In Your Corner : Speaking Out and Speaking Strong

For those of you who are new to self-publishing and who are new to writing book-length manuscripts as well, the act of cultivating of a resoundingly authentic and consistent voice can present a particularly difficult (and ongoing!) struggle.  What is voice?  And how do we go about cultivating one, much less stick with it through chapter after chapter while negotiating other, competing concerns?

Voice, simply put, is your personality made manifest in the style, characterization, plotting, and point of view that emerges over the course of your book.  Voice is the unique approach that distinguishes one author from another, even when they’re writing the same story.  Voice sets Jackson Pearce’s Sisters Red apart from Marissa Meyer’s Scarlet apart from Angela Carter’s The Bloody Chamber apart from the Brother’s Grimm and their transcription of the original Red Riding Hood tale.  Distinctive voices allow us to revisit even a familiar, beloved storyline and get something new from it each and every time.

But authors are very rarely the written equivalent of a Maybelline commercial: nobody, and I repeat, nobody is “born with it” in the sense that a kitten is born adorable and fire is born when a lit match touches a candlewick.  Which is not to say any of us use cosmetics companies as standards for authorial experience, but we do sometimes fall into the trap of comparing ourselves to other authors that we respect and admire as if those authors were delivered into the universe with the tools and skill and voice requisite to connect them with their readers in later life.  It simply doesn’t happen that way!  And a captivating voice, like every other aspect of good writing, takes time and work to acquire.

david mccullough

In order to develop clear thinking and therefore a clear voice, an author must do two things that might, at first glance, seem contradictory: pay close attention to detail, and relax into the writing process.  Whoa there, you’re thinking.  I can’t do both at the same time!  And this may in fact be true: everyone’s writing process looks different.  (And mine, I must admit, even looks different from one day to the next.)  Whether you apply yourself to both of these things at the same time or separately doesn’t matter so much as ensuring that you do them both at some point.  And I personally lean heavily towards relaxing first, and then applying a microscope later––but some authors prefer to go into the drafting stage with a rigorous outline and a bundle of research already in hand, which is perfectly wonderful too.

The benefit of paying close attention is that you’ll notice when your voice changes.  I find this particularly applies when reading aloud a passage I’ve written, although that might take more time than you have if you’re reading an entire manuscript.  Keep a weather eye out for shifts in tense, plurality, characterization, and vocabulary as well as sentence structure as you go along––a sudden jump in any of these things can give a reader pause, and halt the flow of your prose.  And sometimes, these shifts slide completely under the radar; after months or even years of writing our manuscripts, we as authors simply cannot edit our own books!  It becomes impossible to hold both the big picture and the finer points of editorial expertise in mind when writing––we tend to either fixate on all the little flaws that only we can see, or our eyes skip over plot holes and inconsistencies in voice because we know what’s going on and our minds fill in the gaps automatically.  This is where a professional editor, like the ones I work with over at Outskirts Press, comes in handy.

Editing is not optional for the dedicated author, but there are all sorts of reasons––including the ones stated above––why we need to seek out fresh sets of eyes in addition to our own during the editing and revision processes.  Casual editors and first readers, such as friends and family, can be useful during the early stages, but what we all really need––what self-publishing authors specifically need––is someone on hand who can recommend changes based on years of experience and a wealth of industry expertise.  Not to mention, someone who will help you spot the points in your manuscript when you need to circle back around to a consistent voice.  A good editor may recommend changes, but ultimately, the author’s wishes and vision for a book are respected––and that is what is published.  A captivating voice is, when push comes to shove, something that taps into a shared relationship between author and text … and that sort of relationship cannot be manufactured.

voice in self publishing

Which brings me to my second point.  To create a unifying and consistent voice, an author really must relax and let the inspiration flow uninterrupted.  Jack Kerouac’s On the Road may be an extreme example of continuity in writing leading to continuity in voice, but it does illustrate the point that whatever you can do to limit your exposure to emotional and physical disruptions while writing––do.  Kerouac locked himself away for three weeks while he typed up the continuous “scroll” that would eventually form the base manuscript for his book, but you don’t have to go to such extreme measures to write a good book or to relax into the writing process!  You know the boundaries of your own mind and attention best, so you know what must be done to cut through all of the white noise generated by everyday life.  And not to harp on like a broken record, but seeking a professional editor for your book will lift the burden of obsessing over the details and leave you free to do what you do best: write.  That’s it, that’s really it: you write books, and you’ll write better books when you’re “in the zone,” or when you’re physically and emotionally free to stack word on word until something beautiful and unexpectedly perfect happens––and you have a book.

Writing is hard.  Writing well is even harder.  But you have a voice that the world needs to hear, and a book that the world needs to read.  And always remember:

You’re not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Demystifying the Digital Census : E-Readers are OUT, Mobile is IN

As promised in last week’s “News from the Self-Publishing World,” I’m going to take a closer look at the results of FutureBook‘s Digital Census of 2015 and break down just what the implications are for you and me, indie and self-published authors.  FutureBook, an offshoot of the well-known institution, The Bookseller, is now in its fifth year and rapidly becoming a litmus test for the emergence of digital technologies and their assimilation into common usage across the developed world.  The conference, which self-advertises as “bring[ing] together more than 50 speakers from across the media world for a day of reckoning, realisation and revivification,” may well come to guide these emergences as well as reflect upon them at some point in the future–it has become so important.

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This year, according to the FutureBook, the five main takeaways from the conference are as follows:

1. Mobile overtakes tablets and dedicated e-readers as the device of choice […]

2. Digital sales are still growing, but they are also slowing […]

3. Self-love levels recede as many indie authors report lower satisfaction levels […]

4. Publishing remains very much divided on matters digital […]

5. … And the majority believe publishers remain unprepared for what is coming [….]

I’m going to take these points one at a time, break them down, and hopefully unpack the important details.  Here’s what the final FutureBook publication says about mobile tablets and e-readers:

futurebook

This little summary is, of course, useful in its own way for delineating the boundaries of the conversation at hand–a conversation in which self-publishing authors have a great vested interest.  The stakes are high for those of us who depend upon ebook sales for our income, and so knowing where to focus our attentions (and, let’s face it, our money) is handy.  (And as we have suspected for a while, we should be focusing on the Kindle Store as a marketplace although perhaps not on the Kindle as a piece of hardware.  For more on that, take a look at my post on Kindles in the e-reader-related series I wrapped up last week.)  But there’s an aspect of the conversation that this summary neglects: why.

Why are e-readers diminishing in appeal?

Is it something to do with a lack of novelty (they’ve been around for a while now), or because the function of reading ebooks can be better performed with other hardware (like the iPad or iPhone), or because of something else entirely?  Reports from industry experts seem to suggest a little of all of the above.  One TechRadar article cites “multifunctionality” and “age” as driving the market these days, with readers under 25 reading far more ebooks than the national average but doing so with the devices they’re always carrying with them anyway–their phones.  This puts “a demographic bomb” under the e-reader, and as the devices’ primary user base ages out of the buying population, so too will the devices themselves.  And this Christian Science Monitor article argues that the whole system has been “top-heavy” from the beginning, with only a handful of companies getting in on the e-reader market in the first place and therefore rendering it fragile and dependent on sales figures that can swing dramatically from one quarter to another.  We can’t ignore those other voices, too–like this one from the Independent–that the act of turning a page on an ebook simply isn’t rich enough to edge out the superior experience of holding a print book in hand.

All this to say, we can’t afford to forget that any entry into the canon of Great Technologies can be supplanted by changes in market demands, ousted by demographic shifts, and displaced by some new shiny gadget.  Remember that whole “don’t put all your eggs in one basket” expression?  Well, it probably originated in the early 1700s, and we still eat eggs and put them in baskets today.  By which I mean to say: some things remain the same, and some things change.  It seems that what needs to stay the same is our dedication to adaptability in the rapidly changing world of self-publishing.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

News From the Self-Publishing World: 11/09/15

This week in the world of self-publishing:

In this article for the Irish Times from November 7th, Sarah Keating reviews new titles being released by self-publishing authors Rachel Abbott, Angela Currie, Fat Roland, and Thijs de Boer.  These titles are particularly interesting to Keating because they represent a larger trend––a trend wherein indie and self-published titles have come to amount to roughly 31% of the Amazon Kindle Store’s overall sales figures.  She makes reference to an ongoing lawsuit Amazon itself has filed against “false reviewers” who are paid to boost sales figures for these authors––a lawsuit that may turn up dirt on more than just hybrid self-publishing companies and reviewers looking to earn a little extra cash.  (The consequences could be huge for traditional publishing companies, as well, in that it could either privilege them in the extreme or it could undercut a part of their promotional strategies as well.)  Keating’s reviews are themselves quite worth a look, as are her comments about the new self-publishing discovery tool, MacGuiffin.

Bleeding Cool has long been a litmus test for emerging technologies and paradigms; this week, in a November 5th article by contributor Michele Brittany, the digital magazine documents a panel of indie comic artists and writers at at Stan Lee’s “Comikaze” conference.  The panel, titled “Indie Creators, Unite! A Guide to Self-Publishing” was moderated by Fanboy Comics’ Managing Editor Barbra Dillon and featured Siike Donnelly (Solestar, The King of Neverland), William Orr (Hunter Black), Kevin Bieber (Man vs. Rock), Bryant Dillon (Identity Thief, Something Animal), and Madeleine Holly-Rosing (Boston Metaphysical Society, Kickstart for the Independent Creator: A Practical and Informative Guide To Crowdfunding)––many of whom have become well-known in the comic community, despite their longstanding indie roots.  It’s a happy circumstance that, in comics as well as in prose of all kinds, the self-publishing author now has representation at major industry events!  The panelists answered questions which ranged from “Why is self-publishing so important?” to whether authors should seek publication in digital or print formats, and all of the answers shed new light on the range of possible paths authors can follow in this brave new world of self-publishing.

Last week in a November 2nd piece for Publisher’s Weekly, Daniel Lefferts wrote that “Most authors write books with the hope of reaching a mass audience […] who buy and consume books because they enjoy them,” but recommends authors instead make efforts to “consider another, smaller (but possibly more influential) network—that of ‘professional readers.'”  What he means is, authors––particularly self-published authors––ought to keep the existence of one particular website in mind: NetGalley.  NetGalley, a web-based platform that enables publishers and authors to upload books for review by these professional readers, can be (in Lefferts’ words) “pricey.”  For this reason, Lefferts writes that “it’s best to do some preparation before taking the plunge”––a truth we find applies to more than just this one service.  He also describes in detail how authors might make better use of NetGalley, and how to help make their submissions stand “out from the crowd.”  All in all, very useful information to know!

Eileen Mullan, in this November 4th article for the digitally-based EContent Magazine, reports on the evolution of the publishing path over the last ten to fifteen years.  Mullan, whose own graduate school experience typified a larger “normal,” writes that “the worst part of being friends with a group of writers is that you are constantly seeing talented people who take their craft very seriously get rejected.”  And rejection is, ultimately, what Mullan sees as both a necessary crucible and the greatest trial through which today’s writers (still) must pass––only, Mullan sees a question mark in that sentence.  Is rejection, which underpins the traditional publishing method, really necessary to shape a book into something … “good”?  We know the answer to this one, and Mullan cites Andy Weir’s runaway self-publishing success, The Martian, as an example of a fine book that needed no rigamarole of rejection to reach excellence.  The rest of his article is equally as uplifting––and all the more useful for that.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Weekly Self-Published Book Review: “Handwriting Analysis: Discover Your Own Vocational/Career Potential”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the Midwest Book Review:

handwriting analysis by dewitt

Handwriting Analysis: Discover Your Own Vocational/Career Potential

by David J. DeWitt

Publisher: Outskirts Press

ISBN: 9781478729396

Synopsis:

Handwriting Analysis: Discover Your Own Vocational/Career Potential offers a new perspective not found in conventional books on Graphology. David J. DeWitt links handwriting analysis with professional satisfaction and instructs the reader in the analysis of their own handwriting. It is not uncommon for individuals to labor a lifetime in an occupation that they truly dislike or to which they are, at best, indifferent. Or they might move from job to job multiple times, desperately seeking a ‘career’ that is edifying. Moreover, young people just entering a sparse job market might find that they have little idea of occupations that could be personally and professionally rewarding to them. Handwriting Analysis: Discover Your Own Vocational/Career Potential will help direct the reader to determine their own career potential in order that they may make the best career choice fit their personality.

Critique:

A professional graphologist and certified graphoanalyst, David J. DeWitt draws upon his many years of experience and expertise to write Handwriting Analysis: Discover Your Own Vocational/Career Potential. Exceptionally well written, organized and presented, Handwriting Analysis: Discover Your Own Vocational/Career Potential is very highly recommended to students and practitioners of handwriting analysis, and is ideal for the non-specialist general reader with an interest in the subject.

[ reviewed in the Small Press Bookwatch ]

Here’s what some other reviewers are saying:

Handwriting Analysis: Discover Your Own Vocational/Career Potential by David J. DeWitt GA is a great addition to anyone’s bookshelf. It is written in a textbook form. It has room at the bottom of pages for you to make notes or to do some of the activities he shares with you. It has examples, charts along with black and white drawings that are used to promote personality tests to match specific personality types to viable occupations. This is a real fun and instructive guide for high school and any one else who is looking for their area of career choice. This book will help you unlock your potential but it would be up to you to do everything else. Your handwriting may just surprise you as mine did me. I enjoyed it. I gave this book 5 stars but wish I could give it more. I highly recommend it to everyone. I look for more from David J. DeWitt GA..
.

– Amazon Reviewer Coco

This book provides an extremely clear and practical application to career selection based on what handwriting reveals about one’s thinking style and aptitudes.

As the author notes, handwriting analysis has graduated from parlor entertainment to a professional tool used in personality analysis, hiring evaluations, jury selection and others. This book offers the reader a method of using those same techniques as a personal tool.

I have had the pleasure of taking a similar course from Mr. DeWitt and can testify to his knowledge of Graphoanalysis, the clarity of his explanations and his ability to integrate the analysis with career choice evaluation. His book evidences all those same qualities.

– Amazon Reviewer Bluemax98


Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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