Kelly Speaks, news from the self publishing world, self publishing news, Uncategorized

Self-Publishing News: 8.22.2016

And now for the news!

This week in the world of self-publishing:

You know that saying about great minds, right?  Well, it turns out that the people over at New Zealand’s Herald and the folks over at Crave were exchanging some synergy this week, both releasing articles on the 20th or 21st linking self-publishing to something more than just profit and loss–that is, linking it to happiness.  The first article, by Michael Donaldson of New Zealand, opens with the declaration that “Modern self-publishing – a far cry from vanity publishing – is usually about pursuing a passion a major publishing com­pany wouldn’t dare take a risk on.” He cites author David Appleby’s work in bringing to light the story of New Zealand’s Olympic-gold-winning hockey team in 1976.  Said Appleby, “I never intended [Striking Gold] to be a ­profit-making exercise. We got good sales to a small target market – but you wouldn’t want to do it for a living. The numbers don’t stack up – but I’m really happy we’ve ­created a legacy document.”  Donaldson goes on to cite the experiences of several other self-publishing New Zealanders whose work has achieved varying degrees of what you might call ‘market success,’ and comes to the conclusion the money isn’t even the greatest attraction to the process of going indie.

Similarly, Miss Rosen of Crave espouses the notion that profit does not equal happiness, but self-publishing might actually have a very firm connection to mental health and well-being in this review of Bruno Ceschel’s “Self Publish, Be Happy: A DIY Photobook Manual and Manifesto,” put out by Aperture.  Ceschel, whose background includes a startup self-publishing business and curating a gallery exhibit of self-published books for London’s The Photographer’s Gallery, is a firm believer in this link:

“Digital has caused a renaissance of printed matter. Self-publishing is not a way to make money. That is a burden. Self-publishing requires you to spend money which paradoxically free you from being concerned about profits. That is the restriction of the traditional publishing house. The people who do it today are very young. They are born into the digital generation. They are used to the computer and the online world. Self-publishing is their response to it. They are finding a complement to it in book form; they now have a physical object in reality and can share it with people. Books give them a different way to communicate.”

All in all, the two articles make for a great conversation–with each other, and with us, the self-publishing community.  Read more of Rosen’s Crave review here, and Donaldson’s article for the Herald here.

The folks over at Publishers Weekly have a history of doing good work, and this week is no different.  In this August 17th article by John Maher, the magazine covers the release by Sisters in Crime (“an organization supporting female crime writers”) of its “‘Report for Change,’ a study about diversity, equity, and inclusion in the mystery community.”  This is not your average report, writes Maher, because during the process of comparing Sisters in Crime membership data to U.S. census data, “the report found that white, non-hispanic people make up 93% of the Sisters in Crime membership, compared to 62% of the U.S. population. The report, which surveyed 1,100 of the group’s members, found that only 3% identify as African American, with another 1.5% identifying as Native American, 1.5% Asian, and 1% Hispanic or Latino.”  This is not representative, the organization quickly points out, and Sisters in Crime President Leslie Budewitz noted that there’s a long road ahead before it is.  The report, says Maher, also found an interesting connection between “the rise of e-books and self-publishing,” with writers of color “flocking in that direction to avoid gatekeepers in the publishing industry proper.”  This all comes back to the numbers, he explains: “While only 21% of Sisters in Crime members who completed the survey reported having self-published their last book, 63% of writers of color in the organization went with that option. 50% of LGBTQ authors surveyed also reported self-publishing, compared to the 10% that reported publishing through one of the Big Five.”  What does all of this mean?  Exactly what it sounds like: if you’re looking for diverse authors, you’re more likely to find them under the inclusive umbrella of self-publishing, where their voices are welcome.  That’s good news for us … but not necessarily for the traditional Big Five.  For the rest of Maher’s article, follow the link!.

spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

 

Self-Publishing Book Review of the Week, Uncategorized, weekly self published book review

“50 Things Your Kids DON’T Want to Tell You” : A Saturday Self-Published Book Review

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of Ginae Says:

50 things your kids don't want to tell you shelly campbell-harley

50 Things Your Kids DON’T Want to Tell You

by Shelly Campbell-Harley, M.A.ED

Publisher: Outskirts Press

ISBN: 978-1478773627

Synopsis*:

Shelly Campbell-Harley has a Master’s in Education and has had dozens of articles published online and offline, including The Old Schoolhouse Magazine, where one of her articles was included in TOS magazine’s Best of the Best 2013 special publication. Shelly has been involved with young people in many different facets over the past two decades, including that of teaching, educational consultant, youth group leader/director, and working with youth in a rehabilitation environment. She is currently teaching at-risk youth in an innovative charter school program in southern California.

50 Things Your Kids DON’T Want To Tell You is a compilation of valuable insights gleaned from young people aged 10-19 whom Shelly has encountered and wanted to share with parents and other adults who work with young people. It is an eye-opening experience for many who are curious as to what is going on in the lives and minds of our youth today. It was written with the purpose of opening the lines of communication between adults and young people, as well as promoting more positive relationships. 50 Things Your Kids DON’T Want To Tell You is a fascinating, scary, and realistic read that will awaken your mind and shake up your impression of how well you think the youth of today are living. With the rise of teenage suicide rates and school shootings, this book may be the beginning of an important connection needed to bridge that gap of communication while helping our young people see that they are being heard and understood.

Critique:

50 THINGS YOUR KIDS DON’T WANT TO TELL YOU

50 Things Your Kids Don’t Want to Tell You (50 Things) is comprised of five chapters;

  1. Family Relationships
  2. Personal Choices
  3. School: The Stage
  4. Legal: Crossing Lines
  5. S_x: No Plan

After each chapter, Campbell-Harley has a, “Reflection Page.”  This is where you may list your thoughts about what you’ve read.  Here, you may use free thought, mind mapping, or whatever method you deem necessary to lead to possible truths.

There isn’t any commentary on the 50 Things and it’s supposed to be that way.  The book was meant to help you to think critically (deeply, not negatively) about whether or not your offspring is struggling with some of the mentioned issues.  If 50 Things brings you and your young to a point where a non-judgmental conversation can be broached, then, the book will have well-earned your bucks.

Perhaps, a resource section would have been good though.

[ reviewed by Ginae McDonald at Ginae Says ]

Here’s what other reviewers are saying:

Shelly Campbell Harley understands the most important thing about getting your teen to open up and talk to you, the parent, about what’s going on with their lives. And that is listening. Not interrogating, but rather inviting your child to share with you, and responding in a way that allows for them to feel safe in their sharing. The key to get them to take you up on this invitation could be unlocked in this simple book. Forever grateful to Shelly Campbell Harley.

– Amazon Reviewer S. Brown

This book has such a great mission: to inform parents and to help empower them to have conversations! I can’t wait to share this book with my friends who have kids so they too can learn how to ask those sensitive questions.

– Amazon Reviewer Kristan

* = courtesy of the book’s Amazon book page.

saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

selfpubicon1

news from the editorial desk, Uncategorized

News From the Editorial Desk: There’s a Lot to Look Forward to This Fall!

We here at Self-Publishing Advisor want to keep you in the loop about some exciting developments taking place over the coming weeks.  First off, Royalene will be back in September with her Friday Conversations column (you can bet we all miss her, but that she has earned herself this little break).  Secondly, we’re going to be featuring some guests on Tuesdays, intermingled with our archival posts.  The first guest to grace us with his outstanding presence is going to be Brent Sampson, President of Outskirts Press and author of a number of books, including The Book Marketing Coach, Sell Your Book on Amazon, and Self-Publishing Simplified.  You can imagine he’s a fantastic advocate for self-publishing authors everywhere, and we’re excited to have a chance to feature some of his advice here on Self-Publishing Advisor.

We’ll have more updates in the weeks to come.  Watch this spot!

Warm wishes and regards,
the Self Publishing Advisor Team

selfpubicon1

Book Marketing, elizabeth speaks, in your corner, Marketing Your Self-Published Book, Uncategorized

In Your Corner: The Voice in Your Ear

Or, When to Call for Help

“Your book isn’t just a product,” wrote my fellow Self-Publishing Advisor blogger Kelly back in February.  “It is, in every way and shape and form, an investment.”  She was in the middle of her Marketing B.A.S.I.C.S. series (which holds up well over time, I have to say) at the time, and put together an eloquent defense for those of us who feel the sting of the stigma wrapped around the whole notion of seeking help and advice within the self-publishing world.  We all have felt it, that little itch at the back of our mind, that but you were supposed to be D-I-Ying this! protest sparking our neurons into a frenzy of self-doubt.

There are a lot of myths about seeking help, which Kelly did a pretty good job of dispelling; I want to talk a little about what form that help might take, and specifically I want to talk about a little job title called “Personal Marketing Assistant.”  Or at least, that’s what they’re called by my employer, Outskirts Press (which I feel compelled to be transparent about).  I don’t know what some other companies like Dog Ear title this position, but they’re fundamental to our self-publishing model: in short, they’re the person you talk to on the phone when you’re trying to figure out which service bundle best fits your needs, and what the next steps are to put together a really kicking marketing campaign.  The difference is, perhaps, that at Outskirts we recognize just how vital this voice in your ear can be–so we offer 30-minute to 5-hour conversations with one of our Personal Marketing Assistants as a dedicated service.  There are a lot of reasons why this is a good thing, but ultimately they boil down to: it’s good for our PMAs themselves (to receive public recognition as integral parts of our work) and it’s good for our customers (who can be assured of reaching someone as committed to their project’s success as they are).

A Personal Marketing Assistant comes in most handy, you might have guessed, once you already have your book put together and ready to go.  They are the sort of person you want by your side when you’re putting together a marketing plan or arranging a book signing, developing your author platform or following up on marketing campaign leads.  But a good PMA–no matter which company you elect to self-publish with–will do far more for you than just talk.  A good PMA gets his or her hands dirty with your project, and does a lot of the heavy lifting for those of you who need and ask for the intervention.  This is because you don’t pay them for inspiring words or even just plain good advice.  You pay them to help, and sometimes helping looks like direct involvement.  They are your extra arms and legs, fan extension of your vision for your book.  For the most part, they’re truly gifted and empathetic individuals who got into this business because they thrive on coming alongside others and helping get the job done–helping others realize their dreams.

Q: So when do you call for this kind of help?

A: Whenever you need to.  Whenever you want to.  The stigma associated with asking for help makes it difficult for a lot of us to admit we need help, and it more or less silences those of us who simply want help.  Maybe we can do the job all by ourselves.  But maybe we don’t want to.  Maybe we have the skill set to market our book, technically, but we know we could get a lot more done–maybe around the house, maybe starting our next book–if we cede some of the workload to an expert who is paid to be an expert.  I don’t just want to kick the stigma of asking for help when we need it; I want to bring us back to that foundational self-publishing ethos that says ‘We’re here and self-publishing because we want the power to do exactly what we want without being policed by an agent or publisher.’ Want is as critical a component of self-publishing as need, and I think we forget that.

So: do a little research.  Does your self-publishing company offer the chance to talk to a Personal Marketing Assistant?  Good.  Now, do you want or need a little advice on what to do next?  You go and get it.  And I’ll be right here to cheer you on!

marketing assistant

You are not alone. ♣︎

Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.
Book Design, Book Marketing, Cover Design, Kelly Speaks, Marketing Your Self-Published Book, Uncategorized

The Book Beautiful: Hard vs. Soft Cover

When self-publishing, one of the aesthetic decisions you’ll have to make is whether or not to publish your book as a hard or soft cover. The decision is one that will mainly affect your readers, so when exploring the pros and cons of this decision, we will be considering the experience and opinions of your potential readers.

books on display India

First let’s consider what the pros are to publishing a hardcover title?

  1. Hardcovers are just plain nice to look at. They are sleek.
  2. You don’t have to worry about the pages getting ‘flappy’ or folded at the edges.
  3. They absolutely last longer–I can’t tell you how many paperback books I have with torn off or taped on covers.
  4. No need for a bookmark, just use the handy-dandy book jacket!
  5. Look great as additions to a bookshelf or coffee table.

And the cons to publishing a hardcover title?

  1. They are heavy as can be; i.e. not ideal for travel.
  2. They are undoubtedly more expensive which will deter a lot of potential readers. This also means a higher publishing expense which is important to those of us self-publishing authors.
  3. A lot of readers find book jackets annoying and simply remove them, which means all that time you spent designing a cover may go to waste.
  4. It can certainly be more awkward to handle and read a hardcover; they are bulky and not easily wielded with one hand.
  5. Readers tend to only buy hardcover books of authors they are already die-hard fans of, so if you don’t already have a fan base, it may be more difficult to create one if your book is only available in hardcover.

Now to consider to pros of publishing a softcover title:

  1. Relatively speaking, softcover books are cheaper, both to print and to purchase.
  2. Softcovers are easier to travel with, they are also easier to read on the go.
  3. They are more widely purchased, so you have a better chance of people buying your book, especially first time readers of yours.

And then cons of publishing a softcover title?

  1. They are semi-easy to tear; the cover may fall off.
  2. Not long lasting, especially if you travel with them.
  3. Depending on printing costs, they may not have as high of a profit margin.

With those things in mind, the decision is now yours! (I won’t further complicate things by discussing the pros and cons of adding an ebook to your publication artillery. 🙂 )

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com