From the Archives: “Book Marketing: Magazine Reviews”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.


[ Originally posted: April 2nd, 2010 ]

The following list comes compliments of ForeWord magazine in the interest of helping you secure reviews with not only their magazine, but all magazines you pursue.

1. Become familiar with the magazine
2. Read the submission guidelines for each magazine before submitting your book for review
3. Create a good cover letter
4. Include a sales sheet (ask your self-publisher or publishing rep).
5. Follow-up

The best way to familiarize yourself with a magazine you want to review your book is to read the magazine first.

You can usually find submission guidelines for magazines on the magazine’s website.

When sending your book out for review, always include your contact information so the reviewer can get in touch with you if necessary. This should be a part of your cover letter. You can also politely request that a reviewer notify you when/if they review your book (but realize that many may choose not to do this).


Is the day of the magazine editorial dead?

What about magazine reviews?

magazine magazines rack

No. No they’re not.

At least, so say the print magazines themselves–and yes, they have  a vested interest in trying to impress their shareholders as much as possible, but when everyone from CNN Money to the New York Post to Wired Magazine lines up to say it’s not so, ti’s time to listen to what they have to say. (It’s worth noting that these periodicals are often at odds over ethics disputes and general worldview, so for them to agree is something magical. And also, it’s far more in their interest to say they’re doing well despite industry trends than to state that everyone’s doing well. They want people to defect to be their subscribers, after all. That’s just marketing.)

And we’re here about marketing, too.

So how does knowing print’s not dead help you market your book?

First of all, it opens up untold numbers of possibilities that the average author might not think of for ad placement and reviews. Facebook, sure. A local radio station, sure. But a print magazine or journal? “I thought those were dead,” you might as well have said. But they’re not. They’re not dead. In fact, they’re thriving–so long as they reach a dedicated niche audience.

Secondly, print magazines and journals have a vested interest, too, in upholding the work of talented authors in a way that a local newspaper may not. Newspapers are looking for news, while magazines and journals are looking for talent. If you have it, and you reach out to the right ones, you might very well find yourself being scouted for additional pieces, or find yourself pushing against an open door as far as promoting your book goes.

So don’t give up on magazines. Well, maybe give up on some. Do your research, and dig around a little bit to see what your ideal reader is picking up at Barnes & Noble or their local indie bookstore or subscribing to digitally. Instead of firing scattershot into a great void and hoping to land some hits, you should spend your time and energy firing precise, surgical volleys at market niches which will both welcome you and connect you with more of those ideal readers.

Long live paper!

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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