Tuesday Book Review: “Dine Fine, Forget Frugal”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

dine fine forget frugal cookbook jonathan keoni ho

Dine Fine, Forget Frugal

by Chef Jonathan Ho

Publisher: Outskirts Press

ISBN: 9781478765158

cipa evvy award

a CIPA EVVY Award Nominee!

Synopsis*:

Food…Everyone’s First Love… Frugal cooking, imitation ingredients, or family meals in a few minutes…appropriate for some, but not for me. A delicious dish crafted with natural ingredients, time, and technique will win their hearts (and stomachs) every time. If you want to impress your family, friends, and guests with wholesome and unique dishes you’ll love this cookbook! With today’s Internet, it seems a shame not to take advantage of fast shipping from distant markets and vast access to new, exotic ingredients rife for the picking. These far-away foods may be a bit pricier than something you can pick up at the corner store, but getting hold of these delectable morsels is well worth the effort. The recipes in this cookbook aren’t fast and frugal, but they are works of culinary art you’ll be glad you got your hands on. Life is too short to deprive yourself and your loved ones of a little wholesome indulgence…

You deserve it!

 * courtesy of Amazon.com

Featured Review:

A fusion chef presents 30 high-end hors d’oeuvres. “I’ve committed my career to celebrating the US culinary melting pot,” Ho (That’s the Spirit, 2012) declares. He grew up in Hawaii, where he helped in his father’s Honolulu restaurant, and at age 16 moved to Pennsylvania’s Amish country. Both influences are evident in his recipes—“Hapa-Ham” Burgers and Rock Salt Plum Ribs; and an unusual take on Pennsylvania Dutch chicken and waffles—alongside a range of other American food cultures, including Tex-Mex, Southern, and various Asian cuisines. The book focuses exclusively on appetizers and soup shots. Even familiar foods like macaroni and cheese are reworked with piquant flavors to make them special-occasion dishes—in this case, using a blend of fine cheeses and adding crab meat, saffron, and caviar. Ho delights in blending the traditionally savory and sweet in playful combinations that will be “confusing to the palate,” like filling a donut with chicken, beans, and cheese, or flavoring a potato-corn cupcake with vanilla and chamomile tea. One of the best examples of the fusion food approach is his “terichanga,” a fried burrito stuffed with teriyaki-marinated rib eye beef and topped with mango-avocado salsa. Best not to look too closely at the nutritional information—the figures are slightly alarming, even for amuse-bouche serving sizes. Each recipe is accompanied by an appealing color photograph, background information, substitution advice, and details on how to source unusual ingredients. Some explanatory notes (for hoisin sauce, Berkshire pork, and the Amish) are repeated in multiple recipes; they could all be collected into a glossary at the end. Fractions would be more useful than decimals when measuring ingredients, and the ornate font becomes a challenge to read. But these small quibbles cannot detract from the quality of these truly indulgent dishes. In many cases, the ingredients are so expensive that these recipes are likely to be reserved for a blowout dinner party, perhaps around Christmastime—a perfect occasion for Turkish-style reindeer meatballs. A final section of musings gives strategies for creating harmonious dishes and pleasing picky eaters. A mouthwatering collection of decadent appetizers.

– Review on Keoni Cookbooks


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Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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Self-Publishing News: 9.4.2017 – The Company Files!

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And now for the news!

Some highlights from this month in the world of self-publishing, specifically news from or regarding self-publishing companies!

You might have guessed the answer to this most provocative of questions, posed by Cath Everett of Personnel Today: there will be some who say yes, and some who say no, with a slow and steady progression toward embracing our tech-savvy future whether we like it or not. According to Everett, one company has already made the switch and might provide some important guidance for others looking to make the leap: Reedsy, a self-publishing company based out of the United Kingdom–but with staff in at least 15 countries. Reedsy has, says Everett, “taken this [trend] to the extreme,” with co-founder Emmanuel Nataf going on record to say “having people in the same room means there are more issues to manage and deal with,” a problem which is easily resolved by moving toward a fully remote model. There are additional benefits, Everett records Nataf as saying: “There’s less directed management with a remote team because everyone has objectives and know what they are [….] So results are the only thing we look at, not how much time people spend in the office.” That’s all well and good, but are there any downsides? “[Employees] need to be enthusiastic and know how to manage their time,” Nataf acknowledged: “If they’re only 50% into the idea, it simply won’t happen.” A word of caution in an otherwise enthusiastically pro-remote article, and if our own experience is any guide, this is a subject which will cycle back into relevance over the coming years.

Literature has no monopoly on the self-publishing method; games and art collaboratives have made inroads into today’s market using the exact same model, and in the case of KO_OP, they’re seeing phenomenal success. In this article for Cartoon Brew, correspondent David Calvo delves into the sort-of-cooperative, sort-of-corporation’s latest game came into being, and how KO_OP’s recent successes fall into place with the gaming world’s longstanding (but often tortuous) relationship with self-publishing. The game in question, GNOG, “ends up being a weird psychedelic journey in expressivity, a warped cosmogony holding more questions than answers,” writes Calvo: “Such a carefully crafted game could only emerge from a quiet, hopeful place. Montreal game studio KO_OP’s survival as a perpetual start-up is somewhat baffling, in a professional world of self-interests and coteries.” Perhaps the most profound connection between KO-OP’s GNOG and self-publishing is their shared philosophies. Says Calvo, “The refusal to engage in the trap of games as art (an already stale debate), the willingness to avoid the traditional pitfalls of gamemaking, like burnout or overthinking processes, are powerful tools.” Indeed they are–for everyone in the art-making business, whether visual or written or something else entirely. We can’t wait to play GNOG, and can’t recommend this article enough!

I know, I know, isn’t this just another gimmick from a member or the traditional enclave of media-production companies to boost diminishing sales? Maybe. But it’s kind of cool how Lonely Planet is going about it, especially if you look to Hassan Butt’s fascinating article on Transform (which touts itself as “The only global magazine for rebranding and brand development”). According to Butt, Lonely Planet’s “Trips” is, in fact, a “self-publishing content platform that aims to reimagine photo-sharing.” That’s quite a thought. What have we been doing with our Facebook photo albums, our Picasa accounts, our Twitter feeds, if not “self-publishing content” of a visual nature? It may just be a matter of semantics, but it looks as if Lonely Planet will be publishing quite a few of its well-regarded travel guides online for ease of use during travel. Butt’s article hits on all the right buzzwords: “storytelling,” “interactive user engagement,” “original, authentic outlook,” and “trustworthy reputation” all make a strong case for new users to give the app a chance. If you’re looking to travel abroad, let us know your thoughts!


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

Conversations: 9/1/2017 (on Labor Day!)

SEPTEMBER HOLIDAYS CELEBRATE WRITERS!

Labor Day

Many years ago, at a writing workshop, one of the author/speakers shared the following words, which continue to inspire me today: When no one is watching, always write from your heart and with excellence; for those pages become the fruit of your labor.

Do your friends (and family) understand the labor intensive work you’re doing when you’re writing? Unless they are also writers, most folks have no clue. However, not long after I heard the above statement, I adopted the Labor Day Holiday as one of significance for me and I’ve used its history to help “other people” gain a better understanding of my profession as a WRITER. Here are a few thoughts for you to share with others, too.

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  • The first Labor Day holiday was celebrated on September 5, 1882, in New York City, a highly promoted event connected to factory labor union workers who were definitely under-appreciated at the time.
  • The idea to celebrate “workingmen” and their labor quickly spread across the country and by 1885 most every industrial center across America participated.
  • The celebration of Labor Day soon expanded to workers in every physically laborious industry from laundry workers to construction and dock workers.

The component of Labor Day that speaks to me—as an author—is the basic definition: Labor Day “honors the contributions that workers have made to the strength, prosperity and well-being of their country.” It honors “the vital force of labor in the U.S. that has contributed substantially to the highest standard of living and the greatest production the world has ever known.”

Writers, and the labor we engage in on a daily basis, are absolutely part of that “vital force of labor” who make valuable contributions matching that definition to a “T.”

The greatest contribution we offer to the world is IDEAS!

  • Author Jean-Jacques Rousseau was a prolific writer in the 18th century who greatly influenced many of the writers of the U. S. Declaration of Independence.
  • Benjamin Franklin’s writings not only influenced the early U.S. colonies (politically) but gave clear ideas for the development of the Postal Service
  • Thomas Paine in his books, The Rights of Man and Common Sense, continue to contribute to the “prosperity and well-being” of the world.
  • George Orwell’s novel, 1984, remains a best seller today as it offers a thought-provoking “what if” scenario.

YOUR WRITING LABORS are producing more IDEAS right now. Whether in the genre of Memoir, like Anne Frank (The Diary of a Young Girl) or the realm of other worlds like Ray Bradbury (Fahrenheit 451) and C.S. Lewis (The Narnia Chronicles), the writing we accomplish today will sow ideas into the future for generations yet unborn.

I am often asked why I believe so much in self-publishing and the answer I offer contains all of what I’m sharing today. I believe every writer is inspired to create the specific piece they’re working on. However, traditional publishing simply takes TOO LONG to get books “in print,” their selection process DROPS TOO MANY excellent authors, and their books have a finite lifespan. With the support of self-publishing presses our books can literally STAY IN PRINT, period. ⚓︎

 


Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.
Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

A Very Fond Farewell!

Last week, I hinted that I might have some news to share in my usual bi-weekly Wednesday blog post. Now the time has come to share that news, and I’m anxious. I’m excited. I’m a bundle of emotions!

Simply put, I’m leaving my current position with Outskirts Press and moving on to work closely with my husband, who runs a coffee business. I know, I know … what is it about authors and coffee? In all seriousness, though, I found myself facing some tough decisions–Leave or stay? Work with friends or family?–and found myself excited by the opportunities this new work will give me, as an author and publishing professional.

In short, it’s time.

I’m going to miss everyone! I am grateful to Outskirts Press for providing me years of great experience and opportunity. I’m grateful to have been invited to take part in this blog–I just checked, and my first post went up in August of 2008. Nine years! NINE. That’s amazing. You, dear readers, are amazing. I will miss writing for you, but in ending my work at Outskirts Press I find I must also focus on my private writings, which you can keep up with on my own personal blog (www.kellyschuknecht.com).

In the meantime, keep following the lovely folks here at Self-Publishing Advisor! I’m honored that I got to work with Lisa, Elizabeth, Royalene, and all the authors who came before us on the blog. They have plenty of exciting ideas for the future, and I can’t wait to see what the coming years have in store for the self-publishing industry. ♠

kelly schuknecht


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the outgoing Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

In Your Corner: What Happens … After?

what's next

There’s a lot that goes into bringing a book to the point of publication … but there’s a lot that comes after, too–as you likely already know, since you’re here and reading this post.

So … where to start? Planning out what you’re going to do now that your book has been published–or if you’re one of the more prescient among us and are looking ahead, when your book has been published–is almost as important as writing your book. Not quite, maybe. You wouldn’t have a book to market if you didn’t actually write the thing, so there’s that. But it’s undeniable that a careful, thoughtful, and strategic plan for what comes after–after the writing, after the publication–is vital to making sure your book actually sells.

I have a couple of questions to help you get started, questions which might just shape how you go forward after publication:

  1. Do you plan on selling your book on your own at a local event or book signing? If yes, make sure to watch what your publisher charges you for book copies. There’s quite a lot of legalese and fine print to parse, especially when we’re talking about vanity presses and self-publishing companies which privilege profit over people. If you don’t understand immediately how much your author copies will cost, both now and in the future, it’s probably a sign that the company in question is trying to make it hard to understand. And that’s never a good sign. Go with a company which goes out of its way to make the author copy situation and pricing transparent and easy to understand! And one which offers you a consistent discount. No matter who you go with as your publisher, you’ll want some physical copies on hand. They’re amongst the best marketing tools you have!
  2. Are you planning on selling your book online? Watch out for the prices of other books in the same genre or content area; pricing your book correctly will go a long way toward making sure it sells. Don’t trust Google to answer the pricing question for you, either … thousands upon thousands of blog posts and pieces have been written in the past to explain the intricacies of the Amazon marketplace, but the situation with online retailers like Amazon and B&N is always fluid and changing, so even if we’re talking about an article written this year, the information may already be out of date. There’s a fine line between overvaluing and undervaluing your book; the former will cut into your sales figures, and the latter will make it hard to turn a profit, no matter how many copies you sell! The best policy is to do your own market research–and this is doubly useful, since you will learn a lot about how books similar to yours make use of the digital sales space–with giveaways, sales copy, and linkages across social media.

And look, it’s okay if you’re not yet through the publishing process. It’s always a good time to plan ahead. In fact, knowing what you’re going to do after your book is published will help you select the right publisher to fit you and your book in the first place! Before you open your pocketbook and give someone your money, you absolutely should consider all of the fine print and the advantages available to you … both during the publishing process itself, and during the marketing and support periods which come after.

Luckily, you and I both live in a day and age when there are plenty of options available, so you rather have your pick of the buffet. Some publishing companies are long on publishing assistance and short on marketing, and others are the opposite. Some offer stellar services across the board … but at a price which is too high for the average self-publishing author. And others … others walk the tight rope between quality services and affordability, and walk it well. The key to making the most of your money is to have a good sense of what has to come after publication, what you want to come after, and how your existing resources and skill sets fit into the picture. Your priorities are paramount, and have everything to do with crafting a solid plan for your book’s future.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.