From the Archives: “There’s a Problem with Your Book”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: March 1st, 2011 ]

Your book published. Your family and friends have bought it. You’re excited…until they call you to tell you there were so many grammatical errors in the book that it was difficult to finish reading. “Oh no, I should have paid for copyediting”. Now you run the risk of “looking” unprofessional in the author community.

Too often authors are faced with the decision to either save their pennies or invest in editing services. They decide to bypass the editing. Fast forward to publication and many authors wish they would have made the extra investment. Even if you have gone through your manuscript with a fine tooth comb and had friends or family look it over, you’re almost guaranteed to find mistakes at publication. As a matter of fact, when you pay for professional copyediting services, the editor normally still has a 5% margin for error. With that margin of error from fresh and professionally trained eyes, imagine the level of error from amateur and familiar eyes.

When asked what they would have done differently when self-publishing their book, most authors agree they would have invested more money into professional copyediting and customizing their book cover.

So, I’m sold on the need for copyediting service, what do I need to know about working with an editor? Here are a few tips/things to keep in mind when you hire an editor:

• Proofread and spell-check your work before sending it to an editor.
• Remember that Editors are human and many work with about a 5% margin of error.
• There are different levels of editing intensity: basic, moderate, and extensive.
• Basic copyediting typically catches about 70% of errors in a manuscript.
• As a self-publishing author, don’t focus on what the editor didn’t find, but rather what WAS found.
• Review your manuscript again after you receive it from the editor to check for errors they may have missed.

If you want to be a successful author, it is important that you take the publishing process very seriously. That includes investing extra money into creating a polished product.

– by Cheri Breeding

The topic of copyediting and the professional-grade book is not a new one to us here at Self-Publishing Advisor, but back in 2011 when Cheri first wrote her post it was not yet the standard by which most indie books were judged.  Since then, the industry has evolved, and we’ve written several times to try and sort out what copyediting might mean to the current aspiring self-publishing author.  (You can read those posts here and here.)

Because we tackle this topic on a regular basis, it’s less helpful to rehash those posts than it is to do something a little different: I want to show you the difference between a professionally designed and copyedited book and one that hasn’t seen as much love and care put into its production.

Let’s start with covers.  To start, first let me say that it’s no exaggeration that there are two terribly designed self-published book covers out there for every good one.  All you have to do is look at the templates people are choosing from …

… to see why this is so easily and so often the case.  A professionally designed cover makes all the difference to your book’s impact on potential readers, and all the difference as to whether they actually choose to pay to purchase it.  Here are two neat examples of self-published books I’ve seen recently that I felt immediately drawn to for no other reason than the fact they are beautifully designed:

What I love most about these two examples is that they put the lie to any claim that genre fiction leans easily toward poor design.  Cazanav’s book is billed as paranormal fantasy, and Taylor’s as literary fiction––but if anything, Cazanav’s is sharper, more specific, and more revealing of the book’s content and tone.  That’s a good move!

So, let’s assume you’re sold on a professionally-designed cover.  What happens when you crack the spine and turn to the first page?  Does anything change?  Yes and no.  As Kyle Beshears writes on his blog, there’s real value to investing time and money into getting the exact design you want inside of your book as well as out.  Beshears chronicles his entire journey to self-publication, and points out that his choices––which always involved taking the cheapest option, even if it meant sacrificing untold hours of time and labor for his entire family––is not, in the end, a path worth following for many indie authors.

Just getting the title page of his book to look the way he wanted (above, on the right) was a lengthy struggle.  Paying a little money up front doesn’t just ensure you get the design you want––it ensures you have an active advocate or team of advocates working for you and on your behalf to make sure your book is as beautiful as you’ve always hoped.

On a paragraph-by-paragraph basis, copyediting does for your sentences what a graphic designer does for your cover––which is to say, a copyeditor will whip your lines into shape and help you revise your book into something even stronger, and more compelling, than you could do on your own.  Relying on friends and family to be early readers is a good move, but relying on them to bring the same expertise and incisive vision as a career copyeditor who has been in the publishing industry for years and years is not such a good move.  Copyediting isn’t about changing what you do––it’s about making sure you create the best book possible and shifting some of the burden of perfection and hyperspecific industry insight off of your shoulders so that you can spend more time doing what you love: writing new books!

If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.