In Your Corner: What is so important about editing?

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Whether you are a self-publishing fiction author, online social network professional, or compulsive blogger, errors in your writing can be a source of discredit, if even implicitly. For example, an industry professional recently noted an example where an author titled an article, “What is your worse fear?

As can often happen, comments exploded following it’s publication. English majors came out of the woodwork to argue usage and the article gained the author attention, but perhaps not the kind intended. Comments didn’t pertain to content, but instead focused on whether or not the author was proficient with the English language. That’s not, in general, what authors want others to take away from their work.

While publishing online has many benefits, technology often allows us instantaneous revision. Book publishing, including self-publishing, is much more permanent. It really is worthwhile to make sure your writing is bomb-proof. Below are five tips you can employ to drastically decrease the chance of mistakes finding their way into your business writing, whether it be a proposal, a website, or a newsletter.

1 – Use an editor

The most common mistakes are minor, such as misspellings or incorrect use of punctuation. Other common errors are incorrect word use (their, they’re, there; or worse, worst, borscht, etc.). A professional editor is adept at noticing and correcting these kinds of mistakes. Your book will reach many human hands; use a human editor.

2 – Get a second, even third, set of eyes

Since you are overly familiar with your own work you are much more likely to miss obvious mistakes because your mind already knows what it is supposed to say, rather than what it actually reads.  So even if you opt away from a professional editor, which most good self-publishing services provide, anyone who reviews your writing will find mistakes you invariably miss. When someone else reads your work, they have no preconceived notions about your writing. At the same time, human behavior will often motivate them to find fault. Use that to your advantage. In addition to finding mistakes, other people may offer constructive criticism to improve your writing overall. Take nothing personally.

3 – Revisit

Do you wait long enough after writing something to begin editing it? Many writers edit their work as they write it. Not only does this slow down the creative process, it increases the chance that your mind will ignore blatant errors in deference to your intentions. Once your brain thinks a paragraph is free from errors, it tends to overlook any new errors that are introduced during the rewriting process. Put your writing away for several hours, days, or weeks (depending upon your deadlines) and revisit it later. After some time away from your work, you will be more likely to read the words as they appear on the page, not as you envisioned them in your mind. The mind is error-free, the page is not.

4 – Read Backwards

Reading your material backwards makes it seem entirely different and fools your mind into ignoring the intention and only concentrating on the reality. Furthermore, your critical view of the writing at its most technical level will not be corrupted by the flowing exposition you have massaged into sparkling prose. When you read your manuscript backwards, it becomes a collection of words. Without contextual meaning, the brain has nothing to focus upon other than the words themselves. Mistakes literally jump off the page.

5 – Read Out Loud

When you read words aloud, your brain must slow down and concentrate on the material. How fast can you read: The quick brown fox jumped over the lazy dog? Now, how fast can you read it out loud? It takes at least twice as long, and those precious milliseconds sometimes make all the difference between a typo that is missed, and one that is caught and corrected. As a popular Internet posting informed us as far back as 2003, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wtihuot any porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. But try raednig tihs out luod and see how far you get. An extra bonus for reading your material out loud is that you may discover stumbling blocks like awkward sentence structure and choppy dialogue. Strong business writing is not only dependent on error-free prose; it must be crisp and clear.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Common Spelling Mistakes & How To Avoid Them

typo errors spelling mistakes

Have you ever made a spelling mistake?

Well, you’re human (probably), so I’m going to guess that you have. I definitely have. Just the other day, a friend went through a chapter of my latest manuscript and pointed out at least five typos and other errors which had slipped entirely by me.

So, how do we avoid these pesky little guys, spelling mistakes?

The first step is to recognize them for what they are: your brain being highly efficient, not deficient. Research indicates that typos and other errors rarely come from a lack of knowledge or training, but rather from the brain being focused on something else, like narrative, plot, characters, time management, and so on and so forth. These are higher order processes, really quite sophisticated, and as such they take a lot of brain power which otherwise might be spent looking for other things, like typos. Your brain is a beautiful and efficient thing, with certain priorities it doesn’t always share with you, but that’s okay. Just … don’t kick yourself too hard for each typo your friends catch when they read your manuscript. (Yes, I tell myself this, too. Every day.)

The second step is to know which mistakes are the most common. That way, you’ll be–yes–more efficient at catching them. There are struggles that come from words being similar in shape and sound but having different meanings, like foreword and forward. This is called a homophone error. One implies direction (forward) and one is a structural component of a book which serves as a preface or introductory note, usually including the “whys” and “wherefores” of the thing. Complimentary and complementary are also homophones. One means to deliver praise (complimentary) and one means to accessorize well or that one thing works well with another, as in complementary colors. These kinds of errors are what Google was invented for; never be ashamed to look up a word if you’re afraid you might not be catching all of its nuances!

Other common errors include trouble with suffixes and morphemes (substituting “-able” and “-ible” or “-ance” and “-ence”), defying the so-called ‘laws’ of spelling (i before e except after c, u always follows q, et cetera), mixing up how to pluralize tricky words ending in f or y, and composing adverbs. These are common struggles, particularly for people who did not learn English as their first language, and the only way to improve on these is to keep writing. A lot. And to keep a reference guide on hand, like this Business Insider article on these language acquisition-related errors. And again, don’t feel shame about hopping on Google for these.

The third step is to fix the errors yourself, if you can. Don’t rely on spell check for this, since Microsoft Word and other word processors rarely understand nuance, or know how a whole sentence fits together and which words do not fit. (Sometimes it will highlight perfectly acceptable sentences as grammatically broken, and not highlight sentences which need some work.) You should always proofread your work, but you want to make sure you do this after you finish getting all of the ideas out of your head. Some people prefer to set aside five or ten minutes after each daily writing session for this process, but the ideal time is after the whole manuscript is done and you can sit down and do it all at once. That way, you won’t struggle with continuity issues. Also, it’s just … more efficient! Keep a reliable resource to hand–something more comprehensive than that BI article, like the Chicago Manual of Style (there are pocket editions) or the Associated Press Style Book. I really like the MLA Pocket Style Manual, which is what I used in college. They’re updated every couple of years, these resources, so update your collection appropriately.

The fourth and final step is knowing when to let go. As in, when it will be more useful and efficient to place your manuscript into the hands of a professional editor. Trust me, this is no easy decision! The tendency is to feel resentment, or fear that the editor will change the material substance of your work in a way that will make it … less yours. But that’s not what editors are for, much less copyeditors, the professionals who dedicate their lives to examining other peoples’ writing on the sentence level. Know the difference before you go in–we’ve written about editors vs. copyeditors here on SPA before–and choose accordingly. But do choose! Friends and family make for excellent first readers, but you really do need that trained eye on your work if you want to catch the peskiest of all errors, because your readers will find (and mind) them even if your friends and family don’t.

Writing is hard. Finding errors is harder still. But …

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner : Speaking Out and Speaking Strong

For those of you who are new to self-publishing and who are new to writing book-length manuscripts as well, the act of cultivating of a resoundingly authentic and consistent voice can present a particularly difficult (and ongoing!) struggle.  What is voice?  And how do we go about cultivating one, much less stick with it through chapter after chapter while negotiating other, competing concerns?

Voice, simply put, is your personality made manifest in the style, characterization, plotting, and point of view that emerges over the course of your book.  Voice is the unique approach that distinguishes one author from another, even when they’re writing the same story.  Voice sets Jackson Pearce’s Sisters Red apart from Marissa Meyer’s Scarlet apart from Angela Carter’s The Bloody Chamber apart from the Brother’s Grimm and their transcription of the original Red Riding Hood tale.  Distinctive voices allow us to revisit even a familiar, beloved storyline and get something new from it each and every time.

But authors are very rarely the written equivalent of a Maybelline commercial: nobody, and I repeat, nobody is “born with it” in the sense that a kitten is born adorable and fire is born when a lit match touches a candlewick.  Which is not to say any of us use cosmetics companies as standards for authorial experience, but we do sometimes fall into the trap of comparing ourselves to other authors that we respect and admire as if those authors were delivered into the universe with the tools and skill and voice requisite to connect them with their readers in later life.  It simply doesn’t happen that way!  And a captivating voice, like every other aspect of good writing, takes time and work to acquire.

david mccullough

In order to develop clear thinking and therefore a clear voice, an author must do two things that might, at first glance, seem contradictory: pay close attention to detail, and relax into the writing process.  Whoa there, you’re thinking.  I can’t do both at the same time!  And this may in fact be true: everyone’s writing process looks different.  (And mine, I must admit, even looks different from one day to the next.)  Whether you apply yourself to both of these things at the same time or separately doesn’t matter so much as ensuring that you do them both at some point.  And I personally lean heavily towards relaxing first, and then applying a microscope later––but some authors prefer to go into the drafting stage with a rigorous outline and a bundle of research already in hand, which is perfectly wonderful too.

The benefit of paying close attention is that you’ll notice when your voice changes.  I find this particularly applies when reading aloud a passage I’ve written, although that might take more time than you have if you’re reading an entire manuscript.  Keep a weather eye out for shifts in tense, plurality, characterization, and vocabulary as well as sentence structure as you go along––a sudden jump in any of these things can give a reader pause, and halt the flow of your prose.  And sometimes, these shifts slide completely under the radar; after months or even years of writing our manuscripts, we as authors simply cannot edit our own books!  It becomes impossible to hold both the big picture and the finer points of editorial expertise in mind when writing––we tend to either fixate on all the little flaws that only we can see, or our eyes skip over plot holes and inconsistencies in voice because we know what’s going on and our minds fill in the gaps automatically.  This is where a professional editor, like the ones I work with over at Outskirts Press, comes in handy.

Editing is not optional for the dedicated author, but there are all sorts of reasons––including the ones stated above––why we need to seek out fresh sets of eyes in addition to our own during the editing and revision processes.  Casual editors and first readers, such as friends and family, can be useful during the early stages, but what we all really need––what self-publishing authors specifically need––is someone on hand who can recommend changes based on years of experience and a wealth of industry expertise.  Not to mention, someone who will help you spot the points in your manuscript when you need to circle back around to a consistent voice.  A good editor may recommend changes, but ultimately, the author’s wishes and vision for a book are respected––and that is what is published.  A captivating voice is, when push comes to shove, something that taps into a shared relationship between author and text … and that sort of relationship cannot be manufactured.

voice in self publishing

Which brings me to my second point.  To create a unifying and consistent voice, an author really must relax and let the inspiration flow uninterrupted.  Jack Kerouac’s On the Road may be an extreme example of continuity in writing leading to continuity in voice, but it does illustrate the point that whatever you can do to limit your exposure to emotional and physical disruptions while writing––do.  Kerouac locked himself away for three weeks while he typed up the continuous “scroll” that would eventually form the base manuscript for his book, but you don’t have to go to such extreme measures to write a good book or to relax into the writing process!  You know the boundaries of your own mind and attention best, so you know what must be done to cut through all of the white noise generated by everyday life.  And not to harp on like a broken record, but seeking a professional editor for your book will lift the burden of obsessing over the details and leave you free to do what you do best: write.  That’s it, that’s really it: you write books, and you’ll write better books when you’re “in the zone,” or when you’re physically and emotionally free to stack word on word until something beautiful and unexpectedly perfect happens––and you have a book.

Writing is hard.  Writing well is even harder.  But you have a voice that the world needs to hear, and a book that the world needs to read.  And always remember:

You’re not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

GUEST POST: Rob Mangelson of Outskirts Press on Editing

Every once in a while, we have the pleasure of featuring a blog post written by an expert outside of our small circle here at Self Publishing Advisor.  This week, we get to hear from Rob Mangelson, an independent contractor and marketing professional affiliated with Outskirts Press, a hybrid self-publishing company based out of the Denver, Colorado area.  We’ve actually run across the folks from OP before–as recently as two weeks ago, as a matter of fact–but here we have a chance to catch a few words direct from the source, so to speak.  So with no further ado, here are some of Rob’s thoughts on the subject of editing.


A professional editor is your last, best hurdle before sending your book off to publish. While it may seem an optional service, there are compelling reasons why you may not want to think of it as “optional” – not when your reputation and product quality are at stake.

editing

It’s humbling to submit a highly personal work to someone we imagine gleefully buying red ink by the barrel. However, in this case, red ink is your best friend. Here are three ways your investment in a professional editor will pay for itself:

  1. An editor is your best beta-tester. Your book is your product, and there’s no better way to “test” your product before it goes to market than with a professional editor – more than one editor, if it’s feasible. A test run of how your product might perform in the marketplace more than pays for itself, allowing you to tweak your writing and marketing to reach the right readers and keep them hooked once you do. In a perfect world, every publishing author would have the luxury of both an editor and a team of beta readers, but if you have to choose, hire a pro.
  2. Editors help you get your point across. You know what you mean to say – but will readers understand the ideas you’re trying to get across? There’s no way to know until you get someone “outside your head” to view your work from the perspective of a potential reader. This is one of the main missions of the editing process, and one that ensures that your words have the intended effect on the intended target audience so you can resonate with readers – and sell more books!
  3. Editors see “invisible” problems. By the time a book is close to finished and nearly ready for publication, most publishing authors have gone through it with a fine-toothed comb, often multiple times. But no matter how thoroughly and how often you review your own work, even the most conscientious authors can become blind to errors in their own prose. Even a couple of minor errors in your book can destroy your credibility and hurt your sales, making the services of a professional editor well worth a modest investment.

Remember, editors are, like you, avid readers and writers with the added advantage of having expertise in their field. Use that expertise to your advantage to get the most polished product possible. You’ll never regret it.


Thanks for reading!  Keep up with our guests and our archival visits by watching this space every Tuesday!

Self Publishing Advisor

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6 Self-Publishing Don’ts

Unfortunately, some people have a negative perception of self publishing. This is because some self-publishing authors make detrimental mistakes that prevent their books from being taken seriously. If you want to be seen as a professional author with a successful book, be sure to avoid these six self-publishing don’ts:

1. Don’t attempt to create print-ready files if you don’t already possess that particular skill set.

You’re a writer; not a book designer.  Leave this task to the professionals and focus your time on writing and promoting your book.

2. Don’t skip the professional copyediting.

No matter how great of a writer you are, you cannot edit your own work! It is too easy to miss mistakes because you are too familiar with your work. This task requires a professional.  It is worth paying for professional editing services .

3. Don’t skip the custom cover design.

Most readers judge a book by its cover, so having an eye-catching, quality cover that professionally represents your book is essential. Most template covers will look and feel like a cookie cutter design, even if you make small changes to it.  Invest in a professionally designed, dynamic custom cover unique to your book.

4. Don’t forget the back cover text.

Once you are ready to self-publish your book,  one of the first things you’ll be asked for is your back cover synopsis and author biography. Don’t just throw something together without much thought!  Readers will look at this and determine whether or not they should buy your book.

5. Don’t rush.

Sure, you are excited to self-publish your book, but don’t rush. Producing a quality book  takes time. Be patient now, and you will be glad you did once you have a book to be proud of.

6. Don’t give up.

Some authors get so overwhelmed by all the options available to them when choosing a self-publishing company that they just give up. That doesn’t have to be you. Do your research, spend some time thinking about the decision, and then trust your gut. Don’t let fear stop you.

There are many great self publishing success stories! You can be one of them by avoiding these mistakes.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Self-Publishing Week in Review: 10/07/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

DIY: Building an Author Website

There’s a range of options for creating an author website — everything from DIY custom sites to hiring a web developer. This informative article covers everything you need to know about creating a great author website.

Digital Comics, Digital Payments

This article takes a look at three services for distributing self-published comics online. This is an interesting read for authors self-publishing comics.

eBook Authors Rejoice, Crowdsourced Editing has Arrived

Quality editing is essential to self-publishing success. The start-up Advance Editions is offering a new type of editing services to authors. While I still recommend a professional editor, this article is an interesting read for writers.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

What Not to Do When Self-Publishing

There are a few things that separate successful self-publishing authors and could-have-been-successful self-published authors. If you want your book to succeed, avoid these common mistakes.

1. Formatting

There are specific requirements for properly formatting your book. Authors who try to do the formatting themselves may be disappointed with how their book turns out. To ensure your book is formatted properly, enlist the help of your self-publishing company. They will tell you exactly what to do and provide assistance to make sure the formatting is done right.

2. Front Cover

You may be tempted to save money by using a template cover. This can be very costly to your success. Despite the cliché “Don’t judge a book by it’s cover,” most readers do! You want a unique, professionally designed cover that captures the essence of your book and encourages readers to buy it.

3. Editing

Another area authors often try to save money is editing. They think that self-editing is the best option, but even the best writers can’t rely on self-editing. It’s just not possible to catch all of the mistakes and issues when you are so attached to the project. Always have a professional editor review your manuscript before publishing to ensure your book is the best it can be. Too many mistakes can be costly to your reputation as a professional author.

4. Back Cover

The back cover is just as important as the front cover! Do not rush through this step. The back cover helps hook the reader and plays a role in online search results. A professional copywriter and editor can help make your back cover copy great.

5. Time

Do not rush! I know self-publishing is exciting and I know it’s important to many authors to have their books published by a certain date, but successful authors know the importance of taking their time to do it right. Spend time revising your manuscript. Put a lot of thought into the title and cover art. Be patient enough to allow an editor to review your book. Spend time planning your marketing strategy. While I don’t want you to get so caught up in making everything perfect that you never finish your project, I don’t want you to rush the process and regret the quality of the book you produced.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.