How to Write an Author’s Bio that Stands Out and Attracts Readers

It’s easy to overlook the author’s bio. Often, they’re tucked into the back of a book or at the bottom of an article. Yet, a bio is necessary if you’re publishing a book and want to make writing a career.

If you have no bio, readers may be puzzled by its absence. If your bio is bad, then your readers may put down your book. If you put in the work to craft a solid author bio that stands out, it will pique the interest of potential readers, and it may even help you sell more copies.

Thankfully, an author bio is way easier than writing a book. However, even with that in mind, there are some guidelines to follow if you want your bio to stand out in a good way rather than being forgettable or bewildering. In this post, I go into the essentials of a good author’s bio that hooks readers and sells books.

The most important rule is to keep your bio brief. You will use your bio in several places (more on that later) and want your readers to read the entire paragraph without trailing off. Bio may be short for “biography,” but you should save the long-form essay for other places. The word count varies, but 100–150 words are a good ballpark for most places.

Another important convention is to write your bio in the 3rd person point-of-view, not in the 1st person “I” voice. While you want your writer’s voice to shine through, the 3rd person grants your bio an air of professionalism.

Bio openings vary, but a safe go-to is to put in the first sentence a) your name, b) your profession, and c) the name of the book you’re writing the bio for.

Just for fun, imagine if I’m writing a book based on this blog. By using the above template, my opener may be, “Elizabeth Javor is the sales and marketing director of Outskirts Press and the author of the book Elizabeth Speaks.” (That’s a working title.)

Within your bio, you should hint at the subject matter or themes in your writing. Ideally, you should be hinting at the unifying principle of your work. If you’re a novelist, mention the subgenre and the important themes you aim for in your stories. If you’re a nonfiction writer, focus on your niche.

Especially in nonfiction, you want your bio to show off your expertise. When your readers want to be informed or persuaded or at least believe in what you’re writing, showing them your credentials and accomplishments does the job. If you’re publishing an academic book, your educational history is a must-have. Even outside of academia, it’s nifty to show off any higher degree you have, such as an MFA. If you’re writing about how to run a business, your audience will want to know your companies and if they’re successful.

Even in fiction, mentioning your experience in your bio is useful. For example, if you’re writing a novel about running, readers will buy into your story more if you’re a runner yourself.

A common way to add a personal touch to the bio is to share your geography and your family. For this, avoid charting out your entire life story. Instead, stick to where you’re currently living unless a previous residence pertains to your book’s subject. With your family, only mention what you’re comfortable with. For example, some authors are happy to say they have a husband, a bunch of kids, and a cat. Other authors will omit that personal information altogether.

If you want to stand out, you can opt for something unusual about your life. For example, some readers may be interested if you’re a fire dancer or an exotic animal trainer, even if these identities don’t relate to your book. In these cases, do keep it to one sentence.

When ending your bio, a reliable closer states what else you’ve written. If you’ve already written books and you’re reading this article as a refresher, this is the opportunity to plug your previous titles. If this is your first book, you can state that you’re a debut author. Even if it’s your debut, you should bring up relevant publications you’ve contributed pieces to, such as journals and blogs.

Once you have your author bio, the fun starts! Your bio doesn’t just exist in the back of your book. You can take the same blurb and reuse it, with some tweaks, in your marketing.

Put your bio on the product page for your books and your author page on a storefront like Amazon. Then, you can put it on your website by extending it into a full “about” page. Next, trim it up for your social platforms, such as Instagram, and send it to your hosts for guest blog posts, podcast appearances, and book signings. You can even use it as an outline for a longer blog post or a Twitter thread pitching your book.

With all this advice in mind, start drafting your bio. If you’re stuck on how to write it, open some books in the genre you’re writing in and study how their authors structure their spiels. You can even look at the contributor bios on this very blog.

The author bio is rarely the one factor that sells your book. Nevertheless, it’s integral to pitching your book and getting your next reader.

Over to YOU: If you have an author’s bio, put it in the comments! If you don’t have one, create a draft and share it. Add any additional tips and advice for writing great author bios.

Elizabeth Javor Outskirts Press

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

What Is a Creative Commons License, and if It’s Right for Your Book

If you have researched options for publishing licenses, you might’ve run into Creative Commons and wondered if it was right for you.

A Creative Commons (CC) license is a free licensing scheme from a nonprofit organization of the same name. It gives creators an easy, configurable option for reserving and waiving their works’ rights.

Depending on your CC license, you can make it easier for other creators to build off your work. For instance, you can use a CC license to enable other creators to publish adaptations and modifications of your writing without negotiating with you over a license.

Furthermore, CC gives you options to control how others use your work. Are you not comfortable with others selling derivations of your work? Then go for a Noncommercial license. Do you want others to remain within the Creative Commons ecosystem? Opt for the ShareAlike option.

In all cases, you’ll retain the right to attribution, which means any derivative works will have to state that you and your work are the original source. But, more importantly, you’ll retain your work’s copyright and all the benefits that come with it.

So, if you’re self-publishing, should you put your next book under a Creative Commons license? It depends. For some writers, Creative Commons empower their goals. For others, it could impede the ability to profit from your products.

Keeping in mind that I’m not your lawyer, here are some factors I recommend considering when contemplating a Creative Commons license.

When should you use Creative Commons?

First off, Creative Commons has a license to place your work into the public domain. If you want to waive copyright entirely, put your words under the CO license. However, this isn’t an ideal path for any writer looking to make money off books.

One feature of a CC license is that it’s easy to apply for. To apply for a license, you just need to go to the Creative Commons website, use their chooser to pick which specific license you desire, then copy and paste the license’s wording onto your book’s copyright page.

Voilà, you’re done. There is no need to pay for a CC license or register it in a database. (Although I still recommend registering for copyright if you want to enforce it.) Anyone who wants to share or build upon your work must just read the terms of your CC license and follow them without you being required to talk with licensees.

A CC license is an excellent option if you want to freely encourage collaboration and derivation of your work, especially if you’re writing nonfiction.

For example, a teacher or professor may want to publish a paper or pamphlet and want other educators to incorporate those words into their classrooms or course materials. In these cases, the creator hopes to spread knowledge while retaining attribution for one’s work. If that’s your aim, CC is a good option.

Another approach is to place one work in the Creative Commons to promote another work that has all rights reserved. That way, you can have a CC product—like a freebie or a white paper—that readers can freely share while you can maintain commercial viability for your main book.

Even some fiction writers may see the use of the Creative Commons. For example, many novels have a CC license. Creative Commons is also common in other creative mediums like video games and tabletop role-playing games, where creators want others to release freely remixes of their games.

When isn’t Creative Commons the right choice?

Frankly, unless you have a good reason to adopt a CC license, I recommend you go with the default option of “all rights reserved,” a familiar phrase on most published books’ copyright pages.

A critical feature of a CC license is that it is irrevocable. This means that it applies forever once you put your work under a CC license. Therefore, if you want to change how your work’s material is used, then CC isn’t for you.

Creative Commons may also not make sense with your particular medium. For example, if you’re a novelist, you may not see a reason to license out derivations freely of your books.

You may also not be comfortable with adaptations of your work, especially if the adapters charge money. For instance, you may not want other writers using your characters, setting, or even words—even if they’re crediting you as the original creator.

A CC license also makes it so licensees are not obligated to contact you before sharing or remixing. If that arrangement makes you uncomfortable, that’s another point against CC.

And ultimately, if you don’t understand what a CC license does, it’s better to go with all rights reserved. Since CC is irrevocable, you should fully understand which rights you’re giving away before opting to do so.

So that’s the rundown of what constitutes Creative Commons and the factors to consider. Even if you have zero interest in applying for a CC license, learning the ins and outs will help you build your knowledge of licensing and how to protect better your book’s copyright.

Over to YOU: What experience do you have with Creative Commons licensing? What other questions do you have about copyright and licensing?

Elizabeth Javor Outskirts Press

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Why Self-Publishing Writers Need a Style Sheet

Professionally published books are edited with a document little known to the public: the style sheet.

A style sheet is a list of terms, rules, and preferences used for editing. This sheet helps with correctness and consistency, as grammatically correct yet inconsistent writing can distract readers.

All traditional publishers create style sheets with their authors at the beginning of the editorial process and pass it down to copyeditors and proofreaders.

But many self-publishing writers neglect the style sheet. Either they self-edit without any outside help or hire an editor who doesn’t use this industry practice.

If you’re entering self-publishing as a career, I recommend that you keep a style sheet for every book. Whether you create one during the revision process or collaborate with a hired editor, the style sheet will be an invaluable tool that will only strengthen your books, especially if you’re a series author.

What does a style sheet look like?

Publishers all have different conventions for how they construct a style sheet. What’s important is that you include notes that will help you edit the best.

With that in mind, there are common elements for a style sheet.

Basic information and reference materials

At the top of the sheet, put down your book’s title and author’s name. From there, note what style manual and dictionary you’re using.

Style manuals and dictionaries vary wildly based on country and category. However, with U.S. trade publishing, The Chicago Manual of Style (CMOS) is the industry standard, with Merriam-Webster being the recommended dictionary for CMOS.

If you’re a self-publisher, you can choose whichever resources you prefer, but consider the industry standard first.

If you want professional-level editing, you need to choose specific references so that all project editors follow the same rules. Otherwise, you may have editors reversing each other’s changes due to using different dictionaries!

The alpha list

The most common section is the alpha list, also called a list of terms and names. This list orders the important words and phrases in your book alphabetically and is often subdivided by starting letter.

The most common listed terms are unique words, phrases, and proper names. If a word isn’t in your designated dictionary, include it on the style sheet. Proper names should also be included, especially if they’re names of real-life people. One of the most embarrassing editing blunders you can make is misspelling a real person’s name!

Beyond that, it’s also helpful to list common, distinctive terms in your work or the words you anticipate tripping over. Many words have variant spellings, and choosing one is ideal, so you aren’t flipping between, say, disk and disc.

Frequently, term entries will include additional information like a term’s part of speech or definition for unique words. For instance, you may put the label “(n)” for “noun” after a word.

You can even include nonalphabetical sections in your alpha list. For example, many novelists keep separate sections for character names, places, timelines, and word-building concepts.

Style rules and preferences

To the anguish of many an editor, grammar and style rules can vary greatly between style guides.

For the most part, an editor will follow the rules of one specific style guide in tandem with a publisher’s house style. However, it’s useful to note the most common rules and any digressions from the reference materials.

Practically all style sheets mention whether a book uses the serial comma. Also called the Oxford comma, it’s the comma before the coordinating conjunction in a list of three or more items, such as “x, y, and z.”

The serial comma’s a sore point among editors, with CMOS abiding by it but AP Style (for U.S. newspapers) mostly leaving it out. Even with the style manual listed, style sheets note if the serial comma is in place or not. That’s for cases when the author is inconsistent or typically works under a different style, such as a journalist writing a memoir.

As with the alpha list, sections vary, but the most common ones are:

  • punctuation & hyphenation
  • capitalization
  • abbreviations and acronyms
  • numbers and dates
  • treatment of foreign words and phrases
  • craft elements (point-of-view, verb tense)
  • captions (for books with graphical elements)
  • references, citations, bibliography
  • copyright and licensing permissions

If you have any style rules you’d die on a hill for, staying involved with the style sheet will help you retain these rules, even when your editors have different preferences. Ideally, these should be

marked as “author’s preference” when it deviates from your style manual. Remember that if you’re deviating from a standard rule, ask yourself why that rule is in place. Break the rules purposely—not carelessly.

Beyond the first book

Again, a style sheet varies by the book. Include whatever will help you and your editors.

If you’re writing a series, definitely keep the style sheet and pass it on to editors of subsequent entries. The longer the series, the more opportunities for introducing mistakes, and keeping a folder of style sheets will mitigate those mistakes and even provide a template for the sequel’s style sheet.

(And if it’s helpful, you can create an entire series bible—but that’s a matter for a different post.)

If you want to go seriously into style sheets, look up examples of style sheets online or ask your author and editor friends for copies of their sheets. With practice, your editing will improve, and so will your book!

Over to you: Do YOU use style sheets? If so, what sections and rules do YOU tend to include?

Elizabeth Javor Outskirts Press

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Scrivener vs. yWriter: Which Word Processor for Authors Is Yours

Here’s the hard truth: most writing software out there isn’t made for book authors.

Most digital writers use one of the default word processing programs, like Microsoft Word, Pages from Apple, or Google Docs. Many users find one of the default programs to be enough.

However, even these powerful tools show their cracks once your file hits a specific size. Many writers can testify to the headaches of a document becoming sluggish as its page count expands into the hundreds. Then you’re faced with either bearing the slowness or splitting the manuscript file into chapters or sections, which becomes a pain when rewriting.

It also can be unwieldy to restructure a book, moving paragraphs and sections throughout the document. You may even have some notes separate from the document you need to switch between.

Fortunately for Word, Pages, and Docs users, these programs are continually improving. But if you find any pain with the typical word processors, I have some recommendations.

A world of word processors exists specifically programmed and designed for writers, with tools that can help you plan, write, and even publish a manuscript. I’ll start with the #1 player of the bunch, Scrivener, and then touch upon one of its many counterparts, yWriter.

Scrivener: The Processor of Processors

You might’ve heard of Scrivener. Available on Windows, macOS, and even iOS, Scrivener 3 is the most popular of its lot. It boasts a sleek interface, a rich suite of features, and a long list of users who are bestselling authors.

Scrivener incorporates several features that make it useful for book writing. For instance, Scrivener fashions itself as a digital “ring binder,” in that a document is divided into folders and subfiles. So, for example, you can give a chapter its own folder, then have scenes within that chapter as individual files that you can drag and drop to reorder or even move between sections. This results in a faster program and less text to worry about.

Perhaps more iconic to Scrivener is its digital corkboard. On this corkboard, you can create virtual index cards, order them, color code them, and type blurbs on the cards. They are similar to the tried-and-true method of using index cards on a corkboard to outline a book.

If the corkboard doesn’t suit your style, opt for Scrivener’s outliner, which displays the folder and files in a drag-and-drop interface.

Much more can be written on Scrivener, whether it’s the templates, word count goals, full-screen display, exporter . . . the point is, Scrivener has almost all the tools that you may need to write a full-length book.

Now, one of Scrivener’s double-edged swords is its pricing. At $49 each, the one-time license purchases of Windows and macOS quickly save money compared to a Scrivener subscription. There’s also a 30-day free trial and an educational discount.

However, a license only covers one type of operating system (the macOS-Windows bundle is $80), and the iOS app must be bought separately. Also, any pricing looks daunting compared to the free pricing of Google Docs.

Scrivener’s robustness also lends to a steep learning curve that can intimidate less tech-savvy writers. The software also has some hitches when backing up files and syncing them between devices.

While Scrivener may be the most popular of the bunch, there are competitors that you may end up preferring.

yWriter

Created by self-published novelist Simon Haynes, yWriter stands out as a word processor by an author for an author, especially an aspiring self-published author.

First is yWriter’s price: it’s free. You can pay to register your copy, but registration comes with no additional features and primarily serves as a donation.

yWriter features a similar core experience to Scrivener. You can organize a book into chapters, which act like folders within a project document. Within those chapters are scenes. You can click-and-drag scenes between chapters and reorder every item based on the order.

When editing a scene, the window has tabs for adding notes on the scene, from tags for keeping track of which characters are in which scenes to a worksheet of the goal-conflict-outcome model of scene structure. The word count updates regularly and even tracks your typing speed. For extra motivation, you can set a word count goal.

One of the downsides is apparent upon first look: yWriter’s interface still appears as if it’s from 10 years ago. Click-and-drag isn’t as elegant as Scrivener and can occasionally be glitchy. It also lacks many of Scrivener’s features, such as fancier formatting, advanced spellchecking, and a search feature.

If you’re an Apple user, you won’t have as smooth an experience as yWriter macOS is still in beta, but there is an iOS app for only $5.

However, yWriter remains in active development, driven by donations. It strikes a medium between the insufficiency of most word processors and the bells-and-whistles of Scrivener.

Which One Should I Choose?

Both yWriter and Scrivener have advantages that the others don’t have.

Scrivener is best if you want the most features, are a Mac user, and want a modern, slick experience. yWriter is better if you want a free program and a simpler, more minimalist setup.

And finally, the more generalist word processors still have their uses. For example, Scrivener and yWriter have zero support for simultaneous collaborative updating, while Google Docs and Microsoft Word have top-line collaboration tools. Trade-offs exist for every software.

With Scrivener and yWriter, a library of other apps exists that you can choose from to improve your writing setup. Just remember: writing tools are no substitute for the actual act of writing.

So, pick what sounds most suitable and write your book. No matter what processor you use, I bet it will turn out great!

Over to you: What word processor do YOU use to write YOUR books? What are YOUR favorite features from YOUR preferred program? What do YOU wish would be better?

Elizabeth Javor Outskirts Press

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

What to Expect When Hiring a Copyeditor

If you only get to choose one collaborator to hire for your self-published book, I recommend that you get a copy editor.

A paradox of editing your work is that you won’t be as effective as an outside perspective with fresh eyes. Even if you are a trained editor (and most authors aren’t!), you’ll skip over many of your errors because you’re too familiar with your writing.

You can hire editors at different levels, but I’ll focus on the copy editor: an editor who handles everything from typos and grammar errors to the structure and organization of the manuscript.

The task can be daunting if you have never hired a copyeditor. After all, you’re subjecting your beloved book to scrutiny. Moreover, it can be painful to look over all those editorial changes. If you don’t know what to expect, you may even take it personally and take it out on the editor.

Since professional copyediting is integral to a professionally published book, I’m here to give you some tips on approaching the copyediting process and handling it with grace. If you approach it with the right mind-set, you may become your editor’s dream client, and your book will come out better.

  1. Know what scope you’re looking for

Different copyeditors have different levels of scope and expertise.

For instance, one editor may provide mechanical editing, which concerns spelling, grammar, and style. A mechanical edit will often leave the nature of your story or chapters alone but may home in on a specific compound word’s hyphenation, for example.

Mechanical editing often overlaps with line editing, but some editors carry out line edits as a distinctive service, paying extra attention to word choice, word flow, concision, and the organization of sentences and paragraphs.

As you go higher in level, you’ll encounter substantive editing, which concerns the craft of words on the section and chapter level. Then there’s developmental editing, which focuses on the big picture of a book. The most extensive developmental editing may involve adding, deleting, and rearranging entire chapters.

As I’ve hinted, the boundaries between each editing level can get fuzzy, with two editors defining the same service differently. So that you don’t end up surprised at what you pay for, take time to understand the type of services that each copyeditor provides and ask questions for clarification.

  1. Be prepared to pay accordingly

As you shop around for copyeditors, you may find that the best charge a lot. Even cheaper editors may charge hundreds of dollars for a book-length manuscript.

Here’s the thing: if you want to sell books, you must invest money. Traditionally published authors don’t have to pay their in-house editors because the publishers are the ones investing. (Even so, some trad authors hire an editor to brush up a manuscript before submission.) If you’re self-publishing, you’re footing the bill in exchange for the benefits of self-publishing.

Thus, don’t skimp on your editing budget. A well-paid editor will be able to spend more time and care improving your manuscript, and you may even need to pay more money to cover unexpected costs, such as your line editor alerting you to high-level issues with your story.

If you don’t have a large budget, go with the editing level you can afford. If you’re friends with prospective editors, you may even be able to negotiate, such as bartering some of your writing services for your freelance editor’s business.

  1. Receive editing suggestions with humility

When you receive your manuscript back, you may want to sit down. Depending on the editing level, you may have many correction marks and comments on your manuscript. An editor may even leave a query questioning the existence of an entire scene or chapter.

Don’t take it personally. If an editor is a true professional, any corrections or suggestions are made to be improvements for your manuscript, not as an attack against you as a person. Published authors have survived the editing process, so you will too!

Take a moment to understand why an editor might’ve made a particular comment. More times than not, the editor has a point, and you should take that advice.

  1. . . . but know when to stand your ground

At the same time, you don’t have to accept every single edit. You shouldn’t reject everything, but you do get the last say as the self-publisher.

Also, editors are human too. A commonly accepted line of thought is that an editor has a 5 percent margin of error; that’s about five missed errors for every ninety-five corrections.

Recognize when a copyeditor makes a wrong correction or misses an obvious error, and bring it up when discussing the edits.

Side note: That 5 percent margin is why most publishing houses hire multiple editors for a project, often including a proofreader for the remaining errors. You may want to look into proofreading services too.

Beyond the first edit

If you’re fortunate, you may have a great experience with your copyeditor, and you’ll become a regular collaborator.

A writer-editor relationship can be wonderful. As you give an editor more manuscripts, that editor learns more about your style and how to better reach your book’s ideal version. A repeat editor is also helpful if you write a series, as having the same person working on subsequent installments will increase consistency and continuity.

A copyeditor is worth it if you want to make self-publishing a career. I hope you find the editor to stay with you your entire career.

Over to you: What’s YOUR experience with working with copyeditors? What advice do YOU have for other authors for editorial collaboration?

Elizabeth Javor Outskirts Press

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.