Self-Publishing News: 8.14.2017

Hello august. Splash paint letters

And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

“Today’s generation can easily upload and publish a book for free online,” writes Vanessa Garcia in this July 15 article for the Amarillo Globe-News: “But with so many potential authors, those who choose to self-publish face the challenge of standing out from the ever-growing online crowd.” So, how does one go about doing just that? Garcia elaborates on the experiences of several key self-publishing authors in the Amarillo area, including Ryan McSwain (who is, according to the article, preparing to self-publish his second book, “Four Color Bleed,” on Amazon) and Tracy Schamburg (whose latest book, “The Common Sense Guide to Landing on Your Feet,” has recently been self-published). McSwain touts the importance of good copy editing and presentation–being “error-free”–in making a book marketable, while Schamburg agrees and recommends seeking out a support network of experienced and skilled teammates … such as an editor. Both authors and Garcia have a lot to say about the process of going indie, and the article is well worth a look. You can find it at the link!

In this article, posted to the Latin-American Herald-Tribune, readers are introduced to Argentinian self-publishing author, Susana Oro. “One of Argentina’s most prolific writers in the romance-novel genre,” Oro reputedly “touted the advantages of self-publishing platforms, saying they allow for greater creative freedom and enable authors to establish their own rhythm of production.” If you happen to be a reader of Spanish genre fiction, this is one author to watch, as Oro has already published 12 novels, and puts out an average of three to four a year–a trend which she attributes entirely to the rapidity and responsiveness of indie publishing. She has no illusions about traditional publishing, saying that unless a person was to write Fifty Shades of Grey, “the big companies are unlikely to take an author seriously and promote their work sufficiently to allow them to make a living from literature.” You can read the full article on the Latin-American Herald Tribune website.

This August 13 News & Advance article by Casey Gillis spotlights the work of Ron Sisson, author of the children’s books Lost on Big Otter River and Stalk Eyes, each of which features engaging characters and places a premium on a sense of place. Sisson, now 82, has a background in a very different kind of writing. Says Gillis, “As a draftsman and, later, engineer with General Electric, he worked in research and development in New York before transferring to Lynchburg in 1972, where he joined the bids and proposals and project management department.” The fit was a natural one, according to Sisson.  Lost on Big Otter River, his first book, “was inspired by a boating trip he took with two of his three children near Lynchburg in 1976. Geared toward kids ages 9 to 12, the creative nonfiction tale came out in 2015.” Stalk Eyes, his second book, was published more recently.

What follows is a lengthy interview between Gillis and Sisson, touching on all aspects of his experience in self-publishing these two works, and well worth your time if you too are considering going indie with your next children’s book. The News & Advance, which covers Lynchburg, Virginia as well as Amherst, Appomattox, Bedford and Campbell counties, makes for a happy home for this article, which you can read here.

You can find all of these authors’ excellent books for sale online.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
Kelly
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Easy Breezy Summer Publishing (Part 5)

august back to school

The corn is well and truly in tassel, and fall is just around the corner, ready to crest the horizon. The evenings grow cooler, but there’s still the tang of summer smoke in the air–all the fire of a season packed with heat and mixed feelings–and it’s time to start thinking of how to make the most of August. Yes, it may be most often called the ‘back-to-school’ season, but we all of us go back to things in Fall. Back to work, back to family routines, back to the marketing strategies we … may … have let languish during the busy summer months.

How can we flip the switch and get back to work?

Here are my recommendations:

  • You’re not the only one who may need a reminder that change is upon us. Use August as an opportunity to launch a special deal or giveaway. You can frame it as ‘back-to-school savings’ or you can use it as a promo for new or upcoming releases.
  • Think visual. Fall is perhaps the most striking of all (or at the very least, one of the most striking) seasons. Take advantage! Your book is a product, and selling a product is at least half of the time about selling an image. If you haven’t created an Instagram and Pinterest, now is the time! These two social media platforms offer a great way of humanizing your brand and showcasing your product.
  • Fall is a great time to get your networking game on! People may not be thinking about taxes just yet, but you certainly want to get your foot in the door before the holiday craze so that they remember your name and your book come tax time–and come the holidays! Connect the dots between everyone you ‘meet’ on Facebook, Twitter, Instagram, Pinterest, Goodreads, and even LinkedIn and work those contacts and relationships now, while they’re planning out their budget, calendar, and holiday schemes for the school year.
  • And on that note, it’s time to plan your own editorial and marketing calendar–or at least to sketch out the outlines! Is it your hope to write some newsletters, blog posts, or social media updates in the coming months? Do you have some new work on the horizon? Now is the time to schedule not just your writing time or your own holiday marketing plan–it’s time to lay the groundwork for an entire year of editorial works!

And these are just a few of my recommendations! As you might expect, there are plenty of chances to enrich your opportunities during the Fall. Don’t put things off–start now! A hint of pumpkin spice is wafting on the rising breeze of Autumn ….


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Self-Publishing News: 8.7.2017

august

And now for the news!

Some highlights from this month in the world of self-publishing, specifically news from or regarding self-publishing companies!

The Kobo eReader is not quite the market force it used to be; these days, in a market crowded with both high-quality dedicated e-readers (think of the Kindle, the KindleFire, and the Nook) and high-quality tablets with e-reader capabilities (think of the iPad and the Samsung Galaxy Tabs) it is more or less impossible to reach dominance. The Kobo has been in trouble for a while, but now, as 

outskirts press one click children's

Well, here’s some good news, at last, and it comes to us courtesy of this recent addition to PRWeb.com! Throughout the month of August, Outskirts Press, a well-reviewed self-publishing company based out of Colorado, will be providing “extra motivation [for authors] to realize their publishing dreams: $300 toward the product or service of their choice. Throughout the month of August, authors who publish using either the Ultimate or Full-Color publishing package will receive $300 promotional credit to spend as they wish.” And wishes, apparently, may consist of professional copy editing, digital editions, custom book cover designs, time with one of their Personal Marketing Assistants, a carefully-planned-out PR Publicist Campaign, the production of high-quality promotional materials, and access to optional publishing package upgrades, such as their Hardback Format, Espresso Edition, and Amazon Kindle Edition services. As noted above, eligibility is predicated on the purchase of one of their Ultimate or Full-Color publishing packages, so if you’ve been thinking of going indie this month, there might just be extra incentive to go with Outskirts Press!

In case you were at risk for thinking self-publishing was a strictly Western tradition with Western problems, here’s a fantastic article from Dakarai Mashava of Zimbabwe’s Daily News, published yesterday–on the challenges facing publishers there and potential ways to combat them! In a country where street vendors are more common than they are in America, says Mashava, “Some leadings writers say book publishers should work with street book vendors as a part of efforts to bring the prices of books down.” Mashava goes on to discuss the history and present state of book piracy, which at present is seen as “one of the key problems undermining the viability of the local book industry.” No matter where you live, piracy is a problem, and the local market is, in fact, the first and primary market that self-publishing authors must master in order to sell their books. Mashava interviews both Monica Cheru-Mpambawashe (author and vice chairperson of the Zimbabwe Writers Association) and Lawrence Hoba (author) and cites the opinions of novelist Tinashe Muchuri, playwright Aaron Chiundura Moyo, and Zimbabwe Publishing House (ZPH) CEO Blazio Tafireyi to enrich our understanding of the current situation in Harare and throughout Zimbabwe, a country known for its diverse and thriving literary scene. Moyo, specifically, expands upon its implications for self-publishing authors there: “The situation is worse […] because they don’t have enough money to print as many copies at a low cost which they can supply to vendors,” Mashava quotes him as saying. For more of this fascinating story, you can read Mashava’s article on the Daily News website!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
Kelly
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Easy Breezy Summer Publishing (Part 4)

future forecast

As the summer draws to a late middle, it’s time to ask some of the tough questions—questions about the future for you and other self-publishing authors looking to market your books.

So, what is the general outlook for self-publishing in terms of independence?

Everyone seems to have an opinion.

Lorraine Candy, interviewed for The Guardian, thinks that “There is enough evidence to prove that there will be print, and it will continue to be in many forms and be available in many places,” and that the future “will be about working in a much more collaborative, better and bespoke way.” Sounds neat. The Guardian‘s other interviewees have a lot to say about journalism (understandably) and the “disruption” created by social media.

Meanwhile, over at the 2017 London Book Fair, industry vet and the executive director of a publishing business, Kristen McLean writes that “one thing we do know: there is no going back. People now integrate technology seamlessly into their lives, and they do whatever makes the most sense to them as they pursue their goals in a particular moment.” So—disruption isn’t all bad, and we don’t at this point in time have to pick a side in the ongoing Print vs. Digital debate. Says McLean:

The passion of the individual organizes [their] pattern of investigation, not necessarily the content creator. In fact, the most exciting examples of this type of consumption are not usually the product of a single creator or company, and seem to take on a life of their own. (For instance, are you aware of the current slime frenzy? Google it.)

All the same, children’s media and audio—particularly cross-platform audio, available in analog and digital forms—are on the rise. If you’re looking to market a self-publishing book this year, you’ll need to pay attention to the buzzwords associated with these trends. Check out the Publisher’s Weekly article for more!

Jason Illian of Digital Book World begs to disagree—or at the very least, to take a different tack from these other pieces. In an article titled, somewhat snarkily, “The (Real) Future of Publishing” he writes that “Everything being said about the state of publishing is (relatively) true—but not everything that is true is being said, as there are data points and trends being left out of the broad discussion.” What isn’t being said? He cites major shifts at institutions as diverse as Penguin Random House, Wal*Mart, Barnes & Noble, and public libraries as representing a growing confidence in digital, despite talk about plateaus and slow-downs. Says Illian:

When a new technology gets talked up and fails to fundamentally change everything in a short amount of time, the conversation turns negative. But that doesn’t mean change is over. It is the pause in the action, the short breath of time where most traditional firms tout their belief that disruption is over, only to soon find out that real change has just begun. What we are experiencing rather is just the break between the waves. And the next wave could forever change publishing.

Lastly, Justin Pang of Tech Crunch has his own take. Says Pang, “The playing field is starting to level between the most-savvy traditional publishers and top digital native publishers.” This is good news for indie and self-publishing authors looking to break into a crowded market, although Pang’s primary interest is with companies like Netflix and Gawker. It does seem clear, however, that as messaging apps overtake social media for the highest number of user hits per month, that we may need to shift how and where we market our books. As publishing races to catch up to this particular shift, smaller and more nimble indies may finally find themselves on an even playing field.

It’s time to get savvy and experiment with some of these trends. How will you go about marketing in a post-digital, rapidly changing world? We’d love to hear from you; simply drop us a line in the comments section below!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Self-Publishing News: 7.24.2017 – Publishing Trends

And now for the news!

Some highlights from this month in the world of self-publishing, specifically regarding publishing trends within the publishing industry, and their implications for all authors!

Could changes be in the wind for the literary establishment? In her July 14 article for the Sydney Morning Herald, ​Jane Sullivan posits a firm “yes!” She begins with the story of Naomi Klein and her latest book, No Is Not Enough. But what, exactly, was not enough?As Sullivan reports, it was “the prospect of going to a big US publisher to put [her book] out” as well as the inevitable delays which accompany traditional publishing. “Instead,” writes Sullivan, “Klein bypassed both her agent and her previous publisher […] and went straight to a small press.” This allowed her to release her book both at home and abroad in a timely fashion, all the more important since Klein’s book comments upon the current political situation in America. She chose Haymarket Books, a small Chicago-based nonprofit publisher, eschewing decades of tradition and her own storied history as a blockbuster success.

The remainder of Sullivan’s article examines the rise of self-publishing, contrasting it with the so-called “vanity” press, and touches on the stories of three independent Australian authors pursuing self-publishing today: fiction author John Birmingham, cartoonist Judy Horacek, and romance novelist Kylie Scott. Each of these “hybrid” authors came to the new publishing paradigm on their own terms, and by their own path–and Sullivan’s article concludes by hinting at why their stories may be important for a new generation of authors. Read the rest of this excellent article at the Sydney Morning Herald!

Well, it’s official: Brits love books, and they love writing them almost as much as they like reading them according to this July 21 article which appeared on Fife Today, the website of the Fife Free Press, providing news from Kircaldy in Fife, Scotland. The article covers the results of a recent poll by self-publishing company Type & Tell, wherein one in eight British residents was found to have “already written or is currently writing a book (13 per cent), while 39 per cent of people are planning to write one.” Interestingly, the study also shows that science fiction, drama, and children’s books, not romance, are the leading genre contenders in this large population of authors–although there was plenty of diversity represented in genre overall, with mystery, crime, short stories, fantasy, and romance all in the mix, as well as nonfiction. That’s a lot of books!

But the most interesting finding of all? According to Fife Today:

Despite the rise of e-readers, the research shows that people are still in love with the feel of flicking through the pages of a physical book. Eight in ten (82 per cent) budding authors want to see their words printed on paper, while just over half (58 per cent) would be happy to be published in e-book format.

This more or less confirms our suspicions here on Self Publishing Advisor–that one should never close a door on printed books, but certainly pursue publishing options which enable a diverse readership with both paper and digital predilections to access your stories! To read the entire article, visit the original article here.

You can find all of these authors’ excellent books for sale online.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
Kelly
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Easy Breezy Summer Publishing (Part 3)

Two weeks ago, I launched a new summer series on self-publishing, particularly as regards publishing and marketing your book during this busy time of year–and how to take advantage of our July theme of freedoms and independence while doing so! And I continued the series last week, with a discussion of unfreedom and what constraints are placed upon us as self-publishing authors also engaged in self-promotion by necessity. How does one market a book effectively, without the reach or access or time-honed skills of a publishing company’s full marketing team? (It’s hard, but not impossible.)

This week, seguewaying off of last week’s discussion, I’m here to talk about the freedoms which are possible when working as a part of a team. Not just any team, either–a team of self-publishing authors! Which I think you will find is something of a different proposition from a marketing team at one of the Big Five traditional publishing houses.

teamwork

But first, let’s dispel the myth of the solo indie author, struggling valiantly against the current of traditional publishing, and vanquishing his or her demons alone, without assistance, and for free. It may in fact be true that some indie authors make a success of themselves this way, just as James Patterson and Suzanne Collins and J.K. Rowling have made blockbuster success stories out of their lives in traditional publishing … all while conveniently ignoring the fact that there are thousands upon thousands of midlist authors struggling to get by, and required, despite their status as “traditionally published authors” to carry the majority of the promotional burden for their books.

Publishing is hard, no matter which way you go about it–and going solo, either in the publication process or all that comes after, harder still.

But freedom can be a collective achievement. You sacrifice nothing by teaming up with your fellow indie authors to sell your books! You lose none of your dignity, your creative control, your independence–your freedoms–but you gain oh-so-much-indeed! 

We’ve talked about the importance of book readings, book signings, and attending book fairs in promoting your book to new readers–but what if you didn’t have to go it alone? Many of the best readings, signings, and other bookish events I’ve attended have been panels, not singular affairs. Pulling multiple authors into one space, particularly indie authors, lessens the load on each participant while multiplying the event’s outreach. Imagine–even if all that happens is that your fellow readers bring their friends and families along, you’ve reached two or three or four times as many friends and families as you yourself were able to bring! That’s no shabby number.

Or, you might consider partnerships with local businesses, your public library, or events like our annual Cherry Festival as opportunities to build a coalition. Some of the fiercest book advocates are librarians and indie booksellers, yes, but don’t forget about the reach of a clerk at the counter of your local quilt store, or a restaurant with a waiting area! Your self-assembled team of advocates doesn’t have to be made up of the expected literary types; your team should make room for readers of all shapes and tastes, and partners who you normally wouldn’t think of. Once you’ve made contact with someone offline, make sure to make them a part of your online presence as well–either as a part of your social media network, or an email newsletter distribution, or something along those lines!

Lastly, you might consider going in for something like a co-op advertisement, something along the lines of this fabulous offering from Outskirts Press. In this case, you may never actually meet your fellow authors, but you’ll help each other out anyway–financially!–by reducing the cost burden on each contributing author. (And watch OP’s yearly deals, too–they often offer seasonal holiday-specific deals on their co-op ads.)

This is just a couple of examples of the kind of collaborative partnerships which can make your life, as an indie author, so much easier! Dig around online and see what suits you, but remember: you’re only freed if the marketing workload itself is reduced by your partnerships, so commit to projects with tangible and measurable outcomes, and clearly defined contributions.

 


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Easy Breezy Summer Publishing (Part 2)

Last week, I launched a new summer series on self-publishing, particularly as regards publishing and marketing your book during this busy time of year–and how to take advantage of our July theme of freedoms and independence while doing so!

Today, I want to talk about the flip side of freedom.

You might call it … UNFREEDOM*.

(*After all, there has to be some sort of language to describe the opposite of ‘freedom’ which isn’t problematically tied to this nation’s long and deeply troubling relationship to captivities of various kinds … right? I’ll make the attempt, while recognizing and honoring the tight spot into which the English language … and the history of American expansion … has put me. Here goes!)

Point: Self-publishing authors are constrained by their circumstances, and therefore limited as marketers of their works. Let’s slow down and look at some of the speed bumps in our way!

independence, bird

Time.

The first constraint you’re likely to hear about when talking with self-publishing authors about their marketing attempts is how difficult it is to find the time to market well! After all, most indie authors aren’t living lives of leisure; they’re working, sometimes multiple jobs, to pay the rent and bring in the groceries. They usually have families; often, young kids and sleepless nights are also on order. In this kind of typical environment, it’s hard enough to find time to sleep much less write much less market your books for sale to the general public! And this problem also often inspires a great deal of self-doubt and frustration, as the marketing goes on.

Why don’t people just buy my book already? Hint: if it were that easy to sell books, traditional publishing houses wouldn’t have dedicated marketing staff, either! As a self-publishing author, you’ve written and signed a contract with yourself to do whatever it takes to become a published author … and that includes signing away a large chunk of your time.

Suggestion #1: Protect your time by slowing down long enough to sort out your priorities, and set a schedule that is both ambitious … and attainable.

Money.

Here’s the other big speed bump, right? If you don’t have the time, energy, skills, or access to do what needs doing in order to market your book, you’re going to have to fork over some cash to make it happen! Of course, how much you spend is going to vary greatly depending on what path you take towards publication; vanity presses often tout their marketing successes, but often prove disappointing in results anyway, and the really good self-publishing companies–with dependable, expert staff who’ve been in the business long enough to give you a really good leg up–cost a pretty penny.

Spending some money is unavoidable. Breaking the bank … is.

Suggestion #2: Guard yourself against both amazement and disappointment by doing your research ahead of time. Don’t trust a company’s own press releases for your data, either! Do your due diligence and check out customer reviews, and as with my suggestion for time, go ahead and slow down long enough to plot out what services you can take care of effectively on your own … and which ones you really need help with!

Energy.

Alright–it’s time to take a deep breath and feel your body for a moment. Are you sitting in a chair? Criss-cross-applesauce on the hardwood floor? Hanging from the rafters? Are you comfortable? Are you feeling … a little … sleepy?

We’ve mentioned this every now and again on SPA, but it’s always worth mentioning again: a person doesn’t wake up each morning with endless energy! Energy is a budgeted resource, and your body has no qualms about letting you know when you’re close to running the tank totally dry. Like, right now, my eyes are burning from having worn contacts all day, my knees are aching from walking in to work, and I can’t stop yawning no matter how hard I try–all of which are signs that I’m about a half hour from keeping the neighbors up with my zzzzs.

As a self-publishing author, you need to pay close attention to your energy level: it comes at a premium, and just like time, once it’s spent you’re done. There’s no writing when tired, and even coffee will only get you so far. Sleep, my friends, is inevitable!

Suggestion #3: Build some select mindfulness-based practices into your daily writing routine. Check in with your body when you sit down in your chair. Are you actually feeling good and comfortable–and energetic? If your body is screaming “NO MORE! I CHANGED THIRTY DIAPERS TODAY!” then it may be time to back off, allow yourself to get some sleep, eat the right kind of meal, and do a thing which brings you joy. Make a promise to yourself to come back the next day in a better frame of mind and body, and I guarantee you’ll produce better work–work you can be proud of!

Skills.

Look … we’re not all born with a Wacom tablet or a Master of Business in our hands! It’s okay if you don’t know how to set up social media accounts … THIRTY DIFFERENT WAYS … or how to design your own book cover, including blurb, ISBN, LOC numbers, and so on and so forth.

Knowing what your skill set is, and how best to take advantage of what you already know how to do, is absolutely imperative! So, too, is knowing where your skill set runs out, and therefore when you ought to turn to established and verifiable experts–such as those employed at various self-publishing companies, or working on a freelance basis.

Suggestion #4: Before you sit down to submit your book for publication, sit down and sketch out all of the different little processes which go into making a book, from start to finish. EVERY SINGLE ONE. (There ought to be at least thirty!) Only then can you come back and say–“Ah, yes, I can easily take care of those, but not anything to do with Goodreads giveways or writing a press release!” Listing everything will feed straight back into allocating where you spend your time, money, and energy … so make sure you get it right before the wheels are in motion and momentum is pulling you in another direction!

Access.

Last but certainly not least, one of the most oft-mentioned barriers to self-publishing–an unfreedom–is the strictures placed upon indie authors by those with the knowledge and access to make things happen. Indie authors are often left out in the cold, with no recourse but to generate their own networks and influences from scratch … which, yes, can work but often doesn’t. Meanwhile, traditional publishing houses–who have, by the way, refused to evolve to fit the changed world around their signature markets!–snigger behind their hands and offer little or no help at all … because, I assume, they don’t want the competition.

Oh, if only you could imagine all the wonderful ways we might help each other!

But what a pipe dream. Traditional publishing houses have good reasons (from a business point of view) to try and uphold their monopolies by restricting access and denying support to indie authors looking to break out. I’m talking about everything from email lists of potential customers who they hold in reserve, contracts denying their authors from collaborating with self-publishing authors, and so on.

Access is a big problem for indie authors. If you don’t know who to get in touch with to get this certain thing done, it doesn’t get done.

Suggestion #5: Don’t despair. As I’ve mentioned, some authors have made it! There are some existing networks and resources in place to help you … but just don’t expect to find easy access to knowledge and the means to act upon that knowledge within more “mainstream” or “traditional” circles. I mean, take us for example. We’re here for you–every week!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com