From the Archives: “The Vook? Yes, Vook.”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: January 27th, 2010 ]

There will likely be a good deal of hype this week about a cool new multimedia option called the Vook.

What will this do to the self-publishing industry, and will yours be the first independently published piece available?

Whatever happened to Vook, with all of its big dreams and potential for self-publishing authors?

vook

Well … it’s complicated.

Once upon a time, Vook began as a response to what NYTimes author Motoko Rich called an “increasingly elastic” notion of what makes a book … well, a book, and as publishers began to “mash together text, video and Web features in a scramble to keep readers interested in an archaic form of entertainment.” His words, not mine. (I don’t think books are archaic, at all!) Still, a Vook offers … more.

Take, for example, several ‘vooks’ which Rich details in his article, vooks published in partnership with the traditional Big Five publishing house, Simon & Schuster:

In one of the Simon & Schuster vooks, a fitness and diet title, readers can click on videos that show them how to perform the exercises. A beauty book contains videos that demonstrate how to make homemade skin-care potions.

Not just how-tos are getting the cinematic work-up. Simon & Schuster is also releasing two digital novels combining text with videos a minute or 90 seconds long that supplement — and in some cases advance — the story line.

In “Embassy,” a short thriller about a kidnapping written by Richard Doetsch, a video snippet that resembles a newscast reveals that the victim is the mayor’s daughter, replacing some of Mr. Doetsch’s original text.

And even when he published his article in 2009, Rich was recounting some degree of success, at least on the part of the author, publishing partner, and Vook itself:

Bradley J. Inman, chief executive of Vook, said readers who viewed prototypes of “The 90-Second Fitness Solution” by Pete Cerqua or “Return to Beauty” by Narine Nikogosian “intuitively saw the benefits of augmenting how-to books with video segments.” Mr. Inman said readers then “warmed to” the fictional editions.

Jude Deveraux, a popular romance author who has written 36 straightforward text novels, said she loved experimenting with “Promises,” an exclusive vook set on a 19th-century South Carolina plantation in which the integrated videos add snippets of dialogue and atmosphere.

Ms. Deveraux said she envisioned new versions of books enhanced by music or even perfume. “I’d like to use all the senses,” she said.

So what happened to the Vook? Well, as we reported in 2015, it became something else. Not for lack of enthusiasm or some sense of failure, but after successfully raising financing in 2010, partnering with major publishing houses in 2011 and 2012 to release several popular vooks, launching a brand-new self-publishing platform in 2012, acquiring a digital imprint (Byliner) in 2014, and rebranding itself in 2015 as … Pronoun.

Which was promptly acquired by Macmillan.

That’s what happened to Vook. Instead of becoming something great and unique and a friendly face in the self-publishing community, it took another path. Pronoun still purports to be a self-publishing platform, but the jury’s still out on whether it will make enough of a profit for the Big Five publisher to continue providing it as a service down the road. When it comes to traditional publishers buying out self-publishing platforms, historically, things have not gone all that well. You only have to look to Penguin’s acquisition of Author Solutions in 2012, which got lost in the shuffle when Penguin and RandomHouse merged the following year. It still exists, but authors have seen a steady decline in the variety and quality of services offered, while Penguin-RandomHouse has primarily used the service as an “audition” tool rather than a genuine self-publishing service. In other words, the parent company isn’t all that interested in seeing your book hit the market unless it’s likely to make them a lot of money. And what if you weren’t interested in writing a blockbuster?

Seems mighty limiting to me. So we’ll see where Vook goes from here.

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 4.10.2017

And now for the news!

This week in the world of self-publishing:

This week we’re going to take a look at self-publishing news from around the world!

This article focuses on the self-publishing journey of Grew Fowler whose work, Jam Sandwiches, tells a touching story of an abandoned boy with Down Syndrome “and the lives he touches as he navigates his way through life.” After receiving rejection letter after rejection letter, Jam Sandwiches was originally something that Fowler published online through Amazon’s CreateSpace– this is an easy process where you fill out a questionnaire, talk with a design consultant, and then a few weeks later your books arrive on your doorstep. After growing up reading a lot of Stephen King, Fowler found comfort in the fact that King had wallpapered his writing room with rejection letters and decided to press ahead, carving his own path.

Lucky for Fowler, his book was eventually caught the eye of a leading publishing company in the UK and will be “formally launched this year at the Edinburgh International Book Festival in August – one of the world’s leading arts festivals,” after being translated into other languages.

Because self-publishing is still a fairly unheard of concept in New Zealand, Fowler acts as a sort of a pioneer, and perhaps an outlier as far as self-publishing goes in the country. Being picked up by a publishing company has been humbling for the author, who “maintains he just got lucky.” The challenge of writing something that is widely liked by a reading audience and that also catches the eye of a publishing house is grand. Most of us would be happy with just the former, and ecstatic with the latter. All we can do is put our work out there by whatever means we have available and see what happens.

In India, if a child said they wanted to be an author when they grew up just fifteen years ago, that would’ve most likely been a statement to be met by chagrin by their parents. However, with the emergence of self-publishing companies in India such as Power Publishers, becoming an author has become a more acceptable career choice that is being taken more seriously today.

“Just fifteen years ago, a new writer with the aspiration to become an author, or start a career in writing would have found a solid wall before her,” says Pinaki Ghosh, founder of Power Publishers, “It was practically impossible for a new author to publish a book in India.” In 2010, however, everything changed when digital printing became an option in the country. While traditional publishing companies in India were previously only willing to pick up books they could sell 5,000+ copies of, digital printing meant that first time authors were able to get 50 or less of their books published, meaning less risk for the publishing companies and authors.

Digital printing has equalized the playing field for writers in India and opened the door for self-publishing as an avenue for talented writers to get their work exposed and see if they can get picked up by a publishing company or successfully market their book and build a fanbase of their own.


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Saturday Book Review: “Untold Secrets About Auto Repair”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of Midwest Book Review:

untold secrets of auto repair odi

Untold Secrets About Auto Repair

by H. Odi

Publisher: Outskirts Press

ISBN: 9781478772040

Synopsis*:

Hezekiah Odi wants to save you from being ripped off on your next car repair! As an ASE automotive technician since 1993, he has been helping family, friends, and customers save big money with his trustworthy approach toward car repair. Some of his customers refuse to drop their car off for service if Hezekiah is off duty. He often receives cash tips from grateful customers, and one even gave him a car in appreciation for his hard work, honesty, and respect. Now Hezekiah wants to help even more people by exposing the secrets of automobile repair. In his easy-to-follow yet comprehensive guide, he shares tips on what to look for in a repair shop; when to do it yourself and when to let an expert take over; and even how to teach teenage drivers to take good care of a car. He also covers the basics of preventive maintenance, simple repairs, and how to spot warning signs. With countless concrete tips and down-to-earth advice, all designed to save time and money, Untold Secrets About Auto Repair is a must-have for every car owner.

 * courtesy of Amazon.com

Critique:

 

Enhanced with the inclusion of numerous concrete tips and replete with down-to-earth advice, all of which is specifically designed to save time and money, “Untold Secrets About Auto Repair” is thoroughly ‘user friendly’ in tone, organization and presentation. “Untold Secrets About Auto Repair” will prove to be an enduringly popular and highly valued addition to personal and community library instructional reference collections

 

reviewed on The Automotive Shelf of Midwest Book Review ]

Here’s what some other reviewers are saying:

This book is an amazing book.It explained so many ways car owners has being exposing themselves in to unnecessary ripoffs. The book gives in details all signs to look for and way to correct it before it cost more money. The book further explain repair shop labor, how to find good repair shops, and other ways to save money on car repairs. This book in design for any body that has a driver license, or aspiring to get one.

– Amazon Reviewer olubunmi aina

This book has equipped me with a wealth of knowledge about cars. It is a MUST HAVE for anyone who owns an automobile. This book is especially helpful for women like me who tend to blindly seek out mechanics for repair work without knowing how simple or extensive the problem may be.

– Amazon Reviewer Lisa Johnson


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Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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Conversations: 4/7/2017

BENEFITS OF WRITING SIGHT AND SOUND SCENES

Have you found your perfect writing environment? Is it a room with bookshelves on three walls, a comfy reading chair in one corner and your computer desk in the other? Does the remaining wall hold a wide bay window, or French doors that open to your expansive tree-shaded yard? OR is your writing space the laundry folding table in the basement next to the washer and dryer?

Wherever your creative writing location might be, and whatever sights and sounds you may be dealing with as you develop your books, this month I will encourage you to allow your imagination the freedom to send exquisite sights and sounds to your Readers. Each new generation of scientific research proves validity of what authors known for centuries: Readers need to see and hear in order to feel what our characters are experiencing. When they do, they will buy—and keep buying—our books.

When I was teaching high school students World Literature and Advanced Writing, they taught me a lot about the value of communication because their “world” is now ninety percent (or more) visually enhanced soundtracks. So when I requested they read Hard Times by Charles Dickens they’d already heard the opinions of other students and the groans cascaded around the room. The “reading” assignment I gave them surprised even me: draw me a picture or create a cut-out collage of what you’re seeing and hearing about these characters lives.

Dickens wrote extensive descriptive paragraphs depicting a grim and grey town suffocated by industrial industries yet filled with the tapestry of Victorian daily life. The students met the challenge and became more aware of the life some of their ancestors survived. Will they be fans of Charles Dickens? Probably not. However, they will appreciate the view he gave them.

african SavannahTo balance their reading assignments a later assignment was Cry, the Beloved Country by Alan Paton. Here we are exposed to the sights and sounds of South Africa and the visual and palpable story of a Zula father’s search for his children. Often the beauty—or harshness—of the environment gives the author the contrast needed to carry the story.

Here are my first three tips to enhance or begin building your descriptive writing skills:

  • THINK MOVIE. Go to the library or your video collection or “on demand” selections on your TV and watch several movies that relate to the genre you’re writing. TAKE NOTES of the sights and sounds that effect and affect you.
  • OBSERVE the details as if you’re looking through a camera lens. Ask yourself “Why” the director focused on that/those images—then write out your answer.
  • LISTEN to the soundtrack. Replay the movie and close your eyes (or turn away from the screen) as you block out as much of the dialogue as possible and discover the sounds of this story. Be as descriptive as you can in explain (make notes about) what you’re hearing. If a separate soundtrack has been produced you can usually find that through libraries.

There are times I envy authors who lived and wrote their books in the 1800s or 1900s. Then I sit down at my computer, in my 10×10 “office” that I share with my husband, and open a narrow window to listen to birds and dogs and wind and the occasional neighborly conversation three floors below. This is my season to write—my heartbeat on the world’s timeline—and I want to offer my best writing skills to Readers of today and future generations. I hope that is your goal, too. Let’s enjoy this journey together. ⚓︎


Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

In Your Corner: Common Spelling Mistakes & How To Avoid Them

typo errors spelling mistakes

Have you ever made a spelling mistake?

Well, you’re human (probably), so I’m going to guess that you have. I definitely have. Just the other day, a friend went through a chapter of my latest manuscript and pointed out at least five typos and other errors which had slipped entirely by me.

So, how do we avoid these pesky little guys, spelling mistakes?

The first step is to recognize them for what they are: your brain being highly efficient, not deficient. Research indicates that typos and other errors rarely come from a lack of knowledge or training, but rather from the brain being focused on something else, like narrative, plot, characters, time management, and so on and so forth. These are higher order processes, really quite sophisticated, and as such they take a lot of brain power which otherwise might be spent looking for other things, like typos. Your brain is a beautiful and efficient thing, with certain priorities it doesn’t always share with you, but that’s okay. Just … don’t kick yourself too hard for each typo your friends catch when they read your manuscript. (Yes, I tell myself this, too. Every day.)

The second step is to know which mistakes are the most common. That way, you’ll be–yes–more efficient at catching them. There are struggles that come from words being similar in shape and sound but having different meanings, like foreword and forward. This is called a homophone error. One implies direction (forward) and one is a structural component of a book which serves as a preface or introductory note, usually including the “whys” and “wherefores” of the thing. Complimentary and complementary are also homophones. One means to deliver praise (complimentary) and one means to accessorize well or that one thing works well with another, as in complementary colors. These kinds of errors are what Google was invented for; never be ashamed to look up a word if you’re afraid you might not be catching all of its nuances!

Other common errors include trouble with suffixes and morphemes (substituting “-able” and “-ible” or “-ance” and “-ence”), defying the so-called ‘laws’ of spelling (i before e except after c, u always follows q, et cetera), mixing up how to pluralize tricky words ending in f or y, and composing adverbs. These are common struggles, particularly for people who did not learn English as their first language, and the only way to improve on these is to keep writing. A lot. And to keep a reference guide on hand, like this Business Insider article on these language acquisition-related errors. And again, don’t feel shame about hopping on Google for these.

The third step is to fix the errors yourself, if you can. Don’t rely on spell check for this, since Microsoft Word and other word processors rarely understand nuance, or know how a whole sentence fits together and which words do not fit. (Sometimes it will highlight perfectly acceptable sentences as grammatically broken, and not highlight sentences which need some work.) You should always proofread your work, but you want to make sure you do this after you finish getting all of the ideas out of your head. Some people prefer to set aside five or ten minutes after each daily writing session for this process, but the ideal time is after the whole manuscript is done and you can sit down and do it all at once. That way, you won’t struggle with continuity issues. Also, it’s just … more efficient! Keep a reliable resource to hand–something more comprehensive than that BI article, like the Chicago Manual of Style (there are pocket editions) or the Associated Press Style Book. I really like the MLA Pocket Style Manual, which is what I used in college. They’re updated every couple of years, these resources, so update your collection appropriately.

The fourth and final step is knowing when to let go. As in, when it will be more useful and efficient to place your manuscript into the hands of a professional editor. Trust me, this is no easy decision! The tendency is to feel resentment, or fear that the editor will change the material substance of your work in a way that will make it … less yours. But that’s not what editors are for, much less copyeditors, the professionals who dedicate their lives to examining other peoples’ writing on the sentence level. Know the difference before you go in–we’ve written about editors vs. copyeditors here on SPA before–and choose accordingly. But do choose! Friends and family make for excellent first readers, but you really do need that trained eye on your work if you want to catch the peskiest of all errors, because your readers will find (and mind) them even if your friends and family don’t.

Writing is hard. Finding errors is harder still. But …

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.