Author: selfpublishingadvisor

ebooks, Elise Speaks, from the archives, Kelly Speaks, Uncategorized

From the Archives: “Top 5 Considerations for Effectively Pricing Your Self-Published Book”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: February 3rd, 2011 ]

“Is my book too expensive?”

“Am I selling myself short?”

Traditionally-published authors usually don’t have any control over the price of their book. As a self-published author, though, how can you make sure you have priced your book appropriately? There is no hard and fast rule, unfortunately. However, here are a few things to consider while coming up with a pricing strategy for self-publishing a book:

  1. How much royalty will you earn from every book sale? If you’re planning on writing full-time, you want to make sure you’re making a sustainable amount per book ($1.50 – $2.75 is reasonable).
  2. What is your target market? Is your intended reader a teenager or an affluent attorney? You want to keep your audience in mind so that you don’t price yourself out of the market. You won’t be very successful if your ideal reader can’t afford to buy your book.
  3. Where do you want to sell your book? Trade discounts often determine where a book is sold. Most online retailers are fine with a short trade discount (less than 40%). However, big box stores, such as Borders, Barnes&Noble, etc. require at least a 50% discount (in addition to a solid marketing plan and full return-ability) to consider carrying your book. If you can’t imagine self-publishing your book without it being stocked on the shelves of your nearest B&N, you should consider going with 50% (though it will cut down on your royalties).
  4. How has your competition priced their books? Research books similar to yours. Make sure the page count is similar, it was published recently, and hopefully self-published. You don’t want to price your book too high above (or too low beneath) these books.
  5. Have you asked an expert? Now is not the time to guess. This is your livelihood. Your best bet is to employ the services of someone who is already familiar with the self-publishing industry, like a Publishing Consultant. These people know the book business, and they can help you with questions like these.

DISCUSSION: How did you decide on a price for your book?

– by Elise L. Connors

I absolutely love Elise’s post on ebook pricing, especially since most of the points hold steady in the face of a rapidly changing market.  There’s very little that’s the same in 2016 as it used to be in 2012 when it comes to the world of self-publishing in digital formats––except for this!  And while some figures may require updating––and Borders has gone altogether out of business––I cannot think of better advice than what Elise gave us in these five simple points.

online shopping

One recent event has, of course, dramatically altered the parameters by which you should set your ebook’s price: Hachette won its suit against Amazon.  What does this mean?  Why should indie authors care about a battle between an online retailer and a traditional publishing company?  I can think of several reasons.

One: Amazon is far and away the largest online retailer of ebooks, outpacing Barnes & Noble by leaps and bounds and leaving Apple’s iBook store and the Google Play store to contend for the last percentages of the market with their book subscription services and bundles.

And two: Hachette’s win means that Amazon no longer gets to keep ebook prices artificially low––justifiably low, in Amazon’s opinion––as the prices of ebooks put out by the Big Five traditional publishing houses cannot be reduced by the third party online seller.  As a consequence, ebook prices have been soaring––as the Big Five set higher prices to rake in more profit, many self-publishing authors are following suit because of the luxury principle; they don’t want their books to be assumed inferior in quality just because they’re less expensive.

A lot of factors go into your price-setting decision.  Are you looking mostly for exposure?  If you are, then selling your book at a dramatically reduced price (say, a $0.99 deal) may well get your book in front of more pairs of eyes than if you price it higher (say, around $9.99).  A low price might also help lure in readers who are itching to try a new book but only have a little free cash to risk.  But a low price cuts into your royalties, and for Amazon especially the highest royalties (around 70%) come when you price your book around the $2.99 sweet spot.  You may lose a few risk-conscious readers, but you only need one reader to purchase your book to every two who turn away in order to break even in your royalties when you boost your price to $2.99.

Your book’s genre and length can also play a role.  Remember Elise’s fourth point, above?  If you’ve written a book that falls neatly to a particular genre (or perhaps, relates un-neatly to several) then you should take a long look at how similar novels of a similar length and style are being priced.  All books are wonderful things and no genre is inherently more “literary” than another, but a pragmatic author must recognize that human perception is flawed and nowhere near as egalitarian as we’d like.  This is to say, romances, Westerns, science fiction, and fantasy tend to be priced more cheaply than, say, a travelogue or political exposé.  You don’t want to price your book outside of your ideal reader’s expected range.

In a lot of ways, it’s easy to lose sight of your vision for your book when the price dominates conversation.  Here’s my advice for pricing an ebook in 2016: Do your research, consult an expert, and make the call.  Don’t spend too much time deliberating, or you’re missing out on the most important thing that you as an author can be doing: writing another book!  ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
Kelly Speaks, news from the self publishing world, self publishing news

Self-Publishing News: 1.18.2016

This week in the world of self-publishing:

“They say everyone has at least one good book in them,” writes Toby Walne for ThisIsMoney.co.uk in his January 16th article, “and thanks to the internet there is no longer an excuse not to get it published.”  He is speaking, of course, about the ebook revolution, which has long been entangled with both the digital revolution, the millennial generation, and self-publishing.  Walne interviews author and expert Damien Fahy, “who runs money saving website MoneytotheMasses and is author of an ebook entitled 30 Day Money Plan” to get an idea for what indie authors should be looking to do in 2016.  Says Fahy, “just getting published is not enough – you must also think how you are going to get people to buy your book.”  Fahy and Walne walk readers through a series of recommendations––how to go about giving away free copies of your book for review, how to offer your book in multiple formats through a variety of online platforms, and when not to close the door on a publishing company (to name a few)––before closing with a commentary on crowdfunding possibilities.  For more information, see the original article here.

Jennifer McCartney of Publisher’s Weekly pulls no punches in this January 15th article, which lays the groundwork for what many industry experts believe we can expect of the coming year.  McCartney begins her preview with a brief retrospective, touching upon the self-publishing “successes” and general market trends of 2015 with particular mention given over to Andy Weir’s The Martian, Jamie McGuire’s Beautiful Redemption, Paul Kingsnorth’s The Wake, and the popularization of crowdfunding for self-publishing authors.  But McCartney doesn’t dwell on the past for long; most of her piece is dedicated to emerging possibilities.  She names McGuire as just one of a long list of authors who are either switching from traditional publishing to self-publishing or who are supplementing their traditionally-published books with side projects which are published through indie platforms––and in McCartney’s eyes, this is just the tip of the iceberg.  What else does she expect to see in 2016?  Preorders and “microtargeted subgenres” will continue to be important in driving sales for self-publishing authors; short stories and box subscription deals are growing in popularity as readers switch over to reading on their mobile devices; and the ever-present struggle to balance print and digital sales in a market where brick-and-mortar stores and public libraries remain mostly hostile to keeping self-published books on the shelf will remain at the forefront of indie challenges.  For the rest of McCartney’s article, click here.

In our second of two articles released in this week’s Publisher’s Weekly, Jane Friedman presents PW‘s readers with a series of models for indie publication in order to address the fundamental problem of newcomers to the market: “it’s hard to know whom to hire, how much to invest, and what type of marketing and publicity will make a difference.”  Her five “strategic” models are:

  1. “Reach Out Directly to an Established Audience”
  2. “Always Be Producing”
  3. “Produce Across Multiple Mediums or Channels”
  4. “Know the Right People or Start Meeting Authors with Pull,” and to create the
  5. “Right Concept at the Right Time for a Specific Market”

Friedman, who “teaches digital media and publishing at the University of Virginia and is the former publisher of Writer’s Digest,” is something of an expert on the matter––and luckily for everyone, she doesn’t just list bullet points but rather spends a fair bit of time deconstructing each point for the interested reader.  For all of that wonderfully useful information, don’t forget to follow the link!

spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

amazon reviews, Book Reviews, Self-Publishing Book Review of the Week, Uncategorized, weekly self published book review

Saturday Book Review: “I Love Grass”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the Midwest Book Review:

I Love Grass by Maria Boston

I Love Grass

by Maria Boston

Publisher: Outskirts Press

ISBN: 9781478725688

Synopsis:

Do you love grass?

There are so many things to love about grass. We can love the way it looks, the way it smells – even the way it changes its green from season to season! Read on to add to your experiences with grass.

Maria Boston has always written children’s stories. She pulls on her rich experiences from her own and her daughters’ childhoods. “I Love Grass” is her first published book. She lives in Virginia with her two daughters and their dog.

Critique:

I Love Grass is a textured, craft-filled, illustrated essay on grass for children age 6 and up. Carefully photographed works of textured needlecraft and carpet samples present colored illustrations of a gentle narrative description of grass, progressing through the seasons, exploring the rich colors, different flowers and plants that grow in grass, and living inhabitants of the grass such as bugs, insects, or even humans. I Love Grass is a multimedia celebration of grass, presented in fastidious portraits of creative craft and yarn needlework, incorporating joyous observations of each vision of all the different shades and kinds of grass.

[ reviewed on the Easy Reader Shelf at MBR ]

Here’s what some other reviewers are saying:

I just received this book and had to review it right away. I absolutely loved it. I review a lot of children books, so I think I know when I see a good one, and I have to say, this is a good one.

First, I have to say I really love the art work in this book. All the pictures are out of yarn. The houses, bench, grass, sky, ground, flowers, etc. It really adds to the creativity of I Love Grass. Each time the “grass” changes, you get to see from the different colors of yarn. I believe this will really hold a child’s attention when they see it. There is also a little grass design on all the pages with words. It is just a beautiful book.

Second, the story. It is just as cute as the book. You can really tell how passionately the author feels about grass and how much she really wants one to love it just the same. Her words are simple, so a younger reader can read it to themselves. One can also learn from it as the author explains the different changes and seasons and shows it along with the pictures in the book. The book isn’t very long so young children’s attention won’t be lost.

I really enjoyed reading this book. I think everyone should get I Love Grass for their kids. They will love it and want to read it over and over again.

– Amazon Reviewer Allergykidmom

I don’t have young children but saw this book on a friend’s coffee table and after reading it, I wanted a copy for myself. What caught my attention was the amazing imagery. It is absolutely beautiful!!! The author created all the images out of yarn. How creative! I couldn’t put it down.

So I read it to my cousin, who is more than 40 years younger than me (see how I didn’t give my age away?) She loved it! She asked me to read it a few more times that night so I’m thinking children really like this children’s book as much as I do.

If you are a fan of table books and or have young children, I don’t think you can go wrong with this book. As an adult, it inspired me to get my creativity on! (I hide it when my young cousins visit though. Don’t want icky, sticky children’s fingerprints all over it!)

– Amazon Reviewer Miss G

There are so many things to love about grass. We can love the way it looks, the way it smells – even the way it changes its green from season to season! Read on to add to your experiences with grass.  I Love Grass is a refreshing return to life’s simple pleasures. The book brings out the nature-lover in every child by calling their attention to this, and other, wonders of Earth.

I Love Grass returns young readers to a simpler time of wonderment over the marvels of the natural world. The newly released book by children’s author Maria Boston is published by Outskirts Press.

The first in a new series of children’s books, I Love Grass offers an alternative focus to today’s juvenile reader. The book draws their attention from the mind-numbing stimuli of electronics and computer-generated graphics back to organic things of beauty. It’s the story of one child’s excitement over something so simply ethereal – an oft-unnoticed and unappreciated patch of grass. Through this overlooked foliage, the young girl learns to appreciate the beauty of Earth’s abundance, and revels in the quiet presence of nature.

Parents will appreciate the lessons in I Love Grass, a book that inspires quiet introspection and helps lay the foundation necessary to build future generations of environmentally conscious adults.

– Blogger Apple Blossom of The Blended Blog

Book Trailer:

saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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Conversations with a Self-Publishing Writer, Holidays, Royalene Speaks, Uncategorized

Conversations: 1/15/2016

IT’S A NEW DAY! NEW MONTH! NEW YEAR!

Audience Expectations Are Running HIGH

 

Lots of authors I know expound on the concept that there is a “very thin line” between writing for yourself and writing for your audience. Every time I hear this I challenge that thinking. I’ve come to understand that there is NO LINE AT ALL and I suggest to my writing students (and clients) that they constantly weave the two perspectives together. This allows for authenticity to resonate within lives of every character no matter how many developing stages they pass through. It also sets the stage for writers to add the intrigue of unexpected reactions when the plot turns against a favorite character. C. S. Lewis wrote: “When we lose one blessing another one is often most unexpectedly given in its place.” This is an excellent writing perspective that enhances both Reader and Author expectations of exceptional writing.

cs lewis

Have you ever heard of an old theater drama called the Saturday Afternoon Serial? They were designed to leave their audience “dangling off a cliff” of excitement at the end of that Saturday film segment so they’d come again the next Saturday to discover what happened next. Often the writers themselves had no idea what might happen next—which is the perfect picture of writer/audience expectations woven tightly together. How did they do it?

FIRST—they had to know their characters inside and out—especially the odd, quirky things each character might do in a crisis. Wikipedia gives excellent definitions of the consistent characters audiences could expect to find in these mini-stories and if they weren’t there, the theater lost patrons. These character types exist in every book and film in existence. It is up to each writer to make them into unique individuals that today’s audience will love.

  • “The saddle pal or sidekick was the helper or assistant of the hero or heroine. That person was most often a bumbling comic or a more serious, steady assistant.
  • The brains heavy was the man (or, on occasion, woman) who issued the orders to his henchmen. He often wears a suit, and pretends to be an upright, lawful member of the community. He usually has little to actually DO until the last chapter except talk, snarl, grind his teeth in anger or grimace.
  • The action heavy is the assistant or second-in-command to the brains heavy who usually wore workmanlike duds, did the physical labor, and often had more brawn than brains. He went from one chapter to the next trying desperately to kill the hero with fists, knives, guns, bombs, or whatever else was handy at the time.
  • The oldtimer was the man that (a) owned the ranch, (b) was the father of the hero (or heroine) and often had a short film lifespan, as well (3) those who wore the badge of a Sheriff, Marshall, or Ranger.
  • The middle-aged and older performers who were judges, lawyers, storeowners, wardens, owners of the local newspaper, attorneys, judges, scientists, executives, or professors.”

 

Does any of this sound familiar in the books and films your reading/watching today? This is how Charles Dickens wrote the famous novel/film OLIVER. This is how Sir Arthur Conan Doyle developed the adventures of Sherlock Holmes. This is how the TV “serial” LOST was written by J.J. Abrams. They are cliffhanger authors whose work has withstood the test of time—AS yours’ will—while you enjoy the process of weaving audience expectations together with your own. And, as you fall in love with writing like this, publishers and readers will fall in love with you! ⚓︎

 

RoyaleneABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.
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In Your Corner : Resolutions for 2016 That Every Aspiring Author Should Make (pt 2)

 

Last week, I opened a new series of blog posts with a simple question:

What’s your goal for 2016?

To steal a line from Spiderman’s playbook, “With great power comes great responsibility,” and with great optimism I think you’ll find a great capacity for willpower and determination to see your New Year’s resolutions through.  When it comes to self-publishing, I realize that I have a bit of a vested interest––alright, I definitely have an extremely vested interest––in that I both work professionally as an advisor within the parameters of the self-publishing industry and I personally believe in the mission of self-publishing, and in recapturing the rights and privileges that come with calling the shots on your own manuscript.  But despite my proximity to the issue, I think I’m being fully objective when I say that self-publishing this year is not “too much” or somehow “beyond” your ability to make happen.  You can publish in 2016, and I hope to provide you with some resources here in this series that will help you make that happen.

Last week, I examined four goals to get you started down the path to self-publishing this year.  They were to:

  1. Set goals.
  2. Facilitate goals.
  3. Make writing a priority, and
  4. Read, read, read.

parkour goals

This week, I’m going to take a close look at three additional goals, and challenge you to:

  1. Master at least the basics of social media.
  2. Research deeply, and
  3. Connect with other authors.

 

So, how does one become a social media guru overnight?  Well the short answer is, you can’t.  Or I should rather say, I couldn’t.  Not easily, anyway.  As with so many tips and tricks of the trade, mastery of social media platforms doesn’t just require proficiency––it requires significance.  Because social media is selling a product and that product is you, self-publishing authors have to be careful to create extensive social media presences without sacrificing what makes platforms like Facebook and Twitter and Goodreads so attractive in the first place: personality, presence, and authenticity.  (And a side note: it’s always better to pick up new social media skills slowly and incorporate them into a sustainable long-term strategy rather than burning yourself out on producing new content at a breakneck pace all of the time.)  Given all of the hassle of setting up a dozen separate accounts with their own quirks and password combinations, is it really worth going through the trouble?  Short answer: YES.  If you want to publish your book, you need to connect with your readers, and you need to stay up-to-date on the ways in which they discover and respond to their favorite stories.  If you’re strapped for time, you can always turn to a hybrid self-publishing company like mine, Outskirts Press, to take care of this part of the process for you.

And what’s this about “research”?  I thought I’d left all that behind when I graduated from school.  But research, when push comes to shove, is what elevates a book from being “interesting in theory” to “convincing and immersive.”  This isn’t to say you should stifle your impulse towards creative license, but it is to say that you should always be intentional about your digressions from fact––you should alter reality, not out of ignorance, but rather out of ambition, curiosity, and cleverness.  Says author Robert McKee,

“Do research. Feed your talent. Research not only wins the war on cliche, it’s the key to victory over fear and it’s cousin, depression.”

But “research” can look like many things, including visits to your local library to grill the staff on duty or, yes, even the occasional perusal of Wikipedia pages.  These are not the only options, however!  As Roman Payne writes,

“Who’s to say what a ‘literary life’ is? As long as you are writing often, and writing well, you don’t need to be hanging-out in libraries all the time.  Nightclubs are great literary research centers. So is Ibiza!”

Speaking from my own personal experience, boots-on-the-ground research is every bit as invaluable for the writing process as is amassing a databank of all of the relevant facts which circle your piece like electrons around the nucleus of an atom.  Research is not, however, the end goal: The end goal is to write and publish your book.  Never forget, in the immortal words of Dune author Frank Herbert:

“Highly organized research is guaranteed to produce nothing new.”

Which is to say, research alone won’t write your book for you.  Only you can actually bring a world to life on the page!

And while there are many ways to motivate yourself to leap (back) into the writing process, none has proven so valuable as the chance to connect with other writers.  Ultimately, no one knows the internal life––and struggles, and strengths, and successful strategies––of a writer than … you guessed it! … another writer.  This year, I recommend that each and every one of us involved in the indie, hybrid, and self-publishing industry should resolve to use social media or in-person or even online writing groups to connect with these rare global citizens, these other writers.  The relationships we build will prove invaluable, and provide us with opportunities to share publishing tips, encourage and inspire each other, and transform the “solitary life” of a writer into a journey that feels less lonely and more part of a greater collective effort to move forward.

Always remember: you are not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.