Publishing a book for the first time can be an exciting proposition. Dreams of hitting it big can fill your eyes with stars and the world with hope. Sometimes those dreams come true immediately, but more often than not, reality has a way of stifling even the most optimistic writer. Success rarely comes immediately, even for those “overnight successes” you hear about in the news. What the news often fails to tell you is how many months and years that “overnight success” toiled tirelessly to reach that brass ring. Often, the only difference between success and failure is not giving up.
If the bloom has fallen from your publication in the absence of overnight success, now is the time to dust off the dust and get excited again. Your book is still published! You are still a published author! And things in the marketplace may have changed in your favor since you’ve put the book on the back burner. Bring it back to the front and let’s relaunch your book with all new zest and zeal!
1. Re-announce your book
Repeat all the steps you took when you published the first time. Does it matter that your book isn’t brand “new”? No. It’s new to anyone who is hearing about it for the first time, so that’s more than enough reason to widen your net.
- Notify close family and friends in person and by phone or text
- Notify an even wider circle of friends and associates via email and social media
- Mail promotional announcements or postcards to everyone you know
2. Use social media
Depending upon how long ago you initially published your book, things may look quite a bit different in social media, and those differences can represent an opportunity for your book that may not have existed before. Was Facebook the behemoth it is today? Were videos on YouTube as popular as they are today? If you were marketing a book even as recently as two or three years ago, the landscape is completely different now. You may find more success with a book video trailer, more success with a Facebook page, and more success with author readings or events. The world of independent writers is still growing, which means the community is becoming more vibrant and active in all circles of life. That activity can translate to awareness, which can translate to word-of-mouth advertising, which can translate to increased book sales.
3. Update your author platform
If your attention on your book has waned over the past several months or years, chances are your author platform is in need of some loving care, also. Check in on all the social media profiles you set-up when you were initially published. Is your profile picture still a good representation of you? Do any of your other graphics or images need an update? Has it been a while since you’ve posted anything on your Facebook, Twitter, Google+, or Linked-In accounts? Refocusing on book marketing means refocusing on all the elements involving your writing career. You may discover that as you get more excited about your book, so, too, will readers.
4. It’s never too late to START marketing
Perhaps your attention waned shortly after publication because reverence and riches didn’t follow publication as soon as you had hoped. Perhaps you didn’t put as much effort into marketing as you could have when your book was first published. That is very good news! Why? Because that means all the opportunities you had when your book was first released are still available to you. People rarely pay attention to when a book was written or published. All they care about is whether it will solve their problem, or entertain them, or help them prepare something delicious to eat, or help their children fall asleep peacefully. No matter how “old” your book may seem to you, it’s brand new to everyone out there in the world who hasn’t heard of it yet. Start marketing your book TODAY and help those people find your book.
In 2002, Ernst & Young Entrepreneur of the Year Semi-Finalist Brent Sampson founded Outskirts Press, a custom book publishing solution that provides a cost-effective, fast, and powerful way to help authors publish, distribute, and market their books worldwide while leaving 100% of the rights and 100% of the profits with the author. Outskirts Press was incorporated in Colorado in October, 2003.
In his capacity as the Chief Executive Officer and Chief Marketing Officer, Brent is an expert in the field of book publishing and book marketing. He is also the author of several books on both subjects, including the bestseller Sell Your Book on Amazon, which debuted at #29 on Amazon’s bestseller list.