Easy Breezy Summer Publishing (Part 4)

future forecast

As the summer draws to a late middle, it’s time to ask some of the tough questions—questions about the future for you and other self-publishing authors looking to market your books.

So, what is the general outlook for self-publishing in terms of independence?

Everyone seems to have an opinion.

Lorraine Candy, interviewed for The Guardian, thinks that “There is enough evidence to prove that there will be print, and it will continue to be in many forms and be available in many places,” and that the future “will be about working in a much more collaborative, better and bespoke way.” Sounds neat. The Guardian‘s other interviewees have a lot to say about journalism (understandably) and the “disruption” created by social media.

Meanwhile, over at the 2017 London Book Fair, industry vet and the executive director of a publishing business, Kristen McLean writes that “one thing we do know: there is no going back. People now integrate technology seamlessly into their lives, and they do whatever makes the most sense to them as they pursue their goals in a particular moment.” So—disruption isn’t all bad, and we don’t at this point in time have to pick a side in the ongoing Print vs. Digital debate. Says McLean:

The passion of the individual organizes [their] pattern of investigation, not necessarily the content creator. In fact, the most exciting examples of this type of consumption are not usually the product of a single creator or company, and seem to take on a life of their own. (For instance, are you aware of the current slime frenzy? Google it.)

All the same, children’s media and audio—particularly cross-platform audio, available in analog and digital forms—are on the rise. If you’re looking to market a self-publishing book this year, you’ll need to pay attention to the buzzwords associated with these trends. Check out the Publisher’s Weekly article for more!

Jason Illian of Digital Book World begs to disagree—or at the very least, to take a different tack from these other pieces. In an article titled, somewhat snarkily, “The (Real) Future of Publishing” he writes that “Everything being said about the state of publishing is (relatively) true—but not everything that is true is being said, as there are data points and trends being left out of the broad discussion.” What isn’t being said? He cites major shifts at institutions as diverse as Penguin Random House, Wal*Mart, Barnes & Noble, and public libraries as representing a growing confidence in digital, despite talk about plateaus and slow-downs. Says Illian:

When a new technology gets talked up and fails to fundamentally change everything in a short amount of time, the conversation turns negative. But that doesn’t mean change is over. It is the pause in the action, the short breath of time where most traditional firms tout their belief that disruption is over, only to soon find out that real change has just begun. What we are experiencing rather is just the break between the waves. And the next wave could forever change publishing.

Lastly, Justin Pang of Tech Crunch has his own take. Says Pang, “The playing field is starting to level between the most-savvy traditional publishers and top digital native publishers.” This is good news for indie and self-publishing authors looking to break into a crowded market, although Pang’s primary interest is with companies like Netflix and Gawker. It does seem clear, however, that as messaging apps overtake social media for the highest number of user hits per month, that we may need to shift how and where we market our books. As publishing races to catch up to this particular shift, smaller and more nimble indies may finally find themselves on an even playing field.

It’s time to get savvy and experiment with some of these trends. How will you go about marketing in a post-digital, rapidly changing world? We’d love to hear from you; simply drop us a line in the comments section below!

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Tuesday Book Review: “The Silver Moon”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

the silver moon sadie wheaton charita padilla

The Silver Moon: Sadie Wheaton

by Charita Padilla

Publisher: Outskirts Press

ISBN: 9781432798611


This book is about Sadie and her three friends, who are very interested to do magic of their own experience. But they are curious: how to do it? What would work or not? Sir Winterland knows that one of the girls does have a very special gift in her and also knows that her parents had been experimenting with the Witchcrafts durnig their lives. Sir Winterland decides to invite Sadie and her three friends to attend his school and to learn an exciting experiment that they never knew before. This story is about Magic, Excitement, Adventure and many sensational feelings. You may see it clearly.

 * courtesy of Amazon.com

Featured Review:

Sadie Wheaton and her three friends have always been close, but they’ve bonded even more strongly during their experiences together in Wizard School.

Now in their third year, young Sadie discovers that she has a rare gift … she can cast a very special spell.

Sadie’s talent is noticed by someone who does not have her best interests at heart … someone who wants to control Sadie and use her gifts for selfish gain.

The Silver Moon is a funny, suspenseful, enchanting story that will have you on the edge of your seat, and eagerly anticipating the next book in the series.

reviewed by Beth of Beth’s Book Reviews


Here’s what some other reviewers are saying:

I think it is very detailed. I love their expressions in the book and it is really funny and serious; at points my son actually likes it too cause they’re talking about wizard school and I think he thinks it reminds him of Wizards of Waverly Place in a way, so he has been wanting me to read it more and more and I am enjoying it so far, and I usually don’t read books but this one I must say is very funny and serious and is really well. I hope you guys enjoy it; I’m only on page 52 but I’m a mom taking care of a boy by myself, so, but he has been showing interest in the book and he’s only 6yrs . I hope you guys check it out and buy it I know I’m glad I did 🙂

– Amazon Reviewer Lins B

No one likes to be used, as tempting as it can often seem. “The Silver Moon” is a novel of fantasy, following third year wizard Sadie Wheaton as she finds that she has her own special magical talents, but there are those who want to use her for their own selfish purposes, and Sadie must confide in her friends to keep her will her own. “The Silver Moon” is a riveting read for young adult fantasy readers, much recommended.

– Buhl’s Bookshelf at the Midwest Book Review

Book Trailer

tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor


Changes Are Coming to SPA!

Here at Self Publishing Advisor, we’re committed to providing the best possible fodder for your self-publishing journey—as often as we can, and of as high a quality as we can—but sometimes that means we have to introduce a few changes.

Due to some scheduling and workload shifts amidst our dedicated staff, we will be reducing the number of posts per week for the foreseeable future, or until such a time as our various employers are able to bring in more contributors.

Our lineup will be as follows:

Mondays: News from the Self-Publishing World

Tuesdays: Self-Published Book Reviews

Wednesdays: Kelly’s marketing-related posts & Elizabeth’s “In Your Corner” posts (alternating weeks)

Thursdays: Miscellany

Fridays: Royalene will continue to close out the work-week with her stellar “Conversations” posts.

These changes will go into effect as of today, July 24th.
We will update you when we are able to resume our full posting schedule!

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space and by following us on Facebook and Twitter!

Self Publishing Advisor


Self-Publishing News: 7.24.2017 – Publishing Trends

And now for the news!

Some highlights from this month in the world of self-publishing, specifically regarding publishing trends within the publishing industry, and their implications for all authors!

Could changes be in the wind for the literary establishment? In her July 14 article for the Sydney Morning Herald, ​Jane Sullivan posits a firm “yes!” She begins with the story of Naomi Klein and her latest book, No Is Not Enough. But what, exactly, was not enough?As Sullivan reports, it was “the prospect of going to a big US publisher to put [her book] out” as well as the inevitable delays which accompany traditional publishing. “Instead,” writes Sullivan, “Klein bypassed both her agent and her previous publisher […] and went straight to a small press.” This allowed her to release her book both at home and abroad in a timely fashion, all the more important since Klein’s book comments upon the current political situation in America. She chose Haymarket Books, a small Chicago-based nonprofit publisher, eschewing decades of tradition and her own storied history as a blockbuster success.

The remainder of Sullivan’s article examines the rise of self-publishing, contrasting it with the so-called “vanity” press, and touches on the stories of three independent Australian authors pursuing self-publishing today: fiction author John Birmingham, cartoonist Judy Horacek, and romance novelist Kylie Scott. Each of these “hybrid” authors came to the new publishing paradigm on their own terms, and by their own path–and Sullivan’s article concludes by hinting at why their stories may be important for a new generation of authors. Read the rest of this excellent article at the Sydney Morning Herald!

Well, it’s official: Brits love books, and they love writing them almost as much as they like reading them according to this July 21 article which appeared on Fife Today, the website of the Fife Free Press, providing news from Kircaldy in Fife, Scotland. The article covers the results of a recent poll by self-publishing company Type & Tell, wherein one in eight British residents was found to have “already written or is currently writing a book (13 per cent), while 39 per cent of people are planning to write one.” Interestingly, the study also shows that science fiction, drama, and children’s books, not romance, are the leading genre contenders in this large population of authors–although there was plenty of diversity represented in genre overall, with mystery, crime, short stories, fantasy, and romance all in the mix, as well as nonfiction. That’s a lot of books!

But the most interesting finding of all? According to Fife Today:

Despite the rise of e-readers, the research shows that people are still in love with the feel of flicking through the pages of a physical book. Eight in ten (82 per cent) budding authors want to see their words printed on paper, while just over half (58 per cent) would be happy to be published in e-book format.

This more or less confirms our suspicions here on Self Publishing Advisor–that one should never close a door on printed books, but certainly pursue publishing options which enable a diverse readership with both paper and digital predilections to access your stories! To read the entire article, visit the original article here.

You can find all of these authors’ excellent books for sale online.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Saturday Book Review: “The Highly Effective Habits of 5 Successful Authors”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

High Effective Habits of 5 Successful Authors

The High Effective Habits of 5 Successful Authors:
How They Beat the Self-Publishing Odds
(and how you can too)

by Outskirts Press

Publisher: Outskirts Press

ISBN: 9781432760915


Meet five successfully self-published authors and discover in their own words what contributed to their success.

How did Gang Chen earn over $100,000 in 180 days? How has Sally Shields transformed herself from a stay-at-home mom to a #1 Amazon.com bestselling author and book marketing dynamo? How did Ronnie Lee become one of the most prolific published authors in the world? How has Charlotte Endorf turned personal hardships into life-affirming successes? How did Andrew J. Rafkin find the motivation during a boating trip to write not one, not two, not three, but four award-winning novels?

Regardless of whether you are just starting to write your book, or exploring all your publishing options with a completed manuscript in your hands, the personal stories and effective habits of these five authors will surely inspire you!

Here they are:

Andrew J. Rafkin is a San Pedro native, a successful entrepreneur, and the current president of Palos Verdes Security Systems. Rafkin has received numerous awards for his books, including the EVVY literary award for Red Sky Morning and a gold, silver, and bronze “sweep” of the Action/Adventure category in the Readers Favorite Awards for his Madness trilogy: Creating Madness, Mediterranean Madness and Mexican Madness.

Charlotte Endorf was recognized as “Toastmaster of the Decade” and is a two-time winner of the coveted “Distinguished Toastmaster” award through her 10-year affiliation with Toastmasters International. She inspires and educates audiences with her professional talks designed to complement each of her many books, including By Train They Came, Plains Bound: Fragile Cargo, and Unsung Neighbors.

Gang Chen is a LEED AP BD+C and a licensed architect in California. He is also the internationally-acclaimed author of Architectural Practice Simplified, Planting Design Illustrated and several LEED exam guides including LEED AP Exam Guide, LEED BD&C Exam Guide, and LEED GA EXAM GUIDE.

Sally Shields is an award-winning pianist, composer, speaker, and author. She is also the #1 Amazon.com bestselling author of The Daughter-in-Law Rules: 101 Surefire Ways to Make Friends with Your Mother-In-Law! as well as The Collaborator Rules: 101 Surefire Ways to Stay Friends with Your Co-Author!

Ronnie Lee is a Chinese poet and philosopher. He has lived and studied in the United Kingdom, but now resides in Hong Kong, where he is working to establish greater awareness of modern philosophy and poetry. As one of the most prolific published authors today, his tomes include The Philosophy of Life, The Genius of the Metropolis, and The Meaning of Life, among many others.

 * courtesy of Amazon.com

Here’s what some other reviewers are saying:

This book means a lot to me even though I have written 8 books of my own on important subjects such as philosophy, politics, religion and science. Beyond my theories and experience, I realize there are some very kind people in this World. In this book, I can see four authors beside myself that are dedicated to success. This success from all five authors seems to be motivated by four different purposes, one money, one fame, one awards, one personal and one spiritual. Yet it is not what any of us really expected in our early childhood years, but whether this was an accident rather than a destiny seems to be the underlining theme of the lives of us all. We all show signs of some greater path that we reached beyond our own consciousness of our childhoods and we all succeeded in reaching high levels of honor and gratitude in our ambitions. Each path is interesting and each path has its own merits. Throughout the hardships of life, each has a moral and each has a strategy and each has a result. All these morals in this book may seem determined, aggressive and even established, yet throughout the memoirs of each author, there seems to be a single drive that was not supported by any major institution or financial backer, so each success was an independent movement and work in its own right. This shows that anyone can succeed, even if you are individuals with a rejected history. The emphasis of each author shows the cost of experience and the hope of success for others who may learn from the obstacles faced by each author. Each one has an experience that contended with social ignorances of some sort and each wants to open the truths to their specific subjects. The kindness is shown by the motivation and outcome of each author and Outskirts Press has allowed that to be known. Although each author is clear on his or her own success whether in profit, honor or happiness, it is still the process and result of how each came to succeed that makes him or her value their experience and that is through patience, learning and acting on wise decisions. They kept their faith of goodness and acted according to the needs of life so that success was not just for themselves but for society as a whole. Outskirts Press has chosen five authors that seem to resemble a success through low odds, almost as underdogs of this World. It has chosen five successful authors who were not rich to start with but ended up rich with their writings and books. These five authors represent hope in many ways. Mr Chen with an educated background. Ms Shields with a family background. Mr Rafkin with an agricultural background. Ms Endorf with a welfare background. And myself with a business background. This book shows anyone can succeed with a book in any field of living. It is a book that will be seen as an advertisement, not just for the five authors, or for Outskirts Press, but maybe for a rememembrance of a time in history when things took off, not just in books but in fields of information, love and hope. It is a book of intense dedication to following dreams and ideas, for the betterment of life.

– Amazon Reviewer Ronnie Lee

This book is very motivating. It shows you that anyone can publish their book-and be very successful at it. Although the 5 featured authors each start with different goals, the outcome is similar-they learn ways to effectively market their books and have reaped the benefits from doing so. This book is very moving and you come to appreciate the determination of these 5 authors to follow their dreams.

– Amazon Reviewer Elizabeth


saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor


Conversations: 7/21/2017



Long ago I figured out that I needed examples of whatever I was attempting to learn. Of course, my algebra 101 teacher was thrilled to give me all the examples I could fit into my folder. With her help, I quickly concluded that “higher math” was not the path that would lead me into a satisfying career. However, the reading assignments (examples of excellent writing) given to me by English and History professors definitely opened new horizons for me. Each book gave me the FREEDOM to safely explore eras of war, famine, faith and pioneer courage—and imagine what my life might have been like had I lived in those times.  So, today, I offer you examples of excellent writing in the genres of Memoir and Fiction (action). These books are from self-published authors who took advantage of their FREEDOM to publish when, where and how they wanted—giving us fresh perspectives that can enhance our own book projects.

Larry Clayton tells us that his book My Memories Are My Testimony is “the true tale omy memories are my testimony larry claytonf a working man from a working-class family who never forgot from where he came,” including his “youthful misadventures that involved drugs, shoplifting, and a little bit of hustle.”  However, at some point in his young life he realized he had the FREEDOM to choose his next steps which took him into an Air Force career followed by his adventures in the corporate world. This inspirational and compelling memoir is proof that a man’s life need not be defined by his beginnings. Proof that the freedoms we enjoy—written into the Declaration of Independence—are alive and well today.

contra legem s michael siegalS. Michale Siegal is another amazing self-published author who has now produced his second fiction novel: Contra Legem. After retiring from nearly thirty-six years in law enforcement, Siegal has dedicated this novel to all of the men and women behind the badge who daily serve and protect our communities.

His main character, Officer Harold Cohen, has become a police officer, a very nontraditional occupation for Jewish men and women. So even though the scenarios of the story are fiction, Siegal’s personal life experiences and education bring significance and value to each chapter. This is especially true as Officer Cohen deals with the concerns of a mother who does not believe Jewish boys should become policemen, but would rather he find success as a minister, doctor, lawyer or entrepreneur. This highly accurate portrayal of the day-to-day life of a police officer demonstrates the balance they must find between a person’s heart desires, family and career—a career that literally has criminals aiming guns in his direction.

These two authors are, indeed, excellent examples of writers who have the purpose and desire to publish. They are following in the footsteps of highly successful “independent authors” such as Irma Rombauer who printed her book, The Joy of Cooking, in 1931 with A.C. Clayton, a company that had never printed a book before. Both the author and those company owners were practicing their FREEDOM to print want they wanted published; and such independent thinking remains “alive and well” with authors and self-publishing houses this very day. I am blessed to be a part of this Freedom Legacy, and I hope you are—or will be—too. ⚓︎



ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.
Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

In Your Corner: Libraries, the book-lover’s paradise!

public library

Let’s face it, if there’s one place we go to find out information about books, it’s our local public library. Bookstores just feel like such a commitment sometimes, you know? But at a library, the art of browsing is elevated to an art form, and you can feel free to study the shelving arrangement, the genres, the popular nooks and crannies, the competition, and the various ways and means librarians use to “sell” their books to the public–all without feeling guilty for not buying something! In fact, if you’re “caught” browsing in a library and the librarians find our you’re a local author, you’re far more likely to get hooked into giving a book reading than you are to get shushed or to get side-eye from booksellers who really need to sell a certain number of books a day.

Libraries mean unlimited books and unlimited resources for free. And one of the best resources is the librarians themselves. Your local librarian can provide help with, yes, possibly setting up a book reading event to help you market your book, as well as finding answers to questions on how to have your book stocked in that library and much more. Librarians are an amazing source of help and information!

What are some other ways you can promote your book by using the library?

  • Donate a copy (or several copies) of your book to the library. Be sure to go through the proper donation channels.
  • If your book is geared towards children, give a school library presentation on your book’s subject. School libraries are always looking for new books! Just make sure to reach out through the proper channels (i.e. through the principal and administration, as well as the librarian).
  • Connect with librarians via social networks. Twitter, Facebook, and LinkedIn are powerful ways to network!
  • Stock promotional materials such as flyers and letters at local libraries. Be sure to include of the essential information about your book such as subject, genre, audience and purchasing information. It’s best to ask if they’d be willing to stock these supplies on their “freebies” counter or in their brochure pocket wall first, just in case they need to check their policies.
  • Ask a librarian to review your book in a local publication. This will bring positive attention to your book and encourage other locals to buy it! You might even be able to get a librarian to review it in your library’s state or regional newsletter, which would encourage other librarians to buy it.

Libraries are a powerful part of your book promotion strategy. Creative marketing tactics can increase your chances of a library stocking your book. They can also lead to great relationships with librarians and readers. The best way to find out what your local library wants is to talk to the librarians. Work on building an honest relationship, and you may just find one your book’s best promoters.

Not sure where to find your local library? Hop on www.publiclibraries.com and search by city, state, or zip code–or you can visit the American Library Association (ALA) at www.ala.org, where you’ll find loads of information on the current state of libraries and how you can get involved, both as a self-publishing author and a lover of books!

You are not alone. ♣︎


ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author SeLibraries are a book-lovers paradise.  Unlimited books and resources everywhere.  One of the best resources is the librarian itself.  Your local librarian can provide help with possibly setting up a book reading event to help you market your book, answers to questions on how to have your book stocked in the library and much more.  Librarians are an amazing source of help and information.rvices for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.