WISE COUNSEL—WITH MUSCLE IV
When my husband was in the military, he taught soldiers the skill of hand-to-hand combat—each move a strategic plan of action. When talking with authors, literary agents, publishers, editors and writing coaches I’ve learned that marketing my book takes much the same discipline—the creation of a very specific plan that will set this book on the path of success. Strategic thinking, as well as physical preparation is required. Some may question the need for physical readiness. However, if you’ve ever been involved in a library or bookstore “reading/autograph” event, you’ll immediately understand the necessity to be healthy and strong in voice and body.
When you start working with a Personal Marketing Assistant you’ll discover that she (or he) will do the majority of the “heavy lifting” of tasks that must be done—taking a LOT off your plate. These include:
- Customizing a marketing plan for your specific needs.
- Recommending active step-by-step ideas (press release-s, interviews, etc.).
- Researching valuable information about the genre and topic of your book to:
- Apprise you of what other authors in your field are doing.
- Show you the benefits and pitfalls of following in their footsteps.
- Present new ideas that will lead to more sales.
- Arrange Book Signings
- In large chain bookstores and local bookstores
- In coffee shops, libraries and people-places unique to the genre of your book.
- Establish and help you develop your Author Platform. This means your Internet “presence.”
- Social networking on Facebook, Twitter, Snapchat, Instagram, etc.
- Your WEBSITE where people can find you and your book any time day or night.
- Combine all of this into a Marketing Campaign.
- Your Marketing Assistant will follow up on marketing leads and explore new leads to make sure your book will stay in front of potential buyers.
Reading through these points—listing much of what this person will do—may give us a sense of relief. The writing of our next book can now commence with great diligence. However, let me share a little piece of advice here. This Marketing Assistant—the person you’ve taken time to seek out, interview and hire—is a very valuable person and should never be taken for granted. Their natural marketing skills are a special gift to those of us who benefit from them. As the saying goes, “He has become closer than a brother to me, understanding where I’m coming from and what I need.” The truth of this will become abundantly clear as your Assistant’s passion to see your book (your written child) succeed in the world becomes reality.
To a large degree, this success depends upon how much you want to (can) invest, and I don’t just mean financially. When the Marketing Assistant askes you what your GOALS are, be as prepared to answer this as honestly, realistically and completely as you can. When the question about Social Media involvement comes up you may have already stepped into this pool but are not seeing results. Do you want your Assistant to “start over” or work with what you’ve got? And when she (or he) asks what your expectations are about their work for you, be ready to respond.
Finally, remember that the two of you are working on a giant puzzle of planning and strategies and all the pieces will not immediately plop into place. The writing of your book did not happen overnight, and the journey of marketing requires much the same patience and work. ⚓︎
|ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.
Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.