Easy Breezy Summer Publishing (Part 4)

future forecast

As the summer draws to a late middle, it’s time to ask some of the tough questions—questions about the future for you and other self-publishing authors looking to market your books.

So, what is the general outlook for self-publishing in terms of independence?

Everyone seems to have an opinion.

Lorraine Candy, interviewed for The Guardian, thinks that “There is enough evidence to prove that there will be print, and it will continue to be in many forms and be available in many places,” and that the future “will be about working in a much more collaborative, better and bespoke way.” Sounds neat. The Guardian‘s other interviewees have a lot to say about journalism (understandably) and the “disruption” created by social media.

Meanwhile, over at the 2017 London Book Fair, industry vet and the executive director of a publishing business, Kristen McLean writes that “one thing we do know: there is no going back. People now integrate technology seamlessly into their lives, and they do whatever makes the most sense to them as they pursue their goals in a particular moment.” So—disruption isn’t all bad, and we don’t at this point in time have to pick a side in the ongoing Print vs. Digital debate. Says McLean:

The passion of the individual organizes [their] pattern of investigation, not necessarily the content creator. In fact, the most exciting examples of this type of consumption are not usually the product of a single creator or company, and seem to take on a life of their own. (For instance, are you aware of the current slime frenzy? Google it.)

All the same, children’s media and audio—particularly cross-platform audio, available in analog and digital forms—are on the rise. If you’re looking to market a self-publishing book this year, you’ll need to pay attention to the buzzwords associated with these trends. Check out the Publisher’s Weekly article for more!

Jason Illian of Digital Book World begs to disagree—or at the very least, to take a different tack from these other pieces. In an article titled, somewhat snarkily, “The (Real) Future of Publishing” he writes that “Everything being said about the state of publishing is (relatively) true—but not everything that is true is being said, as there are data points and trends being left out of the broad discussion.” What isn’t being said? He cites major shifts at institutions as diverse as Penguin Random House, Wal*Mart, Barnes & Noble, and public libraries as representing a growing confidence in digital, despite talk about plateaus and slow-downs. Says Illian:

When a new technology gets talked up and fails to fundamentally change everything in a short amount of time, the conversation turns negative. But that doesn’t mean change is over. It is the pause in the action, the short breath of time where most traditional firms tout their belief that disruption is over, only to soon find out that real change has just begun. What we are experiencing rather is just the break between the waves. And the next wave could forever change publishing.

Lastly, Justin Pang of Tech Crunch has his own take. Says Pang, “The playing field is starting to level between the most-savvy traditional publishers and top digital native publishers.” This is good news for indie and self-publishing authors looking to break into a crowded market, although Pang’s primary interest is with companies like Netflix and Gawker. It does seem clear, however, that as messaging apps overtake social media for the highest number of user hits per month, that we may need to shift how and where we market our books. As publishing races to catch up to this particular shift, smaller and more nimble indies may finally find themselves on an even playing field.

It’s time to get savvy and experiment with some of these trends. How will you go about marketing in a post-digital, rapidly changing world? We’d love to hear from you; simply drop us a line in the comments section below!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Self-Publishing News: 7.24.2017 – Publishing Trends

And now for the news!

Some highlights from this month in the world of self-publishing, specifically regarding publishing trends within the publishing industry, and their implications for all authors!

Could changes be in the wind for the literary establishment? In her July 14 article for the Sydney Morning Herald, ​Jane Sullivan posits a firm “yes!” She begins with the story of Naomi Klein and her latest book, No Is Not Enough. But what, exactly, was not enough?As Sullivan reports, it was “the prospect of going to a big US publisher to put [her book] out” as well as the inevitable delays which accompany traditional publishing. “Instead,” writes Sullivan, “Klein bypassed both her agent and her previous publisher […] and went straight to a small press.” This allowed her to release her book both at home and abroad in a timely fashion, all the more important since Klein’s book comments upon the current political situation in America. She chose Haymarket Books, a small Chicago-based nonprofit publisher, eschewing decades of tradition and her own storied history as a blockbuster success.

The remainder of Sullivan’s article examines the rise of self-publishing, contrasting it with the so-called “vanity” press, and touches on the stories of three independent Australian authors pursuing self-publishing today: fiction author John Birmingham, cartoonist Judy Horacek, and romance novelist Kylie Scott. Each of these “hybrid” authors came to the new publishing paradigm on their own terms, and by their own path–and Sullivan’s article concludes by hinting at why their stories may be important for a new generation of authors. Read the rest of this excellent article at the Sydney Morning Herald!

Well, it’s official: Brits love books, and they love writing them almost as much as they like reading them according to this July 21 article which appeared on Fife Today, the website of the Fife Free Press, providing news from Kircaldy in Fife, Scotland. The article covers the results of a recent poll by self-publishing company Type & Tell, wherein one in eight British residents was found to have “already written or is currently writing a book (13 per cent), while 39 per cent of people are planning to write one.” Interestingly, the study also shows that science fiction, drama, and children’s books, not romance, are the leading genre contenders in this large population of authors–although there was plenty of diversity represented in genre overall, with mystery, crime, short stories, fantasy, and romance all in the mix, as well as nonfiction. That’s a lot of books!

But the most interesting finding of all? According to Fife Today:

Despite the rise of e-readers, the research shows that people are still in love with the feel of flicking through the pages of a physical book. Eight in ten (82 per cent) budding authors want to see their words printed on paper, while just over half (58 per cent) would be happy to be published in e-book format.

This more or less confirms our suspicions here on Self Publishing Advisor–that one should never close a door on printed books, but certainly pursue publishing options which enable a diverse readership with both paper and digital predilections to access your stories! To read the entire article, visit the original article here.

You can find all of these authors’ excellent books for sale online.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
Kelly
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Easy Breezy Summer Publishing (Part 3)

Two weeks ago, I launched a new summer series on self-publishing, particularly as regards publishing and marketing your book during this busy time of year–and how to take advantage of our July theme of freedoms and independence while doing so! And I continued the series last week, with a discussion of unfreedom and what constraints are placed upon us as self-publishing authors also engaged in self-promotion by necessity. How does one market a book effectively, without the reach or access or time-honed skills of a publishing company’s full marketing team? (It’s hard, but not impossible.)

This week, seguewaying off of last week’s discussion, I’m here to talk about the freedoms which are possible when working as a part of a team. Not just any team, either–a team of self-publishing authors! Which I think you will find is something of a different proposition from a marketing team at one of the Big Five traditional publishing houses.

teamwork

But first, let’s dispel the myth of the solo indie author, struggling valiantly against the current of traditional publishing, and vanquishing his or her demons alone, without assistance, and for free. It may in fact be true that some indie authors make a success of themselves this way, just as James Patterson and Suzanne Collins and J.K. Rowling have made blockbuster success stories out of their lives in traditional publishing … all while conveniently ignoring the fact that there are thousands upon thousands of midlist authors struggling to get by, and required, despite their status as “traditionally published authors” to carry the majority of the promotional burden for their books.

Publishing is hard, no matter which way you go about it–and going solo, either in the publication process or all that comes after, harder still.

But freedom can be a collective achievement. You sacrifice nothing by teaming up with your fellow indie authors to sell your books! You lose none of your dignity, your creative control, your independence–your freedoms–but you gain oh-so-much-indeed! 

We’ve talked about the importance of book readings, book signings, and attending book fairs in promoting your book to new readers–but what if you didn’t have to go it alone? Many of the best readings, signings, and other bookish events I’ve attended have been panels, not singular affairs. Pulling multiple authors into one space, particularly indie authors, lessens the load on each participant while multiplying the event’s outreach. Imagine–even if all that happens is that your fellow readers bring their friends and families along, you’ve reached two or three or four times as many friends and families as you yourself were able to bring! That’s no shabby number.

Or, you might consider partnerships with local businesses, your public library, or events like our annual Cherry Festival as opportunities to build a coalition. Some of the fiercest book advocates are librarians and indie booksellers, yes, but don’t forget about the reach of a clerk at the counter of your local quilt store, or a restaurant with a waiting area! Your self-assembled team of advocates doesn’t have to be made up of the expected literary types; your team should make room for readers of all shapes and tastes, and partners who you normally wouldn’t think of. Once you’ve made contact with someone offline, make sure to make them a part of your online presence as well–either as a part of your social media network, or an email newsletter distribution, or something along those lines!

Lastly, you might consider going in for something like a co-op advertisement, something along the lines of this fabulous offering from Outskirts Press. In this case, you may never actually meet your fellow authors, but you’ll help each other out anyway–financially!–by reducing the cost burden on each contributing author. (And watch OP’s yearly deals, too–they often offer seasonal holiday-specific deals on their co-op ads.)

This is just a couple of examples of the kind of collaborative partnerships which can make your life, as an indie author, so much easier! Dig around online and see what suits you, but remember: you’re only freed if the marketing workload itself is reduced by your partnerships, so commit to projects with tangible and measurable outcomes, and clearly defined contributions.

 


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Easy Breezy Summer Publishing (Part 2)

Last week, I launched a new summer series on self-publishing, particularly as regards publishing and marketing your book during this busy time of year–and how to take advantage of our July theme of freedoms and independence while doing so!

Today, I want to talk about the flip side of freedom.

You might call it … UNFREEDOM*.

(*After all, there has to be some sort of language to describe the opposite of ‘freedom’ which isn’t problematically tied to this nation’s long and deeply troubling relationship to captivities of various kinds … right? I’ll make the attempt, while recognizing and honoring the tight spot into which the English language … and the history of American expansion … has put me. Here goes!)

Point: Self-publishing authors are constrained by their circumstances, and therefore limited as marketers of their works. Let’s slow down and look at some of the speed bumps in our way!

independence, bird

Time.

The first constraint you’re likely to hear about when talking with self-publishing authors about their marketing attempts is how difficult it is to find the time to market well! After all, most indie authors aren’t living lives of leisure; they’re working, sometimes multiple jobs, to pay the rent and bring in the groceries. They usually have families; often, young kids and sleepless nights are also on order. In this kind of typical environment, it’s hard enough to find time to sleep much less write much less market your books for sale to the general public! And this problem also often inspires a great deal of self-doubt and frustration, as the marketing goes on.

Why don’t people just buy my book already? Hint: if it were that easy to sell books, traditional publishing houses wouldn’t have dedicated marketing staff, either! As a self-publishing author, you’ve written and signed a contract with yourself to do whatever it takes to become a published author … and that includes signing away a large chunk of your time.

Suggestion #1: Protect your time by slowing down long enough to sort out your priorities, and set a schedule that is both ambitious … and attainable.

Money.

Here’s the other big speed bump, right? If you don’t have the time, energy, skills, or access to do what needs doing in order to market your book, you’re going to have to fork over some cash to make it happen! Of course, how much you spend is going to vary greatly depending on what path you take towards publication; vanity presses often tout their marketing successes, but often prove disappointing in results anyway, and the really good self-publishing companies–with dependable, expert staff who’ve been in the business long enough to give you a really good leg up–cost a pretty penny.

Spending some money is unavoidable. Breaking the bank … is.

Suggestion #2: Guard yourself against both amazement and disappointment by doing your research ahead of time. Don’t trust a company’s own press releases for your data, either! Do your due diligence and check out customer reviews, and as with my suggestion for time, go ahead and slow down long enough to plot out what services you can take care of effectively on your own … and which ones you really need help with!

Energy.

Alright–it’s time to take a deep breath and feel your body for a moment. Are you sitting in a chair? Criss-cross-applesauce on the hardwood floor? Hanging from the rafters? Are you comfortable? Are you feeling … a little … sleepy?

We’ve mentioned this every now and again on SPA, but it’s always worth mentioning again: a person doesn’t wake up each morning with endless energy! Energy is a budgeted resource, and your body has no qualms about letting you know when you’re close to running the tank totally dry. Like, right now, my eyes are burning from having worn contacts all day, my knees are aching from walking in to work, and I can’t stop yawning no matter how hard I try–all of which are signs that I’m about a half hour from keeping the neighbors up with my zzzzs.

As a self-publishing author, you need to pay close attention to your energy level: it comes at a premium, and just like time, once it’s spent you’re done. There’s no writing when tired, and even coffee will only get you so far. Sleep, my friends, is inevitable!

Suggestion #3: Build some select mindfulness-based practices into your daily writing routine. Check in with your body when you sit down in your chair. Are you actually feeling good and comfortable–and energetic? If your body is screaming “NO MORE! I CHANGED THIRTY DIAPERS TODAY!” then it may be time to back off, allow yourself to get some sleep, eat the right kind of meal, and do a thing which brings you joy. Make a promise to yourself to come back the next day in a better frame of mind and body, and I guarantee you’ll produce better work–work you can be proud of!

Skills.

Look … we’re not all born with a Wacom tablet or a Master of Business in our hands! It’s okay if you don’t know how to set up social media accounts … THIRTY DIFFERENT WAYS … or how to design your own book cover, including blurb, ISBN, LOC numbers, and so on and so forth.

Knowing what your skill set is, and how best to take advantage of what you already know how to do, is absolutely imperative! So, too, is knowing where your skill set runs out, and therefore when you ought to turn to established and verifiable experts–such as those employed at various self-publishing companies, or working on a freelance basis.

Suggestion #4: Before you sit down to submit your book for publication, sit down and sketch out all of the different little processes which go into making a book, from start to finish. EVERY SINGLE ONE. (There ought to be at least thirty!) Only then can you come back and say–“Ah, yes, I can easily take care of those, but not anything to do with Goodreads giveways or writing a press release!” Listing everything will feed straight back into allocating where you spend your time, money, and energy … so make sure you get it right before the wheels are in motion and momentum is pulling you in another direction!

Access.

Last but certainly not least, one of the most oft-mentioned barriers to self-publishing–an unfreedom–is the strictures placed upon indie authors by those with the knowledge and access to make things happen. Indie authors are often left out in the cold, with no recourse but to generate their own networks and influences from scratch … which, yes, can work but often doesn’t. Meanwhile, traditional publishing houses–who have, by the way, refused to evolve to fit the changed world around their signature markets!–snigger behind their hands and offer little or no help at all … because, I assume, they don’t want the competition.

Oh, if only you could imagine all the wonderful ways we might help each other!

But what a pipe dream. Traditional publishing houses have good reasons (from a business point of view) to try and uphold their monopolies by restricting access and denying support to indie authors looking to break out. I’m talking about everything from email lists of potential customers who they hold in reserve, contracts denying their authors from collaborating with self-publishing authors, and so on.

Access is a big problem for indie authors. If you don’t know who to get in touch with to get this certain thing done, it doesn’t get done.

Suggestion #5: Don’t despair. As I’ve mentioned, some authors have made it! There are some existing networks and resources in place to help you … but just don’t expect to find easy access to knowledge and the means to act upon that knowledge within more “mainstream” or “traditional” circles. I mean, take us for example. We’re here for you–every week!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Self-Publishing News: 7.10.2017

And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

Every now and again, an interview comes along which we just can’t ignore, and this July 9 article on Rolling Out by Yvette Caslin is one of those. Its opening tells you a lot of what the interview has in store:

“I love being able to call my own shots with my writing and publishing. The creative freedom is something you can only find when you are an entrepreneur,” offers Carlos Harleaux when asked why he wants to be an entrepreneur.

And a spirit of entrepreneurship, independence, and creative freedom is at the heart of what Harleaux is all about. His latest book, No Cream in the Middle, is a follow-up novel to the popular self-published book, Fortune Cookie. He answers questions about the more difficult aspects of publishing, about how he came to be an author, and how new authors can break into a packed market. You can find the full text of the interview at the link!

Author John Marrs pulls no punches in this piece for the UK’s Express. He was, like many authors who eventually pursue self-publication, under the impression that working with a traditional publishing house to find his book a home would be a relatively straightforward process. Says Marrs, “I assumed that with more than 20 years as a journalist behind me, writing for national magazines and newspapers, I might have had a slight advantage over other new writers on the hunt for an agent. How naive I was,” he concludes.

The path was not an easy one. He queried 80 publishing houses––and the results were less than enthusiastic. “The first few rejection letters trickled through the letterbox within seven days,” says Marrs. “More came within a fortnight and by the end of the month, my hope of becoming the next publishing success story deflated like the slow puncture of a tyre. Over the next four months, the rest of the rebuffs appeared in dribs and drabs.”

We’ve all been there. But what’s great about Marrs’ story is that he didn’t stay there. He found a different way forward. And he’s not alone: according to Marrs and a study put out by by Author Earnings, “42 per cent of all books now downloaded are by indie writers, many of whom, like me, have been rejected by agents.” Marrs has ideas on why this isn’t, in the end, such a bad thing––and much, much more to chew on. You can find the rest of his article here.

Can they? Can they really?

It’s easy to fall into the trap of thinking there’s only one right way to do ‘publishing.’ After all, traditional publishing houses and the agents who work with them have a vested interest in perpetuating the myth of blockbuster success. And self-publishing companies, too––let’s be honest, here––drum up a little business by touting self-publishing as the one feasible, one easy alternative.

So who do we believe?

Here’s a thought: Let’s believe the authors. And authors like Savi Sharma have plenty of ideas about the future of publishing, and possible routes through the swamp of options. Sharma, whose breakout hit Everyone Has a Story debuted in 2015, may be young but she has, now, plenty of publishing experience. She says, “In the past years, people used to say self-publishing is a bad choice, as you can’t sell more books through it. But today, it’s a great opportunity. You can sell books if you know how to go through the entire process. But yes, you need to learn many things like how to connect with the audience, etc. If you do it effectively, you can be successful.” For the full interview, visit Financial Express online.

You can find all of these authors’ excellent books for sale online.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
Kelly
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Easy Breezy Summer Publishing (Part 1)

july 5th fifth

We all know that self-publishing and independence go together, right? Or at least, that’s the general idea, and the ultimate goal. We kick off the constraints of the traditional publishing houses, their heavy-handed contracts and royalties disputes, and waft our way over to the Elysian fields of indie bliss ….

But that’s not how self-publishing works, is it? Yes, you’re independent, but independence comes with a price tag. And this isn’t some fatalistic attempt to push you, our readers, towards traditional publishing (believe me! we hate it as much as you do!). The fact remains, however, that when it comes to self-publishing, you get what you pay for, and the rest you accomplish through elbow grease.

So … how does one market as an independent, self-publishing author? Is it even possible to rival the promotional work of the Big Five when all you have is a halfway decent laptop, debatable graphic design skills, and very little free time? How do we break free from Big Business but still sell books?!

The simple answer is: it’s hard … but totally possible. And we’ll dive into some of the pros, cons, and various logistics over the Wednesdays to come. Stay tuned for more musings on a marketing theme! (And say that ten times fast.)

Tomorrow, Royalene will be talking about how self-publishing intersect with the personal freedoms we so value here on our side of the pond. Watch her space for more excellent “independence” advice on Friday mornings this summer!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Self-Publishing News: 7.4.2017

happy 4th of july independence day

And now for the news!

Some highlights from this month in the world of self-publishing, specifically news from or regarding self-publishing companies!

Ever heard of Totally Entwined? It’s a name that’s been around for a while, but now … now it’s an e-store and self-publishing platform for those writing in the romance genre. Says Katherine Cowdrey of The Booksellerthe new site offers great benefits not just for authors looking to break into the genre, but also to readers who consume romance books like you and I consume coffee. And also romance books. We consume a lot of those around here at SPA. (Just being honest.) The royalties situation looks a little complicated, though, so fair warning! Cowdrey lists them as such:

… authors selling books in the First For Romance e-store will receive 60% of the sale price of an e-book over $1.99/£1.99/€1.99, and 40% of the sale price of an e-book under $1.99/£1.99/€1.99; 50% of the sale price of a print book; and 40% of the sale price of an audio book.

It may not be the best offer on the market, but it’s a solid attempt, and as previously mentioned there are a lot of perks for people interested in the genre of romance. According to Cowdrey, the self-publishing aspect of the website will launch in August 2017. Watch this space—as we will track their progress for you!

Two items come to us this week from Outskirts Press, one of our favorite self-companies for a variety of both objective and self-interested reasons. First off comes this piece from the Book News Desk of Broadway Worldand describes OP’s brand-new Live Chat option on its website. Says OP Executive Vice President Kelly Schuknecht, “It may seem like a small thing, but LiveChat makes a real impact on our customers … It lets us respond immediately to questions about our self-publishing and book marketing services and walk them through their best options. The quicker we can lend a hand to an author, the more effective that author can be, too.” All prospective authors need to do is access any page on the Outskirts Press website, and the chat box will appear, including the picture of the staff person on the other end answering the questions. All in all, it seems like a personable approach.

outskirts press one click children's

The second piece from Outskirts Press this week comes in the form of a press release through PRWeb, and outlines their new offering for publishing children’s books. The service in question may cost a pretty penny, but the services bundled together within OP’s one-click offerings routinely lead to award-winning products, and there’s also the matter of OP’s award-winning customer service. And while no one should publish without a careful evaluation of the risks and rewards, it’s fair to say this is a contender in the self-publishing market.

Another day, another self-publishing service, another press release! This one comes from Business Insiderand delivers good news for authors looking to get into magazines! FlipBuilder has released Flip PDF Pro, a service will allow people to convert their professional PDF files into interactive magazines with flipping page effects and background sounds, and which is no doubt intended to broaden the reach of these magazines in the digital age. After all, as many librarians and store owners might tell you, paper magazines don’t move nearly so much as they used to, and profit has waned. These days, self-published magazines can provide invaluable tools for the average businessperson as well as self-publishing authors looking to create samples of their work, or to distribute bite-sized portions of their work to drum up interest in their longer works. There are thousands of reasons one might make use of a high-quality and easy-to-use self-publishing magazine service. We imagine you can think of one or two!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
Kelly
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.