Self-Publishing News: 11.7.2016

And now for the news!

This week in the world of self-publishing:

This week, hear the stories of authors who have chosen self-publishing. From Veronica R. Wells who wanted to share the story of her grandmother’s life to various horror authors who were fed up with being turned down by traditional publishing companies, find out why self-publishing provides something unique for varying authors. After reading those stories, the last article on the rise of self-publishing as an industry will perhaps come as no surprise to you.

Self-publishing isn’t the easiest avenue for publishing a book, that we all know, but this delightful interview with Veronica R. Wells sheds light on why the challenges presented by self-publishing are worthwhile. Wells says, “I had more control, freedom and autonomy in how and when the book came out.” She admits that those freedoms also meant “the very necessary and expensive process of promoting this book, fell on my shoulders.” However, Veronica had a story that she felt compelled to tell: the story of her grandmother’s struggles, dysfunctions, encounters with abuse, etc. Through writing this story, she realized that this was a story not particular to her family, but something shared by women everywhere. Wells wasn’t concerned with having her first book be the picture of perfection, she encourages authors to dive in head first. The lessons she learned and her to impact her audience were well worth the anxieties and stresses of publishing the book on her own. Having a full time job wasn’t something that Wells let get in the way of her writing or of her self-publishing efforts. I would be surprised if her story doesn’t inspire you to try and do the same. Wells doesn’t sugarcoat the process, she admits that “the psychological challenges were probably the greatest and hardest to overcome.” She insists that we quiet the voices of doubt and distraction, something I think we all need to be reminded of from time to time.

So if you’re anything like me, you’re a stranger to all the subgenres of horror fiction, which apparently range from “supernatural horror, postapocalyptic horror, fantasy horror, sci-fi horror, comedy horror, and then all the vampire, werewolf, and zombie horror.” If you haven’t heard of or read any books that fit under those headings, you won’t be shocking any horror authors. Horror authors have begun to perceive themselves as the misfits of the authorial world, after receiving all too many rejections from traditional publishing companies. As Joe Schwartz, horror author, says, “The odds of getting someone substantial to publish your work when you’re basically just getting started are less than awful.” This band of merry misfits has turned to self-publishing after not being able to make it into traditional presses. They’ve made this turn knowing that they wouldn’t be slaying as salesmen, but these “obsessive authors” are committed to their “rabid, but small, fan bases.” Hear the thoughts and opinions of many of these dedicated authors who have turned to self-publishing after rejection, only to realize self-publishing was the route they should’ve taken first and foremost. Horror author Jason S. Ridler says, “I’m not aggressively promoting, and I don’t care about being a rock star bestselling author. The time I have left on this planet has to be spent doing things I care about. Relentless promotion and book tours aren’t bad things, but I’d rather spend time being better as a writer.” Ridler’s message is an important one, don’t let rejection or fear of not being able to promote your book stop you from doing what you love.

Self-publishing companies, such as Boss of Me, are noticing a rise in customers which they attribute to an increasingly educated population combined with the ease of self-publishing and the autonomy it provides authors over the finished product. This low-cost alternative ensures that the majority of the profits go to the authors directly, rather than to the publishing company. According to Mr. Goh of Rank Books, it is not only an increase in profits that self-published authors can expect, but also a lower initial investment. Mr. Goh says, “Previously, a minimum run of 500 books would cost at least $3,000 to print. Now, a minimum run of 50 costs just $1,288, making it easier on the wallet for self-publishing authors.” Considering that some authors don’t have commercial interests with their books, this cutting of costs can be a big incentive to go for the DIY approach of publishing. If self-expression is your main motivation, or if you happen to be someone who is writing a book just to give to family and friends, then self-publishing is probably the route you should take, and this article clearly and succinctly explains why that is.


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Saturday Book Review: “It’s Me, Achilles B: It’s Time to Say Hello”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the YAH GOTTA READ THIS:

It's Me, Achilles B: It's Time to Say Hello michelle a bravo

It’s Me, Achilles B: It’s Time to Say Hello

by Michelle A. Bravo

Publisher: Outskirts Press

ISBN: 9781478755258

Synopsis:

Achilles B Is New in Town, and Ready to Meet You! Achilles B is friendly, sweet, and up for just about any adventure. He’s here to delight and inspire kids as he navigates challenges such as making new friends and starting school. He also gives fun, positive examples of how to make healthy decisions and keep an upbeat, kind outlook on life. Achilles’ intelligence and charm endear him to everyone he meets in this charming story for readers of all ages.

Critique:

Follow Achilles B, the adorable puppy in It’s Me, Achilles B: It’s Time To Say Hello, the new children’s book by Michelle Bravo as he encourages positive behavior in a cute and loving manner.
Achilles B is friendly, sweet, and up for just about any adventure. This puppy will delight and inspire kids as he navigates challenges such as making new friends and starting school. In this first book, Achilles has moved to a new town and is nervous—yet in a short time he learns that people are similar and experience the same things, despite outward appearances. He discusses personal space and siblings and doing chores, as well as the little things that make a respectful and kind person.
He also gives fun, positive examples of how to make healthy decisions and keep an upbeat outlook on life. Achilles’ intelligence and charm endear him to everyone he meets in this charming story for readers of all ages.

reviewed on YAH GOTTA READ THIS ]

Here’s what some other reviewers are saying:

Many of us have dogs that are part of the family. We call them our “fur-babies” or the “grand-dogs.” And we’ve all seen (or heard stories about) dogs that are jealous when a human baby arrives on the scene and the dog is no longer the only little person in the house. But there are also those dogs who are incredibly close to their human siblings and treat the whole family as their pack.

Achilles B. definitely thinks of himself as an equal member of the family. He talks about his parents, and his friends (the kids), and the family pet (a cat named Coco). With the direct address style that young readers enjoy in books like Junie B. Jones, Achilles tells about his family’s move from Texas to Connecticut. He shares what his favorite activities are and how he helps with the family cat by chasing her around the house to make sure she gets enough exercise. He even enjoys having pancakes on snow days. (Who doesn’t love snow days?)

The friendly and positive tone of his explanation makes a move to a new home seem like an adventure rather than something scary. Achilles explains that his father got a new job, so he gets to meet new kids. He also finds out that kids are alike no matter where you live; they all enjoy having fun. His discussion of how the family chose their new cat and shared out the responsibilities for her care is a good introduction to talking about being good pet owners. Young readers will probably laugh when Achilles says that he volunteered to play with her, and they may even point out that he can’t feed her because he can’t open the cans of cat food.

Readers may want to write out stories from the viewpoint of their own pets. How do pets see their human family? What do they think of all the things that humans do, but pets don’t? With the popularity of the recent movie, “The Secret Lives of Pets,” there is plenty of inspiration. Others may want to write a story about a time they moved to a new home with their family.

Whether it leads to new stories and artwork being created, or simply creates an enjoyable reading experience, the book and Achilles will leave you feeling warm and fuzzy.

– Amazon Reviewer Suzanne R. Costner

Finally……yes, this wonderful book will help take each of us whether kids, parents, grandparents or simply friends through the adventures of life with the charming and insightful “Achilles” along to make comments and guide us.
You will find yourself asking: Is he a dog? Is he my child speaking? Is he an internal reflection of my own higher thoughts? And the answer to all of these questions is a resounding “Yes”!

Appreciating our own experiences and especially the most challenging ones through Achilles’ eyes will make you smile and nod in visceral agreement and perhaps occasionally bring a tear to your eye as well. With his gentle insights about growing up and relationships, you will be inspired to share his understandings with the children (and adults too) of your own personal world.

– Amazon Reviewer Amazon Customer


saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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Conversations: 11/4/2016

FEED MIND, IMAGINATION AND SPIRIT

There are few things in my life as special as walking the aisles of my local library. This is where book-scents and muffled conversations create an environment that feeds my imagination and prepares my mind to function at peak performance. Here are the comfy chairs where I open book after book to explore research topics that support my clients—and my own writing projects. This is the place where I enjoy the unique whispered quiet that lifts my writer’s spirit and encourages me to get the job done—in spite of the tumult that circles the globe.

library

Today my focus is on feeding the writers minds through reading non-fiction. I’m not talking about the chemistry or political science textbooks of the university kind, although they can be an excellent resource for mystery and science fiction writers. The topic toa journey to manhood ty burtonday is the category are the True Story genre—authentically written life events that offer perspectives for me (as a person and writer) and for the characters I am developing in my work of fiction. One such True Story is titled: A JOURNEY TO MANHOOD, The Village that Raised the Boy by Ty Burton. This is Mr. Burton’s first book and it is written with passion and acknowledges the value of teachers, coaches, mentors and friends who step-up to make a difference in someone else’s life. It gives readers the opportunity to understand “the high stakes that hang in the balance of every action we take.” Mr. Burton holds dual Master’s degrees in Administration of Justice and Human Resource Development. Although he did the University work to obtain these degrees, reading his book reveals that much of his education came much earlier in life.

17 hours diane m bassettThe second book I’ll mention today is titled: 17 HOURS: Tracking Down Our Runaway. This True Story is getting a lot of attention because of the “eminent threat” all young women must be aware of in the world we live in today. As the book cover states: “No family is immune to the dangers of sex trafficking.” The author, Diane Bassett, is one of many Moms whose beautiful daughter had been drawn into a dark world operating in local parks, a world that pushes naive girls into such no-win positions. Bassett’s story details their 17-hour journey to save their daughter’s life. The book also places a Tip Guide in the hands of every reader with resources that will help locate a runaway child.

This non-fiction genre of True Stories holds many teachable-moments for writers of every genre. Here are the key-concepts I believe help us improve our skills as well as Reader appreciation:

  • Before sitting down to write prepare your mind to function at peak performance. If you need to set up your personal writing station in the library—or close your office door and relax with a cup of morning tea or coffee—then do it.
  • Write the story and the characters (real or imagined) with the passion that your hold within. Let the world hear their voices and feel their experiences as if you and each Reader are living it.
  • Keep your project (chapters) balanced. Non-fiction, real-life stories can be intense. Our reading audience today lives pretty intense lives themselves. However, learning about other people who have survived, is a valuable tool to encourage us all. So balance the heart-pounding moments with lighter events—tender moments with family and friends—a pillow fight with other children.
  • A major aspect of real-life stories is exposing the “eminent threats” that could very quickly impact our lives. These books can—and do—make a real difference especially when helpful resource information is also provided. As you do your research—keep a list and consider adding it to the back of your book.

The last checkmark on this list is to GET THE JOB DONE! Your non-fiction, Real Life True Stories need to be on library bookshelves, in bookstores and online! This genre is a big part of what inspires future generations to step up and make their own “difference” in the world. So don’t give up! Complete your book! Get it PUBLISHED! ⚓︎


Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

 

In Your Corner: Marketing for Anything-But-Dummies

Have you ever wondered what “proper” marketing support might look like, and how imperative it is to self-publishing successfully? What about implementation–have you ever wondered what effective implementation of your carefully-planned-out marketing plan might look like, too? I’m going to spend a bit of time this Thursday thinking through some of the answers to these questions.

If there’s one thing I’ve learned from my years of working with self-publishing authors, both as an author myself and as an author advocate and representative for other authors with Outskirts Press, it’s that there’s quite a lot of truth to the statement that “preparation is the key to success”–but as Marie Forleo puts it, sometimes “the key to success is to start before you’re ready.” How do we make these two things compatible? Aren’t they mutually exclusive?

the key to success is to start before you're ready marie forleo

Here’s a thought: what if they’re not?

I don’t think they are, and that’s because I think “preparedness” and “readiness” are two separate modes of being. Preparedness, in my mind, is the process of taking concrete steps to plan ahead for whatever you can, and putting in place measures–good habits, good coping mechanisms, and good thoughts–that will see you through any times when being prepared will do no good. Readiness, on the other hand, has more to do with confidence–and sometimes, your sense of how ready you are for a thing may or may not line up with what you’re prepared for. Sometimes, we won’t feel ready to get started on a thing even if we’ve planned thoroughly and set our good habits in stone. Those are the moments, I think, that Marie Forleo speaks to–the moments when we just need to get started, whether or not our feelings line up with reality.

Proper marketing support, then, should help you both prepare and, hopefully, acquire the confidence to feel that you’re ready as well. And as my fellow writer Kelly Schuknecht pointed out in her “Marketing Master Strokes” series of blogs earlier this year, effective marketing strategies require a willingness to reach your readers where they live, to incentivize, and to play well with others–among others. “Proper” marketing support will assist you in doing all these things–and if that seems a bit beyond the pale for the ordinary self-publishing company, luckily, there are several extraordinary self-publishing companies–and I know I’m a little biased, but I happen to think my coworkers among the Personal Marketing Assistants working for Outskirts Press count as extraordinary. So if you feel like some of these points might be beyond your reach, consider reaching out and making contact with the experts, either through a paid service or through a more casual network, as on social media.

The best part of looking to the experts is that doing so will assist you in execution as well as in planning–so you’ll get the best of both preparation and readiness. Or at least, that’s the goal.

It’s hard to boil down all of the salient points regarding marketing into one coherent blog post, but luckily, and perhaps it’s a little trite to say “oh, I’m not ready to do that” given the context of today’s subject (you can tell how some of my jokes bomb around the dinner table, can’t you?). But the fact of the matter is, Self Publishing Advisor has been a resource for self-publishing authors looking to market their books for most of a decade now, and our archives are rife with posts on the subject–including those by Kelly that I mentioned earlier. If you’re looking for those concrete steps to transform the broad strokes we’ve brushed here into tangible steps, her series is spectacular. I highly recommend taking a look!

Marketing Master Strokes:

  1. What do ears, geysers, and self-publishing have in common?
  2. Be willing to reach your readers where they live
  3. Incentivize!
  4. Play Well With Others
  5. Try Every New Thing

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Ringing in the Holidays: Veteran’s Day Edition!

Veteran’s Day is day where we pay tribute to those who have served our in our country’s Armed Forces; this can be done by attending parades, by bringing flowers to veteran’s graves, hanging an American flag, etc. This day originally marked the end of World War I–the war to end all wars–and was deemed Armistice Day, a day dedicated to the cause of world peace.

Those of us with hindsight on our side know that unfortunately, WWI did not lead to world peace, but rather to the even more devastating WWII. Following WWII it was decided that November 11th would instead be a day to commemorate all veterans, not just those who served in WWI.

It is important to express gratitude for those amongst our country’s citizens who have been willing to put their life on the line to protect not only our country, but also the people of the countries where they are stationed. The amount of sacrifice demanded of such a task is one that should be given the utmost respect.

veteran's day

I want to point out to authors reading this that the word veteran points beyond that of military service and extends to anyone who has a lot of experience in a particular occupation or field. While there of course can be no real comparison made to veterans of war and veterans of say, self-publishing, I would like to suggest that veterans of the self-publishing field should begin to think of themselves as people who provide a different sort of service for our country.

To publish your ideas, your stories, your beliefs or your experiences means that you are in a way paying tribute to those who have fought for your right to do so. To not utilize that creative spark inside you is to shun the gift of living in a country and in a time where you have the means to do so.

Think of the amazing diaries of someone such as Anne Frank. Frank had to hide away from the unjust persecution that would eventually take her life before she could, by her own volition, share her story. We have the liberty in this country to write freely, and it is not one that should be taken for granted. Our stories can change people’s lives, they can change the way people think, and we don’t have to hide away to create them.

The veterans who fight abroad to keep our country safe make it possible for some of us to become veteran authors, readers, editors, publishers, etc. Honor those authors, readers, editors, publishers, etc. who have decided that they will not turn away from such a priceless opportunity. You have the freedom to sacrifice your time to do something you love.

Those in the Armed Forces have sacrificed time doing what they love, they have spent a great deal of time away from their families and loved ones–don’t let it be for nothing.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com