From the Archives: “The Vook? Yes, Vook.”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.


[ Originally posted: January 27th, 2010 ]

There will likely be a good deal of hype this week about a cool new multimedia option called the Vook.

What will this do to the self-publishing industry, and will yours be the first independently published piece available?

Whatever happened to Vook, with all of its big dreams and potential for self-publishing authors?


Well … it’s complicated.

Once upon a time, Vook began as a response to what NYTimes author Motoko Rich called an “increasingly elastic” notion of what makes a book … well, a book, and as publishers began to “mash together text, video and Web features in a scramble to keep readers interested in an archaic form of entertainment.” His words, not mine. (I don’t think books are archaic, at all!) Still, a Vook offers … more.

Take, for example, several ‘vooks’ which Rich details in his article, vooks published in partnership with the traditional Big Five publishing house, Simon & Schuster:

In one of the Simon & Schuster vooks, a fitness and diet title, readers can click on videos that show them how to perform the exercises. A beauty book contains videos that demonstrate how to make homemade skin-care potions.

Not just how-tos are getting the cinematic work-up. Simon & Schuster is also releasing two digital novels combining text with videos a minute or 90 seconds long that supplement — and in some cases advance — the story line.

In “Embassy,” a short thriller about a kidnapping written by Richard Doetsch, a video snippet that resembles a newscast reveals that the victim is the mayor’s daughter, replacing some of Mr. Doetsch’s original text.

And even when he published his article in 2009, Rich was recounting some degree of success, at least on the part of the author, publishing partner, and Vook itself:

Bradley J. Inman, chief executive of Vook, said readers who viewed prototypes of “The 90-Second Fitness Solution” by Pete Cerqua or “Return to Beauty” by Narine Nikogosian “intuitively saw the benefits of augmenting how-to books with video segments.” Mr. Inman said readers then “warmed to” the fictional editions.

Jude Deveraux, a popular romance author who has written 36 straightforward text novels, said she loved experimenting with “Promises,” an exclusive vook set on a 19th-century South Carolina plantation in which the integrated videos add snippets of dialogue and atmosphere.

Ms. Deveraux said she envisioned new versions of books enhanced by music or even perfume. “I’d like to use all the senses,” she said.

So what happened to the Vook? Well, as we reported in 2015, it became something else. Not for lack of enthusiasm or some sense of failure, but after successfully raising financing in 2010, partnering with major publishing houses in 2011 and 2012 to release several popular vooks, launching a brand-new self-publishing platform in 2012, acquiring a digital imprint (Byliner) in 2014, and rebranding itself in 2015 as … Pronoun.

Which was promptly acquired by Macmillan.

That’s what happened to Vook. Instead of becoming something great and unique and a friendly face in the self-publishing community, it took another path. Pronoun still purports to be a self-publishing platform, but the jury’s still out on whether it will make enough of a profit for the Big Five publisher to continue providing it as a service down the road. When it comes to traditional publishers buying out self-publishing platforms, historically, things have not gone all that well. You only have to look to Penguin’s acquisition of Author Solutions in 2012, which got lost in the shuffle when Penguin and RandomHouse merged the following year. It still exists, but authors have seen a steady decline in the variety and quality of services offered, while Penguin-RandomHouse has primarily used the service as an “audition” tool rather than a genuine self-publishing service. In other words, the parent company isn’t all that interested in seeing your book hit the market unless it’s likely to make them a lot of money. And what if you weren’t interested in writing a blockbuster?

Seems mighty limiting to me. So we’ll see where Vook goes from here.

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

Which Type of Publisher is Right for You

In today’s publishing industry, authors have a lot of options when it comes to choosing a publisher. Success is no longer synonymous with a large, traditional publishing company. While large publishing companies are still a top choice among many writers, today’s authors have the freedom of choosing a publisher that fits their needs and who will best represent their book, and for some, that isn’t a large publisher. Here is a break down of the publishing options available to you and how to decide which publisher is best for your project.

1. Large, High-powered, Traditional Publisher

Many authors have always dreamed of having their book published by a large, traditional publisher, so this is still a top choice for people who want to work with a traditional publishing company and who don’t mind the time and work that goes into landing a contract with one of these companies. Authors who go this route often receive many rejections before landing a publisher and find that the process takes a very long time. Many authors also complain about the lack of freedom this choice offers. Despite these drawbacks, traditional publishers offer credibility, distribution channels, and low upfront costs.

2. Small, Independent Publishers

Large publishing firms aren’t the only option for people interested in the traditional publishing route. There are also many small publishing companies that offer similar benefits as large publishers. If you are considering an independent publisher, it is important to do plenty of research before sending your submission because many companies are looking for specific types of books to publish.

3. Self-Publishing

The number one reason people choose this option is control. Self-publishing authors have complete control of the entire process — the title, the cover art, the story. The writer decides if and when the book is ready to be published. There are no rejection letters, and the books often get published much quicker than those printed by traditional publishers. The main downfall to self-publishing is the upfront cost. Authors who want to self-publish a quality book usually spend money on professional services such as editing and illustrations as well as the cost of printing and marketing the book. Self-publishing is a great option for niche writers, professionals who want to sell a book as part of their services, and fiction writers who feel compelled to share their story but don’t want to work with traditional publishers.

I’d love to know, what made you choose your publishing company?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.


Things every author consider when considering self-publishing vs. the old-fashioned model…

7 – Traditional publishers lose money on over 85% of the books they publish, so they only accept around 2% of those that are submitted.

6 – They typically accept manuscripts only from established authors who have demonstrated a proven track record.

5 – Authors lose content control of their work during the editing process.

4 – Authors must still invest an enormous amount of time, energy, and money promoting a traditionally-published book.

3- Authors typically receive 5-10% royalty on the wholesale price of the book, and from that have to give 15-25% to their agent. Do the math.

2 – The majority of books published by old-fashioned publishers go out of print within 3 years. Many books that are stocked on book shelves remain stocked for as little as five weeks before being returned, unsold, to the publisher.

1- Old-fashioned publishers acquire all rights to your book and keep them, even when the book goes out of print or the publisher goes out of business. Yikes.

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