Kelly Speaks, news from the self publishing world, self publishing news, Uncategorized

Self-Publishing News: 7.25.2016

And now for the news!

This week in the world of self-publishing:

The Rise of Indie Crime Novels

“Authors of thrillers and mysteries who have endured the woes of traditional publishing may find that the indie route is the best way to go,” declares Nicole Audrey Spector in this July 22 article for Publisher’s Weekly. The phenomenon of genre fiction authors finding success within the liberations of self-publishing is nothing new: romance and fantasy/science fiction writers have a long and storied relationship with going rogue in order to escape both the stigmas and the constraints unfairly imposed by the gatekeepers of Western literary canon. And while crime fiction may come as a surprise to some, but Spector writes that “crime fiction lends itself well to self-publishing, in part because authors can pump out a ton of books in a relatively short time while building and engaging with an active audience online.” Of course, it’s not without its challenges, Spector notes: “It’s a lot of work, but well worth it for those crime authors whose careers have taken off as a result.” And those ranks are expanding, as more indie crime writers navigate the muddy waters of self-marketing to become “authorpreneurs.” For the full story, check out Spector’s article at the link!

Maverick women writers are upending the book industry and selling millions in the process

Anything with “Maverick women writers” in the title is bound to catch my eye! Self-publishing has long provided refuge for the marginalized and the oppressed, given voice to those who have no means of their own and no access to the traditional publishing model, so it should come as no surprise that indie publishing has come to attract its fair share of women cut from a different cloth. Says Maria Corte for Quartz in this July 22 article, chronicling the successes of authors like H.M. Ward, whose nice-guy Damaged series was too “weird” to fit comfortably within the bounds of traditional publishing. Forced into self-publishing by the nature of her books, Ward met almost immediate (and overwhelming) success–books in the NYT bestseller list, massive sales–all while turning down offers from traditional publishers who wanted to capitalize on her now-proven success.

“Romance novels, home of heavy lids, hot breaths, and grabbed wrists, have long been the embarrassing secret money-maker of the book industry,” writes Corte, “But today, a renegade generation of self-published authors like Ward are redefining the romance novel, adapting to digital in a way that has long-lasting lessons for the book industry.” The average American reads just 12 books a year, notes Corte, but those who fall in love with the romance genre tend to read far more (including one reader who owns up to reading 5 romance novels a week). However you look at it, good news for the mavericks turns out to be good news for everyone–the more books a reader consumes, the more they support the publishing industry as a whole, traditional and indie. For more of Corte’s article, follow the link.

10 Self-Publishing Trends to Watch

This week’s last big piece of news comes from Publisher’s Weekly, in Mark Coker’s annual list of trends to watch published on July 22. “The future of publishing is fraught with opportunity and peril,” Coker warns before launching into his list; making note of the fact that many authors (self-publishing and otherwise) lack a complete understanding of market trends (past and present) and that these trends play a large hand in shaping the success or failure of a book’s sales.

But there’s plenty of good news in store for self-publishing authors, too, says Coker. One of his ten trends centers on the democratization of publishing and distribution as a direct result of self-publishing: “Ten years ago, agents and publishers were the bouncers at the pearly gates of authordom,” writes Coker. “Publishers controlled the printing press and the access to retail distribution. Today, thanks to free e-book publishing platforms, writers enjoy democratized access to e-book retailers and readers.” That’s a rather rousing endorsement if ever I saw one! And indie authors keep raking in the good news; three more of the ten trends include “The rise of indie authorship,” “Indie authors are taking market share,” and (happily) “The stigma of self-publishing is disappearing.” It’s also worth noting that Coker closes with one final bit of good news: “Indie authors are writing the next chapter of their industry’s story,” he says. It’s not all fun and games, however, and Coker warns against the continued power Amazon plays in undermining the individual self-publishing authors’ potential. For more information, check out the original article here.

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Book Reviews, Self-Publishing Book Review of the Week, Uncategorized, weekly self published book review

“Lonesome Cowboy” : A Saturday Self-Published Book Review

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of Observations From a Simple Life:

Lonesome Cowboy

by Frank Lowe

Publisher: Outskirts Press

ISBN: 978-1478758563

**Synopsis*:**

A FAMOUS SINGER, TRUE LOVE, AND A DEADLY RISK … Tenacious and talented Kyle Kelly holds on to his dream of becoming a famous country-western singer and songwriter. He and his father, Cowboy Red, keep pushing through disappointments and small-time gigs until suddenly, they land the opening of Wonderland Park. Their Nashville careers skyrocket, and the future looks bright until Kyle meets and falls in love with Miranda, a waitress in a Mexican restaurant. Kyle is offered a lucrative movie contract, and he plans to marry Miranda and live happily ever after…until a tragic accident sends Miranda and her family back to Mexico. But Kyle knows what it means to pursue a dream, and he goes after her. He could never have imagined the dangerous and tangled web surrounding the love of his life-she’s not who she appears to be, and Kyle will find himself the target of merciless forces in Mexico who are determined to keep them apart. Kyle enlists all the help he can get, no matter how eccentric, to find and marry the woman he loves. Thrilling, heartfelt, and entertaining, Lonesome Cowboy is a story you’ll never forget!

Critique:

The story opens with Red, a singing cowboy, getting ready to sing in a town he swore he’d never return to. He only returned because his son, Kyle, urged him too. But Red has seen a very painful life, a life that his son knew very little of. Kyle will soon learn the painful secret his father has been hiding. Once Red, whose real name is David, confronts his past, it opens a world of opportunity for his son. Kyle soon meets Miranda Romero-Durante, a beautiful Mexican woman who works at her family’s restaurant. After a sudden tragedy, the family is forced to return to Mexico, leaving Kyle behind to figure out a way for his future with Miranda. He is faced with a great challenge as he is not Mexican and Miranda’s family will look to her to carry on the family name with a Mexican man. Will Kyle be able to find a way to build a life with Miranda?

I enjoyed this book. I thought it would be about a struggling singer who finally makes it big but it was better than that. I loved a line which David speaks to Kyle, “Never only means not yet,” meaning don’t give up. I also loved the final confrontation with Miranda’s scheming aunt. It was a great “HA! In your face!” moment. I highly recommendLonesome Cowboy as a story of inspiration and following your dreams.

[ reviewed by Jennifer Lara at Observations From a Simple Life ]

Here’s what other reviewers are saying:

Lonesome Cowboy is a book I read in one sitting. It gives the reader a taste of what it’s like to believe in a love so strongly that you are willing to do anything… to give up everything to pursue it. It touches on the rough life of country singers trying to break into the business and how random success can be. It touches on family and the responsibilities that are passed on from generation to generation and the solid and ever changing bond between a father and his son. It highlights the differences between life in the United States and in Mexico as well as the similarities. The characters, both primary and secondary are well drawn and engaging and the hero Kyle and heroine Miranda inspire a sense of admiration as they quietly go about making a life with one another through one obstacle after another.

The story is fairly well written although there were a few errors in the text such as words missing from sentences and occasionally, especially in the beginning, the story drags just a bit. But overall this is a fast paced tale about a man who chased a dream, only to give it up for a love so deep that he was willing to change his language, his country, his way of life and even his name. The journey he takes while he creates this new life will keep you turning the pages. Four solid stars for Frank Lowe and Lone Cowboy.

– Amazon Reviewer terrylynn

The first word that comes to mind to describe this Drama is lovely…appealing to both men and women in sharing of deep love for both friends and loved ones. Although listed as a thriller–I would not consider it that, rather a family drama that has a number of fascinating characters, and two sets of cultural backgrounds that sets up a wall between two lovers. Can it be breached?

Kyle, the son of a country singer, becomes the primary character. He has admired and been best friends with his father since he was young and had quickly begun to learn guitar and sing with him. Then he had become their manager. Without knowing it, Kyle had scheduled them to play in Red’s home town! With that, it brought not only an unexpected welcome for Red’s return, but also many surprises for Kyle, one of which was that they had been using an alias name! Kyle was finding details out as old friends came to talk to Red and became more and more anxious about what had happened many years ago in this town…

Red had chosen not to sing Lonesome Cowboy for his own loss, but in having Kyle sing solo that first night, it started a following and subsequent movie career that may have fulfilled Kyle’s long-term goals, but certainly made him realize that things were moving too fast… But there wasn’t a choice now, for Red had a stroke and was rushed to the hospital, with the later recommendation that he give up working. Now Kyle was the only bread winner for the two of them…

Readers will like Kyle. While he’s comfortable as his father’s sidekick, he was not anxious to be on his own. Yet, because of his quiet, relaxed performances that complemented his beautiful voice and good looks, his following of fans grew and grew. When he was offered a film, he felt he had to accept to keep money coming in. But even then, his warmth and kindness, plus his ability to speak Spanish, soon made he and the director friends. With his help, they were able to salvage a movie that really had less than a great story.

In the meantime, with the acceptance of Red’s return, except by a few people who weren’t well liked by the community, Kyle was able to continue their gig and the two men decided to make their stay permanent…

Which led to meeting Miranda and her wealthy family from Mexico. Kyle fell in love with Miranda at first sight. Without going into details, however, a tragedy occurred which resulted in the family’s return to Mexico. He and Miranda kept in touch, but Miranda early had told Kyle that she would never be able to marry someone who was not Mexican… But Kyle was not willing to accept that decision…

The book has two sub-plots about love between men. This is the second book I’ve read with a similar theme where confusion has arisen, apparently because of the changes in homosexuality laws, that seems to have denigrated or sullied the potential of close friendships between men that has nothing to do with sex. How sad. Fortunately, the author has shown both the positive and negative sides so that readers realize that philia (friendship) love between men is quite natural and does not lead to eros interaction. Kudos to the author for spotlighting this important matter.

Lowe’s descriptive talent for the two primary settings, peopled with appropriate complementary characters moves this story forward in a gripping fashion to attract readers’ immediate attention. The intrigue of the hidden as well as the continued movement by Kyle into new challenges kept my interest piqued and anxious. I’m not a fan of the usual soap opera drama common to television, so I do want to point out that the book is definitely family friendly and will reveal deep loves, family loyalty and dedication. A heartbreaking as well as heartwarming story well worth your consideration.

– Amazon Reviewer Glenda

* = courtesy of the book’s Amazon book page.

Thanks for reading! Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

Conversations with a Self-Publishing Writer, Royalene Speaks, Uncategorized

Conversations: 7/22/2016

WISE COUNSEL—WITH MUSCLE IV

When my husband was in the military, he taught soldiers the skill of hand-to-hand combat—each move a strategic plan of action. When talking with authors, literary agents, publishers, editors and writing coaches I’ve learned that marketing my book takes much the same discipline—the creation of a very specific plan that will set this book on the path of success. Strategic thinking, as well as physical preparation is required. Some may question the need for physical readiness. However, if you’ve ever been involved in a library or bookstore “reading/autograph” event, you’ll immediately understand the necessity to be healthy and strong in voice and body.

When you start working with a Personal Marketing Assistant you’ll discover that she (or he) will do the majority of the “heavy lifting” of tasks that must be done—taking a LOT off your plate. These include:

Customizing a marketing plan for your specific needs.
- Recommending active step-by-step ideas (press release-s, interviews, etc.).
Researching valuable information about the genre and topic of your book to:
- Apprise you of what other authors in your field are doing.
- Show you the benefits and pitfalls of following in their footsteps.
- Present new ideas that will lead to more sales.
Arrange Book Signings
- In large chain bookstores and local bookstores
- In coffee shops, libraries and people-places unique to the genre of your book.
Establish and help you develop your Author Platform. This means your Internet “presence.”
- Social networking on Facebook, Twitter, Snapchat, Instagram, etc.
- Your WEBSITE where people can find you and your book any time day or night.
Combine all of this into a Marketing Campaign.
- Your Marketing Assistant will follow up on marketing leads and explore new leads to make sure your book will stay in front of potential buyers.

Reading through these points—listing much of what this person will do—may give us a sense of relief. The writing of our next book can now commence with great diligence. However, let me share a little piece of advice here. This Marketing Assistant—the person you’ve taken time to seek out, interview and hire—is a very valuable person and should never be taken for granted. Their natural marketing skills are a special gift to those of us who benefit from them. As the saying goes, “He has become closer than a brother to me, understanding where I’m coming from and what I need.” The truth of this will become abundantly clear as your Assistant’s passion to see your book (your written child) succeed in the world becomes reality.

To a large degree, this success depends upon how much you want to (can) invest, and I don’t just mean financially. When the Marketing Assistant askes you what your GOALS are, be as prepared to answer this as honestly, realistically and completely as you can. When the question about Social Media involvement comes up you may have already stepped into this pool but are not seeing results. Do you want your Assistant to “start over” or work with what you’ve got? And when she (or he) asks what your expectations are about their work for you, be ready to respond.

Finally, remember that the two of you are working on a giant puzzle of planning and strategies and all the pieces will not immediately plop into place. The writing of your book did not happen overnight, and the journey of marketing requires much the same patience and work. ⚓︎

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

elizabeth speaks, in your corner, Uncategorized, Writing

In Your Corner : Summer Goals (Pt 3)

Two weeks ago, I started my blog series on summer goals by talking about writing goals–or at least, by talking about a few of mine. And while I think it’s important not to slavishly apply another author’s goals to your life without first taking into account the very important fact that you probably live very different lives and face very different challenges. Which is why, in the end, the goals I shared were both few and fairly general:

Write, and
Structure my writing … loosely.

Anything more specific would automatically render my goals into something else: A how-to guide for success at writing that assumes every author shares the same background and experiences, the same struggles and schedule…and the same lifestyle.

This last point provided a segwey into the second post in this series. Last week, I talked about energy and energy budgets–how we wake up each moment with a finite amount of the stuff and have to use it and conserve it much as we do other finite resources. That is, with care and restraint, with an eye for treating our bodies well.

Which brings me to today’s topic:

A Writer’s Lifestyle

And look, this is dangerous territory as well. I couldn’t possibly project my own lifestyle onto yours without recognizing that A) you’re a very different human being, that B) I am not exactly anywhere near perfect myself, and that C) there are a million different ways to live healthy lives, and claiming any one of those ways is the *BEST* or *THE ONLY* way is in fact a complete and utter lie. A tabloid-worthy lie.

Bear with me a moment:

Let’s consider for a second what might happen if we try to be authors out of the context of our bodies–if we, like Plato and many of the Ancient Greeks, divorce the workings of the human mind and the human body. We can try to perfect each of these things separately from the other, but our minds and our bodies make up parts of a whole–and neuroscience is constantly revealing just how interconnected the mind’s activities and the brain’s physical structure are, and if we place work of an author within the realm of the mind then we must also recognize that it is affected by the physical structures of the brain, which are in turn affected by the other physical structures of the body.

Conclusion: If we don’t keep our bodies healthy, our writing will suffer.

Common sense, right? Healthy body >> healthy brain >> healthy mind >> healthy work.

The real struggle is how to get there, and how to sift through the tabloids and the magazines and the blogs and the Pinterest boards and the well-intentioned advice we’re constantly stumbling into. And as a woman, I also have to recognize that it’s easy to confuse “beauty standards” advice with “health and wellness” advice. But those two things are not the same. Attaining 18-inch waist isn’t the same thing as eating right and eating food that feeds the brain, for example. But low-impact activity three to five times a week–say, walking down to the park or mowing the lawn–is a great way to stimulate brain and body alike. Anything that gets your heart rate up, gets you breathing, and breaks up the monotony of sitting at home.

Three things show up as common threads to every respectable writer’s advice column when it comes to lifestyle:

eating well
sleeping well
getting out and about

If any one of these components presents a challenge for you, it may be time to try something new. Play around with integrating more protein-rich foods into your diet, like avocado and pinto beans. Move things around in your schedule for a week or two to try out some new sleep hygiene habits or some new activities out and around the neighborhood. Nothing dramatic–nothing drastic–just a little short-term experiment. You’ll find out pretty quickly if one of these changes is sustainable and makes a difference to your writing. I promise!

You are not alone. ♣︎

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Alternative Marketing Methods, Kelly Speaks, Marketing Your Self-Published Book, Uncategorized

Book Readings: Making a Success of the Big Day

Okay, so now you’ve committed to putting on a book reading, and here comes the big day!

Last week, we went over how one prepares for a book reading, but it’s just as important to break down what will happen on the big day itself!

First of all,

SHOW UP.

No excuses. Set aside this time slot and stay committed to it.

Even if there are far less people in attendance than you expected when you do arrive, do not let them down. Give them the same reading you’d give a sold-out theater.

Also, bring your family or some close friends along with you – this guarantees that you’ll at least have some sort of very attentive audience, no matter what.

Be Professional.

There’s a lot that goes under this heading, because being professional is so very important when trying to appeal to new readers and not let down old fans.

Show up on time and start on time – obviously. Don’t keep your audience waiting, some of them may have families or other engagements that they planned around this event.

Do not talk down to your audience, especially to those asking questions who haven’t read your book. Being pretentious won’t sell you books, so even if someone’s question seems silly to you, answer it genuinely and in a way that doesn’t insult their intelligence.

It’s important that you dress well, as well as dress to fit the venue. It may be over the top to show up to a coffee shop in a suit and tie, or to book store in ripped jeans and a tee-shirt.

I can’t think of anything more unprofessional than forgetting to thank your audience and the venue. This can be brief, but it shows that you respect the people who have taken time out of their day to watch you, or who have coordinated with you the weeks leading up to the reading to put on the event.

Get live photos!

If it’s not on social media, then it probably didn’t happen. For those who are too far across the country to make it, but are friends with you on Facebook or follow your Instagram/Twitter, it’s still nice to “see” (even if it’s on a screen) that you’re out there telling your story!

Feel Gratitude

Selling ANY books is something you should be excited about. So you brought 20 copies and only sold 5? That’s FIVE more readers you didn’t have before.

Be grateful for the opportunity given to you by the venue, and by the listeners.

Don’t get yourself down if things go wrong.

Planning out a script at home and reading it to your cat will never be the same as the real thing.

Maybe the mic won’t work, maybe you’ll forget a pen to sign the books, maybe you’ll stutter over the answer to a question.

IT’S OKAY. You’re only human, and so is your audience. Take any potential slip ups in stride, but also feel free to lavishly celebrate if all goes exactly according to plan.

Last but not least, ENJOY yourself.

It’s no small secret that many writers can be sort of recluse. A book reading shouldn’t just be strictly used as a marketing technique, but it should also serve the purpose of getting you out of your shell, speaking freely with an audience of potentially interested readers, and knowing that when you walk away you will have gained a better understanding of yourself as an author and as a person.

It’s not often that you get the chance to stand before others and talk about such an incredible accomplishment that you’ve maybe only shared with your publisher, family, close friends, etc.

Thank you for reading! If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line atselfpublishingadvice@gmail.com. And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

Month: July 2016

Self-Publishing News: 7.25.2016

And now for the news!