In Your Corner: Choosing a Self-Publishing Company

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
//
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
//
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
//
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
X
– Robert Frost, “The Road Not Taken” (1916)
***

You may very well be asking what Robert Frost has to do with self-publishing.  After all, he’s rather more a titanic figure in the world of literature (read: traditionally-published literature) than an icon of the D.I.Y. generation.  But here’s the thing: Robert Frost wrote about choices.  A lot.  And while the poem means as lot things to a lot of different people–a lot of things and a lot of people–Frost himself was taken aback to discover how seriously his readers took it.  He’d written it, quite literally, about his friend and walking buddy Edward Thomas, who had rather a lot of trouble making up his mind where to go while they were walking together.*

choices

If Frost had a point, it was that indecision can lead to rather long walks–and maybe damp hair, if there’s a fog or a rain cloud about.  And as you can no doubt verify, the same principle is at work when it comes to choosing a self-publishing company: indecision leads to long waits, and long waits have more consequences for books than just damp hair.  Timeliness is an important part of a book’s appeal, and when we delay publication for whatever reason, that timeliness is undercut.  But making a rash decision can be equally if not more problematic, can’t it?  Finding yourself trapped into a contract which privileges the company and not the author is always a bad thing.  And so we come to it; if I have any advice in choosing a self-publishing company from my years working with self-publishing authors, I could boil it down to these three pointers.

How to Choose a Self-Publishing Company:

1. Choose the people, not the platform.

A lot of self-publishing companies keep costs down by sacrificing customer support and real humans on the other end of certain processes.  But believe me when I say these companies have lost something vital and important; publishing, even or perhaps even especially self-publishing, is about connection.  Connecting the dots between manuscript and book, between author and readers, and yes!  Between the author and the process of publication itself.  If there’s no one on the other end of the line, the final result will suffer.

A good self-publishing company, on the other hand, hires professionals who really and actually care about producing beautiful books that their authors are proud of.  A good self-publishing company hooks you up with partners, with people who care as much about bringing your vision to life as you are.  Choose the company who makes you feel like a priority, who makes you feel like you actually matter.

2. Post-publication assistance matters.  A lot.

Publishing your book is just the start; there’s a lot that comes after.  Don’t just look for a company that offers pre-publication assistance (like copyediting and custom book cover designs) but one that also offers post-publication assistance.  A good self-publishing company will offer marketing assistance, maybe some merchandising options, social media insight, and distribution not just to online retailers like the Apple iStore or Barnes ?& Noble’s Nook Store, but also to physical retailers like Ingram and to reviewers, award committees, and book fairs.  It doesn’t matter if one or two of the offerings don’t strike you as must-haves … but it does matter that you choose a company with diverse options available (which proves they have a lot of muscle, and a lot of influence) and that you choose a company which can still be useful to you after your book hits Amazon.  A company you can turn to if, for some reason, your book sales stall six months on.

3. Don’t give up what made you decide to self-publish in the first place.

Look, I get it: most of us choose to self-publish because of money.  Or because of intellectual freedom.  There’s usually a bank balance or an ideology at work, and I would caution you against thinking of this as a bad thing.  Something pulled us towards self-publishing, even if it’s just plain old simple curiosity, and that something is both valid and worth hanging on to.  Stick with your guns.  Don’t give up on your instincts–because ultimately, your instincts are the most trustworthy and valuable thing you have when it comes to choosing a self-publishing company.

choices

You are not alone. ♣︎

*  And when Thomas himself took the poem seriously and made some rather intense life choices–for example, going off to WWI–Frost was devastated.  He was even more devastated when Thomas died in Arras.  The moral of this story being, it would seem, to make major life decisions upon thorough research and consideration, not the (misread) interpretation of a poem.

Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

The Book Beautiful: Front & Back Matter (It Matters!)

So you’ve written a manuscript, thus the ‘meat’ of your book is complete. However, you want to happily sandwich that meat between what we call ‘front matter’ and ‘back matter.’ Front matter includes things like the half-title, the title page, the copyright page, a dedication, acknowledgements, a table of contents, and perhaps other things such as an epigraph, a preface, an introduction, or a prologue. The back matter can include an index, an appendix, and other material that doesn’t belong in the meat of the book, but that you’d like to include to feel you have a complete book.

First, let’s break down what front and back matter should include and how to make them look professional and appropriate. We’ll begin by tackling the different types of front matter you can choose to include.

 

  • Half Title –  As writers, you’re probably (and hopefully!) avid readers yourself, so you know that typically the first page of a book tends to just contain the title of the book. No author name, no other clutter, just a straightforward, bold texted title.
  • Title Page – The title page will also include the title of the book, but it will also include a subtitle (if you have one), the author’s name, as well as the name of the publishing company of the book. Other details that are often found on this page would be the location of the publishing house, the year the book was published, and perhaps even an illustration.
  • Copyright Page – You’ll usually find the copyright page by simply flipping the title page, and it will have a copyright notice, edition information, cataloging data, publication information, legal notices, and your book’s ISBN.
  • Dedication Page – This page will typically follow your copyright page and can be as simple as…

 

For my dearest mother Mary: R.I.P.

Or they can be witty…

“I dedicate this book to George W. Bush, my Commander-in-Chief, whose impressive career advancement despite remedial language skills inspired me to believe that I was capable of authoring a book.”

Pedram Amini, ‘Fuzzing: Brute Force Vulnerability Discovery’

Or they can be touching…

“Dear Pat,

You came upon me carving some kind of little figure out of wood and you said, “Why don’t you make something for me?”

I asked you what you wanted, and you said, “A box.”

“What for?”

“To put things in.”

“What kind of things?”

“Whatever you have,” you said.

Well, here’s your box. Nearly everything I have is in it, and it is not full. Pain and excitement are in it, and feeling good or bad and evil thoughts and good thoughts- the pleasure of design and some despair and the indescribable joy of creation.

And on top of these are all the gratitude and love I have for you.

And still the box is not full.”

–John Steinbeck, ‘East of Eden

 

  • Acknowledgements Page – This is where you can express your appreciation for all of those who helped you create the book.
  • Table of Contents – The table of contents is where you list all the major divisions within your book, more often than not in the form of chapters. The length of your book will determine how detailed your table of contents will need to be–a longer book will typically require a more detailed table of contents to assist your reader in navigating the piece.
  • Epigraph – An epigraph is a quotation that you can choose to devote an entire page to (usually facing the table of contents), or that you can choose to put at the start of the first chapter.
  • Preface – A preface is place for the author to explain how the book came into being and is often signed and dated by the author.
  • Introduction – Here the author can explain the goals of the work, place the work in context, or explain the organization and scope of the work.
  • Prologue – A prologue is told from the voice of a character in the book, and not the author’s own. It is typically used in a piece of fiction to set the scene for the story that is about to unfold.

As for the back matter of your book,

  • Index – An index will act as a guide to the book itself; it provides an alphabetized list of terms in the text and will indicate where in the text these terms were used.
  • Appendix – An appendix will provide supplementary details about your book such as corrections, updates, and details.

 

Now these are merely suggestions for what you can choose to include in the front and back matter of your book. What is most important is that what you do include looks professional and is well formatted. Pick up multiple books from your shelf and take a look at the front and back matter for a point of reference. While you’ve probably skipped over it on most books you’ve read, think how much more legitimate books with these sections look than books without them. These parts of publishing may seem tedious, but as I’ve said before, they are what will transform your manuscript into a book.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

From the Archives: “Self-Publishing Ripple Effect Marketing”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: May 27th, 2010 ]

Later this week, on May 18th, the Colorado Independent Publishers Association (CIPA) EVVY Awards will be hosting the 2013 award banquet. The event will take place at Marriott Denver South at Park Meadows and all proceeds will benefit the literacy projects of the CIPA Education and Literacy Foundation (CIPA ELF).

CIPA is a nonprofit association of independent book publishers, authors, future authors and related publishing service providers that has been providing leadership since 1992. Members come from many states as well as from Colorado and three foreign countries to take advantage of the resources made available through CIPA membership. Organization membership, along with active participation in CIPA programs, can open doors to many opportunities and can save thousands of dollars in costly mistakes.

Best of luck to all the finalists! To learn more about the event, visit http://www.cipacatalog.com/pages/CIPA-EVVY-Awards.

by Kelly Schuknecht

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Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Self-Publishing News: 9.5.2016

happy labor day


And now for the news!

This week in the world of self-publishing:

“Professional photographer Alice Mabin is a woman not afraid to have a go in life,” writes Jennette Lees in her September 2nd article for the Cootamundra Herald, a paper which covers the Cootamundra District in New South Wales, Australia.  Says Lees, New Zealand born Mabin, 29, “always knew she wanted a career on the land,” and indeed spent “her early working life traipsing around high country stations in New Zealand mustering sheep, cattle, and deer, before packing up her life, including her dogs, in 2007 and moving to the vast, flat, drought-stricken planes of Hay, to experience farming the Australian way.”  She even took part in the 2013 Brinkworth cattle drive, the longest cattle drive in over 100 years of Australian history, walking roughly eighteen thousand head of cattle “from central Queensland to Hay,” a journey of 2000 kilometers (1240+ miles).

brinkworth cattle drive
[ a map of the Brinkworth drive ]
2000 kilometers, for comparison, is roughly the distance from Dusseldorf to Skopje, and from New York to Miami. You can imagine that walking that far might lend itself to some interesting photography, and Mabin made good on that opportunity. Writes Lees, Mabin “went along for a day to take photographs and ended up joining the crew for the entire five-month trip. She finished with beautiful, scenic images capturing a side of Australian life few have the opportunity to experience.”  After putting her images together as a book, and struggling to find a publisher, Mabin self-published The Drover and printed just a thousand copies.  To date, reports Lees, “21,000 copies of the book have been sold with another reprint on the horizon.”  To learn more about Mabin’s fascinating work and the story of her self-publishing experience, follow the link!

 

Some weeks ago–back in May, in fact–we reported on Rana Ayyub’s rough journey to self-publication, and this week we are happy to offer a wonderful follow up.  As Priya Ramani writes for Live Mint in this September 2nd article, “All the angst fades when you’re the country’s latest self-publishing sensation who has, pretty much single-handedly, managed to sell 32,000 copies of a book nobody would touch. It also feels nice to be on the verge of paying back the Rs.5 lakh bank loan you took to do this.”  Says Ramani, “It’s great when the country’s biggest English language book distributor takes you on board because they know it makes commercial sense, political affiliations be damned.” Ayyub, who published the highly controversial Gujarat Files: Anatomy Of A Cover Up earlier this year, has faced everything from being ignored to accusations of being a jihadi Muslim radical. It doesn’t hurt that Ramani herself is clearly impressed with Ayyub’s work; as Ramani puts it, “the then 26-year-old reporter who went undercover as film-maker Maithili Tyagi for eight months in 2011 to investigate the riots, custody killings and 2003 murder of Gujarat home minister Haren Pandya. The investigation, originally commissioned by news magazine Tehelka, was never published. Several years later, Ayyub has self-published it as The Gujarat Files. It takes a single-minded madness to do what she did.”  Single-minded madness aside, Ayyub has become something of a self-publishing sensation in addition to a political force for transparency, advocacy, and the ethical treatment of others.  For the full report, click here.

Emma Bryson has some strong words for the publishing community.  In her latest (September 1st) article for New Zealand’s premier Booksellers magazine, Bryson bemoans the fact that romance authors and publishers “inspire a bare minimum of mainstream media attention, aside from the odd condescending ‘human interest’ story. But the slight of romance rides further than this still, with traditionally little to no coverage in national or even local bookish circles.”  Says Bryson,  “I’m beginning to think that the somewhat toxic relationship between the wider publishing world and romance needs to be re-negotiated. Not for our sake, but for yours.”  How ‘yours’?  The genre “transcends most of those traditional mainstream publishing concerns,” she writes, and this is good for everyone: “Multinational vs indie? No problem, you can make a career out of either, or both. Traditional vs self-publishing? Both can be lucrative options for romance writers. Print vs digital? Hey, same there.”  The complicated relationship between Romance and Feminism bears further study, too, according to Bryson.  But when push comes to shove, it’s Romance’s very transgressiveness–its ability to cross lines because no one is looking–that makes it home for innovation and success. Its authors are “freed to explore those cutting-edge avenues that traditional publishers still scoff at,” write Bryson–and this is ultimately good news for everyone.  For the rest of Bryson’s article, follow the link..


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

“Skinny Little Tree” : A Saturday Self-Published Book Review

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of Between the Pages:

skinny little tree by jayme martin

Skinny Little Tree

by Jayme Martin

Publisher: Outskirts Press

ISBN: 978-1478708131

Synopsis*:

Author Jayme Martin has created a pretty picture book describing the seasons through the eyes of a skinny little tree. Through questions asked by a curious little boy, skinny little tree shares answers that highlight the passing of the seasons. There is the happiness of summer, the fading of fall, the loss during winter, and finally renewal as spring returns.

Colorful drawings correspond with the text to illustrate the tree’s answers. Martin adds a unique touch by including occasional blank pages offering the reader a chance to try his/her own hand drawing things referenced in the story such as a blue bird, little leaves, and the moon.

The simple story and friendly image of the skinny little tree make reading and sharing Martin’s book a pleasure. Young children can look back at their own additions created in response to the drawing prompts and perhaps imagine further images as the seasons change.

Critique:

I really enjoyed this interactive children’s book. First I want to comment on how special it is that this book allows children to draw on some of the pages, this helps to keep them intrigued. The story was short and simple which is perfect when reading it with young children. I enjoy sharing this book with my daughters because the author takes something familiar to children and creates a simple story which is essential in keeping their interest. My favorite part was the illustrations. I felt as though the artist did a great job conveying the emotions the tree was feeling in the story. This is a great addition to any young child’s library.

reviewed by Lynda Coker at Between the Pages ]

Here’s what other reviewers are saying:

At twenty-eight unnumbered pages, this letter-sized paperback is targeted toward preschool aged children and beginner readers, especially those who enjoy interacting with books by drawing as they follow along with the story line. With no profanity or scary scenes except perhaps a few dark-looking trees at night, it is an ideal book to read and use right before nap time or bed time. Artist Clark Andrews Jr. uses full page, colorful illustrations with enough engaging details to keep readers interested.

After fill-the-blank ownership and acknowledgement pages, this imaginative tome is about a little boy who speaks to a tall, green tree that looks happy and contented on the front cover. The boy asks the tree lots of questions such as why it is smiling at him, why is it weeping or worried, why does it dance with glee at night, and why is it smiling again. Promoted as a book discussing all the seasons of life, it is more about emotions like being happy, sad, worried, or cheerful.

With each question the boy asks, the tree responds with reasons such as being tickled by wiggly worms, having a friendly blue bird fly away, shedding little leaves who would rather play with the ground, listening to the moon sing, or having all its friends back, surrounding it.

Also with each answer there is a blank page to have the reader create and draw his or her own wiggle worm, blue bird, leaves, moon, smile, and even a skinny little tree. By engaging readers through artistic interaction, they learn not only how to imagine and draw their own designs, they are educated about a few emotions, what insects and animals are near trees, and that trees shed their leaves.

Although the book is very short in length and there are only six drawing applications for readers, the concept of interacting with the story is helpful and fun. Due to the word repetition, beginner readers can focus on specific word groups and learn new, more complicated words and their meanings.

– Amazon Reviewer Conny

Learning that all seasons of life are worth living is the focus of author Jayme Martin’s delightful tale, SKINNY LITTLE TREE.

A youngster finds a skinny little tree smiling and ask why. It says Wiggly Worms are tickling its toes. Then the tree cries because its friend the Blue Bird leaves.

Next the tree becomes worried when its leaves begin to fall. But then the tree dances with glee under the moon. Finally the tree is happy again when all things return.

With each new find, Martin has left a page for readers to draw what the tree is discussing. This enables the reader to participate in the story in their own way. This enchanting story follows the seasons of the tree with great detail and insight. Martin has a delightful way of showing how life changes giving parents and children a fun way to talk about it.

The beautiful illustrations by Clark Andrews Jr. enhance the fun story. The vivid drawings will capture readers attention as they follow the tree’s story.

Youngsters will learn as they enjoy this entertaining story. It’s a fun read for all ages.

– Amazon Reviewer Mason Canyon

Book Trailer:

* = courtesy of Goodreads reviewer Sally Kruger.


saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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