In Your Corner: Getting Started With Amazon Sales Rankings

online sales rankings ratings reviews

What are online sales rankings, specifically Amazon sales rankings, and what do they mean for you, a self-publishing author?

This is the question I’m going to set out to answer, at least in part, for you today.

Amazon, of course, has their own page and definition dedicated to sales rankings:

Best Seller and Category Ranks are based on customer activity – sales and borrows – of your book relative to the activity of other books. A book ranking #1 in Mystery & Thrillers is the book with the most activity in Amazon’s Mystery & Thrillers category. Books can appear in up to three categories. The book’s rank in each category will show under the Product Details section. Activities that may not be an accurate reflection of customer demand, including promotional Amazon Giveaway sales and purchases that are later returned, are not counted towards sales rank.

Rankings are updated hourly but may take 24-48 hours to appear. Rankings reflect recent and historical activity, with recent activity weighted more heavily. Rankings are relative, so your sales rank can change even when your book’s level of activity stays the same. For example, even if your book’s level of activity stays the same, your rank may improve if other books see a decrease in activity, or your rank may drop if other books see an increase in activity.

When we calculate Best Sellers Rank, we consider the entire history of a book’s activity. Monitoring your book’s Amazon sales rank may be helpful in gaining general insight into the effectiveness of your marketing campaigns and other initiatives to drive book activity, but it is not an accurate way to track your book’s activity or compare its activity in relation to books in other categories.

The ranking for books with consistent activity histories that have been available on Amazon for a long time may fluctuate less than the ranking of new books, or books whose histories aren’t as stable. One sale of a very popular book may not influence its rank much at all, but one sale of a lower volume book may significantly improve that book’s rank.

Note: Each available format of your book (eBook, paperback) has its own independent Amazon Best Sellers Rank.

This is a lot to parse, but the main points to remember are these:

  • Your sales ranking is essentially an attempt to quantify your book’s popularity;
  • The release of new books, awards announcements, and book club recommendations (among many other factors) means that new books are always climbing the rankings, while others are dropping in the rankings at the same time—it’s a constant balancing act, and sales rankings are relative;
  • Even if you sell the same number of copies each month, your sales ranking will rise and fall dependent on factors outside of your control. As I mentioned in my last post, there are yearly rhythms to book sales that mean you need to sell more books at certain times just to maintain the same ranking relative to other months when book sales are lower for everyone;
  • Blockbuster books are constantly battling it out for the upper sales rankings in every category, and rankings mean less to popular books because they have other avenues to selling a lot of books. But for new books, indie publications, and self-published books? Sales rankings mean a lot more, because even one or two sales can boost an author’s sales ranking, and as a result, boost their visibility, which will itself boost sales. It’s a feedback loop that can work to your advantage.

Amazon also has a page dedicated to giving its sellers a larger-picture idea of what their sales figures represent, and that’s worth checking out as well if you sell on the website.

But what about the stuff that Amazon isn’t saying about its sales rankings?

Any number of websites out there at any point in time are happy to claim that they’ve “cracked the code” or “tamed the algorithm” or can help you “game the system,” but the fact of the matter is, most of them are offering something more along the lines of Search Engine Optimization (SEO) advice, which is totally well and good, but not quite the same thing as delivering on a promise to make Amazon’s system work for you.

At its core, Amazon is a business which is driven by its bottom line, which is to say, eking every possible profit out of both its customers and its third-party sellers. Their algorithm code is not fully public, and while we can speculate about ways to improve sales rankings, it’s entirely Amazon’s right to code their algorithm to ignore the little sales and boost the visibility of popular items, including those blockbuster book sales that I mentioned earlier. It’s not actually in their best profit-driven interest to be fair, even though it’s certainly in their profit-driven interest to discover new niche markets—which they often do by measuring how many readers access titles through their Kindle Unlimited offering—a service which rarely profits the authors themselves, as authors themselves often point out. All this is to say, we don’t actually know how sales rankings work, other than what Amazon itself has told us, and Amazon has more than one horse in the race to make money.

Next time, I’m going to look at what we know about preorders and how they affect sales rankings—so check back in two weeks for more on this fascinating and important subject!

online sales shopping cart

You are not alone. ♣︎

 

Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Self-Publishing News: 4.16.2019

the word "april" from the wooden letters

And now for the news!

Some highlights from this month in the world of self-publishing!

Some of the best literature comes from places that the average American reader might not know about, and we write about these places frequently here on Self Publishing Advisor: India, Britain, and this week, Australia. In this week’s West Australian, Jackson Lavell-Lee writes to promote an upcoming event at Barefoot Books Busselton, which according to Lavell-Lee “will host a book self-publishing event on Sunday at 2pm in conjunction with independent publishing company Book Reality.” Lavell-Lee goes on to interview Book Reality’s director and a number of authors who have self-published through Book Reality, giving this article an especially personal touch.

In other fascinating self-publishing news for the week, UK bookselling juggernaut Waterstones is dealing with a landmark case after a petition featuring over 9000 signatures was delivered asking the bookstore to give its employees a living wage. How does this relate to self-publishing? According to the article from Books + Publishing, “Campaign organisers also planned to present Daunt with a self-published book called Working at Waterstones, which includes anonymous testimonies from staff about their experiences of living on a low wage.” It says a lot about at least specific value of self-publishing that is has provided a platform for necessary anonymous publications and therefore the voices of those whose jobs are on the line, whether or not their names are attached to this petition. If they don’t file a petition, their jobs may prove unsustainable in paying basic bills. If they do file a petition and get called out for it, they may be let go on any number of technicalities. Thank goodness for self-publishing, eh? Speaking truth to power is one of its strong suits.


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

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In Your Corner: Spring into Self-Publishing (Part I)

2019 is now well underway, but not so far underway that it feels quite like spring––at least, not if you live in the same part of the world that I do.  The weather is grey and cold––and wet––and worst of all, there seems to be no end in sight (even though we know, in theory, that this happens every year).  At some point during the incrementally lengthening days, there comes a realization: your writing is suffering.  Whether it’s because of all the other things piling up, or because you’ve burned through your allotment of holiday candy, I thought I’d take a moment today to encourage you with a few simple––and practical!––ideas for kicking those pre-Spring blues.

spring crocus snow

  1. Take care of your body.  Revisit your sleep schedule, your vitamins C and D intake, your water intake, and those other finicky cycles that we all tend to interrupt and sacrifice on the altar of our incredibly busy lives.  If you notice that one of these basic components of day-to-day health is off, don’t stress!  Take a moment to breathe, and take steps to correct them––sustainably, of course, and never ever punish yourself for struggling or lapsing.  Positive reinforcement only!
  2. Check in with friends and fellows.  We all need the boost that a good conversation can bring.  Google it: research shows that we need positive interactions with friends, family, and other community members to stay positive ourselves.  During this pre-Spring time, reach out and touch base with your friends and fellow writers.  You need them, and they need you too!
  3. Try something new, like signing up for a creative writing or introduction to publishing course through your local library, or join a local writer’s group.  Don’t think in terms of a long-term commitment just yet––just give it a taste, a quick try, and reassess after a month or so.  Is it helping?  If yes, keep going.  If not, let it go and try something else.
  4. Get outside.  We writers tend to stick to the hermitage for reasons of both preference and (mostly) practicality.  Writing is easiest inside, where there are plenty of wall sockets and comfortable seating nooks and wifi connections.  And before summer well and truly dries out the snowbanks, getting outside can be kind of … messy.  But here’s the thing: sunlight and fresh vistas can be some of the best curative tricks in the whole trade.  Take something portable––an iPad or regular plain old paper notebook––in case something sparks your imagination.  Get it down then and there!
  5. Plan something fun.  Whether it’s a big vacation or a weekly trip to a local coffee shop (or, let’s face it, the local bookstore!), build rewards into your upcoming schedule.  Giving yourself something to look forward to as you strive to write this spring will spur you on!

It only seems right that we lay a solid foundation for the months of work to come.  Just remember: it’s okay to pick and choose what techniques work for you!

house finch spring buds snow

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, and I’ll make sure to feature your thoughts and respond to them in my next post!

Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

 

In Your Corner: The Polar Vortex of Marketing

 

winter storm cat book

Are you managing to survive the current polar vortex sweeping across North America? (If you live in the southern hemisphere and are currently toasting your toes on a beach somewhere … is your suitcase large enough to stuff an adult human into? Asking for a friend.) This is the time of year—after the holiday magic has well and truly worn off, and before the rejuvenating effects of spring have kicked in—when we start feeling truly down and out. And of course, since everything is connected, our self-publishing adventures tend to suffer just as much as our general mood and the cleanliness level of our kitchens. (What? Your kitchen is still tidy? What’s wrong with me?) This is the time when we need a touch of encouragement to make it through the polar vortex, or whatever interminably cold and barren patch of ground we face.

It’s probably no secret at this point that I love Goodreads, the hybrid social media site for dedicated readers and book reviewers; it’s how I track what I’m reading, especially when my to-read pile (it’s actually an entire bookshelf, plus an extra coffee table, now) gets a little bit out of control. (Who am I kidding? It’s always out of control.) Well, back in October of 2016, the Goodreads blog hosted a series of posts that may prove to be exactly what you need to read right now, as a self-publishing author facing the doldrums yourself. The first post to catch my eye included a series of quotes from popular self-publishing authors such as Hugh Howey, such as:

hugh howey quote

colleen hoover quote

and …

andy weir quote

 

The post was titled “Advice for Aspiring Indie Authors by Successful Indie Authors” and I highly recommend that you check it out, as well as its sequel, “Indie Authors Share Their Secrets to Creating Successful Self-Publishing Careers,” which features much more lengthy insights from a number of others. As authorities on the subject, sometimes writers such as Weir and Hoover and Howey have the power to both inspire us and flip that emotional switch buried deep inside us, the one that gets a bit, ahem, iced over with repeated disappointment or from lack of use. If you’re at all like me, this is the time of year when my creative energy is at its absolute lowest, and I sometimes don’t even realize what all is possible, I’m so swept up in the blues. A wise word or two acts like a shock to the system, reminding me that, yeah, actually, I *can* do this thing I’ve been meaning to do, but have been feeling too anxious and self-sabotaging to get started on.

This week, take a moment to witness and absorb the wise words of these authors and remember what got you into self-publishing in the first place. Remember the joy that comes with carving out a space for yourself in the world of words, and seeing something you’ve written out there, changing the lives of those lucky enough to find it.

Now we can get started thinking about how to help more people be that lucky, right?

More on that next week!

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, and I’ll make sure to feature your thoughts and respond to them in my next post!

Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

 

2019: Time for a Fresh Start on Marketing

Oh, no, it’s time to review that dreaded list of New Year’s resolutions!  It’s not uncommon for these lists to be either too long or too ambitious for their makers to actually accomplish within twelve months, but that doesn’t seem to stop any of us from feeling the compulsive tug toward writing them–or from feeling miserable when we find ourselves running into a brick wall of complications.

writing goals

For those of us who are authors, many of us will end up making at least one of our resolutions that of writing and publishing a book in 2019.  But how might an author go from creating the goal of writing a book to actually getting it on paper and, finally, to publishing it?  If you’ve resolved upon a similar goal, here area couple of ideas to get you started:

  • Join a writer’s group.  

While there are certainly plenty of online options available to you, through internet forums and listservs and Facebook groups and the like, the best kind of feedback a writer can receive is the kind that is delivered in face-to-face conversation with people who have held your manuscript in their hands and feel some sort of personal stake in delivering detailed high-quality responses to the questions that you pose.  This is why, above all other things, I recommend you look to join a writer’s group in 2019.

But where to look?  I recommend stealing a page of or Lorena Knapp’s playbook over at the Write Life blog.  She recommends researching a variety of options before committing to any one writer’s group; you might start with local writing centers and then move on to conferences, bulletin boards, writing associations, your personal network, online networking sites like Meetup.com, and then as a last resort turn to social media and so on.  In my personal experience, conferences can be overwhelming (a case study in over-stimulation), bulletin boards are rarely up-to-date, and online networking sites lead to as many “misses” as “hits.”  I found out about my local writing association after attending an event at my local library, which often plays host to local authors–many of whom are self-published.  You can’t go wrong by asking a librarian!

  • Join a book club.

The library also happens to be a great place to begin your hunt for a local book club, since most libraries directly or indirectly sponsor these sorts of events, and can point you to the right people or resources to set up your own book club if there isn’t one already geared toward your interests.  You can also check online at the Reader’s Circle, a nonprofit organization dedicated to connecting readers with each other, to see if there are otherwise off-the-grid book clubs meeting in your area.

But why should a writer join a book club?  The answer isn’t as simple or the dots as easy to connect as with writing circles and writer’s groups, where writing is the common theme.  But as Evan Maloney wrote for The Guardian back in 2010, reading and reading well is actually the most fundamental of skills for a writer to practice:

As well as a large vocabulary, novels give writers a sense of how it is done. They offer templates that can be borrowed and adapted; they teach a writer how to create narrative structures and characters, how to develop tension, write dialogue, and maintain a consistent tone and pitch. Novels also trigger memories from a reader’s personal experience, and these give writers ideas for their own stories.

Best of all, writes Maloney, “whenever writing gets too painful, when each word and idea seems to be dragged from the mind like the limb of an aborted camel, reading offers a writer a lovely escape into a fantasy world where stories are revealed with simple ease and order on the page.”  Sometimes, that’s exactly what we need.

  • Work with a ghostwriter, or if that’s not quite your speed, with an editor.

With a book club feeding you inspiration and a writer’s group providing you support and feedback as you write, the next best step is to find your voice.  If you’re struggling to find the time or cultivate the skills you think necessary to capturing your story, it may be time to look for a ghostwriter–someone who can sit down with you, hash out all of the relevant details, and then serve as architect and project manager for your book–all rolled into one.  We often associate ghostwriters with the traditional publishing model, since most of the ghostwritten books we see hit shelves are celebrity autobiographies–but you can be a self-publishing author and develop a healthy rapport with a ghostwriter, too!  Hybrid self-publishing companies like mine–Outskirts Press–often offer ghostwriting and editorial services as several of many tools to put in your toolbox.  The differences between ghostwriting and editing is significant–the former will take on a large part of the “generative” process, while the latter will help shape or reshape material you have already created–but the general impulse is the same: these services exist to help you get stuff done.  Don’t underestimate the power of a good edit!

  • Cultivate new and sustainable writing habits.

Here’s where things get a bit hazy.  Every author has individual writing habits developed over years of hard work and necessity, so what a “good writing day” looks like to you will most likely differ from everyone else you meet.  We can look to our heroes for inspiration, sure, but ultimately I find comparison a toxic, toxic beast.  The best way to succeed at adopting new and useful writing habits is to do so slowly and sustainably–by making incremental changes and sticking with them over the long term.

There’s a reason NaNoWriMo proves so difficult for authors to just “pick up” and do: it’s such an intense process that it requires writers to make enormous changes to their daily schedules just to fit it in.  A much better course might be to adopt more manageable alterations–boosting the time you spend writing every morning by five minutes a day for a week, perhaps, or by restricting your self-editing to only five minutes a day–and to evaluate their efficacy regularly, discarding the useless ones and keeping the useful ones.  As my grandmother used to say, “trim the fat!”  Keep the things that help you, and shed the weight of those which don’t.

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, and I’ll make sure to feature your thoughts and respond to them in my next post!

Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.