Time For a Spring Reset!

Spring often signifies new beginnings in literature and poetry, a rebirth, if you will. All that which lay dormant in winter now slowwwly stretches its limbs, lets out a big yawn and sigh of relief and comes back out to bask in the sun. The trees are budding, the deer are grazing, we now awake to the calming sounds of birds chirping, the sun stays with us well into the evening, it’s finally warm enough for sandals and everyone seems to be in generally better spirits because of those things aforementioned.

spring stretch

The charm and warmth of spring should not only put a pep in your step in your day to day life, but it should also be a time to pep up your writing and marketing efforts!

 

  1. Let spring be a new beginning for you. Make a list of things you’d like to begin with a fresh start. Do you need to begin editing, creating a marketing plan, blogging, etc? Now’s the time to do it!
  2. Use some springtime writing prompts to get the creative juices flowing and to help you “reset” after winter. Write about how the sunshine affects your mood and creativity, write about spring as a symbol of birth/life, write about the your sensuous experience wandering around in the natural world in springtime, etc. etc.
  3. Host an outdoor reading event in your community. Pick a nice sunny afternoon to encourage members of your community to get outside and share their love of the spoken and written word. This is a great way to network, to connect with other writers in your area and to have some fun in the sun!
  4. Start being more active on social media! Take pictures of the beauty around you, toss in a quote from a work of yours or of your favorite author’s and share with your audience! Blog, post about new developments in your publishing process, connect with readers on Facebook, Instagram and Twitter! Now that the butterflies are back, why not be a little social butterfly?
  5. Spruce up your website. Who knows more about you than…well, you? Write up a fresh author bio that includes recent accomplishments, publications, life developments and so forth.
  6. Join some forums, join Goodreads! These are both terrific venues for marketing your book and they help you connect more intimately with your audience.
  7. Host a drawing contest for the cover of your next book! The winner gets a free copy of your book and gets featured on your website and social media pages!
  8. Add a “Store” page to your website. This is a great way to increase sales and to have your readers buy directly from you rather than some third party website.
  9. Do some spring cleaning of your writing space and bookshelves. See our last few blogs for tips on how to “declutter” as a writer!
  10. Take advantage of this nice weather! Try writing outside, even if it’s just brainstorming. A little vitamin D and time in nature can go a longgg way!

 

 

 

 

 

 

 

 

 

 


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

6 Reasons to Add Postcards to Your Author Arsenal

There’s no doubt that book marketing can be challenging.  And giving advice or instruction on how to market a book is also not without its challenges. What works incredibly well for one author with one book may not deliver nearly the same results for a different author with a different book.  That is why the best recommendation of all is to start deliberately, slowly, and small – with measurable steps that produce measurable results. Then, once you find something that works, ramp it up.

postcards

For instance, some authors have a wide variety of branded and customized promotional materials at their disposal: business cards, publication announcements, postcards, posters, etc.  These are typically best suited for the extrovert author – the type of writer who loves the public eye and attends book fairs, book signings, and author events. At these events, every person you meet is a potential recipient of a branded piece of collateral, especially a business card.  Posters, too, are obvious in their purpose (book event signage to make your space stand out). But what about postcards? Well, stay tuned! If you are an extrovert author (or even if you aren’t), here are six great reasons to add branded, customized postcards to your book marketing arsenal:

  1. Invitations. If you’re attending an author event or book fair, postcards are the perfect way to notify everyone in advance. Sure, you should post the notice on Facebook and your other social media platforms, and email everyone you know, but in this day and digital age of electronic media, there’s still something about receiving a postcard in the mail that makes it stand out.  And standing out is what good book marketing is all about.

  2. Solicitations.  What if there is an event or conference that you want to present at? Same rule applies from number one.  An inquiry into a speaking engagement will literally speak volumes if said out-reach arrives in the way of a branded, customized postcard with your (eye-catching) cover on the front.

  3. Influencers. Speaking of out-reach, a successful book marketer never stops promoting themselves, their book, and their business (with diplomacy, of course). If you’re looking to catch the attention of influence-makers (other authors, experts, bloggers, and book reviewers), a handwritten custom postcard will certainly increase your chances.

  4. Media Chow.  Members of the media get bombarded with interview requests from self-publishing authors all the time, but most of those inquiries come in the form of email, Facebook, Linked-In, or Twitter.  Imagine the impact you would have on a local journalist or DJ if he/she actually received a handwritten postcard from you in the mail, with your eye-catching, full-color book cover on the front and a short pleasant note on the back introducing yourself and asking for a short meeting to pitch your story (remember, you pitch stories to the media, not books, and not yourself).

  5. Follow-Ups.  Many of the people you meet as a published author will present opportunities. In fact, you may not even realize what the opportunity is until later that day or even the following-week.  Sure, you exchanged business cards with them, but so did everyone else. Which author is going to follow-up with an email and which author is going to follow-up with a custom postcard in the mail?  And of those two, which author do you think those influence-makers are going to take the time to contact?

  6. Thank-Yous.  With all these book fairs and author events you attend, and all these media contacts, influencers, and writers you meet, eventually it will be time to thank someone. And that’s a great time for a personalized, branded, customized postcard. You can’t give a free book to everyone you want to thank, and a business card isn’t a “thank you” (it’s a gimmee), so postcards are the perfect compromise!  People typically only receive postcards from loved ones on vacation (if that anymore!), so postcards still possess a degree of intimacy while being entirely professional and appropriate.  And for that, not coincidentally, your recipient will thank you, also.

brent sampson
In 2002, Ernst & Young Entrepreneur of the Year Semi-Finalist Brent Sampson founded Outskirts Press, a custom book publishing solution that provides a cost-effective, fast, and powerful way to help authors publish, distribute, and market their books worldwide while leaving 100% of the rights and 100% of the profits with the author. Outskirts Press was incorporated in Colorado in October, 2003.
In his capacity as the Chief Executive Officer and Chief Marketing Officer, Brent is an expert in the field of book publishing and book marketing. He is also the author of several books on both subjects, including the bestseller Sell Your Book on Amazon, which debuted at #29 on Amazon’s bestseller list.

Tuesday Book Review: “Conscious Contact”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

conscious contact bill rich

Conscious Contact

by Deacon Bill Rich

ISBN: 9781478781875

Synopsis*:

Buen Camino… Deacon Bill Rich had a dream. To walk the Camino de Santiago; at 76, with severe arthritis and a shaky lower back. Accompanied by his son-in-law John McGrath, he was able to do just that. This is his story, a photo diary covering his preparations and thrilling journey across northern Spain. What did he learn? It is good to have a dream.

 * courtesy of Amazon.com

Featured Review

Conscious Contact: A Camino Pilgrimage by Deacon Bill Rich is an exciting book that chronicles the adventures of the author who, at the age of 76, dreamed of walking the Camino de Santiago. Deacon Bill Rich motivates and inspires readers through his story to take up challenges and look beyond their blocks and obstacles so that they can fulfill their dreams. The book covers his walk, which he terms as ‘Pilgrimage,’ and the thrilling journey he undertakes, in spite of having a degenerative arthritic condition in both feet. The book chronicles his foot problems, foot surgery, his determination to overcome the obstacles, and making the decision to do the Pilgrimage.

This book is amazing, uplifting, and thought-provoking and it encourages readers to look beyond the problems in their lives and do the impossible. It gives them the confidence to try out what they want to do and fulfill their dreams, despite setbacks in health. The ‘Pilgrimage,’ as the author terms it, is meaningful, profound, and will reinforce your faith in God and the higher self. Written in a journal format, the author’s pain, struggles, will to achieve what he wants, and determination are palpable. I like the strong messages the author conveys through his story – having a dream is important, to discover the incredible latent potential we all have, and spiritual growth. The photographs shared in the book help readers connect better with the author. His experience and ‘Pilgrimage’ will remove doubts and fears from our minds and encourage us to push beyond the limits.

– reviewed by Mamta Madhavan for Reader’s Favorite

Other Reviews

Deacon Bill Rich had a dream. Despite being in his mid 70s with a bad back, two bad feet, one bad knee, one replaced knee, and two bad hands, he would walk the 500+ mile Camino de Santiago: the Way of St. James. Bill wanted both to stretch his boundaries and increase his contact with the Divine, and during the course of his journey is able to achieve both objectives. But this is not an expedition for the faint of heart; or the out of shape. And the intense two-plus year effort that he put into getting himself ready for the walk is a fascinating prelude to the pilgrimage itself.

But it is when Bill, accompanied by his son-in-law John McGrath, reaches Europe and begins his trek that the real fun begins. He shows an appreciation and delight in both the spectacular and the mundane and is an astute observer of both. There is breathtaking scenery and the serendipitous appearance of a lemonade stand just when he needs it most. He meets,and later re-meets, other pilgrims who evolve from occasional companions into friends. He learns the hard way that walking downhill can be much more treacherous than walking up. He fears a forecast of heavy rain but encounters a rainbow instead. But most of all he walks: 15 – 20 miles per day, over all sorts of terrains in all sorts of weather. And throughout, Bill shares with us his hopes and fears, but mostly the joy, of his journey.

This is a book that is both deeply spiritual and great fun. But the highest praise I can give “Conscious Contact” is that reading it made me wish I had made the journey alongside him.

As Bill says more than once: It is good to have a dream.

 – reviewed on Amazon by PBGNick

 

This book will be particularly meaningful to anyone who:
–is considering a pilgrimage of any kind
–has an interest in increasing their faith in a higher power
–wants to learn more about the potential of the human spirit.
– reviewed on Amazon by Tim

Book Trailer


tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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Self-Publishing News: 5.21.2018 – New Releases!

May -wooden carved name of spring month. Calendar on business office table, workplace at yellow background. Spring time

And now for the news!

Some highlights from this month in the world of self-publishing, specifically new releases written by self-publishing authors and published by independent presses! Today we’ll be featuring brand-new releases in the Outskirts Press Bookstore!

Remember when Internet dating websites were still young and those who met their future partners online were still rare enough to shock everyone and raise eyebrows? 2018 sometimes feels like a different world from 2008, and Patricia Little-McCrain is here to update us on the latest research into online dating and the increasing number of both successful and unsuccessful relationships which result. This book collects the stories and anecdotes of online dating from a number of men and women who reached out to Little-McCrain after the publication of her first book, a book which detailed the trials and tribulations of looking for love online as an older woman. This book serves as a necessary and delightful counterpoint to both the naysayers and the unrelentingly optimistic; there’s room aplenty for all kinds of stories online, and Little-McCrain has put her finger on the pulse of the whole lot of them. This book is an absolute must-read if you are considering online dating, are already involved in online dating, or if you simply want to share in the joys and struggles of those who are.

Well, we’ve all been there, and by there I mean cranky about other people–and boy, does Charles Hastings have it right. This hilarious autobiography is packed with dry witticisms and bleakly humorous observations on the ways people go about living. “I didn’t always hate everyone, it was an acquired taste,” says Charles in this book’s summary blurb–but he got there, with a lively sense of humor and a willingness to fall in love with the world even as he struggled through some of its more tormenting moments. And Hastings really does love dogs (I mean, who doesn’t?) and that really shines through in this book, a book which he wrote “to keep everyone laughing and feeling like they’re not alone in their view of the world.” If that’s not a generous-hearted thing to say and do, we don’t know what is. Hastings really is one of those crusty-on-the-outside, warm-on-the-inside people who you always wished was your friend. Now you have a chance to peek inside his mind!

The legendary St. Jude Children’s Research Hospital looms larger than life in much of the medical literature, and Walter T. Hughes, Jr (MD) is here to unspool some of its history for those of us interested in learning the backstory behind one of America’s premiere medical institutions. And you couldn’t look for a better guide! Dr. Hughes has such a long and storied history with St. Jude’s that you really ought to look into some of his other five hundred publications (mostly essays and papers, not books, but still, what an incredible body of work!). Then, dig into this deeply satisfying history of the hospital, replete with suffering, happiness, intrigue, and … Conquistadors? That’s right–the plot of land upon which the hospital was built was part of the area claimed by Hernando de Soto in 1541 AD. Talk about history! This is a story full of history and full of heart.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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In Your Corner: Can you use podcasts to promote your book?

Short answer? Absolutely!

podcast

If you haven’t already heard about podcasts, these are recorded sessions of either music or spoken audio. Podcasts that focus on books are perfect because they are already written (so you aren’t making something up at the same time you record) and they are either entertaining or educational (or both).

Recording a podcast of your self-published book is a great way to promote it. Once your podcast is recorded, you can upload it to popular sites like iTunes and reach a whole new audience.

Scribl is a relatively easy way to start creating a podcast for your book. You will find helpful instructions for what you need in the way of hardware and software to make your first recording. They also allow you to upload your files to their site for free, but once you have your podcast file (usually an mp3 file) don’t forget to upload it to other popular sites, too.  You can conduct a search on Google to find sites where you can upload your podcast, and you can submit your podcast feed URL to the iTunes Store here.

Other links that will help you down the road of podcasting include:
audacity.sourceforge.net
blogtalkradio.com

If you find that you have more questions, don’t worry! I’ll be delving more into podcasts over the coming weeks.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Tuesday Book Review: “Too Much Junk in My Trunk!”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

too much junk in my trunk! the adventures of zealy and whubba roe de pinto

Too Much Junk in My Trunk!
The Adventures of Zealy and Whubba, Book 4

by Roe De Pinto

ISBN: 9781478790259

Synopsis*:

The Adventures of ZEALY AND WHUBBA Children’s Book Series – 14X Award Recipient – Mom’s Choice, Readers’ Favorites 2016-2017, Readers Views, Independent Press, & National Association of Book Entrepreneurs, Pacific Book Review 2016/2017 Books 1, 2, 3 & 4

This newest release, “Too Much Junk in My Trunk!” teaches children to eat a variety of food, encourages them to try new foods from early on, and teaches them not to overeat as well as providing comfort in knowing that their parents will usually “fix their boo-boo” so they know who to go to when that occurs! This edition actually engages the child throughout the book through questioning the reader, which enhances the child’s experience of what the characters are embracing throughout the story. Splish- Splash with Zealy and Whubba-more to come!! Watch for it!

 * courtesy of Amazon.com

Featured Review

“Too Much Junk in My Trunk!” is Book 4 in The Adventures of Zealy and Whubba series by Roe De Pinto.  It is about two friends named Zealy (a seal) and Whubba (a killer whale) who ate too much. They went to Zealy’s mom and told her that they had a bellyache. The book says they had too much junk in their trunk that made them feel like funk. The book taught me that it is good to have other nutrients in our bodies and to try new different foods.

I liked that Zealy and Whubba had to have water and they ate some food. I liked that Zealy’s mom helped them feel better.  I did not like that they went into the deep end. It should have been against the rules. There were sharks and bad things in the deep end.

I thought the art was good! I really liked the cover because Whubba is hugging Zealy. On another page, the pictures showed the food that the friends were going to eat. I also liked that the pages were colorful and that all the pages had a blue background because blue is my favorite color.

I really liked this book because it is a good book and it is all blue! Other kids will like it because they can learn that they shouldn’t eat too much food or their bellies will hurt too.

Parent’s Note

Russ really seems to like this book. He runs around saying, “Too much junk in my trunk makes me feel like funk!” When I asked him about it, he said that if he feels like he is eating too much, that he won’t because it will make his belly feel bad. He also knows he needs to eat a variety of foods and take his vitamins. I think “Too Much Junk in My Trunk!” by Roe De Pinto is perfect for little boys in the “potty talk” stage where they make up words anyway.

– reviewed by Russ Cramer (age 6) for Reader Views Kids

Other Reviews

For fans of Zealy & Whubba, the fanciful girl seal pup and her orca friend and mentor Whubba, we all get to join this duo as they go on yet another adventureAuthor Roe De Pinto brings these characters into new situations up in the cold water off of an imaginary Big Rock Island in episode 4Too Much Junk in My Trunk! In this episode, the two wander off to a new place where they come across a feeding area of new and flavorful fish, clams, lobsters and mussels. Zealy tries many new delicacies of colorful fish as Whubba eats his favorite crustacean diet. Along come some sharks, but since Whubba can protect Zealy from the sharks, they all decide to join the feeding frenzy. It’s a happy, festive feast when all of a sudden, oh boy, Zealy & Whubba both get big stomach aches.

They go back to Zealy’s parents where her mother tells them both, “Too much junk in your trunk makes your belly feel like funk!” So after drinking more water and feeling better, they come to a finale dance and celebration saying to each other, “Too much junk in my trunk makes my belly feel like funk!” Having this repeated by everyone time and time again “drills” in the message to children to watch what they eat, and keep away from junk. The importance of a well-balanced diet is explained, in this case by example.

The illustrations are wonderful and generously placed, interleaving with the story to provide an excellent and memorable bedtime experience. As children are read The Adventures of Zealy & Whubba!, they are taught special lessons of life, however the predominating rule in all of Roe De Pinto’s books is love. Love one another, and love yourself – it is all about love.

The achievement of this series of beautifully illustrated and printed children’s books has created two of the most lovable talking sea creatures since, well Spongebob and his friends in Bikini Bottom. Zealy with her snow white fur and Whubba with his shiny black and white body and blue eyes make ideal role models for kids to find details to love within both of them; making for excellent role models of loving the differences of others not looking the same as you. So many undercurrents of social behavior and family structure are threaded into all of Roe De Pinto’s books which make this series a “must have” collection for toddlers to enjoy – an excellent gift for young family libraries.

Each of the episodes bring to awareness the love of friendship and family and with the illustrations so consistently imaginative, each of the books comprising this series receives the highest accolades from not only this reviewer, but many from others as well.

 – reviewed by Beth Adams for Pacific Book Review

 

This book is adorable! The illustrations are colorful and show just how sweet this dynamic duo can be. There is a good lesson for the little ones to keep their belly’s happy and healthy that resonates through. The wordplay here is something my sons really loved. Highly recommend!
– reviewed on Amazon by Anthony Naber

Book Trailer


tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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Self-Publishing News: 5.14.2018 – The Interviews!

May -wooden carved name of spring month. Calendar on business office table, workplace at yellow background. Spring time

And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

Ironically enough, we can’t access part one of this series, but we are absolutely in love with part two, in which author and Mount Observer assistant editor Michele Walsky details both personal experiences in self-publishing as well as various tips and tricks for getting ahead when self-publishing on a platform like Amazon. Walsky, who publishes under the pen-name Chele Pedersen Smith, is known for the romantic spy mystery, Behind Frenemy Lines, and a collection of mini-miracles, The Pearly Gates Phone Company. Putting it succinctly, Walsky writes that “Part one, ‘The Whirlwind of Writing and Promoting,/ appears in May’s print edition of The Mount Observer and covers the creative process of writing, unlocking writer’s block, editing and conjuring up promotional ideas. Part two will follow the technical side of publishing and contains links to the Amazon sites.” Part two poses some important questions and takes some significant steps towards answering them, too: what’s the deal with a book’s cover? How difficult is it, really, to generate an ebook from your manuscript? Should you print physical copies as well? How should you price those editions? And what role do royalties play in the larger picture? We’ve made attempts at answering these questions ourselves here on the blog, but it’s refreshing to find someone so articulate, like Walsky, who can sum it all up in a nice article. So if you find part two as useful as we did, you’ll be scrambling to track down that print edition of part one. If all else fails, you can simply follow Michele’s progress and stories by clicking the link (in-story) to access Walsky’s Amazon author page.

Megablockbuster-selling and iconic literary fiction author Richard Russo isn’t exactly the first name to leap to mind when we think about self-publishing, but this week he delivered an interesting interview via the web-based news platform Fosters.com. As you might expect, he and interviewer Deborah McDermott come off as rather harsh critics of the self-publishing process (describing it as something which puts “a writer’s life […] on the brink – a brink of self-publishing where craft often takes a back seat to swift scripts and swift economic returns, a brink where there is less room for the slowly-emerging novel that goes through a rewrite, and then another rewrite, and perhaps a rewrite again”).  More interesting than their take is what emerges between the lines: a portrait of misunderstanding. It would seem that authors like Russo fundamentally do not understand what the self-publishing process entails, and the self-publishing industry’s heavy reliance upon editors, graphic designers, and other industry experts which the traditional publishing industry has been setting adrift during the economic downturn at increasing rates. There’s rather a lot of expertise available to the average self-publishing author, and if that author can’t afford to pay for certain services or wishes to retain creative control, that’s that author’s prerogative–and no one is forcing Russo and other authors like him to read anything he doesn’t want to read, or publish any differently than he always has. But perhaps we are, as Russo puts it, putting “righteous indignation” on the front foot. Whatever the case may be there, we’re proud of how far self-publishing has come–and that it perhaps poses a legitimate challenge to those systems and structures which have been gatekeeping excellent authors out of publishing until the rise of self-publishing set them free.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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7 Simple Steps to Succeed at Book Fairs

London Book Fair

Selling books at book fairs can be an exciting event for newly published authors (or any authors, actually). Book fairs, author signings, and other live events offer your chance to meet readers face-to-face, mingle with other writers, and most importantly, sell some books!  Book fairs take place year around all around the country and the world. Your local library most likely has a calendar of upcoming book fairs, or you can always conduct a search online. Once you schedule your appearance and reserve your space at a book fair or author event, it is time to consider what your “space” is going to look like.  Typically, you will be provided a 10-foot x 10-foot space with a 6 foot long table and two chairs. The rest is up to you. But it’s what you do with this “blank canvas” that often separates a successful event (where every attendee stops to check out your book) from an unsuccessful one (where you watch in misery as the crowd passes you by to check out other authors and other books).

So how do you make sure your author space is unskippable? By following these seven simple steps.

  1. Dress to impress. That doesn’t always mean dressing professionally. It means dressing in a way that is related to your book or to your author brand.  Have you written a series of children’s books? Dress as the main character. Do you write spy novels? Dress like James Bond. Westerns? Wear your sharpest cowboy attire, spiffiest cowboy boots, and shotguniest cowboy hat. You get the idea.  

  2. Act the part.  Don’t just stop with the outfit.   If you’re dressing as one of your characters, introduce yourself as the protagonist (or antagonist) of the books on your table. Does your character have an accent? Use it.

  3. Be approachable. Even if the character you are playing is a gruff sour puss, you certainly don’t want to be.  Put on your friendliest face and your biggest smile for this event and stand at the side of your table rather than sitting behind it.  Greet everyone who approaches with a friendly nod, a bright smile, or a chipper “Hello!”

  4. Dress your space.  Now that we have you covered, let’s discuss your space.  Certainly having a lot of copies of your book(s) on the table is important, but that’s not enough to attract the kind of attention you want. This is where posters come in.  Two large posters of your book cover are worth their weight in gold (and are reusable from book fair to book fair). Hang one from the front of the table and one on the wall (or divider curtain) behind you.  This is just another reason why a stellar cover is so important. Make sure your cover is an eye pleaser and a crowd pleaser.

  5. Dress your table.  Depending upon the event, your table may or may not come with a table cloth.  Which is why you want to bring one. Be sure the color contrasts with the cover of your book so your books “pop” while on display.   Another way to make sure the books “pop” is to display them artistically or creatively. Rather than just placing a stack of them on the corner of the table, arrange them face out and at different heights by resting them on and against various sized props or boxes.

  6. Prop your table.  Books aren’t the only thing that should grace your table.  If you have any book awards, be sure to display them. If you don’t have a physical award, print out the certificate or award image and display that instead.  If you have received a glowing review or endorsement, print that and bring it, as well. Or better yet, select the best blurb and incorporate that into your poster.  It’s also not a bad idea to have a dish of candy or some sort of edible “treat” (and if it ties in with your book, all the better!).

  7. Bring business cards and pens.  Another item for the table is a stack of business cards (ideally, they’re also branded with your book cover and include ordering information).  Many of the people you talk with may not buy your book right then and there, but they’ll always take a business card and that may turn into a sale down the road. The pens aren’t to give away (unless you have branded pens with your website on it, which is a good idea); the pens are to sign copies of all the book you’ll be selling, because you’ve followed these seven simple steps to succeed at book fairs. Way to go! 

    brent sampson
    In 2002, Ernst & Young Entrepreneur of the Year Semi-Finalist Brent Sampson founded Outskirts Press, a custom book publishing solution that provides a cost-effective, fast, and powerful way to help authors publish, distribute, and market their books worldwide while leaving 100% of the rights and 100% of the profits with the author. Outskirts Press was incorporated in Colorado in October, 2003.
    In his capacity as the Chief Executive Officer and Chief Marketing Officer, Brent is an expert in the field of book publishing and book marketing. He is also the author of several books on both subjects, including the bestseller Sell Your Book on Amazon, which debuted at #29 on Amazon’s bestseller list