Self-Publishing News: 12/21/15

‘Twas the week before Christmas,

and all through the blog,

not a book was neglected,

not even the news …

[we just couldn’t help ourselves! – SPA]

This week in the world of self-publishing:

“Have you ever thought of yourself as a brand?” asks Anastasia Crosson in this December 18th article for the online journal, Business 2 Community. She advocates for anyone seeking influence in a public conversation to make personal branding a priority: “A brand can make all the difference in standing out in a crowded marketplace. A brand can make a lasting impression. A brand can grow your network and business.” She particularly emphasizes the value of self-publishing “through blogging, or whatever medium is the best fit” for a person or author to share “content that tells a story about your work and shares your unique insights. […] Becoming a contributor to a publication you trust and respect is another great way to amplify your personal brand.”

Says Crosson, we indie authors can’t forget the importance of authenticity: “You don’t have to take yourself too seriously, try to fit a mold, or fall into the imitation trap. Your personal brand should look and feel like the best representation of you.”  There’s a lot to be said in defense of brand marketing, particularly when you’re an indie author looking for that breakout moment!  To read more of Crosson’s excellent article, follow the link.

In this week’s featured interview with an indie author, we’d like to point you to Meagan Meehan’s December 18th conversation with self-publishing groundbreaker, Ally Nathaniel, for The Examiner.  In her prelude to the interview proper, Meehan writes that “Indie publishing is becoming more and more commonplace, in large part due to Amazon’s accessible and easy-to-use self-publishing platforms […] which have opened the door to many people who are turning their love of writing into a full-fledged, full-time business.”

And while Nathaniel is certainly a case study in proof of this statement, she is also as Meehan points out, a kind of pioneer and indie mastermind: “Ally has literally written the book on self-publishing, and built a business for herself,” writes Meehan, all while “guiding other authors through the process and helping them self-publish their books too. Ally has turned her business into a cottage industry.”  The interview covers a number of topics ranging from Nathaniel’s inspiration and reasons for electing to self-publish to her ongoing and upcoming projects.  Hint: they’re all interesting!

Innovation in self-publishing doesn’t stop with words on a page, as Susan Lahey of Silicon HIlls fame reports in this December 17th article: indie authors and entrepreneurs continue to push the evolution of their own platform, as Monica Landers has done in co-founding Authors.me.  Landers, a producer for ABC News, pitches her website as a “platform to connect writers to agents or publishers.”

According to Lahey, Authors.me “helps writers create a profile with all the information agents and publishers need, and can arrange the connection between, say a Young Adult Science Fiction/Fantasy writer and the companies that are looking for that kind of book. Since the site launched in July, they’ve facilitated 15 book deals.”  Thankfully, it’s not all about a numbers game, as Lahey explains: “It’s about user experience.”  Citing the traditional publishing process as a “soul crushing experience,” Landers (through Lahey) also touches on the difficulties inherent to reading and writing within the indie universe. Landers’ website, which “gives both parties a place to communicate without a hailstorm of emails,” serves as a discovery tool for both readers and publishers to filter through the maelstrom of self-published work out there in search of new material. And a new discovery tool is always good news!

It’s not every day self-publishing is mentioned in the Chicago Tribune, but in a December 17th article, contributor Sara Clarkson has proven herself a firm (if occasionally skeptical) advocate.  Writes Clarkson, “The tired Scrooge in me has latched on to this quote from poet W.H. Auden: “Thank God for books as an alternative to conversation.”  She goes on to explain that she is in the habit of giving books for Christmas gifts, and lists those she’s already purchased for the purpose.  “Though my list this year is small,” she writes, there are still some books worth passing on.  But how to discern “the worthwhile from the worthless?”  Especially when it comes to the famously gatekeeper-free indie market?

“This is where our librarians step in,” says Clarkson, “especially those librarians who have an interest in the Soon to be Famous Illinois Author Project.”  The project is accepting e-books through January 4th of 2016 from Illinois authors with self-published works in the adult fiction genre.  The only requirements?  The authors must be from Illinois, have already self-published a digital copy of their adult fiction work, and be willing to promote that work “at libraries and other locations throughout the state.”  The books can be either purchased online or read for free at local public libraries.  According to Clarkson, the Soon to be Famous competition serves an excellent starting point if you’re looking to break into the indie market as a reader or author–and we couldn’t ask for a better Christmas gift!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Conversations With A Self-Publishing Writer: 12/04/2015

LET ALL THE WORLD KNOW

 

“There was a MOMENT—just a flash of an idea—that would not let me go.” My friend Lorry Lutz (author of ten books, soon to be eleven) was explaining that she simply had to write her most recent book. “I don’t remember exactly how I came across this woman’s life story, but when I did I felt like I knew her. Her Faith was a passion and her compassion for women who were being forced into bondage led her into many dangerous situations. I simply had to bring her story into today’s world, so people will realize that each one of us can make a difference.”

And, there we have it—the Personal KEYS to writing—the moment (idea flash), the message (expressed through actions/events), the memory (personal connection) and the miracle (making a difference).

For many writers I know, the moment the writing idea formulates is when we’re half-asleep—or half-awake—whichever side of the moment we’re experiencing. Other times of awareness hit us when we’re driving, stopped at a red light and happen to glance across a beautifully landscaped park, or up into the brilliance of an evening sunset. And, of course, there is the shower moment or the kitchen-sink-full-of-dirty-dishes moment or the changing diapers moment. I’m certain that you can add many such idea flashes of your own to this list. The point being—these inspired moments DO come and we need to grab hold of them as quickly as possible.

Grasping the idea is crucial and so exciting! From that momentary idea flash comes the whole.

  • The Headline that will be highlighted on the back cover of your book.
  • The Summary and/or synopsis that will draw readers and publishers.
  • The Heart—or Thread—concept that will carry your main points throughout.
  • The Passion that you will exude when presenting your book to agents, publishers, and most importantly, to readers.
  • The Significance or Take-Away Value that readers will grasp and carry into their own lives.

Author Lorry Lutz will see her book Boundless (her working title) released in December, 2016. The heroine of this historical fiction novel is Katharine Bushnell (February 5, 1855 – January 26, 1946) who became a medical doctor and social activist at a time when very few ladies were willing to take the risks she did. Her desire to reform conditions of human degradation took her to back-country mining and lumber camps in America, villages in China and palaces in India. I hope you will bring Lutz’s excellent story into your homes when it appears online—an exceptional example of grasping an idea and developing it to its fullest.

 

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Lorry Lutz  (courtesy of her Twitter account)

 

Of course, timing is always a factor: the moment in time when the idea hits us, the months and quite possibly years in the research and writing, and the investigation and decision-making season when publishing options are weighed. Authors today have a quiver full of possibilities when reaching the moment to publish. You already know that mainstream publishers will not come knocking on your door to hand you a contract. However, if you know someone (who knows someone) in the big houses, there is at least the possibility that your manuscript will be read and considered. For those of us who are not in that position, the self-publishing presses have multiple packages that will not only get your book in print, but ONLINE for all the world to see. So talk to your author friends, query writing conference directors, read the Writers Market and Writer’s Digest, and discover where you and your book fit. Then … get it published!  ⚓︎

 

RoyaleneABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

From the Archives: “‘Tis the SEASON to …”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: December 6th, 2013 ]

‘Tis the SEASON to …

Last year I pretty much gave up shopping—well shopping in the marketing-media frenzy sense, anyway.  My passion for books—and the authors I’ve worked with—inspired me to buy their books and send them to family and friends.  I enjoyed the “holiday bargains,” of course, but much more than that, I felt as if I was passing forward the legacy of writing (and good story telling) that my self-publishing clients represent.

It was also last year that I seemed to hit a wall of mounting disappointment as I listened to the younger generations of my family and friends talking about their “exasperating,” even “frightening”, holiday shopping experiences.  A long-hidden rebellion within me grew and my fingers flew over the keyboard writing op-ed pieces to send to every daily or weekly print publisher.  I wanted to make a statement!  I wanted THE SEASON to be different!  I wanted it to be PEACEFUL!  Full of GOOD CHEER!  LOVE and LAUGHTER abounding on every block, in every city, town and nation!  However, to my own discredit, not one of my pieces was sent.  Too many last minute details derailed my fervor.  However, this season, I’m thinking of pulling out those pieces—developing them into a book—and self-publishing it in plenty of time for next year’s marketing-media-frenzy.

In the meantime, I hope you’ll join me in a taste of rebellion and allow your thoughts to stroll back to your favorite Holiday Season(s)—and WRITE about them.  Besides finding “just what you wanted” under the tree, what other memories do you see?  A favorite aunt bringing her deee-licious walnut fudge to Christmas dinner?  Your grandmother telling her version of “naughty” stories about your dad?  The next door neighbor stopping by with a handmade toy carved from oak wood just for you!

Over the years our family has enjoyed many traditions such as the youngest child placing the ceramic Baby Jesus in the manger on Christmas Eve and attending Christmas Eve church services.  One fairly new tradition in our house is watching a made-for-TV movie titled Silent Night.  This true-story, produced in 2002, stars Linda Hamilton as the German mother of a young son (age 12) who will soon be conscripted into Hitler’s army.  She takes him out of the city to a cabin in the woods—not far from “enemy” lines.  It is Christmas Eve, 1944, and unexpected guests arrive: first three American soldiers, then three German soldiers.  She demands a truce between them—for this one night.

You may be wondering why this movie?  Simple answer.  It inspired me.  This movie was created from an oral history interview with a high school student!  Her subject was Fritz Vincken, the boy in the “story,” and the one thing he remembered most about his childhood was war.  Many of us—many of our neighbors—and too many the world over hold such memories or actually live in war zones today.  I don’t want to forget that.  I don’t want to get so caught up in shopping or party-planning that I misplace my compassion for those who are hurting.  And, for me, seeing/experiencing a well-written, well-directed, well-acted movie such as Silent Night helps me hold my center; helps me appreciate the gifts I’ve been given that cannot be wrapped.

Plus, realizing that this story was developed (written/scripted) from a collection of oral histories done by high school students is exceptionally inspiring to me.  Important, vital, must-be-told stories are out there waiting for the right person to write them!  Is that YOU?

– ROYALENE DOYLE

snight1

It may only have been two years since our friend Royalene first posted this piece for us on Self Publishing Advisor, but I personally think it’s worth bringing back every Christmas.  Why?  Because storytelling is what we do, and there’s simply no more fertile ground for storytelling than the holiday season.

“Holidays bring holiday memories, and, often a sense of nostalgia for good times long gone, perhaps even loved ones long gone,” writes Wynne Parry over at LiveScience.  “This bittersweet nostalgia helps us feel connected, both around the holidays and at other times. And, it can be a salve to those suffering through hard times,” says Parry, quoting psychology professor and “nostalgia expert” Krystine Batcho, of Le Moyne College in New York.

According to Batcho, “whenever there is a major change it can be very helpful to kind of keep grounded in the sense of who you are. That sense of nostalgia helps to link you to your own personal past; it helps you remember who you have been.”  By that definition, nostalgia is both an important element to our scientific understanding of the human brain and consciousness, and an important element of the way we tell stories about ourselves and to each other.

My thoughts, as we progress into yet another holiday season, following a year of both fantastic “highs” and incredible “lows”–personally, as self-publishing authors, and simply as human beings on this planet–are as follows: We ought not to be afraid of nostalgia.  We should use the nostalgic impulse as we use all others: that is, we should allow it to spur us on in our writing, to compel us to create new things that make the most of old things.  Do the holidays–does Christmas, specifically–make you feel something?  Use that as fodder for prose.  Do the holidays leave you hungering after something more substantial or just something different in your own life?  Use that as impetus for transformation, as a writer as in all other things.

And yes, be a rebel.  If the popularity of dystopic young adult literature has taught us anything, it’s that people–our readers–are thirsty for change, to see the world move away from the sorrows and griefs and injustices that sometimes rule it.  Readers are rebels, too, and they love it when they stumble across that voice which perfectly captures the carpe diem spirit of a spirit in search of positive change.  Just as that German mother portrayed in Silent Night brought a small slice of peace and change to that cabin in the woods, you can do great things in this world.  We’re excited to see where the holiday nostalgia leads you! ♠

Silent Night (2002) with Linda Hamilton

 

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

From the Archives: “Avoid the 3 ‘Tell-Tale’ Signs of Self-Published Books”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: May 2nd, 2011 ]

You’ve self-published a book, and it’s amazing that you’ve dedicated so much time and energy into writing and creating you own masterpiece. While there’s nothing wrong with self publishing, and it’s actually a great opportunity for many authors, you don’t necessarily want your book to “look self published”. That could mean inability of your audience to take your book seriously, receiving horrible reviews, suffering from poor sales performance, or worse.

Here are a few of the 3 “deadly sins” not to commit when publishing your book:

  • Use of cover templates – Templates are often rather dull, at best. Invest your money into really making your cover stand out.
  • Unedited manuscript – Run on sentences, sentence fragments, etc. are all things that can leave a bad taste in the mouth of a reader. We always recommend that you hire a professional editor for your manuscript. No, your sister-in-law doesn’t count as a professional editor. You need more than a fresh set of eyes when it comes to choosing an editor. You need someone who is professionally trained in editing.
  • Non-traditional interior
    • Double-Spaced – A book should NEVER be double spaced. Just because something works great for reports and other forms of communication doesn’t mean it will work the same for a printed book.
    • Strange and/or difficult to read typestyles – You like typing in Script MT Bold. It looks beautiful on screen, but will not look as good in a printed book.
    • Missing headers/footers – Have you ever read a book (other than a children’s book) without a header or footer? Why leave them out on your book?
    • Non-standard page numbering – Make sure your page numbers are in the same position on each opposite page. Also make sure font is consistent across all numbering.
When you hire a self-publishing company, all of these things can be taken care of under one umbrella. However, if you are “going it alone”, it’s important to remember the tips above to make sure you avoid showcasing an unprofessional appearance.
-WENDY STETINA

 

Four and a half years after Wendy’s original post, not much has changed when it comes to the aspects of self-publishing which set the final products at a disadvantage compared to their traditionally published kin.

And look, we’ve all seen a lousy book cover or two in our time.  And with online compendiums like the Huffington Post––what with their readerships of thousands upon thousands––going out of their way to pick on a select few, I see no reason to get in on the finger-wagging here.  But suffice it to say, many self-published book covers don’t look quite as polished and beautiful as those put out by the Big Five publishing houses.  There are all sorts of reasons for this: self-publishing authors are shorter (much shorter) on funds than the average industry juggernaut, or perhaps simply prefer to allocate their funds elsewhere, or perhaps have a poor eye for what appeals to a mass market audience.  Templates are rather dull, but they exist for a reason.  Or a series of unfortunate reasons.

We don’t need to blame our fellow indie authors for the trend’s existence to recognize that we can, collectively, do better.  How?  Well, we’ve written about the virtues of a well-crafted book cover before and elsewhere at length, but suffice it to say that there are quite a few options which will result in a lovelier cover than the one you or I can churn out in a basic word processing program.  More importantly, the time and money and energy you spend on an attractive cover reaps dividends that more than compensate for the expense.

When it comes to leaving a manuscript unedited, however, I must admit that I struggle to see a reason that justifies this decision.  Not because I don’t recognize the limitations of a tight budget or the profound importance of exercising total creative control over one’s own work––I understand that  completely––but because an unedited manuscript poses so many opportunities to lose and alienate our readers, no matter how excellent the content and construct of our work.  An attractive book cover will draw readers in, while a polished and professionally-edited manuscript will keep them invested.  It’s as simple as that.  (And for more of our rationale on this one, check out Jodee’s thoughts here, Rob Mangelson’s thoughts here, and Elizabeth’s thoughts here.)  As self-publishing authors, we can’t afford to lose our readers.

Sometimes, we miss things.  The more people who have eyes on a given work, the less likely it is that any single mistake will be overlooked, which is one reason why paying a professional to edit or at least evaluate your work is such an important idea.  But there’s another reason: Professional copyeditors know the rules.  I don’t just mean the official rules of publication and grammar, but the unspoken rules too.  They know which details are going to distract a reader, consciously or subconsciously, from your book.  They know how to create consistency in the midst of chaos.  All of those little details that Wendy mentioned in her original post?  They are exactly the kind of thing that can hurt your sales, even though they may seem small or insignificant.  Copyeditors are your partners and co-laborers in bringing your book to the world, and it’s in their best interest as well as yours to catch every single little misstep before it becomes a profit-buster.

copyediting

Whether it’s presenting your book with an exterior as beautiful as its interior, or editing your book’s content, self-publishing today offers all sorts of options to the aspiring author that wouldn’t have been possible just four years ago.  That is good news indeed! 

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

News From the Self-Publishing World: 11/23/15

This week in the world of self-publishing:

We pretty much love i09, the millennial go-to forum for all news fandom-related.  And when an article begins with the line, “At an anti-library closure protest, local magician and comics legend Alan Moore had some surprising words” you can bet we sit up and pay attention––particularly when those “surprising words” end up rallying support to the self-publishing cause.  The article by Kaila Hale-Stern, which posted to i09 on November 19th, records Moore as saying “Publishing today is a complete mess. I know brilliant authors who can’t get their books published [….] Publish yourself. Don’t rely upon other people.”  Says Hale-Stern, “It’s rare and refreshing for an established writer to promote the potential boons of self-publishing and be honest about their perception of what lies behind the industry curtain.”  Moore’s words aren’t exactly  hot off the press (the protest actually took place back in 2011), but Hale-Stern’s decision to resurrect them––and to a high-traffic website like i09––says a lot about what millennials are hungering for.  HINT: It’s not more bureaucratic red tape and rejection by traditional publishers.  For more of Hale-Stern’s article, visit her article here.

In another article published on the 19th, GalleyCat contributor Dianna Dilworth updates readers on the latest development for self-publishing authors looking to break into the audiobook market––and, fittingly enough, this week that involves the launch of a new self-publishing tool by the audiobook industry supergiant, Audiobooks.com.  (When you own the domain name, you must be close to the top of your pyramid.)  The platform is being called Author’s Republic, and according to Dilworth it will allow self-publishing authors to “submit titles to Audiobooks.com, Audible, iTunes, Amazon, Barnes & Noble, Scribd, Downpour, and tunein, as well as library providers such as Findaway and Overdrive.”  The benefits seem (from a cursory glance at least) to be notable: “Most of these platforms will pay authors an average of 35 percent royalty on what their titles are sold for. iTunes and Amazon will pay a 25 percent royalty.”  Only time will tell if this new service measures up to existing competitors, of course.  For more information, follow the link.

Self-publishing made it into the Huffington Post this last week!  In an article for HuffPost Books on November 20th, contributor Brooke Warner writes that “Most writers have traditional publishing aspirations” in that “They want an agent to fall in love with their project and champion their work; they’re looking for the external validation of being accepted by a publishing house; their fantasies about getting published involve a red carpet experience that’s increasingly elusive in this industry.”  But so few aspiring authors receive that validation, despite having genuinely rich material to submit.  The solution?  According to Warner, you can fine-tune your approach to agents and publishers alike, but the one option which will always be open to you is that of the indie, hybrid, and self-publishing market.  Says Warner, “Independent publishing is a blossoming middle ground for authors, and in many cases you can replicate the experience you always dreamed of having–though you pay for it instead of being paid for it.”  Obviously we’re a little biased here at SPA, but we fully advocate for more creative control!  To catch more of Warner’s article, check out the original post.

When it comes to self-publishing, or publishing in general, “art books” don’t get a lot of love or attention.  But they should!  I mean, what’s more eye-catching and giftable than a beautiful oversized book full of illustrations and photographs?  And with the digital revolution has come a parallel evolution in the creation and editorial tools now available to artists and photographers––so really, seeing someone pay attention to them is both refreshing and necessary.  In this November 20th piece for Publisher’s Weekly,  Ryan Joe writes that “despite the amount of work that goes into such an endeavor, numerous creators—some big names in their respective fields, others up-and-comers—are taking matters into their own hands when it comes to getting their art books published.”  He goes on to document the ways and means in which several of these creators have trailblazed the way for other artists to follow, and in so doing Joe creates a summary guide for authors looking to flex a different self-publishing muscle.  Well worth a second look, we’d expect!


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

In Your Corner : Do I need a ghostwriter?

How do you know if it’s time to seek out a ghostwriter to help you complete your book?  And what all is involved in the process of ghostwriting, anyway?  Is it really any different from detailed copyediting?

If you’re asking these questions, I hope what I write here will help to answer at least a few of them.

As with any writing venture, ghostwriting is a unique experience that presents unique challenges in addition to unique benefits.  You won’t ever find me pretending otherwise, just as you won’t find me beating around the bush when it comes to recommending a thorough and professional edit of your manuscript once it’s been written––and just as I held no punches when I worked to draw a dividing line between copyediting and proofreading in my blog post two weeks ago.

So, what is ghostwriting?  It is, according to the “Publishing” page on About.com, “the practice of writing for and in the name of someone else. It is most commonly associated with book publishing, but today it is also widely used in public relations, corporate communications, social media, and many other industries and fields that are producing greater and greater amounts of written content.”  Many of our most prolific “superstar” genre specialists, like John Grisham and Tom Clancy and Nora Roberts (and so on and so on to infinity) employ a combination of understudies, assistants or secondary writers, and ghostwriters.  They are called upon to generate, quite simply, too much material for a single human being to keep pace.  But many if not most niche storytellers––whether famous or indie, traditionally published or self-publishing––lead hectic and busy lives that keep them from writing the books that they want to.  We just can’t ignore the fact that self-publishing authors deserve to know that there is another option out there for them!

ghostwriting

The process is relatively simple: most ghostwriters work on a contract or freelance basis for companies like Outskirts Press, so the fastest way to get yourself set up with an accomplished and expert ghostwriter is to go through one of these established websites.  Perhaps the best reason of all to go with someone who has been vetted and proven trustworthy is this: ghostwriting is, at its core, a collaborative venture between you (the author) and your ghostwriter.  How you choose to work depends more on you and what your vision for a piece demands than it does on time constraints, or one hopes for such a truth in a perfect universe.  (Being too rushed for time to go it alone is a wholly valid reason to hire a ghostwriter!)

Ghostwriting has been around awhile.  Long enough, in fact, that industry supergiants like Forbes have taken a look at it––and, circling back to my comment about collaboration:  In this article for Forbes, contributor Sydney LeBlanc writes that “you can turn [your] entire book project over to the writer (research and writing) or you can provide research, notes, periodicals, etc that will help the writer.”  That’s one option, but “You can also have regular ‘interviews’ with the writer who will take notes or record conversations with you about the topic. The writer will write draft chapters for you to review, edit, or make suggestions.”  LeBlanc says that, ultimately, “There are many ways to work with a ghostwriter; it all depends on what is convenient or best for you and what is in your budget.”  (Emphasis mine.)

Hopefully this is enough to convince you that seeking out a ghostwriter is a simple and easy thing to do, and that therefore we can move past one of several possible obstacles to taking that course of action!

(PERSONAL ASIDE & RANT: Enough with the stigma, already!  Everyone’s writing method looks different, anyway, so why do we feel guilty over choosing to bring someone else in on the process?  Let’s celebrate diversification through collaboration rather than taking ghostwriting as a marker of a lack of creativity!)

So, how do you know it’s time to start researching ghostwriting as a viable option for your book?  Well, here’s a simple rule of thumb: if you can answer all or even most of the following questions with “yes,” then it might be time:

  1. Are you overworked, overstressed, or overcommitted?
  2. Do you have a story to share?
  3. Do you need a little help developing your ideas beyond the outline or draft stage?
  4. Do you believe in artistic collaboration?
  5. Can you trust the ghostwriter you pick to do justice to your vision?

Here’s where ghostwriting diverges from that other industry-specific term, “copyediting” : a copyeditor’s job is to take a finished draft and polish it up for final publication.  A thorough copyedit involves more than just shuffling commas around, but it won’t substantially change the core content of a piece.  Ghostwriting, on the other hand, involves the conceptualization and generation of a great deal of new material.  Your ghostwriter becomes your collaborator and your partner in crime, your sounding board and scribe.  Ghostwriters become folded into your stories, and it is in their best interest as paid professionals to deliver the best service they can––but if you’re both lucky, your ghostwriter might even become your ally and friend.  And what could be better than that?  Writing can be such an isolating experience, but I’d like to assure you as I do each and every week:

 

You’re not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

From the Archives: “Self-publishing, Literature and Pop Culture”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: August 19th, 2009 ]

I opened the Books section in yesterday’s New York Times “Urban Eye” to read the headline, “Why Literature Doesn’t Matter.” Really? How sad. It matters to me. It matters to my family, friends, and colleagues. It matters to the self-publishing authors I work with every day. Literature doesn’t matter…. I wish someone would have told me.

According to “Urban Eye,” a recent Sunday Book Review article penned by novelist Kurt Anderson was to fill me in. Anderson writes, “During the 1960s and ’70s…people who hadn’t read a word of a first-rate contemporary novel — no Cheever, no Bellow, no Salinger, Heller, Styron, Doctorow, Updike or Roth — nevertheless knew the novelists’ names… And then everything changed.”

But book sales in the US have remained strong, and are even growing over previous years in Europe. Despite the current recession effects, statistics show that readers are still buying books. Not matter? Anderson goes on to claim, “But irony of ironies, after literature was evicted from mass culture, pop culture itself began to fragment and lose its heretofore defining quality as the ubiquitous stuff that everybody consumed.”

Ah, I’m seeing to whom, or rather to what, Literature doesn’t matter to – pop culture. Wait, then this is a good thing for authors and readers. The fragmentation that Anderson talks about is the segmenting of consumers into smaller, more clearly defined profiles. What that means to self-publishing authors of fiction, non-fiction, etc., is not that your work doesn’t matter, that Literature doesn’t matter, but that it doesn’t matter to everyone. Perfect, now you can coordinate and focus your subject matter and marketing efforts to readers who will benefit from, and buy your books.

Talk to your self-publisher early on about your custom marketing plan.

Karl Schroeder

 

Interior detail of antique and vintage books and ornaments on a shelf in a Cotswolds country cottage

When Karl Schroeder first wrote this blog for us back in 2009, the market for self-publishing authors had already begun to (in his words) “fragment” into smaller and smaller niche genres and industries.  Authors were on the lookout for that “big hit wonder” element for their books to tap into, the mode that we’re often taught to expect or at least reach for as writers in the modern West.  But despite appearances–despite the rise of J.K. Rowling and Stephanie Meyer and E.L. James and Gillian Flynn and too many others to name–the superstar writer has mostly receded into the background.  What we have today is a (more) stable, (more) diverse, and (more) opportunity-rich industry, and this holds true even for the oft-neglected self-publishing author.

So, yes, what Karl said remains true: literature does still matter, though not to everyone.  What may have, perhaps, changed is that it no longer matters just to connoisseurs of hyper-specialized niche genres and so on … literature does in fact have a profound impact upon and presence within pop culture.  And I’m not just talking about Young Adult Literature or the ever-popular megagenre of crime fiction … I’m talking about the supposedly “forgotten” or “neglected” classic literature.

Ever heard of the #IReadEverywhere hashtag?  Well, it’s a thing.  A very, very big thing … because it demonstrates that our favorite pop culture icons–whether Mindy Kaling or or–read.  A lot.  And they read a pretty fantastic cross-section of all genres, including, yes, classic literature.  For example, we have:

ireadeverywhere1

Mindy Kaling reading Jane Austen (it doesn’t get more classic than that).  And …

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Judy Blume reading Wally Lamb. And …

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The Big Bang Theory’s Mayim Bialik and Melissa Rauch reading Jonathan Safran Foer and Julia Child, while their co-star …

ireadeverywhere4

Jim Parsons reads Buster Keaton.

And they’re not the only ones!  The #IReadEverywhere campaign has generated hundreds of pictures of celebrities catching a few classic words between subway stops, while sipping mochas at coffee shops, or playing on the floor with their cats.  The age of the book may vary (Foer and Childs never overlapped with Jane Austen in the historical record, let’s just say), but the tenor of the trend remains the same: everyone reads, and a lot of people read everywhere and perhaps even often.  You can’t despair for the state of classic literature or any literature at all when it’s literally a marker of “cool” to snap a selfie of you toting Hemingway along to a hip bar in NYC of a Saturday night.

And yet, Karl’s ultimate point remains as valid as ever: you still need to “[t]alk to your self-publisher early on about your custom marketing plan” if you want to create and maintain a steady stream of book sales.  And you can do that most effectively by narrowing your gaze to a specific, manageable target audience.  It’s better to start with a handful of very interested, very invested readers than to spread your fairy dust thinly among people who are only marginally interested.  Invested fans will (sometimes quite literally) sell your book for you, and that has historically been how self-published works have come to receive broad acclaim.  Think of Andy Weir and his blog readers.  Think of E.L. James and her fanatically excited followers on FanFiction.net.  Think of John and Jennifer Churchman and The SheepOver.  You can do everything right as an author and still not sell books if you haven’t gotten your fans on board.  On the flip side, you can invest just a little time and energy in wooing your readers and seizing opportunities when they arise, and sell books like hotcakes by doing so.  Talk to a marketing expert at your self-publishing company, and see what magic you can make happen, together! 

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.