Category: Self-Publishing

Self-Publishing

The Average Cost of Self-Publishing a Book

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Self-publishing is a great way to get your book into the world without having to go through a traditional publisher. However, it can also be expensive. In this article, we’ll explore the current average cost of self-publishing a book. We’ll also discuss the factors that can affect the cost, and how you can save money on your self-publishing budget.

The average cost of self-publishing a book can vary greatly depending on a number of factors, including the genre of your book, the length of your book, the level of editing and design you want, and the marketing you plan to do, your own level of expertise, and the vendors or self-publishing platform you utilize. However, according to a recent survey by Reedsy, the average cost of self-publishing a book is between $2,000 and $4,000.

Here is a breakdown of the average costs associated with self-publishing a book:

  • Editing: Editing is one of the most important aspects of self-publishing, as it can help to ensure that your book is free of errors and reads well. The cost of editing will vary depending on the level of editing you want and will depend upon the length of your manuscript since almost all editing costs are based upon word-count. But don’t be surprised to pay $1000 or more for an average-length manuscript.
  • Cover Design: The cover design of your book is also very important, as it will help to attract readers and make your book stand out on the shelves and in those all-important thumbnail image results on Amazon. The cost of your design will vary depending on the complexity of your design and the level of services you want. For example, a simple book cover design can cost around $500, while a more complex custom design may cost upwards of $1,000. A full-color illustrated cover could cost even more.
  • Interior Formatting: Formatting your book is important to ensure that it is properly formatted for both print and digital formats and properly incorporates any additional elements like images, charts, graphics, etc. The cost of formatting will vary depending on the complexity of your book, the level of services you want, and your expertise for delivery an initial document that demonstrates awareness for these complexities.
  • Marketing: Marketing your book is essential if you want to sell copies. The cost of marketing will vary depending on the methods you use and the reach you want to achieve. For example, social media marketing can be a cost-effective way to reach a large audience, while print advertising can be more expensive but can also reach a wider audience.
  • Post-Publication Administration: Self-publishing a book may sound like a hobby, but it’s more like operating a small business. There are long-term responsibilities like fulfilling orders, maintaining inventory, keeping track of sales tax, and paying the proper taxes on earned royalties. These costs depend upon whether you plan on rolling up your sleeves and handling these responsibilities yourself, or if you plan on outsourcing some, or all, of these tasks.

In addition to the costs listed above, there are also some other costs associated with self-publishing, such as the cost of acquiring an ISBN, a copyright, and an LCCN. However, these costs are typically relatively small compared to the costs of editing, design, and marketing.

These tasks are all complicated and time-consuming in their own way, which is why many authors nowadays rely upon a third-party self-publishing provider to provide most, if not all, these services for a single, easy-to-understand fee.

Some of the most popular and experienced self-publishing companies are also, not surprisingly, the ones who have been around the longest (twenty years or more, which is a lifetime in the Internet era), and they include: AuthorHouse, Dorrance, Outskirts Press, and Xlibris.

How to Save Money on Your Self-Publishing Budget:

There are a number of ways to save money on your self-publishing budget. Here are a few tips:

  • Do your research: Before you start self-publishing, it’s important to do your research and understand the costs involved. This will help you to set a realistic budget and avoid overspending.
  • Shop around: Get quotes from multiple vendors or self-publishing companies for editing, design, and formatting services. This will help you to find the best deals and avoid overpaying. Many vendors can perform multiple tasks and nearly all self-publishing companies roll-up all these services into a single base cost.
  • Consider DIY options: There are a number of DIY options available for editing, design, and formatting. This can be a great way to save money, but it’s important to have the mandatory technical and creative skills to do a quality job. After all, as the old saying goes, “A man who is his own lawyer has a fool for a client.”
  • Self-promote: You can save money on marketing by self-promoting your book. This can be done through social media, online forums, and other channels. In fact, even if you have marketing expenses in your budget, you should still allocate time and effort toward self-promotion. After all, it’s your book — you should be its biggest fan!

Self-publishing can be a great way to get your book into the world, but it’s important to be aware of the costs involved. By following the tips in this article, you can save money on your self-publishing budget and get your book published on a budget.

Advocacy in Self-Publishing, how do you self publish a book, Self-Publishing

The Art of Pseudonyms: How to Publish a Book Under a Pen Name

When it comes to self-publishing a book, authors have the option to embrace their true identity or venture into the realm of pseudonyms, alternate names, or pen names to publish a book anonymously. These literary disguises provide authors with a cloak of anonymity or a chance to explore different genres. In this article, we will delve into the world of pseudonyms and discuss the benefits and considerations of publishing a book under a different name.

The Power of Pseudonyms
Publishing a book under a pen name can offer numerous advantages. Let’s explore a few reasons why authors may choose this path:

a) Anonymity and Privacy

How to publish a book anonymously– Some authors desire privacy or wish to separate their personal life from their writing career for one reason or another. Publishing a book with a pseudonym allows them to shield their true identity and maintain a level of anonymity.

b) Genre Exploration

How to publish a book under a different genre– An established author may wish to explore a different genre without confusing their existing readership. Adopting a pen name to publish a book with a different name enables them to experiment with new writing styles and genres without the risk of alienating their current fans.

c) Market Appeal

Publishing a book under a pseudonym can also help authors appeal to a specific target audience. For instance, a well-known romance writer may choose to use to publish with a pen name for their foray into mystery novels, attracting a new set of readers.

The Process of Publishing with a Pseudonym
If you’re considering publishing a book under a pen name, here are some essential steps to follow:

a) Choosing the Perfect Pseudonym

Considerations when selecting a pen name– Brainstorm names that resonate with your book’s genre, themes, or target audience. Ensure the name is memorable and not already in use by another author (or, at least not a famous one).

b) Legal and Copyright Considerations

Copyright protection for pseudonyms– Check copyright laws in your country to understand if pseudonyms enjoy the same protection as legal names. In some cases, authors may need to register their pen names as trademarks to safeguard their rights. In all cases, your self-publishing company is going to need to know your real name (since fake people can’t cash royalty checks).

c) Informing Your Publisher

Communicate with your publisher– Once you’ve selected your self-publishing partner, discuss your intention to use a pseudonym. They will guide you through the necessary steps and ensure proper representation of your chosen pen name. In order for you to maintain your copyright, your copyright page may need to display your real name. If that’s a deal breaker, you will also need to secure an LLC or DBA so you can assign your copyright to that entity on the copyright page.

d) Marketing and Promotion Strategies

Establishing your author platform– Building an online presence and connecting with readers using your pen name is crucial. Create a separate website or social media accounts to engage with your audience while maintaining the mystique of your chosen identity.

While pseudonyms offer a host of benefits, authors should carefully consider the potential drawbacks:

a) Personal Connection

Building a connection with readers: Publishing under a pen name may limit personal connections with readers. If you’re comfortable revealing your true identity, your readers can better connect with you on a personal level.

b) Branding Challenges

Developing a consistent brand: Publishing books under different names may complicate branding efforts. It requires separate marketing strategies for each pen name, potentially dividing your audience.

c) Balancing Multiple Identities

Juggling multiple pen names: If you decide to write under multiple pseudonyms, managing various author personas can be challenging. It requires careful organization and an understanding of each pen name’s unique brand.

In conclusion, writing and publishing a book anonymously by using a pseudonym or penname has its advantages and disadvantages. Whether driven by privacy concerns, safety concerns, genre exploration, or market appeal, self-publishing authors have the opportunity to shape their literary personas.

Book Reviews, Self-Publishing

Reposting Original Book Review: Rambling with Milton by Richard Siciliano

Rambling with Milton by Richard Siciliano Outskirts Press

OFFICIAL DESCRIPTION*:

After a long, successful career as the author of an esoteric newspaper column, “Rambling with Milton,” Jock Petitte finds himself unfulfilled and at loose ends. However, two failed marriages have not diminished his romantic ideals or his youthful desire to become an actor, so he begins composing one-man plays based on historical events and performing them at senior centers and retirement homes.

Prudence Rogers, beautiful and intelligent, has struggled with clinical depression and chronic anxiety throughout her life. So, when Jock meets her at the rehabilitation facility where she is recovering from an overdose, and he is performing a Christmas play, he is instantly smitten. Rambling with Milton is the deeply touching story of their romance and their attempt to save each other . . . and themselves.

REVIEW:

Rambling with Milton opens with a unique dedication, informing readers that the book was inspired by and contained excerpts from Senator Charles Sumner’s “Rape of Kansas” speech on the Senate Floor in 1856. This speech, also known as the “Crime of Kansas” speech, was delivered by Sumner in response to the “Bleeding Kansas” crisis, a series of deadly disputes over Kansas’s boundaries and slavery-related policies. (There’s a lot of history here, and I went waaay down the rabbit hole on Wikipedia reading up on the context.) Sumner, a fiery abolitionist, specifically denounced one particular (and influential) slaveholder who happened to be directly related to another senator, Preston Brooks, who went the extra mile in supporting South Carolina’s official stance on politics––by viciously attacking Sumner on the Senate Floor and stopping barely short of killing him. The incident helped inflame the intense emotions and political divisions of the wider American population in the years leading up to the Civil War. Nevertheless, the event was considered symbolic in 1856, and Richard Siciliano utilized excerpts from Sumner’s speech symbolically in Rambling with Milton in 2020.

With such an opening, you can be confident that I was hooked . . . even before I’d started the first page! If there’s something that I love, it’s a great historic textual reference, and even more specifically, a reference to a historic speech, as well as a reference to abolition, the Founding Fathers, and the hard work of shaping a new way of living. That I happen to be rewatching the drama John Adams on DVD with my father for the third time (a number that does not include my own personal private rewatches) is entirely incidental. (Ha!)

I am happy to report that Rambling with Milton more than lives up to its source material. And for those coming from the same place as me––not quite convinced that there’s a romance book out there for you––I would argue that this book is the perfect introduction. It’s a beautifully written, incredibly detailed, and thoroughly compelling novel about triumphing in the midst of a truly difficult moment of life. It follows many characters but centers on Prudence and Jock. They meet when he is living the life of a starving artist, performing one-man plays at community centers like retirement homes––and rehabilitation facilities. At one of these rehab facilities, he stumbles across Prudence, a patient recovering from an overdose. He, an author whose bestseller days are far behind him, connects with her, a former librarian who remembers having seen his book on one of the library’s displays and read his newspaper column, “Rambling with Milton”––way back in the days before they became who they are at the book’s start: two people very far from the golden days of youth.

But having found each other, they also find that their lives are filled with opportunities they had never before expected and that there is still the possibility of finding joy, no matter how difficult the present moment. Having found each other, they find a way forward. What follows is itself a bit of a ramble but a pleasant and delightful one that elevates “ramble” to the heights of a slow-but-steady romance of the highest quality. It is a romance that cares about its characters and in so doing, convinces its readers to love them as well. And that’s the kind of romance I can unabashedly and publicly recommend!

I’ve previously mentioned in one of my reviews that I am somewhat at a loss when reviewing romance novels, simply because I haven’t read many of them to date. For many years, I deliberately steered clear, thinking that the genre was limited when it came to the literary qualities that I look for in books. However, I have since learned that even old dogs can learn to like new genres and to both honor and celebrate the sheer diversity of books and qualities that appear in and are specific to the romance genre. Of course, all of this is an awkward way of explaining that: if a romance novel impresses me, the grumpy hermit with a really high bar when it comes to new things and changing my mind about something, it truly is a remarkable book.

IN SUMMARY:

A well-plotted romance with more than the average novel’s quality of backstory and character development, Rambling with Milton is a thoughtful look at everything that can go wrong in life—and everything that can go right.

WHERE TO BUY?

You can also learn more about Richard Siciliano’s work on the book’s Outskirts Press Author Page.

*Courtesy of Barnes & Noble book listing.

ABOUT KENDRA M.: With nine years in library service, six years of working within the self-publishing world, and extensive experience in creative writing, freelance online content creation, and podcast editing, Kendra seeks to amplify the voices of those who need and deserve the most to be heard.

Publishing Trends, Self-Publishing

Book Publishing and Covid: Be Aware, Be Nimble, Pivot

Lots of authors feel pulled to write to trends. When the Harry Potter and Twilight series were hot, slush piles (the towers of manuscripts at publishing houses for editorial assistants to read) were filled with wizards and werewolves. During the heart of the pandemic, did you feel compelled to put aside any dreams of writing a travel guidebook and instead start wondering if you could pull off writing a breadmaking cookbook? Did you think, “Finally, my book on mulching, now that people have time to think about mulching, will find an audience!”

Homemaking books, children’s books (both for escapist fun and for at-home education), and “‘fat’” books, “‘those books that everybody is supposed to have read but perhaps hasn’t,’” all saw great sales during the pandemic, while few were buying books on foreign languages and business, at least, not on business as usual.

But here’s the thing with trends, be they fashion, pedigree dogs, or books: as soon as they exist, they’re already out the door. Consider travel guides during the pandemic. While sales of those had declined 40 percent year to date in May 2020, sales also saw four consecutive weeks of growth that same month. Not as many travel books were purchased in January to May 2020 as in that same period in 2019, but the 2020 numbers didn’t continue to fall. Instead, people started buying guides for the travel they could do—like regional travel by car or bike. Guides to parks and campgrounds saw their sales increase by 123 percent in May 2020.

So, the key is not to write to some vague trend but to be aware and nimble, willing and able to pivot quickly and assuredly.

According to NPD BookScan, which tracks book sales through retailers, “it won’t be demand that determines the industry’s future.” Instead, book publishing will be thinking about the stability of the channels that sell (for example, bookstores, online booksellers) and deliver (for example, print-on-demand facilities) books. It will even more closely monitor any crises in the world, and it will think about how its current capital and resources can be put to the best use during the next rainy day. In other words, the book publishing industry is thinking not in trends but in big-picture solutions that can apply under any condition—it is thinking how to be aware, be nimble, and pivot.

Here are three broad areas you as an author should be making A, B, and C plans in:

  1. What’s your topic? If X, Y, or Z happens and negatively affects your topic, how could you easily adjust while staying true to your expertise and interest?
  • Are you open-minded about formatting? EBooks have become standard alongside print, and some books are published only as electronic books, but should you consider making an audiobook as well? Audiobook revenue in the US rose 12 percent in 2020 over 2019 sales figures, but that wasn’t a pandemic blip. The audiobook industry has seen double-digit increases for nine years in a row. There’s a lot to consider about taking that plunge, but it’s worth the consideration, at least.
  • Are you comfortable with all kinds of sales and marketing approaches? Can you give a successful reading in-person and over video calls? Do you know your local booksellers, so they can sell your title, even without the benefit of customers in their stores? Are you familiar with all the different types of people who are putting your books in the hands of readers? If independent stores, libraries, or big-boxes (both bricks-and-mortar and online) stumble for any reason, what do you need to do to direct readers to one of the others? (And don’t forget relative newcomers including Bookshop.org, which picks up all books distributed by Ingram. It did $51 million in sales in 2020—which just happened to be its first year.
Publishing Trends, Self-Publishing

Book Publishing and Covid: Quick to Fear…and Quick to Rebound

Back in March 2020, the book publishing industry was scared.

Of course it was—the beginning of the COVID-19 pandemic was scary in general. Many of us were washing our groceries, and we were told not to see even our closest of friends. No industry but those that produced toilet paper and hand sanitizer seemed certain to survive.

No one knew if there would be supply-chain issues for paper or if people would have money for books or even the capacity to leisurely read them. Not even the World Wars closed bookstores, yet suddenly in 2020, all the shops were shuttered.

In May 2020, the New York Times reported that total US book sales in March of that year were down 8.4 percent from March 2019. Bookstore sales were down by more than 33 percent.

But just as quickly, the industry was rebounding. In that same Times article from the pandemic’s early days, we could already see signs of recovery, with readers buying up commercial fiction and children’s nonfiction. The downturn was largely from a decrease in educational sales, the Times said, but that made sense—schools were closed. Even with indie bookstores closed, people bought books from big boxes deemed essential and remaining open. And sales of paper books for the week ending May 9, 2020, rose 10.5 percent over the previous week. A year later, the World Economic Forum reported that the US trade and consumer book industry grew 9.7 percent in 2020.

A lot has happened in this past year and a half. It can be easy to forget some of the details of what was normal, what wasn’t normal, and what became normal. Now that you’re lightly up to speed on what we just lived through, look for tomorrow’s post on being proactive, not just reactive, as an author in the book publishing industry. If anything is for sure now, it is that we can’t trust anything, not even our trusty books, to stay exactly the same forever.