From the Archives: “Self-Publishing Ripple Effect Marketing”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.


[ Originally posted: May 27th, 2010 ]

Later this week, on May 18th, the Colorado Independent Publishers Association (CIPA) EVVY Awards will be hosting the 2013 award banquet. The event will take place at Marriott Denver South at Park Meadows and all proceeds will benefit the literacy projects of the CIPA Education and Literacy Foundation (CIPA ELF).

CIPA is a nonprofit association of independent book publishers, authors, future authors and related publishing service providers that has been providing leadership since 1992. Members come from many states as well as from Colorado and three foreign countries to take advantage of the resources made available through CIPA membership. Organization membership, along with active participation in CIPA programs, can open doors to many opportunities and can save thousands of dollars in costly mistakes.

Best of luck to all the finalists! To learn more about the event, visit

by Kelly Schuknecht


Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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