted resource, and your body has no qualms about letting you know when you’re close to running the tank totally dry. Like, right now, my eyes are burning from having worn contacts all day, my knees are aching from walking in to work, and I can’t stop yawning no matter how hard I try–all of which are signs that I’m about a half hour from keeping the neighbors up with my zzzzs.

As a self-publishing author, you need to pay close attention to your energy level: it comes at a premium, and just like time, once it’s spent you’re done. There’s no writing when tired, and even coffee will only get you so far. Sleep, my friends, is inevitable!

Suggestion #3: Build some select mindfulness-based practices into your daily writing routine. Check in with your body when you sit down in your chair. Are you actually feeling good and comfortable–and energetic? If your body is screaming “NO MORE! I CHANGED THIRTY DIAPERS TODAY!” then it may be time to back off, allow yourself to get some sleep, eat the right kind of meal, and do a thing which brings you joy. Make a promise to yourself to come back the next day in a better frame of mind and body, and I guarantee you’ll produce better work–work you can be proud of!

Skills.

Look … we’re not all born with a Wacom tablet or a Master of Business in our hands! It’s okay if you don’t know how to set up social media accounts … THIRTY DIFFERENT WAYS … or how to design your own book cover, including blurb, ISBN, LOC numbers, and so on and so forth.

Knowing what your skill set is, and how best to take advantage of what you already know how to do, is absolutely imperative! So, too, is knowing where your skill set runs out, and therefore when you ought to turn to established and verifiable experts–such as those employed at various self-publishing companies, or working on a freelance basis.

Suggestion #4: Before you sit down to submit your book for publication, sit down and sketch out all of the different little processes which go into making a book, from start to finish. EVERY SINGLE ONE. (There ought to be at least thirty!) Only then can you come back and say–“Ah, yes, I can easily take care of those, but not anything to do with Goodreads giveways or writing a press release!” Listing everything will feed straight back into allocating where you spend your time, money, and energy … so make sure you get it right before the wheels are in motion and momentum is pulling you in another direction!

Access.

Last but certainly not least, one of the most oft-mentioned barriers to self-publishing–an unfreedom–is the strictures placed upon indie authors by those with the knowledge and access to make things happen. Indie authors are often left out in the cold, with no recourse but to generate their own networks and influences from scratch … which, yes, can work but often doesn’t. Meanwhile, traditional publishing houses–who have, by the way, refused to evolve to fit the changed world around their signature markets!–snigger behind their hands and offer little or no help at all … because, I assume, they don’t want the competition.

Oh, if only you could imagine all the wonderful ways we might help each other!

But what a pipe dream. Traditional publishing houses have good reasons (from a business point of view) to try and uphold their monopolies by restricting access and denying support to indie authors looking to break out. I’m talking about everything from email lists of potential customers who they hold in reserve, contracts denying their authors from collaborating with self-publishing authors, and so on.

Access is a big problem for indie authors. If you don’t know who to get in touch with to get this certain thing done, it doesn’t get done.

Suggestion #5: Don’t despair. As I’ve mentioned, some authors have made it! There are some existing networks and resources in place to help you … but just don’t expect to find easy access to knowledge and the means to act upon that knowledge within more “mainstream” or “traditional” circles. I mean, take us for example. We’re here for you–every week!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Easy Breezy Summer Publishing (Part 1)

july 5th fifth

We all know that self-publishing and independence go together, right? Or at least, that’s the general idea, and the ultimate goal. We kick off the constraints of the traditional publishing houses, their heavy-handed contracts and royalties disputes, and waft our way over to the Elysian fields of indie bliss ….

But that’s not how self-publishing works, is it? Yes, you’re independent, but independence comes with a price tag. And this isn’t some fatalistic attempt to push you, our readers, towards traditional publishing (believe me! we hate it as much as you do!). The fact remains, however, that when it comes to self-publishing, you get what you pay for, and the rest you accomplish through elbow grease.

So … how does one market as an independent, self-publishing author? Is it even possible to rival the promotional work of the Big Five when all you have is a halfway decent laptop, debatable graphic design skills, and very little free time? How do we break free from Big Business but still sell books?!

The simple answer is: it’s hard … but totally possible. And we’ll dive into some of the pros, cons, and various logistics over the Wednesdays to come. Stay tuned for more musings on a marketing theme! (And say that ten times fast.)

Tomorrow, Royalene will be talking about how self-publishing intersect with the personal freedoms we so value here on our side of the pond. Watch her space for more excellent “independence” advice on Friday mornings this summer!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Growing Pains: Part VII

When a business starts to grow, it should reasonably take up more space. This could be space on your desk, in your schedule and just in your life in general. When something begins to take up more space, sometimes the next logical step is to literally give it more space. With that in mind, this week, I’d like to explore the topic of expanding your business to another location.

Because it is 2017, I’d like to begin by saying that this other location need not be in physical space, but can also occupy the virtual reality we all seem to spend so much time in nowadays. If you don’t already have a website for your books, products and services, do yourself a favor and get one. Online marketing is crucial in this day and age, as a significant amount of shopping done today is online. If you’re not online, you’re simply missing out on one of the largest customer bases there is, period.

Further, a website is not always enough. A lot of people get their news and advertisements and ideas of what to buy via social media, thus, expanding your product to these other outlets is a fantastic idea. The more your page is “liked” or “shared,” the more it will show up on more people’s feed, and the higher the chances you have of exposure for your business. Be shameless with the use of hashtags and tagging of people and companies relevant to your work. This is another helpful way for people to find out about your work. Expanding into the digital world has got to be one of the most profitable and lucrative moves you can make as a business owner.

If you find yourself needing to expand your business in actual physical space, this is a whole different ball game. Expanding in this way can be as simple as asking for a display in a lock coffee shop, toy store, library, women’s shelter, Post Office, etc.  Make sure your displays are aesthetically pleasing and call to customers who may not be in that establishment for books, but may find themselves picking it up just out of curiosity. You want your display to have the same zest and pull that you want your cover design to have. Get creative, handcraft a wooden display or ask a handy friend to make one for you. Your display should add to the ambiance of the establishment its in, rather than be a nuisance pile of books with an 8 and a half by 11 sheet of paper next to it scotch taped to the counter.

If you actually need more physical space just to store your back stock of products such as books, manuscripts, files, etc., consider getting a storage unit or devoting a room in your house to just that. Nothing drives me crazier than a bunch of stacks of books and loose papers in my work space, and I think creativity will falter in such an environment. Always give yourself the space you need to both work and operate as a business!

bookshelves
Filling the shelves.

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com