2019: Time for a Fresh Start on Marketing

Oh, no, it’s time to review that dreaded list of New Year’s resolutions!  It’s not uncommon for these lists to be either too long or too ambitious for their makers to actually accomplish within twelve months, but that doesn’t seem to stop any of us from feeling the compulsive tug toward writing them–or from feeling miserable when we find ourselves running into a brick wall of complications.

writing goals

For those of us who are authors, many of us will end up making at least one of our resolutions that of writing and publishing a book in 2019.  But how might an author go from creating the goal of writing a book to actually getting it on paper and, finally, to publishing it?  If you’ve resolved upon a similar goal, here area couple of ideas to get you started:

  • Join a writer’s group.  

While there are certainly plenty of online options available to you, through internet forums and listservs and Facebook groups and the like, the best kind of feedback a writer can receive is the kind that is delivered in face-to-face conversation with people who have held your manuscript in their hands and feel some sort of personal stake in delivering detailed high-quality responses to the questions that you pose.  This is why, above all other things, I recommend you look to join a writer’s group in 2019.

But where to look?  I recommend stealing a page of or Lorena Knapp’s playbook over at the Write Life blog.  She recommends researching a variety of options before committing to any one writer’s group; you might start with local writing centers and then move on to conferences, bulletin boards, writing associations, your personal network, online networking sites like Meetup.com, and then as a last resort turn to social media and so on.  In my personal experience, conferences can be overwhelming (a case study in over-stimulation), bulletin boards are rarely up-to-date, and online networking sites lead to as many “misses” as “hits.”  I found out about my local writing association after attending an event at my local library, which often plays host to local authors–many of whom are self-published.  You can’t go wrong by asking a librarian!

  • Join a book club.

The library also happens to be a great place to begin your hunt for a local book club, since most libraries directly or indirectly sponsor these sorts of events, and can point you to the right people or resources to set up your own book club if there isn’t one already geared toward your interests.  You can also check online at the Reader’s Circle, a nonprofit organization dedicated to connecting readers with each other, to see if there are otherwise off-the-grid book clubs meeting in your area.

But why should a writer join a book club?  The answer isn’t as simple or the dots as easy to connect as with writing circles and writer’s groups, where writing is the common theme.  But as Evan Maloney wrote for The Guardian back in 2010, reading and reading well is actually the most fundamental of skills for a writer to practice:

As well as a large vocabulary, novels give writers a sense of how it is done. They offer templates that can be borrowed and adapted; they teach a writer how to create narrative structures and characters, how to develop tension, write dialogue, and maintain a consistent tone and pitch. Novels also trigger memories from a reader’s personal experience, and these give writers ideas for their own stories.

Best of all, writes Maloney, “whenever writing gets too painful, when each word and idea seems to be dragged from the mind like the limb of an aborted camel, reading offers a writer a lovely escape into a fantasy world where stories are revealed with simple ease and order on the page.”  Sometimes, that’s exactly what we need.

  • Work with a ghostwriter, or if that’s not quite your speed, with an editor.

With a book club feeding you inspiration and a writer’s group providing you support and feedback as you write, the next best step is to find your voice.  If you’re struggling to find the time or cultivate the skills you think necessary to capturing your story, it may be time to look for a ghostwriter–someone who can sit down with you, hash out all of the relevant details, and then serve as architect and project manager for your book–all rolled into one.  We often associate ghostwriters with the traditional publishing model, since most of the ghostwritten books we see hit shelves are celebrity autobiographies–but you can be a self-publishing author and develop a healthy rapport with a ghostwriter, too!  Hybrid self-publishing companies like mine–Outskirts Press–often offer ghostwriting and editorial services as several of many tools to put in your toolbox.  The differences between ghostwriting and editing is significant–the former will take on a large part of the “generative” process, while the latter will help shape or reshape material you have already created–but the general impulse is the same: these services exist to help you get stuff done.  Don’t underestimate the power of a good edit!

  • Cultivate new and sustainable writing habits.

Here’s where things get a bit hazy.  Every author has individual writing habits developed over years of hard work and necessity, so what a “good writing day” looks like to you will most likely differ from everyone else you meet.  We can look to our heroes for inspiration, sure, but ultimately I find comparison a toxic, toxic beast.  The best way to succeed at adopting new and useful writing habits is to do so slowly and sustainably–by making incremental changes and sticking with them over the long term.

There’s a reason NaNoWriMo proves so difficult for authors to just “pick up” and do: it’s such an intense process that it requires writers to make enormous changes to their daily schedules just to fit it in.  A much better course might be to adopt more manageable alterations–boosting the time you spend writing every morning by five minutes a day for a week, perhaps, or by restricting your self-editing to only five minutes a day–and to evaluate their efficacy regularly, discarding the useless ones and keeping the useful ones.  As my grandmother used to say, “trim the fat!”  Keep the things that help you, and shed the weight of those which don’t.

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, and I’ll make sure to feature your thoughts and respond to them in my next post!

Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

 

Self-Publishing News: 1.8.2019

January, illustrated name of calendar month, illustration

And now for the news!

Some highlights from this month in the world of self-publishing!

Another gem from Adam Rowe of Forbes, this article covers some of last year’s top news when it comes to publishing–both traditional and self-publishing trends. Rowe begins by writing that “Popular predictions include the continued rise of audiobooks, political non-fiction, books clubs and the niche subscription service model. But the past still has a lot to say.” What is it that the past has to share, specifically, here? Crime fiction is still on the ascendant, writes Rowe, and it looks as though nothing will be unseating the blockbuster greats of that genre anytime soon–and Rowe mentions that certain other genres, including science fiction, fantasy, and romance, are more popular in digital than print at present. Other revelations include the strength of children’s books as a market force, as well as food writing and popular science, particularly in the UK. This article as a whole is well worth a look, just to keep up with the latest in what’s happening in the publishing industry as a whole.

Every author has probably asked this question of the universe at some point, and here comes New York Times contributor Concepción de León to answer it. Writes de León, “Writing has never been a lucrative career choice, but a recent study by the Authors Guild, a professional organization for book writers, shows that it may not even be a livable one anymore.” But before you start slipping into despair, check out the full article, which covers the history of authorship and how income levels have shifted over the years. de León and the New York Times in general comes from a place of traditional print media, and they’re well aware of that fact. But they don’t completely neglect the self-publishing authors among us; the article relies on findings that “are the result of an expansive 2018 study of more than 5,000 published book authors, across genres and including both traditional and self-published writers,” writes de León. The real problem, de León writes, is a well-known name: Amazon. Amazon “charges commission and marketing fees to publishers that Ms. Rasenberger said essentially prevent their books from being buried on the site. Small and independent publishers, which have fewer resources and bargaining power, have been particularly hard hit.” So … does it pay to be a writer? It depends on your market, and your royalties, and your access to high-quality marketing strategies, de León intimates. Check out the full article for more!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

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Self-Published Book Review: “Caledonia Switch”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

Caledonia Switch steven lane smith

Caledonia Switch

by Steven Lane Smith

ISBN: 9781478700821

reader views reviwers choice award 2014

Synopsis*:

A precocious teenager named John Wesley Hardin illegally day trades options to save his father’s hardware store in idyllic Caledonia, New Hampshire.  Clinging to vestiges of infantile omnipotence, John sets up a sham trust to hide his fraudulent schemes.  Early successes entice him to make increasingly risky bets that threaten to ruin three families – the Hardins, the Lavals, and the Harringtons.  When his fundamental identity is exposed as a fiction, his confidence is shattered.  He must choose humility over pride to rebound from disaster to be capable of loving and worthy of being loved.

 * courtesy of Amazon.com

Featured Review

A Christmas Story for All Seasons

– Reviewed by Jennifer Hass for Reader Views

Other Reviews

Caledonia Switch is a book you will truly enjoy reading

– reviewed by T.W. Price on Amazon

Great Read

– reviewed by Boston Book Girl on Amazon

 

 


tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

selfpubicon1

Self-Publishing News: 1.2.2019

2019

And now for the news!

Some highlights from this month in the world of self-publishing!

To start off 2019, our first article today is a retrospective of the happenings in 2018, a year Beniah Munengwa of NewsDay describes as something of a “mixed bag,” in that it contained both some good moments and some hardships for the publishing industry–including the self-publishing industry. What are those highlights and hardships? We recommend you read the article so that you don’t miss a thing, but when it comes to self-publishing specifically, Munengwa cites pricing difficulties, a drop in book fair attendance, and the persistence of stigma as some of the worst book news in 2018, with a burgeoning of dialectical forms, diversification of authors, and the high quality of new self-published content as some of the best. As a Zimbabwean paper that covers news from the diaspora, NewsDay‘s article serves as a good and powerful reminder that self-publishing is a growing global phenomenon–with the power to transform the world. Writes Munengwa, “Heading into 2019, new energy needs to be injected into the publishing industry such that it emerges rejuvenated and refreshed as before, in the process remoulding literature into manna that the yesteryears were reknowned for churning out.” We can’t help but agree.

2018 was a year that cemented Amazon’s grip on the self-publishing industry, among many other markets. Last week, Paris Martineau and Louise Matsakis of WIRED put together a profile of this company, always and forever known for its sheer dominance of consumer-driven sales in the early Internet Age. If you were looking to understand how Amazon’s famous (or infamous?) self-publishing branch fits into its larger mission and into its larger process of acquiring subsidiaries and developing new services, this is definitely the article for you–just scroll down to the “Books” section and dig in. (Although we’d like to note that the entire article, even the non-bookish parts, is fascinating.) Amazon’s reach is, the article indicates, so extensive that it might easily seem that the company has gotten into the life business (after all, it’s now offering healthcare)–and one has to wonder where self-publishing ranks on the company’s list of priorities. Is it better to do all things well, or to do one thing brilliantly? Only time will tell; the jury’s still out on Amazon.

In yet another fantastic article for Forbes, Adam Rowe provides us this week’s outtro with his predictions for 2019–namely, that is, that this will be the Year of Audio. Why’s that? Because all of the groundwork has been successfully laid, and the market has diversified. Writes Rowe, “Audiobooks have been a popular sector of the publishing industry for years now thanks to the ubiquity of the smartphone, but 2018 was the year that distribution channels caught up: Google, Walmart, and Instaread all started selling audiobooks within the last year, and Kobo wasn’t too far ahead of them.” He specifically makes note of the companies making room for self-publishing authors in the midst of this field of new possibilities, including Findaway Voices, a company “which ushers self-published authors’ audiobooks onto the Apple Books marketplace and its 45% royalties.” Rowe also notes that the synergy between podcasts and audiobooks is at an all-time high, with podcasts routinely being ported over or adapted for audiobook format. His final conclusions? Rowe argues that “The virtuous cycle of a growing audience and a growing field of content will undoubtedly continue in 2019. The only question is what interesting new directions publishers and authors will find for audio in the new year.” We hope you’re among those authors looking to experiment, and we hope you’ll share with us the products of your labors! And in the meanwhile, happy New Year!

2019 goals


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

icon logo self publishing advisor

The Alchemy of Holiday Marketing (Part VI – The Christmas Week Edition)

christmas new year's holiday time

I know what you’re thinking–it’s only five days to New Year’s Day–what could you possibly do this late in the year to take advantage of the holidays before the year (and holiday spirit) runs out?

First of all:

keep calm holidays

That’s right–this doesn’t have to be anything that will ratchet up your stress levels! And first and foremost, if you’re reading this and you’re a naturally busy person around the holidays, it’s okay to not add any last-minute marketing tricks to our to-do list. Our recommendations today are for those of you who are looking for something to do with all of your spare time over the next few days. To that end, if you have …

Five Days of Free Time

Our recommendation? Start the clock on a New Year’s giveaway or discount! If you truly have five days to work something new in, a giveaway will give you the largest impact for the time available to you. Hop on to your book’s Amazon listing, Goodreads, or wherever else you want to host the giveaway or discount, and set up the functional part of your special offering today. Also: announce it across all of your social media platforms! This is important to do immediately. Then, every day until the end of your discount or giveaway, make sure to hop online and remind your followers of what’s going on. Once the functional part of the giveaway or discount has been set up, you have a lot of flexibility on timing, frequency, and content of your social media posts–but make them count! Make sure to craft a couple of beautiful images and to use your book’s cover art to boost the visual impact of your promotion.

Five Hours of Free Time

If you only have five hours to spend on marketing this holiday week, you could either go the route of throwing together a super quick special like the one above, skipping over a lot of the social media check-ins, or you could focus your energies and produce one really high-quality marketing item, like a holiday-specific press release or email newsletter or promotional image. We’ve written in detail about press releases and similar marketing strategies before, and if you’re having trouble deciding upon what to spend your five hours of limited time and energy on, we recommend opting to play up your strengths and choose a strategy you’re comfortable with. When you have a bit more time to spend, you can innovate and expand your repertoire–but for now, you want to do something quick and efficient!

Just remember–the point of every holiday marketing strategy is to put your book out there (again or for the first time) in front of its ideal readers and to take advantage of the various holiday-specific vocabularies (visual or written) to do so. Readers are all about authenticity, and around the holidays they’ll want to know that your words come from the heart as well as from a pragmatic point of origin.

Five Minutes of Free Time

Look, it’s okay! Not all of us can expect to carve out much time around the holidays for marketing. For those of you who maybe have time to check your email or post a quick update to Facebook, that’s still enough time to make a difference. Whether it’s mentioning your book in the same breath as your turkey roast or your family’s trivia game night on New Year’s Eve, a quick tweet on Twitter of blog post or Facebook update will still be well-received by your readers. Keeping them in the loop on what’s important to you is useful in and of itself!

Whether you only have minutes or you have a whole long luxurious week of free time ahead of you, there’s almost always room for a little marketing. And if not? Well, there’s always the new year! And we’ll be back in 2019 with many more tips and tricks for how you can improve your marketing reach as a self-published author.

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, and I’ll make sure to feature your thoughts and respond to them in my next post!

Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.