Conversations: 10/6/2017


Have you ever considered working with a Writing Assistant (Editor/Coach), or Ghostwriter? If you have a novel, memoir, poetry collection, or any other manuscript that is buried in your basement, I hope you will consider bringing it back to life by joining forces with an expert collaborator. Here are two True Stories I hope will encourage you.

True Story: My friend Sue (not her real name) and I met at a writers’ conference last year. Instantly we knew we’d be good friends because we had so much in common. On the last day of the conference we exchanged cards and wished each other well in our writing adventures. Several months later Sue called me and asked to “get together.” We met at a local coffee shop and barely sat down with our steaming cups of caffeine before she announced, “This idea hit me—like an epiphany—and I know it’s supposed to be a book. It just has to be written, so I need your help.” That was the beginning of a two-hour conversation that sent us on a wild ride. I became her “writing assistant,” her editor, writing coach and friend. The manuscript is now with a traditional publishing house.

True Story #2: While sitting at dinner with our neighbors, Bill mentioned that he’d written a little poetry over the years. “When I’m looking at the beauty of nature, words just seem to come to me.” Of course I encouraged him to continue writing because his observations of the world around us are as unique as a finger print—no two are alike. Not long after that conversation, Bill called and asked if I’d like to take a look at some of his work—poetry that he’d matched to his prize-winning photography. To my delight, his extended dining room table was covered with small “prints” of his favorite photographs. Then he handed me a thick stack of hand-written poetry. Over the next three years we worked together to produce two beautiful collections of his photography and verse: From Delicate Lily Pads to Sculptured Peaks, and Impressions of Nature in Black and White by William A. Carlson. Would these books have ever been published without the friendship connection and the TLC of expert assistance? Maybe. “But doubtful,” says Bill.

As my writing life developed into the business of being a “writer’s assistant” I discovered a whole new level of JOY walking through the creative process with another writer and helping their works “find the light of day.” Writing a book (fiction or nonfiction) is a big commitment, and having support from a trained and experienced writer is just what the “book doctor” ordered. Assistant classifications include:

  • The Writing Consultant who can brainstorm the plot/concept with you and help you smash through any writer’s block.
  • The Coach/Editor who reads and offers editing, word choice, and enhancement ideas.
  • The Ghostwriter who develops your original ideas to complete the manuscript. And, like one Ghostwriter is fond of saying: “When it comes to our clients, we are as silent as Jeeves.” Yes, indeed, the professional Ghostwriter never reveals the names of their clients—unless, of course, the client gives permission, places their name on the cover as, written with, or decides the Ghostwriter’s input deserved the co-author title.

How do you find these experts? Most of us are proficient using Google to find any category of experts we’re looking for, including writing consultants, editors and ghostwriters. Their websites may be big and beautiful, however, finding the right FIT with someone you can work with is the real Key to Success.

Most writers’ conference (like the one that I attended with the author in the first True Story—above) set up a panels of experts for writers to talk with which is an excellent way to meet experienced assistants. Even if you’re not able to meet with them at length, and discuss your project, you can at least take their card and contact them later.

However, my go-to place to find professional help is the self-publishing company where I (and several clients) have published. If authors don’t find a perfect fit with one of their Consultants, Editors, or Ghostwriters, they offer other in-house expert connections. AND, unlike traditional houses who hire experts to create books that meet the “projected value” of their business, self-publishing companies hire professional individuals who will listen to each author, and offer their very best help to complete the book that the author has written.

So DIG OUT your old manuscript(s) and find the specialized collaborator who will pump life back into it. You owe it to yourself and your Readers! ⚓︎



ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.
Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

Marketing BASICS : Investing in a Little Advice

Your book isn’t just a product, as neat and simple as that might seem to make things when it comes to marketing; it’s much, much more.  It is, in every way and shape and form, an investment.

  • you have already invested valuable time, energy, and other resources in writing it; and
  • you will continue to invest valuable time, energy, and other resources in marketing it.

More importantly, however, you should constantly monitor how you are spending these resources in respect to spreading the word and promoting it to fans and followers and readers alike.  In a impossibly cool and detached financial sense, you need to know when you’re spending more on your book than you should be––and then be prepared to take action.  (Though, let’s face it, who of us is ever cool and detached about our precious offspring of the imagination?  Not I.)  The Return on Investment (ROI) of your book should always reflect a balanced approach and a sustainable increase of returns.


Welcome back to my series on marketing B.A.S.I.C.S.!  This is the fifth in a series of blog posts where I tackle the fundamentals of marketing in hopes of making things a little more manageable for you, the self-publishing author.  Four weeks ago I launched the series with this introductory post, followed by:

This week, as you might have guessed, we’re taking a look at:

  • I. “Investing in a Little Advice.”

So, what happens when your investment isn’t paying off?

First off, I’d like to remind you that no matter what profit you make off of your book in financial terms, it’s an absolutely fantastic thing that you’ve done!  You’ve written a book!  You’ve published it!  You’ve sent it out into the world for others to be changed by!

Secondly, I’d like to clear up a myth about self-publishing: you don’t have to go through it alone.  Let me phrase it a little differently:

There’s nothing wrong with asking for help.

I wish I had known this sooner––I wish I’d felt convicted of the truth of this sooner.  I’ll be the first to admit that one of the greatest appeals to me of self-publishing is that it provides a platform to and a haven for the fierce individualist, exactly the sort of person to incur the wrath of Traditional Publishing for wanting too much artistic control, among other things.  But the truth of the matter is that self-publishing is for everyone, including the insecure first-time author, including the burnt-out and disillusioned veteran author, including the technologically-challenged author, including the risk-averse author, including authors who find themselves at the end of the rope and in desperate need of assistance.

The indie community isn’t just a community of self-assured and confident entrepreneurs; we’re far more diverse than that.  And the indie community is a remarkably non-judgmental, unsnobby collection of people, in possession of vast and varied resources and an overwhelmingly supportive, generous spirit.  I promise you, if you hop on to a forum or listserv or social media group dedicated to indie authors and pose a question, you will be inundated with advice and shared resources.

Of course, sometimes what you really need is targeted advice.  If you have been posting promotional material to a blog or social media platform for a long time with very little engagement, or if you’ve been spending hours upon hours obsessing over marketing only to sell very few books, it’s time you sought professional advice.  But where to begin?  Even just a quick Google search for “Consultant for self-publishing a book” turns up “About 7,330,000 results,” which says a lot about the growth in this sector of the publishing industry––even once Google’s many duplicates, oblique references, outdated listings, and other “wrong” search results are set aside.  Seven million results!

There are a lot of marketing consultation websites out there geared toward you, the self-publishing author, ranging from freelance consultants (including many who’ve transitioned from being publishing consultants within Traditional Publishing) to personal marketing assistants with hybrid/self-publishing companies.  Freelance consultants can be excellent, but it’s difficult to know which ones have the know-how you need.  The benefit of going through a hybrid/self-publishing company is that every consultant has been vetted for expertise, experience, and the quality of their insight.  That’s a pedigree worth exploring.

marketing consultant

No illusions here: when it comes to seeking professional advices on marketing your book, you’ll have to spend some money.  Remember how I spoke about your book as an investment?  So too any money you spend on marketing is the same.  The only difference is, exchanging money to save yourself the time and energy and frustration of sorting out all the details on your own is what we might call a “fair market value.”  It’s worth it, in other words, to see your book’s future set on a solid foundation and to use your time far more effectively in writing the next book.

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

Publishing a Book to Enhance Your Credibility

How can I get A client? How can I get MORE clients? What coach or consultant doesn’t want to know how to keep a steady stream of work flowing into their practice? After all – the more work you do, the more money you earn (in most cases, anyway). Why are we talking about this on a publishing blog, though? The reason is quite simple, actually. The best way to get new clients is to “show them the money”. In other words, you need to show them what you know. There are many ways to showcase your expertise – blogging, writing articles, etc. The most effective, though, is publishing a book.

Imagine the respect your clients will have for you once they find out you are a published author – or better yet, a bestselling author. This could significantly change your visibility and credibility amongst the clients you serve. Do you remember the last time you needed help with a particular issue? Wouldn’t you feel even more comfortable trusting the opinion of an “expert” if they have published a book on that very topic? After all, we don’t go to the podiatrist when we have a toothache. That’s not to discredit the podiatrist, but we are seeking someone who is an EXPERT to guide us through our issue. While a podiatrist is a doctor, they don’t have the same specialized experience as a dentist when it comes to toothaches.

Let your clients get to know you as an expert before they speak even one word to you. That way – they will be much more open to trusting you. Once they trust you, it’s easier for them to invest in your services with confidence.

Are you a coach or consultant who has seen a boost in business after publishing your own book?

Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.