Easy Breezy Summer Publishing (Part 1)

july 5th fifth

We all know that self-publishing and independence go together, right? Or at least, that’s the general idea, and the ultimate goal. We kick off the constraints of the traditional publishing houses, their heavy-handed contracts and royalties disputes, and waft our way over to the Elysian fields of indie bliss ….

But that’s not how self-publishing works, is it? Yes, you’re independent, but independence comes with a price tag. And this isn’t some fatalistic attempt to push you, our readers, towards traditional publishing (believe me! we hate it as much as you do!). The fact remains, however, that when it comes to self-publishing, you get what you pay for, and the rest you accomplish through elbow grease.

So … how does one market as an independent, self-publishing author? Is it even possible to rival the promotional work of the Big Five when all you have is a halfway decent laptop, debatable graphic design skills, and very little free time? How do we break free from Big Business but still sell books?!

The simple answer is: it’s hard … but totally possible. And we’ll dive into some of the pros, cons, and various logistics over the Wednesdays to come. Stay tuned for more musings on a marketing theme! (And say that ten times fast.)

Tomorrow, Royalene will be talking about how self-publishing intersect with the personal freedoms we so value here on our side of the pond. Watch her space for more excellent “independence” advice on Friday mornings this summer!

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

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