Category: Uncategorized

Book Marketing, Conversations with a Self-Publishing Writer, Marketing Your Self-Published Book, Royalene Speaks, Uncategorized

Conversations: 9/16/2016

THE MANUSCRIPT IS JUST ABOUT FINISHED

It’s Time to Think About adding the Frosting!

cake with frosting

Just last week I went to a writers’ workshop and within the first two minutes of the speaker’s presentation she said, “From the minute you sit down to begin your first book, you need to be thinking about marketing.” OH, my! I printed my first book in 2004, self-published my second book in 2015, and have a good start on book number three. With the help of several very creative friends, I’ve dipped my toes into the marketing river, but it’s not a comfortable place for me. I really don’t know many writers who are (honestly) comfortable wearing marketing shoes.

So, today, I’m encouraging every writer I know to think about the book you’re beginning—or about to finish—as if it were a delicious cake just waiting to be tasted and enjoyed. If it were sitting in the bakery with no frosting covering it, how many people would buy it? All the other frosted and decorated cakes would appeal to buyers first. Your cake/book would sit there for a long time—maybe not be selected at all.

If you’re a self-published author you may be familiar with the concept of “optional assistance” publishing companies offer to help launch our books into the world. One such option for most of my clients has been the Professionally Designed Book Cover. This is really the frosting-on-the-cake! I remember working with a client who knew the image she wanted to present on her book cover. We spent hours discussing it. She wanted to have it ready to submit with the manuscript, and did not want to add the expense of using the publisher’s Designer. So, she had me “spend” hours researching potential images—multiple illustrations—and finally selected two possibilities. When her manuscript was sent in, with the cover images, the Designer showed her the two she’d selected. He also showed her a proposed option—his interpretation of what she wanted. WOW! That book cover “popped!” It was immediately clear to both of us that when her book was placed on a shelf, it would be quickly noticed.

We both learned a valuable lesson that day—to consider what the publisher can offer us in the areas where we are weak. Our time is a valuable commodity, as is our brain-power which we need to begin the next book(s). If we need editing assistance (see last week’s blog), marketing inspiration or help with developing a video trailer that will catch the attention of today’s Readers who search the Internet before making the book-purchase selections, then that’s what we must do.

Even if you have a contract with a traditional publisher, you may need to seek out assistance in the marketing arena. These publishing houses may introduce the book and give authors a nudge into the world of book-promotion, but they rarely offer additional help beyond that. Their book will go out of print after only a few years if the sales don’t keep it alive.  (This is not the case with self-publishing companies. For a very modest yearly “storage fee” your book will be available as long as you want it to be.)

So it is that I encourage you to build up that layer of frosting/visibility as thick as you can for the book you’ve worked so hard to deliver. ⚓︎

Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

Book Design, elizabeth speaks, Uncategorized

In Your Corner: Choosing a Trim Size for Your Book

Decisions, Decisions

(where would we be without decisions?)

When it comes to choosing the form in which your book will be sent forth into the world–hardcover, paperback, small, or large–it’s the rare author who has considered the book’s actual trim size.  Those other elements?  They’re easy to visualize in your head, to picture your book as taking one such form.  Trim size is not so easy, in part because many authors don’t even know what the term means.

trim size definition

Thanks to Dictionary.com, we can safely interpret trim size to mean the page area left after final production is completed–which is not the same thing as the page area throughout the printing process.  While a book is being printed, the pages are slightly larger than their final size.  Once your content has been printed, the pages are cut down to their final size–their trim size.

Depending on which self-publishing company you choose, you ought to have a choice of trim sizes to select from.  Print on Demand (POD) options will often constrain your choices simply because each size uses its own machinery, so the more sizes on offer = the more expensive the machinery is to purchase and maintain for the operator, and ultimately, the end user–you.

There are so many sizes to choose from, it almost boggles the mind.The most common trade paperback sizes, for example, run from 6″ by 9″ to 5.5″ by 8.5″, but you’ll also see 5.25″ by 8″ and 5″ by 8″ in some POD services. It’s not unheard of to choose even larger sizes–6″ by 9″, 7″ by 10″, 8.25″ by 8.25, or even 8″ by 10″–especially if you’re working within the children’s picture book or technical manual markets.

trim size
[ a pleasant-looking trim size ]
Sometimes the decision might be self-explanatory.  If you’re a photographer, for example, it makes sense to go with a larger trim size to allow your images to be shown off to greatest effect.  But why does size–or even deciding between hardcover and paperback– matter at all to everyone else?  The answer boils down to reader perception, and reader perception can be greatly affected by the minutiae.  A nice balance between text and white space, for example, is a subconscious clue that the author took great pains to be professional while designing their book.  A crowded page, while maximizing the text-to-page ratio and lowering the total page count (and therefore cost) of a book, looks clunky and dense, making it difficult to read.  Similarly, a hardcover book is a sign that, on a fundamental level, the author cares about creating a durable, treasured possession–while a paperback enables portability and a voracious consumption of words.

Think about how your book will be used, and by whom, and what the typical expectations are within a genre.  Fiction titles typically run in smaller trim sizes, since readers typically read them for pleasure–whether on the train to work in the morning, or while sitting on the back porch.  Nonfiction titles, including memoirs and the ever-growing Creative Non-Fiction (CNF) field typically run in the middle of the pack–unless they’ve been penned by someone famous, like a film or a football star.  Those are often oversized, just like the personalities they describe.  Technical manuals, cookbooks, photography tabletop books, and children’s picture books are always the largest books on the shelf–and often, they are used while lying flat on a table or the floor.

I guess my recommendation is rather simple: take a ruler with you to the bookstore and library.  Measure the books that fall within the “if you like my book, you might also like X book” category, whether you’re thinking of similarities in genre or thematic content.  Weigh it in your hand.  Are you more likely to pick up the hardcover or the paperback of that book?  And don’t just measure the outside cover.  Look inside–at the trim size, the the margins.  It may not be an easily quantifiable thing, but readers are most likely to buy books that strike them as visually balanced and attractive–and the trim size of a book contributes to this a great deal!

You are not alone. ♣︎

*  And when Thomas himself took the poem seriously and made some rather intense life choices–for example, going off to WWI–Frost was devastated.  He was even more devastated when Thomas died in Arras.  The moral of this story being, it would seem, to make major life decisions upon thorough research and consideration, not the (misread) interpretation of a poem.

Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.
from the archives, Kelly Speaks, Uncategorized

From the Archives: “Congratulations to the [2016] CIPA EVVY Awards Finalists”!

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: May 15th, 2013 ]

Later this week, on May 18th, the Colorado Independent Publishers Association (CIPA) EVVY Awards will be hosting the 2013 award banquet. The event will take place at Marriott Denver South at Park Meadows and all proceeds will benefit the literacy projects of the CIPA Education and Literacy Foundation (CIPA ELF).

CIPA is a nonprofit association of independent book publishers, authors, future authors and related publishing service providers that has been providing leadership since 1992. Members come from many states as well as from Colorado and three foreign countries to take advantage of the resources made available through CIPA membership. Organization membership, along with active participation in CIPA programs, can open doors to many opportunities and can save thousands of dollars in costly mistakes.

Best of luck to all the finalists! To learn more about the event, visit http://www.cipacatalog.com/pages/CIPA-EVVY-Awards.

– by Kelly Schuknecht

It’s been a long time since we’ve mentioned the CIPA EVVY Awards, an unforgivable lapse given that the EVVYs are one of independent publishing’s few (and most prestigious) award competitions.  Talk about a shortfall!  The world of traditional publishing is rife with similar awards (or as my dad would say, “It’s right lousy with ’em.”) and while yes, they’re sometimes the hallmark of snootiness and a competitive dynamic that self-publishing authors have for the most part eschewed, but they can also be a fantastic marketing tool.

Not only does winning an award create another cross-searchable entry in your Search Engine Optimization (SEO) strategy; not only does winning an award gain you recognition from those present at the awards ceremony and throughout the judging process; not only does winning an award give you a great new addition to your book’s listing on Amazon, Goodreads, and elsewhere that will boost your profile among new potential readers; not only does winning an award give you a great excuse to re-release your book in a new e-book or physical edition (after all, an award notice makes for a great new feature of your cover design); not only does winning an award do all of these things, but it also provides affirmation of your hard work and conversation fodder for the rest of your life.

The 2016 CIPA EVVY Awards differed, of course, a little from their 2013 ancestors. (And I’m not just speaking about the contest entries themselves.)  The EVVYs closed to entries this year in May and the Awards Banquet was held in August.  (August 20th, to be precise.)  In a gesture to its own growing profiles, the banquet wasn’t held in a hotel this year, but in a museum–the Forney Museum of Transportation.  (A beautiful place if you haven’t been.)

*****

 

 

By all accounts, the awards themselves were a blast.  I take great pride in knowing that the self-publishing company I and several other of the bloggers here at SPA  work for (Outskirts Press) made the list of winners–regularly–and that we are in very good company.  Take a look at the list of all the 2016 CIPA EVVY winners!  Scan through the list of author names, and through their publishers.  I’ve never seen such a diverse list of hybrid and self-publishing companies, D.I.Y.-ers, and interesting book titles.

Clearly, I have some new reading material to get through!

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠

Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

 

 

Kelly Speaks, news from the self publishing world, outskirts press, self publishing news, Uncategorized

Self-Publishing News: 9.12.2016

And now for the news!

This week in the world of self-publishing:

“When I self-published my book, admittedly, it was the last resort,” writes Eva Lesko Natiello in her September 8th article for The Huffington Post‘s Entertainment section. Natiello, who self-published her book The Memory Box after a series of rejections from traditional publishers, goes on to describe the dejection and intense discouragement that followed. “Quickly,” she writes, “the consolation prize felt very much like a booby prize.” This discouragement was only amplified by the positive responses she received.  Says Natiello, “I’m probably the only author on the planet that cringes when a reader says, ‘I read your book in one night! I couldn’t put it down!’ Knowing the myriad all-nighters I pulled writing and editing it. And all the sleepless nights that are ahead of me to finish the next book.”

Natiello’s experience is hardly unique, however. Many authors turn to self-publishing as a last resort after rejection, and there’s a tendency to think that this somehow automatically equates to failure–that self-publishing is the hallmark of failed writers, even as sales soar and readers respond the way that Natiello’s do. But there’s a silver lining to the struggle, she reminds us: “It was unglamorous and worth every minute. I didn’t know it back then, but self-publishing is just a different way to do the thing I always wanted: to entertain readers. You can’t do that unless you produce something for them to read.”  And Natiello has.  To read her full story and catch up on the success of her book, you can access the full HuffPost piece here.

Some self-publishing companies are, shall we say, unique. And Erika Bester’s Fire Quill Publishing, the first fully female-owned publisher, is one of several experienced self-publishing authors who has taken steps towards activating the potential of other authors by launching a startup that defies the world of traditional publishing according to Neo Koza in this September 9th article for Eyewitness News.  Bester saw a need–“Our publishing companies focus more on non-fiction and memoirs, they are not very supportive of fantasy genres and non-adult science fiction”–and decided to set about satisfying that need.  But it’s not easy going, as Koza reports: when small publishers like Fire Quill do occasionally get their books into stores, they are often tucked away out of sight. “It’s always somewhere in the corner where nobody sees it,” says Bester.  But her struggle is an important one, as Koza records, since the field of traditional publishing leaves little room for diverse voices like Simamkele Dial’s, whose book was published through Fire Quill earlier this year. As many self-publishing authors have discovered, self-publishing is more than just a home to discouraged authors seeking shelter after rejection by the institution; the platform provides a wholly new launchpad for diversity in thought and representation. (And content.)  But enough of the summary; check out Koza’s coverage of Bester’s work at the link.

Award opportunities for self-publishing authors can be few and far between, but there are opportunities out there as this September 9th press release for Outskirts Press reveals. The full-service self-publishing company will by the time you read this have both sponsored and sent representatives to the first-ever Colorado Book Festival, held at the Denver Public Library.  “As a Colorado-based company that assists authors worldwide,” says the release, “Outskirts Press is thrilled to provide resources to aspiring authors attending this free event.”  The event is drawing some attention not just because of its novelty but because of the names attached; Colorado’s Governor, John Hickenlooper, attended the event as well as Outskirts Press’s founder and President, Brent Sampson, who took part in a panel discussion while the company’s CEO, Jeanine Sampson, met writers one-on-one in order to field questions about both the company and the process of self-publishing.  The event, which drew more than 75 local authors (!!), ran the gamut from crime to sports, poetry to photography, and fiction to history as authors mingled and shared their experiences with other attendees.  With book signings, giveaways, and children’s story times scheduled throughout the event, this first-ever Colorado Book Festival holds a lot of promise in terms of giving authors an idea of what they might come to expect in the future for their industry: Hope, optimism, and a great deal of public attention.  For the full press release, follow the link!

spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com
Self-Publishing Book Review of the Week, Uncategorized, weekly self published book review

“Wind Kissed” : A Saturday Self-Published Book Review

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of bookishjessp:

wind kissed by lynn ann migdal

Wind Kissed

by Dr. Lynn Ann Migdal

Publisher: Outskirts Press

ISBN: 978-1478753773

Synopsis*:

The Silver family is wealthy, but their money can’t fix the dysfunction that tears at eleven-year-old Rebecca, who endures her parents’ emotional battles and the physical and verbal abuse of her older sister. In response, Rebecca hunches over, tightening and over-contracting the muscles on the right side of her body. Over time, this has caused her spine to curve in unhealthy directions, creating pressure on her nervous system and wreaking havoc on her immune system. She also turns to the comfort of food. Rebecca’s life changes dramatically when she encounters the nature spirits of the sky, who help humans find peace and health. With their help, Rebecca learns how to heal herself from verbal, food, and techno abuse. She empowers her mind, body, spirit, and nervous system with healthy foods, thoughts, breaths, and postures, and she becomes healthier and happier-allowing her to take on her mission: saving the children and the planet. Wind Kissed is an entertaining and educational fantasy novel that will empower young readers to look up at life, look up from technology, and make healthy, peaceful choices.

Critique:

Wind Kissed by Dr. Lynn Ann Migdal, isn’t the kind of book that I would pick up, but since I had the opportunity to receive a free copy of it and review it, I decided to give it a shot. I was actually quite surprised by how much I liked it. Wind Kissed is juvenile fiction, that is trying to spread the message of a healthier and happier life. Now, I do personally believe that Migdal tried to push some of her messages a little bit too much onto the children who read Wind Kissed. I personally feel that she shouldn’t be pushing the ideas of children changing their diets, and if she wanted to get that message across, she should be writing for the parents. Honestly, I think that was my biggest issue with the book.

Overall, Migdal did a great job with spreading the message of a healthier and happier life. I feel that children who read Wind Kissed will definitely take something from the story, whether it is to remember to stay positive, improve their posture, or trying their best to make other people feel better about themselves. I could see Elementary School teachers having a copy of this book in their classrooms and reading it to their classes, and the students enjoying it.

Migdal did a great job with taking the realistic aspects of everyday life, and mixing it with this magical world up in the sky that she had created. By using both of these aspects in Wind Kissed she is able to grab the attention of the readers, and keep it for the whole story. Kids, will love it, but as someone who is 23 years old I at times did find it a bit silly as it seemed a bit over the top.

I am giving Wind Kissed by Dr. Lynn Migdal 3/5 stars.

[ reviewed by Houston-based blogger Jesse at bookishjessp ]

Here’s what other reviewers are saying:

This is a very different book in a way, but yet quite amazing. We meet the Silver family who are very well off as far as money goes, but broken as far as relationships go. Our main character is eleven year old Rebecca who has lived in abuse both physical and verbal from her older sister. She does not fight back but cowers in the corner both in mind and body. Because of this she has serious physical issues. Who will help her.
This is where the story goes into the supernatural as you travel with Rebecca as she meets the nature spirits of the sky. Ones that help humans to find health and peace. Rebecca learns how to change her mind, body, spirit and even her nervous system and literally change her life and change her family.

To me this was a amazing book because our author used the supernatural, something that brings interest, to show how even a child can change her life and the life of her family. Children will learn and I feel listen to what Rebecca went though and her journey to victory. I believe they will realize they too can come out from under the bad circumstances they are in. Adults can also learn a lot from this read I know I did. Very well done. I think this is a great book for parents to share with their children.

– Amazon Reviewer Shirley Priscilla Johnson

Wind Kissed is about a girl named Rebecca who is rich but poor in the sense that her family doesn’t care for her. As her family takes everything out on Rebecca, it causes her to be hunch over and not worthy of anyone until one day when the nature spirits of the sky start speaking with her. With their help, Rebecca learns to stand up taller and speak out and discover herself and with a little help, her family and friends start being there for her. It ends on a high note that I wish would truly happen in real life!

I found this book to be great in the sense that it teaches kids to love themselves and stand up to all that abuses them. With a strong message of saving the planet before it’s too late, if we just love each other rather than hate, great things will happen!

Thank You to Dr. Lynn Ann Migdal for writing a good story that teaches kids to love themselves before anything else!

– Amazon Reviewer Country Girl Bookaholic

Book Trailer:

* = courtesy of Goodreads reviewer Sally Kruger.

saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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