In Your Corner: What is so important about editing?

edit editing red pen

Whether you are a self-publishing fiction author, online social network professional, or compulsive blogger, errors in your writing can be a source of discredit, if even implicitly. For example, an industry professional recently noted an example where an author titled an article, “What is your worse fear?

As can often happen, comments exploded following it’s publication. English majors came out of the woodwork to argue usage and the article gained the author attention, but perhaps not the kind intended. Comments didn’t pertain to content, but instead focused on whether or not the author was proficient with the English language. That’s not, in general, what authors want others to take away from their work.

While publishing online has many benefits, technology often allows us instantaneous revision. Book publishing, including self-publishing, is much more permanent. It really is worthwhile to make sure your writing is bomb-proof. Below are five tips you can employ to drastically decrease the chance of mistakes finding their way into your business writing, whether it be a proposal, a website, or a newsletter.

1 – Use an editor

The most common mistakes are minor, such as misspellings or incorrect use of punctuation. Other common errors are incorrect word use (their, they’re, there; or worse, worst, borscht, etc.). A professional editor is adept at noticing and correcting these kinds of mistakes. Your book will reach many human hands; use a human editor.

2 – Get a second, even third, set of eyes

Since you are overly familiar with your own work you are much more likely to miss obvious mistakes because your mind already knows what it is supposed to say, rather than what it actually reads.  So even if you opt away from a professional editor, which most good self-publishing services provide, anyone who reviews your writing will find mistakes you invariably miss. When someone else reads your work, they have no preconceived notions about your writing. At the same time, human behavior will often motivate them to find fault. Use that to your advantage. In addition to finding mistakes, other people may offer constructive criticism to improve your writing overall. Take nothing personally.

3 – Revisit

Do you wait long enough after writing something to begin editing it? Many writers edit their work as they write it. Not only does this slow down the creative process, it increases the chance that your mind will ignore blatant errors in deference to your intentions. Once your brain thinks a paragraph is free from errors, it tends to overlook any new errors that are introduced during the rewriting process. Put your writing away for several hours, days, or weeks (depending upon your deadlines) and revisit it later. After some time away from your work, you will be more likely to read the words as they appear on the page, not as you envisioned them in your mind. The mind is error-free, the page is not.

4 – Read Backwards

Reading your material backwards makes it seem entirely different and fools your mind into ignoring the intention and only concentrating on the reality. Furthermore, your critical view of the writing at its most technical level will not be corrupted by the flowing exposition you have massaged into sparkling prose. When you read your manuscript backwards, it becomes a collection of words. Without contextual meaning, the brain has nothing to focus upon other than the words themselves. Mistakes literally jump off the page.

5 – Read Out Loud

When you read words aloud, your brain must slow down and concentrate on the material. How fast can you read: The quick brown fox jumped over the lazy dog? Now, how fast can you read it out loud? It takes at least twice as long, and those precious milliseconds sometimes make all the difference between a typo that is missed, and one that is caught and corrected. As a popular Internet posting informed us as far back as 2003, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wtihuot any porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. But try raednig tihs out luod and see how far you get. An extra bonus for reading your material out loud is that you may discover stumbling blocks like awkward sentence structure and choppy dialogue. Strong business writing is not only dependent on error-free prose; it must be crisp and clear.

You are not alone. ♣︎


ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Common Spelling Mistakes & How To Avoid Them

typo errors spelling mistakes

Have you ever made a spelling mistake?

Well, you’re human (probably), so I’m going to guess that you have. I definitely have. Just the other day, a friend went through a chapter of my latest manuscript and pointed out at least five typos and other errors which had slipped entirely by me.

So, how do we avoid these pesky little guys, spelling mistakes?

The first step is to recognize them for what they are: your brain being highly efficient, not deficient. Research indicates that typos and other errors rarely come from a lack of knowledge or training, but rather from the brain being focused on something else, like narrative, plot, characters, time management, and so on and so forth. These are higher order processes, really quite sophisticated, and as such they take a lot of brain power which otherwise might be spent looking for other things, like typos. Your brain is a beautiful and efficient thing, with certain priorities it doesn’t always share with you, but that’s okay. Just … don’t kick yourself too hard for each typo your friends catch when they read your manuscript. (Yes, I tell myself this, too. Every day.)

The second step is to know which mistakes are the most common. That way, you’ll be–yes–more efficient at catching them. There are struggles that come from words being similar in shape and sound but having different meanings, like foreword and forward. This is called a homophone error. One implies direction (forward) and one is a structural component of a book which serves as a preface or introductory note, usually including the “whys” and “wherefores” of the thing. Complimentary and complementary are also homophones. One means to deliver praise (complimentary) and one means to accessorize well or that one thing works well with another, as in complementary colors. These kinds of errors are what Google was invented for; never be ashamed to look up a word if you’re afraid you might not be catching all of its nuances!

Other common errors include trouble with suffixes and morphemes (substituting “-able” and “-ible” or “-ance” and “-ence”), defying the so-called ‘laws’ of spelling (i before e except after c, u always follows q, et cetera), mixing up how to pluralize tricky words ending in f or y, and composing adverbs. These are common struggles, particularly for people who did not learn English as their first language, and the only way to improve on these is to keep writing. A lot. And to keep a reference guide on hand, like this Business Insider article on these language acquisition-related errors. And again, don’t feel shame about hopping on Google for these.

The third step is to fix the errors yourself, if you can. Don’t rely on spell check for this, since Microsoft Word and other word processors rarely understand nuance, or know how a whole sentence fits together and which words do not fit. (Sometimes it will highlight perfectly acceptable sentences as grammatically broken, and not highlight sentences which need some work.) You should always proofread your work, but you want to make sure you do this after you finish getting all of the ideas out of your head. Some people prefer to set aside five or ten minutes after each daily writing session for this process, but the ideal time is after the whole manuscript is done and you can sit down and do it all at once. That way, you won’t struggle with continuity issues. Also, it’s just … more efficient! Keep a reliable resource to hand–something more comprehensive than that BI article, like the Chicago Manual of Style (there are pocket editions) or the Associated Press Style Book. I really like the MLA Pocket Style Manual, which is what I used in college. They’re updated every couple of years, these resources, so update your collection appropriately.

The fourth and final step is knowing when to let go. As in, when it will be more useful and efficient to place your manuscript into the hands of a professional editor. Trust me, this is no easy decision! The tendency is to feel resentment, or fear that the editor will change the material substance of your work in a way that will make it … less yours. But that’s not what editors are for, much less copyeditors, the professionals who dedicate their lives to examining other peoples’ writing on the sentence level. Know the difference before you go in–we’ve written about editors vs. copyeditors here on SPA before–and choose accordingly. But do choose! Friends and family make for excellent first readers, but you really do need that trained eye on your work if you want to catch the peskiest of all errors, because your readers will find (and mind) them even if your friends and family don’t.

Writing is hard. Finding errors is harder still. But …

You are not alone. ♣︎


ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

From the Archives: “There’s a Problem with Your Book”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.


[ Originally posted: March 1st, 2011 ]

Your book published. Your family and friends have bought it. You’re excited…until they call you to tell you there were so many grammatical errors in the book that it was difficult to finish reading. “Oh no, I should have paid for copyediting”. Now you run the risk of “looking” unprofessional in the author community.

Too often authors are faced with the decision to either save their pennies or invest in editing services. They decide to bypass the editing. Fast forward to publication and many authors wish they would have made the extra investment. Even if you have gone through your manuscript with a fine tooth comb and had friends or family look it over, you’re almost guaranteed to find mistakes at publication. As a matter of fact, when you pay for professional copyediting services, the editor normally still has a 5% margin for error. With that margin of error from fresh and professionally trained eyes, imagine the level of error from amateur and familiar eyes.

When asked what they would have done differently when self-publishing their book, most authors agree they would have invested more money into professional copyediting and customizing their book cover.

So, I’m sold on the need for copyediting service, what do I need to know about working with an editor? Here are a few tips/things to keep in mind when you hire an editor:

  • Proofread and spell-check your work before sending it to an editor.
  • Remember that Editors are human and many work with about a 5% margin of error.
  • There are different levels of editing intensity: basic, moderate, and extensive.
  • Basic copyediting typically catches about 70% of errors in a manuscript.
  • As a self-publishing author, don’t focus on what the editor didn’t find, but rather what WAS found.
  • Review your manuscript again after you receive it from the editor to check for errors they may have missed.

If you want to be a successful author, it is important that you take the publishing process very seriously. That includes investing extra money into creating a polished product.

by Cheri Breeding

The topic of copyediting and the professional-grade book is not a new one to us here at Self-Publishing Advisor, but back in 2011 when Cheri first wrote her post it was not yet the standard by which most indie books were judged.  Since then, the industry has evolved, and we’ve written several times to try and sort out what copyediting might mean to the current aspiring self-publishing author.  (You can read those posts here and here.)


Because we tackle this topic on a regular basis, it’s less helpful to rehash those posts than it is to do something a little different: I want to show you the difference between a professionally designed and copyedited book and one that hasn’t seen as much love and care put into its production.

Let’s start with covers.  To start, first let me say that it’s no exaggeration that there are two terribly designed self-published book covers out there for every good one.  All you have to do is look at the templates people are choosing from …

… to see why this is so easily and so often the case.  A professionally designed cover makes all the difference to your book’s impact on potential readers, and all the difference as to whether they actually choose to pay to purchase it.  Here are two neat examples of self-published books I’ve seen recently that I felt immediately drawn to for no other reason than the fact they are beautifully designed:

What I love most about these two examples is that they put the lie to any claim that genre fiction leans easily toward poor design.  Cazanav’s book is billed as paranormal fantasy, and Taylor’s as literary fiction––but if anything, Cazanav’s is sharper, more specific, and more revealing of the book’s content and tone.  That’s a good move!

So, let’s assume you’re sold on a professionally-designed cover.  What happens when you crack the spine and turn to the first page?  Does anything change?  Yes and no.  As Kyle Beshears writes on his blog, there’s real value to investing time and money into getting the exact design you want inside of your book as well as out.  Beshears chronicles his entire journey to self-publication, and points out that his choices––which always involved taking the cheapest option, even if it meant sacrificing untold hours of time and labor for his entire family––is not, in the end, a path worth following for many indie authors.


Just getting the title page of his book to look the way he wanted (above, on the right) was a lengthy struggle.  Paying a little money up front doesn’t just ensure you get the design you want––it ensures you have an active advocate or team of advocates working for you and on your behalf to make sure your book is as beautiful as you’ve always hoped.

On a paragraph-by-paragraph basis, copyediting does for your sentences what a graphic designer does for your cover––which is to say, a copyeditor will whip your lines into shape and help you revise your book into something even stronger, and more compelling, than you could do on your own.  Relying on friends and family to be early readers is a good move, but relying on them to bring the same expertise and incisive vision as a career copyeditor who has been in the publishing industry for years and years is not such a good move.  Copyediting isn’t about changing what you do––it’s about making sure you create the best book possible and shifting some of the burden of perfection and hyperspecific industry insight off of your shoulders so that you can spend more time doing what you love: writing new books!

If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

In Your Corner : Do I need a ghostwriter?

How do you know if it’s time to seek out a ghostwriter to help you complete your book?  And what all is involved in the process of ghostwriting, anyway?  Is it really any different from detailed copyediting?

If you’re asking these questions, I hope what I write here will help to answer at least a few of them.

As with any writing venture, ghostwriting is a unique experience that presents unique challenges in addition to unique benefits.  You won’t ever find me pretending otherwise, just as you won’t find me beating around the bush when it comes to recommending a thorough and professional edit of your manuscript once it’s been written––and just as I held no punches when I worked to draw a dividing line between copyediting and proofreading in my blog post two weeks ago.

So, what is ghostwriting?  It is, according to the “Publishing” page on, “the practice of writing for and in the name of someone else. It is most commonly associated with book publishing, but today it is also widely used in public relations, corporate communications, social media, and many other industries and fields that are producing greater and greater amounts of written content.”  Many of our most prolific “superstar” genre specialists, like John Grisham and Tom Clancy and Nora Roberts (and so on and so on to infinity) employ a combination of understudies, assistants or secondary writers, and ghostwriters.  They are called upon to generate, quite simply, too much material for a single human being to keep pace.  But many if not most niche storytellers––whether famous or indie, traditionally published or self-publishing––lead hectic and busy lives that keep them from writing the books that they want to.  We just can’t ignore the fact that self-publishing authors deserve to know that there is another option out there for them!


The process is relatively simple: most ghostwriters work on a contract or freelance basis for companies like Outskirts Press, so the fastest way to get yourself set up with an accomplished and expert ghostwriter is to go through one of these established websites.  Perhaps the best reason of all to go with someone who has been vetted and proven trustworthy is this: ghostwriting is, at its core, a collaborative venture between you (the author) and your ghostwriter.  How you choose to work depends more on you and what your vision for a piece demands than it does on time constraints, or one hopes for such a truth in a perfect universe.  (Being too rushed for time to go it alone is a wholly valid reason to hire a ghostwriter!)

Ghostwriting has been around awhile.  Long enough, in fact, that industry supergiants like Forbes have taken a look at it––and, circling back to my comment about collaboration:  In this article for Forbes, contributor Sydney LeBlanc writes that “you can turn [your] entire book project over to the writer (research and writing) or you can provide research, notes, periodicals, etc that will help the writer.”  That’s one option, but “You can also have regular ‘interviews’ with the writer who will take notes or record conversations with you about the topic. The writer will write draft chapters for you to review, edit, or make suggestions.”  LeBlanc says that, ultimately, “There are many ways to work with a ghostwriter; it all depends on what is convenient or best for you and what is in your budget.”  (Emphasis mine.)

Hopefully this is enough to convince you that seeking out a ghostwriter is a simple and easy thing to do, and that therefore we can move past one of several possible obstacles to taking that course of action!

(PERSONAL ASIDE & RANT: Enough with the stigma, already!  Everyone’s writing method looks different, anyway, so why do we feel guilty over choosing to bring someone else in on the process?  Let’s celebrate diversification through collaboration rather than taking ghostwriting as a marker of a lack of creativity!)

So, how do you know it’s time to start researching ghostwriting as a viable option for your book?  Well, here’s a simple rule of thumb: if you can answer all or even most of the following questions with “yes,” then it might be time:

  1. Are you overworked, overstressed, or overcommitted?
  2. Do you have a story to share?
  3. Do you need a little help developing your ideas beyond the outline or draft stage?
  4. Do you believe in artistic collaboration?
  5. Can you trust the ghostwriter you pick to do justice to your vision?

Here’s where ghostwriting diverges from that other industry-specific term, “copyediting” : a copyeditor’s job is to take a finished draft and polish it up for final publication.  A thorough copyedit involves more than just shuffling commas around, but it won’t substantially change the core content of a piece.  Ghostwriting, on the other hand, involves the conceptualization and generation of a great deal of new material.  Your ghostwriter becomes your collaborator and your partner in crime, your sounding board and scribe.  Ghostwriters become folded into your stories, and it is in their best interest as paid professionals to deliver the best service they can––but if you’re both lucky, your ghostwriter might even become your ally and friend.  And what could be better than that?  Writing can be such an isolating experience, but I’d like to assure you as I do each and every week:


You’re not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner : Speaking Out and Speaking Strong

For those of you who are new to self-publishing and who are new to writing book-length manuscripts as well, the act of cultivating of a resoundingly authentic and consistent voice can present a particularly difficult (and ongoing!) struggle.  What is voice?  And how do we go about cultivating one, much less stick with it through chapter after chapter while negotiating other, competing concerns?

Voice, simply put, is your personality made manifest in the style, characterization, plotting, and point of view that emerges over the course of your book.  Voice is the unique approach that distinguishes one author from another, even when they’re writing the same story.  Voice sets Jackson Pearce’s Sisters Red apart from Marissa Meyer’s Scarlet apart from Angela Carter’s The Bloody Chamber apart from the Brother’s Grimm and their transcription of the original Red Riding Hood tale.  Distinctive voices allow us to revisit even a familiar, beloved storyline and get something new from it each and every time.

But authors are very rarely the written equivalent of a Maybelline commercial: nobody, and I repeat, nobody is “born with it” in the sense that a kitten is born adorable and fire is born when a lit match touches a candlewick.  Which is not to say any of us use cosmetics companies as standards for authorial experience, but we do sometimes fall into the trap of comparing ourselves to other authors that we respect and admire as if those authors were delivered into the universe with the tools and skill and voice requisite to connect them with their readers in later life.  It simply doesn’t happen that way!  And a captivating voice, like every other aspect of good writing, takes time and work to acquire.

david mccullough

In order to develop clear thinking and therefore a clear voice, an author must do two things that might, at first glance, seem contradictory: pay close attention to detail, and relax into the writing process.  Whoa there, you’re thinking.  I can’t do both at the same time!  And this may in fact be true: everyone’s writing process looks different.  (And mine, I must admit, even looks different from one day to the next.)  Whether you apply yourself to both of these things at the same time or separately doesn’t matter so much as ensuring that you do them both at some point.  And I personally lean heavily towards relaxing first, and then applying a microscope later––but some authors prefer to go into the drafting stage with a rigorous outline and a bundle of research already in hand, which is perfectly wonderful too.

The benefit of paying close attention is that you’ll notice when your voice changes.  I find this particularly applies when reading aloud a passage I’ve written, although that might take more time than you have if you’re reading an entire manuscript.  Keep a weather eye out for shifts in tense, plurality, characterization, and vocabulary as well as sentence structure as you go along––a sudden jump in any of these things can give a reader pause, and halt the flow of your prose.  And sometimes, these shifts slide completely under the radar; after months or even years of writing our manuscripts, we as authors simply cannot edit our own books!  It becomes impossible to hold both the big picture and the finer points of editorial expertise in mind when writing––we tend to either fixate on all the little flaws that only we can see, or our eyes skip over plot holes and inconsistencies in voice because we know what’s going on and our minds fill in the gaps automatically.  This is where a professional editor, like the ones I work with over at Outskirts Press, comes in handy.

Editing is not optional for the dedicated author, but there are all sorts of reasons––including the ones stated above––why we need to seek out fresh sets of eyes in addition to our own during the editing and revision processes.  Casual editors and first readers, such as friends and family, can be useful during the early stages, but what we all really need––what self-publishing authors specifically need––is someone on hand who can recommend changes based on years of experience and a wealth of industry expertise.  Not to mention, someone who will help you spot the points in your manuscript when you need to circle back around to a consistent voice.  A good editor may recommend changes, but ultimately, the author’s wishes and vision for a book are respected––and that is what is published.  A captivating voice is, when push comes to shove, something that taps into a shared relationship between author and text … and that sort of relationship cannot be manufactured.

voice in self publishing

Which brings me to my second point.  To create a unifying and consistent voice, an author really must relax and let the inspiration flow uninterrupted.  Jack Kerouac’s On the Road may be an extreme example of continuity in writing leading to continuity in voice, but it does illustrate the point that whatever you can do to limit your exposure to emotional and physical disruptions while writing––do.  Kerouac locked himself away for three weeks while he typed up the continuous “scroll” that would eventually form the base manuscript for his book, but you don’t have to go to such extreme measures to write a good book or to relax into the writing process!  You know the boundaries of your own mind and attention best, so you know what must be done to cut through all of the white noise generated by everyday life.  And not to harp on like a broken record, but seeking a professional editor for your book will lift the burden of obsessing over the details and leave you free to do what you do best: write.  That’s it, that’s really it: you write books, and you’ll write better books when you’re “in the zone,” or when you’re physically and emotionally free to stack word on word until something beautiful and unexpectedly perfect happens––and you have a book.

Writing is hard.  Writing well is even harder.  But you have a voice that the world needs to hear, and a book that the world needs to read.  And always remember:

You’re not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.