Category: Uncategorized

Kelly Speaks, Uncategorized

Self-Publishing News: 12.5.2016

And now for the news!

This week in the world of self-publishing:

While a lot of the focus on self-publishing is focused on literary pursuits, this wonderful article from Publisher’s Weekly puts the spotlight on photographer Jeremy Enlow. Enlow admits that he was overwhelmed when he saw 1,500 books being unloaded into his studio, but was happily surprised that he sold them all in just ten days. With the help of some marketing professionals through both social media, television, print and web media, Enlow’s book marketing was a giant success. However, he is very direct in admitting that you have to be prepared to spend double what you spent producing the book on your marketing efforts, or else you will end up with a stock pile of books as he expected to when they were first unloaded at his studio doorstep. Heed some advice from this successful self-publisher on why you shouldn’t second guess yourself and why quality and deadlines are so important by reading the original article above.

This week I wanted to go down another avenue of self-publishing that we often don’t talk about; self-publishing for business owners. In this article by Business News Daily, a compelling argument is made for why business owners should consider self-publishing as a means of ‘building their brand.’ There is some fantastic advice for business owners thinking of going down this path such as: surveying your potential audience and keeping them involved in the process and figuring out your message and ‘believing in it.’

The strategy of looking at writing a book as a business pursuit is something that can be helpful for authors in general, “Because writing a book is work and a contributing factor to your income, it should be treated as such.” This can mean taking measures as far as setting strict hours for yourself to work on your book like you would at an actual job and holding yourself accountable to upholding those hours. Think about making your publishing efforts public via social media so that you have people interested and invested in your progress. Find more advice on marketing and securing a return on your investment in your book by clicking the link above.

For the last article in this week’s roundup, I chose Charlotte Ahlin’s 7 quick tips for self-publishing, as it is an extremely streamlined and thoughtful list. Ahlin begins by reminding readers “that self-publishing is not a shortcut to success. It’s difficult, and rarely glamorous. But if you work hard, it can be well worth the effort.” She goes on to stress the importance of not relying on spell check to catch all of your errors, but instead insists that you should take the time and spend the money to get your manuscript professionally edited. Ahlin provides useful tips further down the list for how to potentially raise those funds, such as making a GoFundMe or Kickstarter account. Click the link above to see more of Ahlin’s poignant advice.

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
Uncategorized, weekly self published book review

Saturday Book Review: “2050”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of Midwest Book Review:

2050 by Thomas Berry

2050

by Thomas Berry

Publisher: Outskirts Press

ISBN: 9781478775805

Synopsis:

Through ignorance, racism and selfish lobbies, Americans lost their freedom of speech. Fear of accusation closed the mouths of the powerful. In 2036 Isis easily created a Caliphate and introduced Sharia law. If students objected, one would be beheaded in front of a class. Rule by fear expanded. In one 5th grade class friends realized that their generation would be the last to save their beloved country. As they grew up, they studied how Lenin seized control of Russia. They decided to use his plan to save America. Cells were formed. Roger was selected leader. His girlfriend Emma was made head of supplies. Beautiful Sally collected info by working for a Mullah. Big black Harry brought in the Black panthers and the Hells Angels. Charley worked the Sharia political arena. The group developed well until a Sharia spy was exposed in their midst. They were forced into action ahead of schedule. Can they really extinguish Sharia law and restore America? Can one incredible sacrifice lead to a victory from failure? Find out!

Critique:

What a great story of sacrifice and courage. Like roger, I wanted to jump through the screen and save Emma. I love a manuscript like yours that paints a picture of a different futuristic world. You have a terrific writing style. You have obviously done a significant amount planning and preparation in crafting your work. Your prose is nicely written with details that capture the reader. Right from the start your plot was very engaging. You do a nice job of slowly making your way through the story with details and a certain voice that allows your reader to really interact with the characters(who are all round and very nicely developed). Characterization is one of the most important elements of a successful fiction story. I always love it when I leave a story feeling like I know the characters, this is true for your novel. You have crafted a quality piece of writing.

 

[ reviewed by Rae Morgan of Midwest Book Review ]

Here’s what some other reviewers are saying:

After reading the synopsis and hearing other peoples opinions on this book I was not sure that I would like it or not. I had heard that people found this book to have a racist note to it so I was a bit dubious about reading it. However, when I started to read this book I did not find it to be written in a way that could seem racist. That being said I did also see how and why this book could be taken as having racist notes to it. When looking into this book just remember that this book is purely fiction and there is most likely no racist intent by the author. I found that this book was actually an interesting read and it will remain in my book collection permanently. I would recommend this book to anyone with an interest in contemporary fiction but if you are easily offended then this may not be the right book for you as it does contain some touchy subjects in relation to religion and crimes. I am strongly against racism so if I thought that the author meant this book to be took in a racist way then I would surely be honest and say that I thought that this book was racist and definitely would not be recommending it to anyone. I did find this book quite interesting to read and found it hard to stop reading.

– Amazon Reviewer margaret chadwick

Fear can be a deadly thing. When in fear people will do things they normally wouldn’t do. When people are afraid, they lose their freedom, their ideals, ideas and their rights. This is what happened in 2036 when Sharia law took hold due to Isis.Under Sharia law, you obeyed, you did what you were told or you paid the dear price. It didn’t matter who you were, how old you were, man or woman, you paid. Children were beheaded in front of their peers. As the young generation grew up, they decided enough is enough. This isn’t the world they wanted. They began to listen, to plan, to explore possibilities to save their beloved America. Everyone had a job and each job was as important as the next.

But are you ever really sure of the people you trust? Read this futuristic book about getting America back and making Sharia law a thing of the past. What will 2050 be like for our children? Will it be a fight to hold on to the America they knew and know can be again? What are we leaving our children and grand children?

– Amazon Reviewer gayle pace

Book Trailer

saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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Conversations with a Self-Publishing Writer, Holidays, Royalene Speaks, Uncategorized

Conversations: 12/2/2016

THE WRITER-AUTHOR-MARKETING SPECIALIST

We have all survived November’s politics with much THANKSGIVING around the holiday table! Now it’s time to focus on the book(s) we’ve written with a fresh perspective toward the 2016 winter holiday marketing season. Are you ready? OR…are your knees knocking? I must confess I a bit stuck somewhere in-between. However, every year I learn little more—become familiar with new marketing techniques—and develop connections with folks who can help me. SO, let me put your mind at ease. No matter where you fit on the sliding scale of preparedness, we can all do something to promote our published books—AND—be inspired to continue writing current projects. My blogs this month will share a sundry of ideas to help you.

character writing fireproof proverbs

You’ll be reading this blog in the 1st week of December, therefore my first encouragement to you is: DON’T PANIC!

If you’ve peeked into the marketing blogs, magazines and how-to books you’ve probably read that authors must start marketing for the Christmas Holiday Season IN OCTOBER! I don’t know about you, but I’m writing my next book (and coaching two other authors in the development of their books), so I totally missed the month of October—and November. Now, it’s December 2nd and I’m recalling a wonderful piece of advice from a very well-known author I met at a Writers Conference. He said: “Continuous one-line conversations will sell your books any time of the year, but most especially during the winter holidays.”

What did he mean by “one-line conversations?” You probably already know—Facebook and Twitter first of all, then creating one-line quotes from your book that can be placed on your blog, Instagram and Pinterest, and everywhere else online that you can reach. For example, here is a quote from my self-published book: FIREPROOF PROVERBS, A Writer’s Study of Words.

Most authors I know are also using one of the EMAIL marketing sites to send out weekly hello’s to a collected list of Readers and writers. The emails I find most appealing are the “short and sweet” ones that encourage my own writing efforts. Whether you’re writing fiction or nonfiction this is an excellent marketing tool. However, I’ve discovered that I need help with offering potential buyers something that is of value to them and nudges them in the direction of my book.

If you self-published the team that supported you to get your book in print and online can also help you with marketing through multi-level promotions. Their experts can develop a series of emails that build excitement for your books and/or video clips that will play on YouTube plus many other suggestions that are specific to your needs.

So…this week I hope you will take a deep breath, relax, and begin thinking about the exciting month you will have promoting YOUR book(s). Those of us who are introvert writers CAN do this because of all the things available to us on our computers IN THE COMFORT ZONE of our writing rooms. The professional “assistants,” who have the expertise to help us, also love to communicate via emails. And once you’ve entered into this marketing realm—well—you just might find it a lot of FUN! ⚓︎

Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

elizabeth speaks, Holidays, in your corner, Uncategorized

In Your Corner: Be the Life of the Party…Literally!

book club book party coffee tea nature

It can be hard, reinventing the wheel. Every holiday season, the same challenges and opportunities roll around–and every author is forced to decide: this one, or that one? Host a reading at the library, or coordinate a potluck and book sale at home? Or, worst of all, there’s the option of letting the holidays slide–of letting them drift away in a haze of busy schedules and truly important family and social demands–without making use of them as an author.

My suggestion? Host a holiday writing party! This isn’t your plain-Jane reading or book sale, although you could definitely incorporate elements of those tried-and-trues into your new plan. No–a writing party is much more inclusive and much more fun for kids of all ages (“from one to ninety-two” as Nat King Cole would put it). And while you are still the facilitator and secret power-broker behind the scenes of a writing party, you’re not the sole event–and at this time of year, that’s a blessing! No really, one can only pull off the holidays if one is expected to carry every burden. And typically, once the idea of a writing party is broached, everyone is eager to pitch in!

If you’re thinking “Hey! That’s not such a bad idea!” then I have a couple of suggestions, based on prior experience (I love these parties!):

  • Have everyone bring a dish, and in a twist have them steer clear of the typical holiday goodies, which everyone will very soon be sick of from sheer quantity–candies and cookies and so forth. Instead, have them bring something inspired by one of their favorite books! Kids might find something in Redwall to inspire, and there is an entire genre dedicated to “geek cookbooks” online, where you can find cookbooks (official and unofficial) with recipes from The Lord of the Rings, Harry Potter, and Little House on the Prairie, among others … so this is not such a difficult challenge to meet. (And adults: there are endless lists of cocktails inspired by literature out there, so don’t be afraid to crack open that bar after the kids go to bed!)
  • Dedicate a part of your session just to snacking. It’s worth it, and it gets the chatting and the fiddling and the greasy fingers out of the way before the serious work begins. There’s usually a quiet lull in the conversation about twenty minutes in which serves as a nice segway–but again, everyone’s party should be tailored to suit your specific vision! Just make sure that food is stored away from the writing table, since messes do tend to happen–and everybody has a favorite “loud chewing sound” story! (Hot beverages are usually handy at the table, though.)
  • Then, get down to business. You’ll know what this ought to look like when it happens, and when it feels right. Every book club, writing club, and party has its own rhythm, but don’t worry–you’ll know. Sometimes it’s helpful to keep a timer nearby, or to set one up on your phone–breaking writing up into a couple of shorter sessions with quick snack and bathroom breaks in between is one way to keep everyone’s blood moving and energy up. And if that doesn’t cut it, consider leading a couple of breathing activities or even–yes!–yoga moves! Studies indicate significant improvements to focus in intellectual activities when the body is kept active and balanced. (It helps with carpal tunnel syndrome, too. Shake out those cramped wrists and fingers!) Oh–and don’t forget to offer up a couple of writing “prompts” for anyone in need of inspiration, and gear them towards your audience. Adults may want to write fiction–or letters to loved ones at Christmas. Kids might want to doodle or draw, or slay a dragon in five paragraphs or fewer!
  • Wrap up with a quick reflection. Try to steer clear of putting any one person on the spot, but offer up a couple of open questions about books, characters, challenges, and more. At this point, or as the last writing session is wrapping up, you can begin bringing the snacks to the writing table. The goal is for everyone to reach a point of total relaxation and contentment, and holiday joy.

Be inspired. There are so many shapes and forms your writing party might take–it may look nothing like the one I’ve described here–it might be outside, with just a couple of friends, or inside, with a pack of small children looking on. It could be held at the library! Or at your kitchen table. There’s no one way to hold a writing party–but a writing party is the best kind of party. After all, like the adult coloring movement–like Knit Night–like quilting and gardening and origami and yoga and meditating on one’s reading, writing is an activity which triggers serotonin release, calm, peace, and rejuvenation in those who take part in it. We can’t think of a better way to kick the holiday stress than by hosting a writing party!

What do you think? Will you have a chance to host an event this Christmas season? We’d love to hear about it. Drop us a line in the comments section below.

book party grandpa grandfather grandchildren children

You are not alone. ♣︎

Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.
from the archives, Kelly Speaks, NaNoWriMo, Uncategorized

From the Archives: “How NaNoWriMo Can Explode Your Writing Career – Yes, Really!”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: October 19th, 2012 ]

National Novel Writing Month, shortened to the kitschy NaNoWriMo (nan-no-RYE-moe), is an annual, Internet-based creative writing project that challenges writers to pen a whopping 50,000 words in the month of November. Though it started in 1999 with fewer than two dozen participants, it’s estimated that more than 200,000 speed-writers tackled the challenge in 2010.

NaNoWriMo can kick-start a newbie’s writing efforts, or helped experienced authors loosen up and try freestyle for a while. Many NaNoWriMo participants have even gone on to have their projects published! At the very least, the project is a great writing exercise – and an chance to promote yourself as an author or your future book. In the true spirit of this virtual writing challenge, use the Web to turn NaNoWriMo into a prime marketing opportunity.

  • Start by crowing about your plans. If you don’t already have one, build a blog page on WordPress or another free blog site. Give readers daily reports on what work you’re doing to prepare for NaNoWriMo. Perhaps you’re reading Moby Dick for inspiration, attended writers’ conference, or you’ve bought a new thesaurus. Bring your audience along with you and get them excited about your adventure. Duplicate your efforts on Twitter, Facebook, LinkedIn, MySpace and any other social media platform you wish.
  • Solicit feedback. Engage your readers in the process by sharing potential plot points and asking them for their ideas. People love the be involved in the creative process, and you may be surprised what scintillating characters and plot twists could spin out of these virtual brainstorming sessions.
  • Poll your potential audience. Ask your friends and readers to answer simple, multiple-choice questions: Should my protagonist be male or female? Which name do you prefer for the main character? Should the hero get the girl – yes or no? It’s a quick way to get people invested in your success and to gather a general consensus when you’re not sure which path to take.
  • Choose cover art. This could be as simple as changing your Facebook photo for the duration of the NaNoWriMo challenge or as involved as designing a prospective book cover. The idea is to associate an image with your project that will set a tone, create an image, inspire you and engage your readers.

Once November 1 rolls around – and, trust me, it will sneak right up on you – it’s time to hunker down for real. To successfully complete the NaNoWriMo challenge, you’ll have to write consistently most days from November 1 through November 30. You’ll need to average 1,667 words per day to meet the 50K quota, more if you take any days off. That means at least a couple solid hours of writing most days. (And leave a little extra writing time to update your blog or Twitter followers and post progress reports on Facebook.) The trick is not to get caught up in achieving perfection in a few short weeks; the goal is a lot of words in a short time, so focus on quantity in November — you can sort out the quality later.

I highly recommend joining a regional group so you can communicate with other participants, listen to ideas, share writing tips and gather suggestions from others. Many past NaNoWriMo authors have valuable advice that can help you make the most of the NaNoWriMo experience.

Now get writing!

– by Elise L. Connors

On this, the second-to-last day of NaNoWriMo 2016, I thought we might take a quick peek back a the beginning of things—not because, at this point, any of us want to travel full-circle, but because sometimes it’s important to be thinking more in terms of beginnings than endings. (And trust me, there will be plenty of time to talk about what comes next over the coming weeks and months. We’ll be checking in with you on what you do with your NaNo projects, dear readers.)

nanowrimo

In the beginning, when you decided to dive into this NaNoWriMo thing, you were excited. Passionate. Completely blinkered to the outside world as you dove into this other world, the world of your own creation. (Even if you were writing about the “real world,” it’s never quite as magical as what you put down on the page, is it?) As the days passed, you began to feel the grip of pressure tighten and the weight of responsibility begin stalking you seriously down the block. And at some point or other, you considered giving up. Maybe you did, in fact, give up.

That’s okay.

But again, let’s go back to that beginning—where everything was golden and rose-colored glasses weren’t even necessary to see things as bright and full of opportunity. Every author needs that moment, once in a while, to reinvest the writing process with joy and meaning. And it’s so elusive, so fragile, so easily lost.

Don’t give up on yourself, even if you gave up on NaNoWriMo or your latest lengthy writing project. Don’t despair of never getting that golden moment back. It will come. It might take its time in coming, but it will come. It might crop up unbidden, or it might crop up as you work hard to cultivate it.

Whether you finished NaNoWriMo or not, go back to those early structures and habits and practices—like the one in Elise’s list from 2012, above—and evaluate: what worked? What hurt? What can you use or adapt moving forward? Don’t beat yourself up about what’s over and done and beyond altering; keep one eye on the past and one eye on the future, and you’ll find a way forward.

And as always, we’re here to help you with that.

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠

Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.