In Your Corner: The Business of Writing

So, you’re an author. Writing is your business, right?

Well … hopefully. The problem with being an author, particularly a self-published author, is that the real work is a solitary activity, taking place at home or in another not-a-standard-office-environment workplace, and is oh-so-easily interrupted by the ordinary vagaries of daily life. Anyone who works from home can attest that it’s difficult to keep home life and work life separate!

So how can an author make writing a business, with all of the peculiar challenges authors face?

Draw up a business plan.

Whoa, whoa, a business plan?! Isn’t that for people who are, like, starting a bakery or a coffee shop or maybe a lumber yard? Yes. But it’s also for you, the indie author. You have to prioritize making a business plan if you want to make a profit off of your writing. There are plenty of small-business handbooks available through your local public library, so I won’t go into great detail for you here, other than to say you don’t need to be afraid of the spreadsheets … you just have to be willing to bow before the truths they present to you. If the spreadsheets and the business plan requires you to sacrifice certain luxuries in order to make a good go at becoming a profitable self-publishing author, that’s what you’ll need to do. In most cases, however, a business plan will simply help you figure out which services you ought to pay for, and which ones you ought to train yourself to manage. Like bookkeeping, or website design. It will help you organize your author-related budget and separate it from your personal, regular budget, articulate your needs and your vision, and filter out distractions. I promise, this is the best possible thing you can do, whether you’re just starting out or midway through your career!

Figure out your brand.

What do you want to be known for, as an author? Are you going to be recognized for some sort of narrative through-line to your works, a passion for author advocacy, for your engagement with your audience, or something else entirely? (Hint: you can be all of things, and more.) Your “brand” is as much a product of your personality and your priorities as it is the actual physical product you publish on the page.

You can probably name a couple of brands off of the top of your head. Starbucks, Wal*Mart, Toyota … and when you think of these brands, what do you think of? Their visual presence, like their logo and their website or smartphone app? Or perhaps the little jingle that plays during their commercials? Now, what about authors? Which ones spring to mind as having distinctive presences out in the world? Terry Tempest Williams? Ann Rice? Stephen King? Figure out what draws you in, and what you can feasibly do as a creator in order to tap into the same strengths.

Find your market.

Have you spent much time thinking about your ideal reader? This isn’t a simple thought exercise, it’s an important part of delivering your business plan into the world without undue complications. Spend a few hours researching and drawing out characteristics and qualities you think of when you contemplate who will or ought to be drawn to your work, and then brainstorm ways to reach them which you can manage in a regulated, sustainable, and protected way.

Protected? Yeah. As with all other new things, it can be hard to build new muscles and tap into new markets, because such things rely on habitual, scheduled curation. Statistically speaking, readers are far more likely to subscribe to your social media accounts, blog, and email newsletters if they know they’ll get updates regularly—even on the same day each week. You absolutely must protect such habits from the encroachment of daily distractions! Otherwise, they’ll go the way of all other resolutions. And if you want to treat your work as an author like a business, that’s just not going to help much.

businesslike business suit coffee child

If you’re feeling frustrated with your attempts to put together a business plan for your writing, get in touch! We’d love to hear your stories and help you face the challenges ahead with the best possible resources at hand. We’re here for you.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Distinguished Gentlepen

(I know, my puns are the worst. I just can’t help making them; it must bed some kind of compulsion, or character flaw.)

Today I’m going to take a peek at what makes a book–and its author–distinguished. Now, if you haven’t used this word recently in a sentence of your own, you might be thinking of ball gowns and tuxedos and those nifty eyeglasses that attach to one’s watch-pocket by chain. You might even be thinking of particularly thick mustaches, and a well-maintained Model T Ford. The word is straight out of Victorian literature, but I would make the argument that it has continued relevance today. It is defined as:

distinguished definition

And as you can see, it actually lies a touch above the curve in terms of popularity–Merriam Webster places it in the top 40% of words according to usage. At least it’s not … fulvous … with envy of those more popular words.

If being “distinguished” simply means some rough equivalent to “being excellent,” then why not just say so? Why use a slightly dated word, other than to add a little buff and polish and appeal to an idea we cover each and every day here on Self Publishing Advisor in some way, shape, or form?

There are connotations to pursuing a distinguished persona or book that do not apply to something simply “excellent.” These connotations include, for the word in question, a sense of superiority, of fine texture, make, or production quality–and of course, the connotation of public presence. After all, even the Victorians understood that a very fine frock or overcoat wasn’t about keeping warm; it was about putting on a good show for others.

A distinguished self-publishing author is more than just “getting by.” He or she thrives under the heavy thumb of freedom which is pressed upon them by the choice to ditch traditional publishers–heavy because there is a cost to pay, in that so much of the burden of marketing and promotion falls on the author–and stands out from other authors by virtue of his or her attitude. That’s par for the course; so much in life comes down to attitude, doesn’t it? To be distinguished also has, of course, connotations of gentlemanly or gentlewomanly behavior, hence the terrible pun at the beginning of this post. The most gentlepersonly person I’ve ever met was a lumber salesman, a truly distinguished fellow who treated the world and every person in it with kindness, generosity, and respect. This most certainly holds true for self-publishing authors, however, since the average author has to navigate hundreds of relationships and social contracts in order to publish and market a book successfully. May you be distinguished by your curiosity, your kindness, and your intrepid spirit in pursuit of the best possible life as an author,

So, too, may your book be distinguished in all of those little ways which will help it stand out from the herd: quality design and production value, a beautiful feel in the hand and look on the page, perfectly copyedited content and fiercely individualized material, as well as its accessibility to all of those potential readers lurking out there in the ether.

It may not seem like much, recommending that you look into the nature of distinguishment, but in fact it’s everything. As mentioned earlier, it’s an attitude which encompasses everything else you could possibly be or make or do–as an author, and as a human being in general. It’s on my heart and mind today that we live in a world which is often hostile to the point of making us focus on the struggle for survival far more than living well, and while survival is necessary, so too is emerging on the other side proud of who you’ve been and become. We’re here for that, and we’re here for you.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Nom de Plume (Part III)

Two weeks ago, I began a quick series on the merits of using a nom de plume–otherwise known as a pen name, otherwise known as a pseudonym–under which to self-publish your next book. The series continued last week, with an examination of the drawbacks of using such a cover, and concluded with the question:

So: You’re ready. What next?

And … here we go.

masked unmasked nom de plume pseudonym pen name

If you’ve decided to adopt a pseudonym, there are a few steps you should take to ensure you do it right. (And by right, I mean correctly!)

  1. Choose wisely. Once you’ve selected a pen name, yup, you’re stuck with it. Or rather, you will want to be stuck with it for a whole host of reasons to do with convenience and consistency, so make sure it’s not a name that ages poorly or that you will grow out of in a year or two. Don’t go overboard in making up a name so memorable that it comes off as goofy to others. Use friends and family that you trust as a sounding board for pseudonym ideas–they’ll let you know if they catch a whiff of something goofy immediately, since your reputation is important to them.
  2. Choose something unique. Don’t settle for your first idea; your pen name should be unique, so it’s well worth your time to do a little searching through Google and so forth in order to check that your pseudonym of choice is not already used by another writer (past or present) since you want to avoid confusion. Also: steer clear of imitating famous names. Stephen King will not be happy when he hears you’ve stolen his name, and you’re favorite dead author wants you to know her estate will be calling to sue, even though she’s long gone. Hunt through the U.S. Trademark Office website to make doubly sure you won’t get into any hot water for duplication, conscious or unconscious.
  3. Put a ring on it. Or, you know, your personal domain. Search for available domain names before committing to a pseudonym, and then buy it. Also make sure to file a Fictitious Business Name Statement if you’re likely to receive payments made out to your nom de plume instead of your real name. This is a real thing, and you should do it.
  4. Put your mouth where your money is. I know, I know, this is a total reversal of the usual statement. But once you put money down on a domain name, you want to make good on that expenditure. Put your pseudonym on your book’s cover and on your copyright notice. It is worth putting the notice in both your real and pen names.
  5. Keep your publisher in the loop. I know this sounds obvious, but it’s crucial that you be in touch with your self-publishing company at every step of this process. They’re the ones who will catch a lot of the flack if something goes wrong, but they also can do a lot to make sure your pseudonym is a success. Talk with them! And if total anonymity is your desire, then you’ll want to make that clear to them, possibly even going so far as to set up a corporation, LLC, or other entity in order to sign your contract under a name other than your real one. But that’s expensive, and complicated. If you are content with being anonymous only to the general public and fully frank with your publisher, there’s little need for that step.
  6. Register that copyright. Look, this might sound like an extra detail, but it’s 100% worth the fiddly work. You really ought to register the copyright of your work under your real name, your pseudonym, or both. There are different ways of going about this, but my personal recommendation is to lean towards “both.” That way, all of your bases are covered and you’ll never be caught out in a tricky legal situation where you can’t prove that your works are, well, products you made yourself.

No matter what, the decision about choosing a pen name rests with you, the self-publishing author, and while there are several potential missteps you might make, good intentions go a long way in the world of words. The one crucial thing you’ll need to do in choosing a pseudonym is to choose it sooner rather than later, especially if secrecy is something you want to weave into your relationship with your publisher. But the sooner you settle on a name, the sooner you can get your cover designs settled, and your copyright paperwork filed, and so on and so forth. “The early bird publishes in a timely fashion” would seem to be the moral of our story this week!

Do you have any questions about pseudonyms that we can answer here on SPA? I’d love to tackle them, or to hear you weigh in on your past experiences with pseudonyms, good or bad. We’re here for you, as a listening ear and a resource.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Nom de Plume (Part II)

Last week, I launched a short new series on the pen name, AKA the nom de plume. I examined some of the reasons, historically, why some authors have been drawn to the partial anonymity it provides—as well as some of the “pros” to doing so today. (Hint: some of the old reasons don’t apply any more, so it’s worth knowing that time has not been kind to nom de plume-rs.)

But what are some of the “cons”? What are some of the reasons not to use a pen name for you, the self-publishing author?

pseudonym pen name nom de plume

PEN NAME CONS:

Some reasons which lead authors to publish under a pseudonym can lead to problems, whether legal, ethical, or moral—or might simply be bad for business. If your motivation for using one involves any of the following reasons, you might want to reconsider:

  • Skipping libel lawsuits. Lambasting your rivals under a pen name will not keep you from facing a libel or slander lawsuit in the slightest. The libelees may not be able to personally identify you, but your publisher can be subpoenaed and forced to turn over your name, and you should never underestimate the regular old information highways of the Grapevine and social media to reveal you to fans and foes alike.
  • Riding on someone else’s coattails. Adopting the name of some other, more famous writer can land you in serious trouble for identity theft, or for copyright infringement. So don’t give yourself a nom de plume like “Edgar Poe” or “Stephen King” unless you’re prepared by the original (or the original’s estate, in the case of deceased persons). Besides, that’s just confusing. Some authors whose real and actual names are shared with other, more famous authors will even choose a pseudonym simply to differentiate their works from their more famous namesake’s.
  • Tax evasion. Nope. Don’t do this. It’s dangerous! Tax fraud is something which the IRS takes very seriously, and authors are not exempt from the law. As with other legal issues, your publisher or publishing company can be subpoenaed for your information if the government has fair reason to suspect you (or your pseudonym) of doing something shady.

There are, of course, other “cons” which have nothing to do with misdemeanors. They include:

  • Making the processing of your advances and royalties more complicated, thus complicating your relationship to both your agent (or company) and bank, as well as complicating the sale of your reprints and subsidiary rights, the administration of your personal estate, and the transfer of title to heirs upon your decease.
  • Making marketing an acrobatic act. If you’re trying to maintain anonymity, it is hard to take advantage of your personal and social networks for promotional purposes without immediately giving up your actual identity. Your real name carries a weight with family, friends, coworkers, and even more tenuous connections that a pseudonym won’t. How will you maintain anonymity at readings or signings, if anyone you know might see your face in pictures or other coverage? (And remember: Facebook can ruin things for you too, with its face-matching algorithms which “suggest” name matches to faces in uploaded pictures.)
  • Shortening your copyright protection. This will only apply if you fail to register your pseudonym with the Copyright Office, but it’s a very real concern since so many people do.
  • Not seeing your name in print. I mean, come on! It’s half of the fun.

All of this is not to say that not choosing to publish under a pen name is the only good way to go … but it is to say that you ought to be cautious, and make sure you’re willing to take on all of the challenges associated with doing so.

So: You’re ready. What next?

Don’t worry, that’s what next week is for! We’ll go over how to choose a nom de plume, and best practices for doing so. It’s going to be fun!

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

 

In Your Corner: Nom de Plume (Part I)

What is a nom de plume, and why should you care?

First of all, we’re talking about pen names.

Ever since J.K. Rowling began writing adult fiction under the pseudonym Robert Galbraith, there has been a resurgence of interest in pen names and what they can do for authors. But the practice predates her and has quite a long legacy; many of your favorite authors are probably using pseudonyms. The author who is Nora Roberts writes romance under that name, futuristic science fiction under another (J.D. Robb), and still more under the names Jill Marsh and Sarah Hardesty. Her real name is Eleanor Marie Robertson. And then there’s Elena Ferrante, who remains as-yet “unknown” in that the author’s real name has not yet been revealed, and James S.A. Corey, which is a collaborative pen name for authors Daniel Abraham and Ty Franck.

But there’s a right and a wrong way to go about using a nom de plume.

 

Back in the 18th Century, a pen name enabled writers, journalists, and artists to publish controversial and even illegal articles, letters to the editor, and other works of protest without being discovered––but these protections don’t necessarily hold true today, when publishing houses and companies can be subpoenaed for your contact information, among other things. A pen name can help you avoid overexposure, yes––as both Dean Koontz and Stephen King can attest––or to conceal your gender in a still-occasionally-sexist industry––as both Rowling and George Eliot were known to do––but it should never be used as cover for illegal activities, or trusted to protect you from political exposure.

Pen names are tied up with identity politics, and that’s a fact. But new authors should be focusing on the work itself, not on being “exposed” in the public eye, right? Well … probably. Maybe. If you’re writing a tell-all about the mafia, you still might want to consider a nom de plume.

 

PEN NAME PROS:

  • You can put together a name which no one else “owns.” The world is unlikely to need two David Baldaccis, and you can avoid painful confusion by picking a pen name to differentiate yourself.
  • You legitimately need to conceal your identity. Say you’re a physics teacher in a small town and you want to publish steamy romance books. It’s not illegal, but you want to avoid uncomfortable questions at work. Or perhaps you’re part of the LGBTQIA+ community, and you are afraid of reprisals from friends or family as you write your memoirs. There are reasons for concealment that have nothing to do with “lying.”
  • Your branding is “off” for the genre. You know how it goes … you walk into a bookstore and you can immediately tell what section you’re in by the kinds of names on the shelves. Yeah, that’s a thing. And sometimes, having a catchy name which hints at your genre can be an important selling point. This point leaves room for those of us with difficult to pronounce or remember last names. Findability is key; “weird” names are sometimes perfectly memorable, and there’s zero shame in either sticking to yours or changing it up––but ultimately that’s a decision you might be forced to make.
  • Your last book … didn’t go over so well. It happens. And when it does, sometimes you may need to put out your next book under a new name, to break old associations.

 

Next week, we’re going to take a look at some “cons” of choosing to use a pen name, like how obnoxious it can be to live and correspond with people under two or more names, and the legal side of things, too. Pen names aren’t the easiest thing in the world to pick up and use … but we’re confident that with the right information, you’ll make the right choice for yourself! So check back next week for Part II in this series on noms de plume!

screen-shot-2017-03-02-at-7-12-09-am

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Understanding Copyright

I won’t lie:

Copyright is Hard

So: never let the world beat you down into thinking poorly of yourself for not fully understanding every detail of copyright law. We’ll summarize some of the “greatest hits” of copyright for self-publishing authors here, including when it is important to register your copyright, and what it might look life if you do not pursue acquiring a copyright on your next book … but there’s a lot more out there than we can cover in one blog post, so we’ll provide some of our favorite resources at the end of the post as well.

copyright

The Starter Pack: Basics You Should Know

Copyright was introduced in order to protect intellectual property, and draws directly from the US Constitution, which grants this protection for original works in any tangible medium of self-expression (including books, of course, and art, music, film, et cetera). Copyright covers both unpublished and published works.

Copyright is not something you apply for. It is not something the government issues like tickets at the DMV. Copyright law protects your work from being claimed by others as their own, or from being exploited by others who seek to profit from your work without your explicit permission. Instead, your work is protected under copyright laws from the moment of its creation.

Copyright does not protect everything. It doesn’t cover facts, ideas, systems, or methods of operation, although it will protect a textbook or operating manual explaining those things. Make sense? And copyright does not protect the title of your book. You might attempt to trademark a title if it qualifies for that fully separate protection, but that is a lengthy, uncertain, and pricey process. It’s better to know going into publication that your title does not belong to just you. (But then, that can be a freeing thought. You won’t be served papers for accidentally replicating someone else’s title. With so many millions of books in print, that is a good bet.)

Copyright is good in most international cases. As in, there are some countries with whom the United States has not yet worked out mutually beneficial copyright recognition agreements. But the majority of US-allied countries respect US copyright laws.

So What’s This About Registration?

While there’s no requirement to register your copyright—it’s not strictly mandatory, that is, to register—there is a registration service provided by the Library of Congress in order to record claims to copyright. This establishes precedence, and legal standing if someone should ever violate your copyright—it will help you prove that the book in question was first registered by you and you alone. This is one of those “not required but STRONGLY recommended OR ELSE you might lose in a court case” situations. The world is not always a fair place, so we have to protect ourselves whenever we can.

After registration, you will receive a certificate proving your copyright information and placing your copyright record into the public record. In the off chance you face litigation, you will become eligible for statutory damages and attorney fees, among other things. You don’t have to do this right away, although the sooner the better; if you register with the LoC within five years after your initial publication, you are considered covered under prima facie evidence in a court of law.

Don’t rely on the old trick of mailing yourself a copy of your manuscript in order to acquire proof of copyright; this is considered the “poor man’s registration” but it doesn’t always hold up in court.

If You Do Not Register for Copyright …

Your book might be stolen, knowingly or unknowingly.

How unknowingly??

These days, there are hundreds of automated scripts scanning the web and indexing (or storing old copies of) websites and digital content for archival purposes. Many of these scripts are designed with honorable purposes in mind (wanting to preserve uncorrupted copies of websites in case material is taken offline or corrupted somehow) … but some are not. And some operate in a very grey area. You might remember the trouble Google landed in several years ago for making digital copies of recently published books available through the Google Books platform—the intent was to make all published content searchable, but it ended up making all published content purchasable … and through a website which hadn’t purchased the rights to begin with. It was messy. And it remains messy: the US court system ruled in favor of Google and against the Authors Guild.

Many scripts replicate what Google Books has done, but with even fewer safeguards and protections. This means that you have zero standing if you do not register your book with the Library of Congress and find that a website is running a digital copy of your book pulled from the ether by an algorithm without your permission, and literally anyone can now read your book without consent.

And of course there are much nastier cases, where people intentionally steal copyrighted material or otherwise exploit published material for profit. The point is … give yourself a leg to stand on, even if there’s no judge on your doorstep compelling you to do so this afternoon. There might be one in the future, and you want to be well positioned for that.

Resources

Some of our favorite copyright resources include:

And as always ….

 

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Doing the Subtitle … Right

subtitle

Subtitles are tricky things, aren’t they?

No, we’re not talking about the ones at the bottom of that Netflix show you’ve been binge-watching lately (though we totally get it). We’re talking about book subtitles, those handy descriptive phrases which come after the colon in a book’s title on the front page. They often hint at a book’s content in terms of subject or theme or atmosphere, but each author approaches the subtitle differently. For example, you have the original fancy-pants subtitle, invented pretty much around the same time as the novel and the bound book. A classic example is pretty much anything scientific from the 19th Century, such as Revue D’Histoire Des Sciences: Et De Leurs Applications ….

subtitles

More current examples might include:

  1. Tangled In Life: A Lainey Kelso Mystery, by Mary Meckler (in which the subtitle clarifies the book’s genre as well as indicating that it is part of a series);
  2. Wednesdays With Jerry: A teacher, a student, and lessons to bring about the greatest of life’s stories, by Eane Huff (in which the subtitle sketches out some basic content points as well as placing the book as an inspiration memoir);
  3. Turnings: Love In A Time of War, by Chloe Canterbury (in which the subtitle sets the tone and names the stakes of the book);
  4. When KIWIs Flew: The Diary of a Mad Airline Entrepreneur, by Bob Iverson (ditto, only in this case the subtitle also hints at the book’s style and atmosphere too–light, wild, and intensely funny); and
  5. BULLYING: Applying Handwriting Analysis to Detect Potential Danger Signs and Effects, by David J. DeWitt, CGA (in which the subtitle takes a very serious approach to describing the book’s field of study, as is appropriate for a book which will keep company with peer-reviewed journals, textbooks, and medical handbooks).

As you can see, subtitles perform a variety of different functions–some of them more specifically coded for a particular genre than others, as in the case of strictly descriptive subtitles in the research-driven nonfiction area and more emotive subtitles in the case of fiction. (This would hold true for poetry, too.) Subtitles may not be the first thing potential readers see when they first pick up a copy of your book, but they’re an important follow-up punch to a well-crafted cover, and serve as a bridge between your title and the blurbs and descriptions which readers will find on your back cover. They often make a difference in whether a shopper will commit to buying your book on a deeply instinctual level!

There are, of course, some instances in which a subtitle is not necessary: when the author is a celebrity (and has widespread name recognition, like Kim Kardashian) or famous within a specific field and the book is addressed to people in that field (such as a book written by a famous doctor for doctors), and when a book is a straight-up literary fiction novel. Of course, these authors may still choose to take advantage of the benefits of a subtitle! (We won’t hold it against them.)

A good subtitle is succinct, to-the-point and crystal clear. Subtitles are not the zone for hazy atmospheric inferences and poetic rambles! A strong one will duplicate nothing in the regular title, but will instead expound upon what may be found between covers. The best subtitles provide a digital boost, too, in that they’re a playground for keywords which will better enable readers to find your book (and buy it, of course). Keyword-enriched subtitles make your book marketable, and this is not a benefit to be ignored!

And a side note:

Your book’s title is not protected by copyright, so neither is your subtitle. Its role must be to capture the interest of your audience and to make your book stand out among its peers on a crowded bookshelf, so it’s well worth taking a gander through some of your local libraries and bookstores to see what titles are already trending. You want yours to resonate with current trends–but also to strike a note of contrast, to set your book apart.

My recommendation? Don’t come up with your subtitle until after your book is complete. And if you feel insecure about the direction your title and subtitle are headed, don’t hesitate to reach out. We’re here for you! And we love being your sounding board.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.