Using Amazon Tags to Promote Your Book

Today’s post is by book marketing industry expert, Kelly Schuknecht.

A Tag on Amazon is a keyword or category label that customers can add. Tags can help customers find similar items on Amazon.  For example, adding Tags to the listing for your book on Amazon can help customers find your book when they are searching the Tags for similar books.

You can find the Tag section within a listing on Amazon towards the bottom of the page.  Here’s an example of the Tags associated with the book 33 Million People in the Room:

As a customer, you can click the existing Tags and add your own Tags, up to 15 per item.  As you can see, customers have Tagged this book as “facebook,” “internet marketing,” “social media marketing,” “twitter,” and several other things.  The first Tag, “facebook,” shows that this book has been Tagged “facebook” by 46 customers on Amazon.

After reading this book, a customer might be interested in reading more books about Facebook.  Clicking on the “facebook” Tag will open up a new page of all products that have been Tagged “facebook” (currently 585 products).

On the left side the customer can narrow the search results by other popular Tags.  For example, if the customer wanted to read more about marketing on Facebook, they could select “internet marketing” and narrow the results to 101 products.  The results might give the customer a few ideas of books they might want to read, such as:

#1 – Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim F. Kukral

#5 – Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

# 11 – Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by C.C. Chapman

As an author, make sure your book is Tagged on Amazon with a number of keywords that will help potential readers locate your book. Look at the Tags for similar books to be sure you are using the same Tags, when appropriate.

Post a comment below and tell me about the Tags you’ve added for your book.

Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at

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