In Your Corner: A Soulful Christmas

happy holidays

This is the time of the year when there’s snow on the roads in my part of the world, the days are short and dark by five in the evening, and everyone’s going a bit stir crazy.  Tensions are at a fever pitch, but so too is that special brand of optimistic cheerfulness which washes over and around the people I care about.  Some people may not celebrate the religious aspect of the Christmas holidays, but you can’t help but love some of the perks they bring with them: hot cocoa and cider to drink, quilts and kittens and friendships to keep us warm, generosity to celebrate in giving and receiving.

It seems almost callow, perhaps, to talk about marketing in the midst of all this good-feeling.  What does the commercial machine have to do with empathy and generosity?

Here’s the thing: What’s good for you as an author and what’s good for your relationships is also good for business.  

I’m not just talking about the “family-friendly” or “family-owned” propaganda issued by big businesses like Starbucks or Chipotle or REI; I’m talking about your relationships on a personal level, and starting from the ground up.  The real revolution in how we do business has to start with actual human connection rather than the cold and soulless opportunism that we’ve been taught is the marker of successful companies and their high-level officials.

So this Christmas, I’m not going to encourage you to break out a couple of new strategies for self-promotion success for several reasons–including the fact that we’ve already done so in past Christmases: here, here, and here––but rather to refocus on what you consider the most valuable and worthwhile aspects of your relationships.  I guarantee you this: if you put your friendships and your loved ones first, the rest will fall into place.  Friends want to hear about what each other do and love and are working on, and when your relationships are in tune you’ll know instinctively when it’s a good and natural and 100% organic moment to do so.

Who you are as a writer fits within a broader framework of who you are in connection to the other people in your life.  Authenticity isn’t just nice; it’s imperative.  It just makes sense that what’s good for your relationships would be good for spreading the word about your book, and the ingredients for a joyful and happy holiday season would also be the perfect recipe for a productive time for you as a self-publishing author!

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Start Thinking About Holiday Marketing … NOW!

Remember our “Ringing in the Holidays” post series from late last year? Wouldn’t it have been oh-so-much easier to execute the perfect holiday book sales plan if you’d started just that little bit earlier in the year? Well, I’m here today with a reminder as you start to look down the barrel of yet another end-of-year holiday frenzy: it’s time now! If you want to put your holidays in order, you have to start thinking about your marketing plan today. Yes, in August. If not July!

So let’s make a plan!

First stop: Who’s your audience? You’ll be able to plan an effective strategy only if you know who your ideal readers are–or who their parents with the pocketbooks and credit cards are, in the case of children’s books–and where to reach them, either online and in terms of raising awareness about your book, or in person through events and a campaign that they can conveniently connect to.

Second stop: What’s your format? If your book is digital, then giveaways are a must. An absolute must! There are also some great freebies–free chapters, free peeks, etc–that you can do by integrating your material into your website, social media, and so on. Make sure you give your website a facelift if you haven’t in a while–you want to be ready for the holidays, not just responding to them when they happen!

If your book is print, then yes–giveaways are still a must! But also book signings, book readings, and perhaps even workshops and teaching opportunities. The more ways–and the more creative ways–you can put your book into the hand of a potential buyer, the higher your chances of actually getting that buyer to pull out the pocketbook! Print books offer a great opportunity to distribute shiny merch like bookmarks, postcards, and so on to readers–even when your book may not be present or being sold! Think of the places people pick up their merch–banks, hotels, libraries, restaurant waiting areas–and partner with local businesses to see about featuring your book in these places.

Third stop: Get a move on! By the time those holidays roll around–whether Labor Day, Halloween, Thanksgiving, or Christmas–it’s already too late to put together a comprehensive plan to reach new readers at that time. You really have to think ahead! Which is why we’re here. We’ve been there. If we’re honest with ourselves, we still are there. We know what it’s like–but here’s a guarantee: if you plan ahead, you will sell more books than if you don’t.

Sure, we can take it easy on ourselves, and feed ourselves the same line we did last year: “Oh, but there’s always next year.” And it’s true, for most of us. There will be more time to perfect our methods. But for this book, and this year, there isn’t a moment to waste–and it really would be a shame to push back our perfect holiday season another year simply because we let ourselves off of the hook today. Because for as many wonderful and eloquent “New Year’s Resolutions” posts we put up here on Self Publishing Advisor that we really do intend to keep, there’s always something that gets away from us. So we keep at it. Better todays mean better tomorrows mean a strategically stress-free Fall and Winter 2017!

But don’t worry, I’m not saying I’m anywhere near perfect. All we can ask is that we get a little bit better every go-around, right?

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: No Gimmicks, No Exaggeration…We Are Thankful For You!

It’s almost Christmas! Which is to say, quite a few feast days and religious holidays are fast approaching. What will you be doing this holiday season? How will you spend the day?

Among other things, we here at Self Publishing Advisor will be spending Christmas celebrating you. Because you’re awesome, and you have been so incredibly kind to us as readers and supporters of all things self-published and self-publishing. We couldn’t have asked for more generous-hearted, more wise, more curious and inquiring minds than than you. You keep us young, you keep us honest, and you keep us on-point in collating, generating, and celebrating the advances made in self-publishing over the last decade.

I’m new to SPA, but the blog itself has been around for quite a while. We had our eight-year blogiversary just a couple of months ago. In the age of the Internet, eight years is a massive accomplishment! So thank you, thank you from the bottom of our hearts, for being the massively accomplished and wonderful people that you are.

thank you

We hope you get a moment today and every day through the holidays to pause, catch your breath, and find yourself some headspace. It’s a frenetic time as we close out the year, but we’re here for you, and we’ll be here every weekday and Saturday with more quality content to keep feeding that hungry heart and mind of yours. If you have any suggestions as to content and themes as we move into a new year, we’d love to hear those too! We want to deliver material that you actually want to read, so burn up our comments section a little, okay? Or drop us a line in private–that’s fine too.

Thank you, dear readers, for another wonderful year.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Planning for 2017: A Call to Arms

Christmas is over. You made it. Time to briefly pat yourself on the back, fawn over all of your presents, and then get back to work.

Sure, you could sit around until New Year’s Day to kick back into gear, but that carries the risk of you being too tired after a night of celebrating, or the risk that you’ll just want to soak in some last minute relaxation before returning to your day job. These crucial days don’t have to be unproductive, and your resolutions don’t need to be arbitrary goals that last (or don’t last) just one measly year.

Let’s start by reflecting on last year. What were some bad habits that need work? What were some positive habits that need to be reinforced? Look back and try and identify which writing practices, marketing strategies, and other routines in your life contributed to your success over the last year.

Once you’ve drawn from the past, it’s time to look toward the future! You don’t need a laundry list of resolutions that will only make you feel guilty for not living up to. Instead, pick a few essential ones and concentrate all of your effort on actually fulfilling those.

If increased productivity–be it on the marketing or writing front–is on your resolution radar for the year, it’s best to begin by honing in on your organizational skills first and foremost. Forming good habits will lead to good practices and routines, and this will lead to good work.

calendar planning

Buy a calendar or planner. If you’re looking for one that you will guide your marketing for the year, Outskirts has a specific marketing calendar that will draw your attention to some of the most important deadlines and most helpful marketing options & services in the industry.

Once you have your calendar or planner, start writing your goals down in it. Planning out your weeks and months in advance is great for two reasons. One being that it keeps you accountable, and two being that it helps prevent you from overbooking yourself and creating writing goals that may interfere with other things you may have going on in your work or personal life.

Always overestimate the time you’ll need to achieve the tasks you have laid out for yourself–this way, if/when you finish early, you have time for relaxing and extracurricular activities. (Having life experience helps with the writing process too you know!)

Routine is a great way to ease the burden of a giant workload. If you have only have 30 minutes on Fridays for marketing or writing, that’s still 30 minutes that you’ve cut out from your planned effort on Monday! Chipping away at your to-do list will make your work feel less overwhelming than trying to sit down and just get everything done at once.

When initiating these new routines and plans, remember, don’t be too hard on yourself. Making serious life changes is not always an easy thing, and sometimes life will get in the way. Make sure the expectations you’ve set for yourself are realistic and reward yourself when you reach milestones in your goals! Most importantly, enjoy your work and embrace the New Year.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

From the Archives: “12 New Year’s Resolutions for the 12 Days of Christmas (part I)”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: December 24th, 2014 ]

I know it’s a bit early to be setting my New Year’s resolutions in stone, so I’ll consider this post something softer than stone, more easily reshaped, but still very much real and solid and tangible––perhaps something like the digital version of putty or artists’ plaster, which will slowly resolve itself into fact. 

My real reason for getting started early is twofold: I want to give myself the time to really think through the list, and I want to give you the time to put some of my resolutions to your own good use as 2015 rolls in.  And so, with no further ado:

I resolve to …

#1:  Host a new kind of marketing event. 

I must admit, I’m fairly predictable when it comes to planning marketing events––I know what I’m good at, and what I’m comfortable doing, and that pretty much boils down to short readings and Q&As at local libraries.  In 2015, I resolve to try something new, or rather, to plan and attempt to execute at least one event that isn’t a reading or a Q&A session at a local library. You’ll note I used the hazy word attempt just now.  I think it’s important to put together a plan and to make a few phone calls, but not to shackle myself to an impossible agenda.  If, for example, my (very-beginning-stages) notion to put together a bi-weekly podcast proves an enormous drain on my time and energy, then I may need to reevaluate in a few months.

#2:  Attend a new kind of marketing event. 

If I’m predictable about the kinds of events I host, then I’m even more predictable when it comes to the events I attend.  This last year, I’ve been a regular on the book-signing and book-reading circuits, but these are not the only events out there.  I need to diversify what I do so that I can become both a more well-informed reader and a more effective marketer myself!  In 2015, I resolve to attend at least one webinar, book festival, or other marketing event that is a little outside of my comfort zone.  Even if I have to travel a couple of hours to make it, or rearrange my work schedule for a few days, I intend to make this resolution a priority.

#3:  Learn some new code. 

I know a little HTML, but I’ve been out of the coding game for a spell.  It’s time to dive back in, particularly with an eye for coding––whether HTML, CSS, Java, or some other programming language––that can boost my digital footprint.  In 2015, I resolve to read at least one book on the subject, or attend a class, or otherwise broaden my understanding of at least one of these codes.

#4:  Try out a new digital device or software application. 

There are any number of apps out there which I can download to my iPad or e-reader which can help me keep track of my ongoing efforts at self-promotion––and many which can actually help me improve.  In 2015, I resolve to research, discover, and incorporate at least one new digital device, program, or app into my life, with a specific intention to boost my marketing efforts.  This resolution may actually pose a good challenge, since I have little to no idea of where to start.  There are so many possibilities!  The real trouble is narrowing the options down to just … one.

#5:  Launch a new round of SEO campaigns. 

I’ve written extensively about Search Engine Optimization (SEO) before.  Now it’s time for me to practice what I preach!  In 2015, I resolve to put into effect a rigorous and updated SEO program to boost web traffic to my websites.  I’ve dabbled in a great many of the strategies out there at one time or another, but with little accountability and thoroughness.  This time around, I want to be more organized about my SEO efforts––and more regular.  It’s not enough to apply some of the techniques some of the time––I need to apply most of the techniques on a regular basis, or else it’s all just wasted effort.  Readers respect reliability!

#6:  Establish ambitious goals and healthy boundaries for my social media presence. 

Just as I’ve casually speed-dated most of the SEO stratagems out there without committing to any one plan, I’ve felt my way around all or almost all of the major social media platforms––Twitter, Facebook, Instagram, Pinterest, Tumblr, Blogger, Goodreads, LinkedIn, and many others––without putting into effect any rigorous plan of action.  I’ll post a picture to Instagram one day and forget about it for a few weeks, then write ten tweets in quick succession, only to let my twitter handle lapse for months on end. In 2015, I’ll put together a calendar, and a schedule, to better handle my social media accounts.  I pledge to dismantle the accounts I don’t actively use or am failing to use effectively, and pour my time and energy into the outlets that do effective work for my self-promotion.  I pledge, too, to make a habit of timing my posts, so that readers know when they can expect to see something new show up on one of my websites. 

… and you’ll have to stick around until next Wednesday for the other six.  In part because I’ve reached my word limit for the week, and in part because I want my final six resolutions to be even better than my first six!

Can it really be––almost––2015?  It’s hard to believe, sometimes, that this entire industry has been born and made, and remade, and evolved into endless permutations––all within my lifetime.  All within living memory.  The printing press has been around since the 1300s, but since then the process of making and selling books has never seen such a rapid and total transformation as it has within the last twenty years, and perhaps even the last decade.  Digital publication and distribution, e-readers, self-publishing, collaborative writing forums, viral marketing—we live in an exciting time that shows no signs of slowing down.  I, for one, hope to match the broad spectrum of these changes with a few, specific, targeted evolutions of my own.  I’m going to start small, here, in the new year.  In 2015.  I hope you’ll join me!

– by Kelly Schuknecht

Originally my goal was to revisit this blog post after just one year of labor–perhaps in early 2016–but life being what it is, and my memory too, I instead am coming to it now at the tail end of two years of work. And yes, since it was originally a two-parter, I will be revisiting it in two parts … but all that is just scaffolding. It’s not why you’re here.

You’re here to find out if I succeeded or not!

  1. Did I host a new kind of marketing event? Yes, I did. But here’s the rub–I didn’t do it for me, I did it for someone else. I know that’s a bit of a cop-out, especially since we’re talking about a two-year gap between my original post and today, but the lines get really blurred when you work with so many self-publishing authors. And it was a success! In 2017 I’ll be continuing to apply what I learned at this event, which was held in a library and involved ice-cream tasting. Who knew?
  2. Did I attend a new kind of marketing event? This also is in the affirmative, and luckily, multiple times over. In two years, I have attended upwards of a dozen marketing events in total, and while many of them were simple iterations on the tried-and-true methods (book readings, book signings, etc) I also had the chance to sit in on several that were truly unique. They were all very different, but one thing they had in common was the author’s (or organizer’s) willingness to step back from tradition and completely re-envision the purpose of marketing start to finish.
  3. Did I learn some new code? This one, unfortunately, I might have well and truly failed on. I have spent some time with Arduino and MakeyMakey robotics kits in the last two years, but neither of these really ties back to marketing in a meaningful way … yet. But there are lots of Arduino projects out there–maybe I can still figure something out! That’s my goal for 2017.
  4. Did I try out a new digital device or software application? You bet your best pair of knickers I did! In fact, I tried a whole slew of new apps and softwares. On the hunt for a new digital device of my own, I was determined to put my hands on all of the new tablets and dedicated e-readers out there–from the iPad Mini to the Kindle Oasis–and the hands-on treatment proved to be incredibly useful in making an informed decision. (But I don’t want to sway you–unless it’s to try them all out for yourself, since your needs will be different from mine.) I tried Scribner to keep track of my writing, and a bunch of apps to retrain my sense of mindfulness and time-management, to keep me on-point during my limited writing time each morning.
  5. Did I launch a new round of SEO campaigns? Yes … sort of. By which I mean, I introduced a few new steps to how I’m setting up blog posts and book page listings and so forth online, to integrate some of the tips and tidbits I’ve picked up over the years. And honestly, slow but steady really does win the race. With all of the other things I’ve been trying to do, taking a few new concrete steps each month makes a big difference and is sustainable–and if it’s not sustainable, it’s not worth doing at all, in my opinion.
  6. And last but not least, did I establish ambitious goals and healthy boundaries for my social media presence? Yes … but it didn’t all turn out roses. I actually pared back my social media presence since I was over-extended and ineffective in trying to manage five or six sites at once on top of work and writing and family. So now I’m back down to the bare bones, which isn’t such a bad place to be … because it can only go up from here, right? Right! But don’t worry, I’ll be expanding again soon, in the new year.

You might have noticed there were 12 New Year’s resolutions mentioned in the title of this blog post, and 12 in the original (split) post from 2014. Never fear–I’ll be getting to the remaining six next week! But before I get there, I wanted to drop you, dear readers, a quick line to ask: how did you do on your resolutions for 2016? How about 2015? And what do you hope to accomplish in 2017?

perserverence

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

In Your Corner: Making sense––of the holiday drop-in.

How do we prepare for the holidays?

Oh, look, I get it–after weeks and weeks of holiday-themed newsletters, emails, blog posts, and tinned Christmas music piped over the mall speakers, it’s easy for the season to lose its luster. And it’s true, after so many days and weeks harping on the same note (angelically, we hope) the holidays can begin to feel a bit … stale.

But that’s why we keep trying to come at it from different angles! Appropriately, too, since that’s what today’s post is all about: brainstorming new and fresh ways to prepare yourself as an author and your book too for this festive season. How do we best make use of the holidays and market our books to visiting friends and family, co-workers, neighbors, as well as the general community…without coming off as opportunistic…or worse, stale?

Here’s my suggestion:

Do what you love to do during the holidays, only find a way to be an author as well as an ordinary shopper, gift-giver, and so on. You don’t have to sacrifice anything, least of all that all-too-precious authenticity, in order to be both and do both.

Maybe you like baking cookies. I’m a traditionalist–gingerbread, snickerdoodles, sugar cookies, and sandies for me! But my family? Their roots go way back, to date-filled oatmeal cookies, cappuccino flats, Scandinavian almond bars, pfeffernüsse, orange and ginger shortbread, and all sorts of delicacies I’m not much good at putting together. (Dipping stuff in melted chocolate?? Only if it’s a spoon or my hand, thanks. Otherwise, the entire house gets decorated in splatter.)  Here’s the thing, though: no matter what you like to bake, it’s a great excuse to make the rounds at your neighbors’ as well as pretty much any social gathering you can think of–potluck, luncheon, shower, office party, etc–and to spread the word about your book at the same time. Tuck a bookmark with a picture of your book on it into the basket of goodies, and voila! Word is spread, and without great expense while keeping you doing the thing you love best at the holidays.

Or maybe you’re a nice version of the Grinch, in that you want to do anything other than another holiday-themed thing. In that case, you can lift a page from REI’s #OptOutside campaign (only perhaps we should call this #GoodGrinch-ing? I’m sure you can come up with a better hashtag). Throw a party, any other kind of party that is, or maybe launch a little crowdsourcing campaign of your own where you ask others to partner with you in doing something bigger and greater than just buying your book. Like REI, can you transform a single consumer behavior–abstaining from shopping for a day, in their case–into a statement? Maybe you decide to start a matching strategy, where for a limited time, for every copy of your book that is purchased, you’ll gift a copy to local libraries? Or perhaps, for every three copies of your book that are purchased, you donate a shoebox to Operation Christmas Child? The possibilities are endless. The key is to remember that you yourself have to believe in the mission you’re setting out to accomplish, and that mission is more than just making bank. The great thing about this idea is, too, that it can be adapted to other times of year! (But you have to admit, it’s really well-suited to the holidays.)

There are so many ways to branch out during the holidays, bringing fresh air to the age-old necessity of marketing your book effectively while also maintaining your sanity (and integrity!) at a busy time of year.

 

christmas visit holiday

Have you found a way to market your book around the holidays that doesn’t feel stale or opportunistic? I’d love to hear about your experience. Please drop me a line in the comments section, and I’ll include the best ideas in next week’s “In Your Corner” post!

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

From the Archives: “5 Reasons to Self-Publish in December”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: December 4th, 2013 ]

With so much going on in December, you may be wondering if now is the right time to self-publish your book. Here are five reasons why December is a great month to start the self-publishingprocess.

Savings

Many self-publishing companies are getting in the holiday spirit by offering great deals on publishing packages and marketing options. This can save you money and provide you with services that will enhance the success of your book.

A Gift to Yourself

Publishing a book is one of the best gifts you can give yourself. The sense of accomplishment and pride is better than any box of chocolates or new sweater. Celebrate the holiday season by giving yourself the memorable gift of self-publishing.

Plenty of Time to Market

By starting the self-publishing process in December, you will have your printed book early in 2014. This gives you the rest of the year to market your book and plenty of time to accomplish your yearly marketing and sales goals.

A Jump Start on Your To-Do List

If you are reading this, “publishing a book” is probably on your 2014 to-do list. Start the year off right by checking it off the list before the ball drops on New Year’s Eve.

Be a Part of a Great Trend

According to Bowker, the self-publishing market is up 59% compared to last year.You can be a part of that amazing statistic and be a part of the changing publishing industry.

Happy Holidays!

– by Kelly Schuknecht

2016 is not 2013, it’s true, but some things hold true–including these five reasons to self-publish in December which I originally posted waaaaay back when. But look, it’s all well and good to pat myself on the back for being accurate three years ago. What about now? What’s new in terms of arguments in favor of self-publishing in December?

I have one big contribution, a stellar sixth reason:

Holiday Marketing Bundles

The market and industry have both come a long way in three years, and one of the things an increasing number of self-publishing companies offer is a holiday marketing bundle geared towards providing both discounts (and attendant big savings) as well as specific services geared towards boosting sales during this generosity-inducing time.

Now, Christmas might seem like the absolute worst time to lay out a big chunk of change on your book when it could be going to so many other good things. And it’s true that there are other good things well worth investing in during the winter holiday season–friends, family, needy strangers, coffee kiosks–but I would argue, gently, that this is the perfect time. After all, you’ve been working hard all year to get your book out–and typically, a well-marketed book will move the greatest bulk of its copies during the months between October and January.

I of course have a slight vested interest in holiday marketing bundles–my employer, Outskirts Press, offers a stellar example. I don’t shy away from mentioning this because I truly believe in the quality of services that Outskirts offers, and have had the pleasure of working alongside the staff who put this deal (and others) together. But no matter where you choose to pick up your bundle–while the details may differ a little–the core principle remains the same: bundling services allows for great discounts, and for very refined targeting of your consumer base.

Now, if you miss out on the holiday marketing bundle this time around, don’t panic! There’s always next year. And you won’t even have to wait a full twelve months for such an opportunity; there is always a small bump in sales around late spring and early summer as well, due to the “beach reads” trend, and this gives you plenty of time to recoup those unavoidable (and, let’s face it, sometimes inexplicable) holiday expenses!

winter christmas holiday decorations

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.