Self Publishing Advisor

Advocacy in Self-Publishing, elizabeth speaks, in your corner, Marketing Your Self-Published Book, Uncategorized

In Your Corner : The Side Benefits to Starting Early

I woke this morning to grey skies and a half-mowed yard. As I write this, the rain keeps coming down in a steady drizzle, leaving the roads slick with oily puddles and my lawn thick and green and completely wild-looking, with weeds poking up through the grass in some kind of chlorophyll-rich reminder something along the lines of you really should have thought this one through before we got to this point. It’s not that I haven’t put thought and a little muscle into mowing my yard–I picked up one of those engine-less little reel mowers that require a lot more pushing because I thought it would be a good and simple way to incorporate a little more exercise and a little less carbon exhaust into my routine … but the end result has been I mow a lot less, it takes a lot longer to finish the yard, and the lawn looks like an overgrown mess. Sometimes a retired neighbor of mine will even take pity on me and use his ride-on lawnmower to take care of my jungle while everyone else is away at work.

You might be thinking, what’s the big deal? Why the long monologue about your yard, Elizabeth? How could this possibly relate to self-publishing? The answer lies in the planning:

Making publishing decisions early will help your end result.

I’m talking about editing and putting together a strong, custom cover design. These things will make a book far more successful than a book without–and putting them together at the last minute or even in the frenetic rush of the middle of your publication process can hamstring your ability to create a truly high-quality, attractive final product. But your book’s appearance isn’t the only beneficiary of planning ahead: as others have said before–and no doubt with more panache–you simply can’t wait to start marketing until after you’ve published your book. I mean, you can wait, but your plan is likely to fall apart under the pressures of the day-to-day realities of working, writing your next book, promoting your current book, and managing all of the other intricacies associated with sales … if you don’t have a sound plan and well-established marketing strategies.

Your marketing plan will help you to determine if your targeted audience is going to want a paperback or a hardcover, for example–and this knowledge creates a feedback loop to how you approach the publishing process which is far easier to exploit if you’ve started your marketing and planning process in advance. What kind of cover design would appeal to your targeted audience? You’ll know a lot more about them if you’re already in contact, before your book rolls off of the (digital, sometimes) printing press!

Perhaps this subject is only on my mind because I’m staring out my window at my soggy excuse for a yard, and wishing I’d had the foresight to have a plan for days like today–days where I don’t have the energy to mow a large lot with a little reel push mower, and when the weather exacerbates all of my finest procrastinatory tendencies. Or perhaps it’s part of a larger whole–a larger set of decisions that I, and every other person working in the self-publishing world, face every day. We can either let life get ahead of us, or we can feed those parts of ourselves that give us the foresight and energy to get ahead of it! Some days its harder than others, but I hope you always feel convinced that …

You are not alone. ♣︎

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Book Marketing, Kelly Speaks, Marketing Your Self-Published Book, Uncategorized

Marketing Master Strokes Episode 2: Be willing to reach your readers where they live.

Last week, we pivoted from the back foot (thinking about the many ways we can mess up the marketing process) to the front foot (thinking about the many ways we can knock this marketing thing out of the park). Our first marketing master stroke? Being all ears. (Which is to say, listening to the stories of others, and keeping an open mind to actually changing your own approach.)

In thinking back on what I’d written after the fact, I realized it might strike some readers as strange that I would start a series centering on positivity and proactivity with a piece of advice that, at first glance, serves as a passive act. Listening. But that’s part of the problem, isn’t it? We think of listening as passive, and allow others to think the same as a consequence, when really–really listening is the most revolutionary and active thing we can do. I’ll keep off the soapbox now, but think about it: how much better could our world be if we refused to let listening be passive?

On to today’s master stroke:

Be willing to reach your readers where they live.

http://www.gettyimages.com/license/496460698 — [ source ]

This isn’t the same thing as reaching your readers where you think they live–the process of marketing requires meticulous research and a willingness to set aside the authorial ego (“I Have an Important Message and I Know How Best to Share it Best”) in order to put the reader first. Writing a book may indeed be a selfish process (I’ve heard good arguments both for and against this statement) but marketing has to be a selfless one. Sure, the premise of making money is necessarily self-serving, but so is the process of shopping. Right? Both consumer and seller/marketer can’t be selfish at the same time, or else we’re talking about a complete disjointure.

Step One to making sure you reach your readers is, then, to let go of the assumption that you already know everything you need to know about the people you’re writing for.

Step Two is to research them. Thoroughly. What are their demographic details? How old are they? Where do they live, geographically speaking? Are they diverse in terms of ethnicity and gender? What social media platforms do they use and which have they discarded or never picked up to begin with? In the case of younger readers, are they old enough to be in command of their own savings–or will purchases be made by parents and caregivers? (If so, you will have to market to the parents and caregivers as well as the children, which is a very different proposition.) What subjects occupy their waking thoughts?

Step Three is to actively go out and reach them. Carefully and effectively. With precision. (Time will become your most threadbare resource, I guarantee you.) Draft a well-thought-out, targeted marketing strategy that pares back on the manifold possibilities open to you … to just the ones that will reach your core readership. Once you have established a sustainable system in place, you can begin experimenting your way through additional marketing strategies and see what is sustainable.

And there you have it! Start reasonable, but keep ambition in the wings.

Go find your readers!

Thank you for reading! If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line atselfpublishingadvice@gmail.com. And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com. 10:00 AM

Cheri Speaks, from the archives, Kelly Speaks, Uncategorized

From the Archives: “How Much Do Illustrations Cost?”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years. What’s stayed the same? And what’s changed? We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: April 16th, 2012 ]

Like ghost writing or copyediting, illustrations take time and require a great deal of skill and talent. It is important to remember that illustrators must be paid fairly for their time and expertise. The price for illustrations can range from a few hundred dollars to a few thousand dollars. It depends on the size and complexity of your project. When considering illustrations, it is important to do some research, figure out your goals, and create a budget. Once you know your expectations, you’ll want to find an illustrator who meshes with your style. To do this, find out if your self publishing company offers illustration services and get a quote. You can also look at sites such as guru.com or elance.com to find a freelance illustrator. Be sure to always look at sample work before choosing an illustrator. There are many different styles, and you want to find an artist who matches your vision.

For more information on illustrations, check out these articles.

The Importance of Illustrations

What You Need to Know About Custom Covers

Illustrations Affect the Success of You Children’s Book

– by Cheri Breeding

I love Cheri’s post from 2012 in part because she has such a legacy on this blog of creating a space for illustration and fine art in the context of self-publishing. Her attitude is not all that common! Like many contractors with carefully curated skill sets, illustrators often struggle to make ends meet as well as earn the respect they deserve for a lifetime of work. Why is this? In part, it’s because illustrators often do not own the rights to the work that others commission, or pay for. This depends on what contract they sign with the commissioner, of course, but self-publishing authors know all about what it’s like to sign away rights to something, and thereby lose access to future profits. Illustrators also often struggle because making art for someone else just doesn’t have the social cachet or respect as making art for the sake of art.

The world can be an very unfair place. But you don’t have to be!

To expand a little upon what Cheri rightfully included in her original post, I thought I’d provide a couple of resources to get you started calculating hard numbers–actual figures to pay any illustrator you hire. And I won’t lie: good art doesn’t come cheap. In fact, if you’re hiring someone and they’re not asking for much, you should always go back and re-read the fine print. They may just be young illustrators starting out and looking to build their portfolios, or otherwise inexperienced in the market, or something more sinister. It’s worth checking.

The first step is finding the illustrator whose art you like, right? Between the Society for Children’s Book Writers and Illustrators (very respectable, high-end) and DeviantArt (a real mix of experienced and inexperienced illustrators) it’s fairly easy to find what you need. If you’re still feeling a bit lost, this article from The Creative Penn provides a handy launchpad for further illustrator-sleuthing.

The second step is negotiating a commission fee and contract. I find it’s most helpful to start from the same materials that illustrators are using to determine their requested charges, and this article from the Business of Illustration blog is one that my illustrator friends keep pointing me to. It is thorough, and allows for multiple different scenarios. Illustrators Online provides a handy chart to start your rough calculations–another excellent resource. And Elizabeth O. Dulemba provides a list of questions to ask before hiring an illustrator, specifically geared towards authors.

Last but not least, it’s worth keeping bundles in mind. I mean the service bundles provided by hybrid or self-publishing companies like Outskirts Press, which provides options for a custom-designed book cover as well as full-color illustrations. If you’re already looking for an avenue to self-publish your book, keep an eye out for deals and price specials amongst these bundles–it’s a great way to save money and let someone else manage the fiddly bits.

No matter which option you choose, do your own calculations. Price check your illustrators! And most importantly of all, get in direct contact with every contractor who is going to design material for your book. The more an illustrator knows your mind, the more quickly and easily he or she will be able to create artwork that meets or even exceeds your expectations!

Thanks for reading. If you have any other ideas, I’d love to hear them. Drop me a line in the comments section below and I’ll respond as quickly as I can. ♠

Kelly Speaks, news from the self publishing world, self publishing news, Uncategorized

Self-Publishing News: 6.13.2016

This week in the world of self-publishing:

Yuk! Self published?

“There was a time when a small, independent movie studio was looked down upon by the industry,” writes Bud Simpson in this June 10th article for the Logan Daily News. “Because it was produced with a small budget and, most of the time, unknown actors, it was considered an inferior product.” He goes on to draw comparisons between the indie film engine and self-publishing, noting that while indie film has reached critical acclaim and a kind of legitimacy within the larger movie industry, self-publishing has not achieved the same thing within the world of traditional publishing. “It still ‘don’t get no respect!'” he declares, quoting American stand-up comedian Rodney Dangerfield. What follows is a litany of self-publishing successes as well as a list of blockbuster successes (in traditional publishing, at least) which began with plentiful rejection slips. Simpson makes a convincing case for self-publishing as a tool worth considering; check out his complete article here.

5 Ways Independent Authors Can Advocate for Themselves

As a presenting panelist for the Bay Area Book Festival, Brooke Warner was recently confronted with the question: “A question surfaced from the audience: Do some people avoid self-publishing because they don’t qualify for awards?” as she recounts in this June 10 piece for HuffPost Books. One of her fellow presenters, with the best intentions, responded with a statement that awards are open to self-published works–and what follows shows just how much misinformation is out there. “I almost felt bad to have to inform him of his industry’s bias,” writes Warner: “that no, you can’t just submit, and that countless awards programs bar self-published authors (and any author, in fact, who’s invested in their own work) from entering.” As founder of an author-subsidized publishing model, Warner serves as a lightning rod for those looking to define their work as something more than a less-respectable ripoff of traditional publishing. She writes:

As independent authors and publishers, we need to repair a broken system, and we can’t do that by trying to “pass” as traditionally published authors in order to benefit only ourselves. When one indie author rises, we all rise. When one awards program or review outlet lifts their ban on self-published authors, others take notice, and eventually the measure of author-subsidization as a way to determine which books are worthy will fall. To me, this is the goal, to level the playing field in an industry that is hellbent on keeping self-published authors contained and separate.

To that end, she presents a list of five ways authors can better advocate for themselves. I won’t repeat them here, as they really shine in full context. You can catch Warner’s full article by following the link!

OpenVote launches a publishing platform, crowd-voting tool for political debate

In this current political climate–in America at least–the battle lines are so clearly drawn and the arguments so rife with strong emotion that you can well imagine people are on the hunt for new ways to express their (very strong) opinions. As Kim-Mai Cutler details in this June 9 article for Tech Crunch, that demand is soon to be filled by at least one new entry into the increasingly crowded–and specialized!–self-publishing world. You may already have heard of OpenVote, a political startup from software powerhouses Bobby Goodlatte and Sean McCann. Now OpenVote is “unveiling a larger publishing platform where people can debate policies and pledge their votes,” as Cutler puts it: “OpenVote comes out of the concern that political communication hasn’t really evolved or been fully translated into online or social networking mediums. People see news stories, they get enraged, but that doesn’t exactly translate into votes or political commitments.” In other words, OpenVote is looking to boost voter turnout amongst undervoting groups, particularly the tech-savvy “Millennials.” How are they going to do this? Says Cutler, “Think Medium, but centered around politics and with widgets that let you pledge and recruit votes. Goodlatte brought on different political bloggers to do hot takes on issues like marijuana legalization or the 2016 presidential race.” The hope is to to use the controversial issues to draw users in, and then present them with more curated, more neutral content to promote actual conversation and long-term engagement. For now it looks as though the material published will mostly be in thinkpiece essay formats, but watch this space! As a startup, OpenVote may eventually diversify into publishing longer formats. If you write politically-charged or reflective material, this might provide an opportunity for you in the future.

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

Self-Publishing Book Review of the Week, Uncategorized, weekly self published book review

Saturday Book Review: “Visions of the Last Adam”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of Deal Sharing Aunt:

Visions of the Last Adam

by Rafael Garcia (Last Adam)

Publisher: Outskirts Press

ISBN: 978-1432783051

Synopsis:

Set against a surreal, modern-day backdrop, Visions of the Last Adam reveals that there are two Gods: the Father of Jesus and the Gentile God of Michael and his angels during the Second Roman Empire of the Technology Age.

Michael and his angels have kicked Satan and his angels out of heaven, becoming the Servants of God called the Elect, Predestine, or the Lost to battle the whoring hearts and eyes of humans on Earth. Satan, a control freak who wants all the best things in life, uses Quantum Mechanics to claim ownership of foreign lands. Jesus Christ captures the Gentile God as God the Son confronting oppression, bringing in the Word of God—through crystal-clear dreams—to rescue Servants of God when they take the helmet of salvation and the sword of the Spirit, bringing a new type of resurrection of Jesus. Their goal? To create a new Jerusalem and provide a portal between the new heaven and the new Earth.

Critique:

This book was a nice read for me because it centered on a few of the people in the Bible rather than everyone. It was easier for me to understand. The author talks about creating a new Jerusalem and making the world a different place. The end-times are seen through a whole new light. I really enjoyed chapter six and the information on the different seals. The author includes graphs, scripture and prayer to get his point across. I am giving this book a 4/5.

[ reviewed by vicjbr on Deal Sharing Aunt ]

Here’s what another reviewer is saying:

If you have looked around the world lately, you may have noticed a somewhat looking towards the future or just plain yearning to get to Heaven. Many of us, can’t wait for the rapture to take place because of the weariness this world brings. There are so many situations and terrible calamities that its hard to keep up with sometimes. Rafael Garcia is new to the scene, he has taken the end times prophecy and written a somewhat fictitious claim on true to life events. This book is anything but boring but I’m sure the magnitude that will actually take place will far outweigh anything we could ever create in our own minds.

If you would like to take a peek into someone else’s view of what this Heavenly battle will look like than you are in for a treat! To learn more, please visit this link.

– Amazon Reviewer Jalynn Patterson

Thanks for reading! Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

Making publishing decisions early will help your end result.

You are not alone. ♣︎

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Be willing to reach your readers where they live.

Go find your readers!

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