Spending Money to Save Money!

Ever find yourself lured into buying something simply because it’s cheaper, only to find that it doesn’t work and then you have to spend more than twice as much money trying to replace it with what you actually need? We’ve all been there. We’ve chosen the cheap mechanic or car salesmen only to have our car break down just a few miles up the road.

As self-publishing authors, the temptation to choose the cheapest route is a dangerous one. A cheaper illustrator for your cover may save you a few bucks in production, but it could cost you exponentially more in sales. Spending money to make money always hurts initially. It’s a risk-based investment that you can’t guarantee will pay off. However, you can almost always guarantee that going a cheap route to save money will  never pay off.

Here are some things that cost money and are worth every penny:

  • Proofreading!!!!!
  • Developmental Editing and Copyediting
  • Interior Designer
  • Cover Designer/Illustrator
  • An up-to-date, visually appealing website
  • A book trailer or other social media marketing tools
  • Education — attend conferences, classes, writing retreats, etc. These things make you a better writer and will improve your sales, your networking and reputation as a writer.

Look at these investments as what they are: things that will pay off in the future. You invested so much time into creating a manuscript that you felt proud of, so don’t sell it short. Invest the money in it that you would like to get back and you will be amazed at the returns. If you just want a book to give to friends and families, feel free to skimp, but if you’re trying to market yourself, spend your money on quality investments.

money dollar bill


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

From the Archives: “Book Marketing: Magazine Reviews”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: April 2nd, 2010 ]

The following list comes compliments of ForeWord magazine in the interest of helping you secure reviews with not only their magazine, but all magazines you pursue.

1. Become familiar with the magazine
2. Read the submission guidelines for each magazine before submitting your book for review
3. Create a good cover letter
4. Include a sales sheet (ask your self-publisher or publishing rep).
5. Follow-up

The best way to familiarize yourself with a magazine you want to review your book is to read the magazine first.

You can usually find submission guidelines for magazines on the magazine’s website.

When sending your book out for review, always include your contact information so the reviewer can get in touch with you if necessary. This should be a part of your cover letter. You can also politely request that a reviewer notify you when/if they review your book (but realize that many may choose not to do this).

 

Is the day of the magazine editorial dead?

What about magazine reviews?

magazine magazines rack

No. No they’re not.

At least, so say the print magazines themselves–and yes, they have  a vested interest in trying to impress their shareholders as much as possible, but when everyone from CNN Money to the New York Post to Wired Magazine lines up to say it’s not so, ti’s time to listen to what they have to say. (It’s worth noting that these periodicals are often at odds over ethics disputes and general worldview, so for them to agree is something magical. And also, it’s far more in their interest to say they’re doing well despite industry trends than to state that everyone’s doing well. They want people to defect to be their subscribers, after all. That’s just marketing.)

And we’re here about marketing, too.

So how does knowing print’s not dead help you market your book?

First of all, it opens up untold numbers of possibilities that the average author might not think of for ad placement and reviews. Facebook, sure. A local radio station, sure. But a print magazine or journal? “I thought those were dead,” you might as well have said. But they’re not. They’re not dead. In fact, they’re thriving–so long as they reach a dedicated niche audience.

Secondly, print magazines and journals have a vested interest, too, in upholding the work of talented authors in a way that a local newspaper may not. Newspapers are looking for news, while magazines and journals are looking for talent. If you have it, and you reach out to the right ones, you might very well find yourself being scouted for additional pieces, or find yourself pushing against an open door as far as promoting your book goes.

So don’t give up on magazines. Well, maybe give up on some. Do your research, and dig around a little bit to see what your ideal reader is picking up at Barnes & Noble or their local indie bookstore or subscribing to digitally. Instead of firing scattershot into a great void and hoping to land some hits, you should spend your time and energy firing precise, surgical volleys at market niches which will both welcome you and connect you with more of those ideal readers.

Long live paper!

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 1.30.2017

And now for the news!

This week in the world of self-publishing:

 

This week, Publisher’s Weekly gave some predictions for self-publishing in 2017. According to this article, a 21% increase in ISBN registrations between 2014-2015 alone will definitely make some alterations to the self-publishing market. “New services have made it easier than ever to launch self-publishing projects,”  says Alex Daniel, author of this piece, “and as the landscape gets more crowded, it becomes more difficult for authors to stand out and make a profit.”

However, this isn’t just a problem for self-published authors, but authors in general. The rise of the Kindle and other ebook readers has lead to an increase in supply of ebooks, and not necessarily an increase in demand. Daniel says that Amazon “requires participating authors to publish e-books exclusively with Amazon and allows titles to be eligible for Kindle Unlimited—a program that provides unlimited books for readers who pay a monthly subscription fee.” This means that authors are not compensated for how many books they sell online, but rather how many pages of their books are read by online subscribers.

As you can imagine, author’s reaction to the struggle in the online book marketplace has been to retreat from a sole focus on ebook business–to try and get their paperback or hardcover books back into bookstores and libraries, and to expand into other sectors such as audio books and television. Further, Daniel predicts that self-published authors will begin to beef up their business cards by “adding such words as consultant, publisher, and marketer[…], passing on lessons for success to other authors.” This is huge because it means that authors can make some money on the side helping others fulfill their dream of publishing just by sharing their first-hand experiences with self-publishing.

Where the internet seems to be helping authors in 2017, is of course, with marketing. Tapping into exactly who your audience is and what they are looking for has become immensely easier thanks to data from online readers. Not only that, but through social media, authors can directly sell their books to the readers that follow them. This serves a dual-purpose: ease of sales, and the establishment of a more personal connection with you reader base.

We will all have personal, political and business related challenges arise in 2017, however it is not the challenges that will define this year, but how we overcome them. Self-publishing authors are known to utilize their creativity and perseverance in the face of adversity. When a publishing company says “No,” we do not sit quietly and toss our manuscripts aside. If ebook sales are not satisfying our goals, we will find other means to get our work out there. The internet may have its share of flaws, but we can use it as a tool for our success, and this year I challenge you to do just that.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Saturday Book Review: “That Weekend in Albania”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of Midwest Book Review:

that weekend in albania peter meehan

That Weekend in Albania: A Road Trip to Intrigue in the Balkans

by Peter J. Meehan

Publisher: Outskirts Press

ISBN: 9781478777090

Synopsis*:

An expatriate family takes a road trip to visit Albania’s historical sites, two months after 9/11 in the only Muslim country in Europe. Despite its historical location at the crossroads between Rome and Greece, Albania is still largely avoided by tourists—the country’s Stalinist past and reputation for money laundering in support of terrorism limits interest, but there are investment opportunities for multinationals.

Tony is working as a manager for a Vienna-based company that is having issues in a contract area near the Kosovo border. Drug and weapon trafficking persist in the former Yugoslavian province’s frontier despite a peace settlement having been reached. Tony hopes this weekend outing will convince his wife that a Mediterranean lifestyle is possible in Europe’s poorest country, and that it might restore some good will with his teenage daughter, who is visiting from a Vienna boarding school. The trip will be their first overnight stay outside the capital, but unbeknownst to him when he is informally asked by his consulate to note any illegalities en route, their destination is now a regional Albanian mafia centre. When Tony’s diplomatic contact becomes an Albanian mafia target, and the organisation hires a hit man to eliminate their problem, the expat suspects his sense of adventure is misplaced, and that dire consequences are still a possibility while the country attempts to modernise.

As Tony tries to deal with family and work issues while travelling across classic ruins and remnants of Albania’s heritage as a Christian bastion prior to four hundred years of Ottoman rule, the conflict to control the growing underground economy heats up. He and his family witness the nearly unknown Mediterranean coast road’s natural beauty, but the remains of an ancient past, and the consequences of the more recent brutal military dictatorship, continue to confront them.

 * courtesy of Amazon.com

Critique:

That Weekend in Albania is a thoroughly researched and well-written work of travel fiction introducing Albania to readers interested in adventurous travel. Peter J. Meehan presents this fascinating Balkan country through two perspectives – an ex-pat family’s, and that of Albanian entrepreneurs trying to create prosperity in a post-Communist world. The family must cope with issues such as midlife crisis and parent-child relations in a context of culture shock, separation, language barriers and an unfamiliar environment. The businessmen do not hesitate to use questionable means to achieve their ends, within a framework of recent conflict and ancient loyalties. Several thriller-like episodes, featuring fast cars on bad roads, furnish jolts of excitement. Altogether, this book is an interesting and informative vicarious journey through a new and unfamiliar country.

reviewed by Audrey Driscoll of Midwest Book Review ]

Here’s what some other reviewers are saying:

At first I thought that I wanted to keep reading T.W.I.A. because it revived memories of when I visited Peter in Tirana. Later, I realized that I wanted to keep reading because this is a very good, entertaining story. His geographical, cultural and historical descriptions are accurate, his characters real. I’m looking forward to Peter’s next book.Given his life around the world I’m guessing that he’ll have lots to tell.

– Amazon Reviewer Keith James

Well researched and full of detailed information on a largely unknown country. Added perspecies from foreigners and Albanians make for an interesting read. The fictional story of crime keeps the pace going between a story of a father daughter relationship. Highly recommended.

– Amazon Reviewer Amazon Customer


saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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Conversations: 1/27/2017

TRIBES, SUPPORT TEAMS, MENTORS ~ SEEK WRITERS

Last week my husband participated in a parody play written by one of our neighbors. This tribe of actors and their audiences greatly appreciated the writer’s creativity. A few days earlier a neighbor was interviewed for an article in a local newspaper about her soon-to-be released novel. That journalist became both a member of the author’s support team, and the recipient of a worthwhile article to write—which in turn increased the newspaper’s readership. The previous weekend, I received a call from one of my client/authors who needed “three quick write-ups” to be dispersed on the Internet, and she had no time to write them herself. Although my own work schedule was quite full, I was able to help—which in turn strengthened our working relationship. These are but a few examples of reciprocal mentoring that is active and engaged at most every turn of a writer’s life—IF we are available to see it and cooperate.

In last week’s blog I used the term “spinning wheel of creativity.” Most wrispindle spinning wheelters easily grasp the concept of spinning and weaving together the moving parts of their novels and nonfiction books. Every author I know also appreciates the feel of wrapping themselves in their own woven “cocoon” as they sit alone and write. Today, I’m taking this analogy another “spin” further as I offer you additional tips in building these writing/working/marketing relationships. In my first blog of 2017, you’ll find four ways to start this process—however the focus today is on the keyword relationships.

  • Author, know thyself. This isn’t a deep psychology test. What it IS, is setting aside time to answer those questions that marketing, public relations, literary agents and book publishers ask us. Example: Who is your audience? (1st be as narrowly specific as you can—then expand the potential audience as many levels as possible. Think BIG!) What is the core theme? (Develop one sentence that demonstrates your passion behind this theme.) When (Is it a period piece that impacts our lives today)? Where (give the setting/location that attracts readers). How (this is the genre and/or method of writing you’re using). Present these responses as if you were speaking to a publicist who needs “media-bites” to promote your book.
  • Respect your Tribe members. Each of the people you’ll be working with has taken their own journey to reach the connection point where you’ve met. Like us, they need recognition of their skills and their contribution to telling the world about your book(s). During your Tribe-relationship they, too, will be learning new things. As this becomes evident, always acknowledge and encourage them in their goals. The spoken (or typed) words, Thank You, go a long way in building long term relationships.
  • Become part of their Team. Whether part of your Support Team has joined you through their business or you’ve discovered each other through Internet Networking reach out and help them whenever possible. Give a “shout out” about them on Facebook, Instagram, and/or Twitter. Add a line to your marketing mailings that give their business name and contact info. Find creative ways to support those people who are supporting you.
  • Always be kind and courteous. Should someone miss a deadline to provide you with any type of marketing piece—practice forgiveness. I once heard “creative people” described as the most unorganized human beings on the planet. I’m hoping someone (besides me) can relate to that statement. AND YET, in the midst of apparent chaos, beautiful things happen. Creativeness is especially useful to all the Mentors, Support Teams and Tribes as they utilize out-of-the-box thinking to help us succeed.

Bottom line/Take away for this month: Writers are NEEDED in every aspect of life and so are their support teams whether discovered through self-publishing contacts, Internet groups or our neighbors next door. Co-laboring for a common goal gives us strength. Go Forth and BE STRONG in 2017! ⚓︎


Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.