THE WRITER-AUTHOR-MARKETING SPECIALIST
We have all survived November’s politics with much THANKSGIVING around the holiday table! Now it’s time to focus on the book(s) we’ve written with a fresh perspective toward the 2016 winter holiday marketing season. Are you ready? OR…are your knees knocking? I must confess I a bit stuck somewhere in-between. However, every year I learn little more—become familiar with new marketing techniques—and develop connections with folks who can help me. SO, let me put your mind at ease. No matter where you fit on the sliding scale of preparedness, we can all do something to promote our published books—AND—be inspired to continue writing current projects. My blogs this month will share a sundry of ideas to help you.
You’ll be reading this blog in the 1st week of December, therefore my first encouragement to you is: DON’T PANIC!
If you’ve peeked into the marketing blogs, magazines and how-to books you’ve probably read that authors must start marketing for the Christmas Holiday Season IN OCTOBER! I don’t know about you, but I’m writing my next book (and coaching two other authors in the development of their books), so I totally missed the month of October—and November. Now, it’s December 2nd and I’m recalling a wonderful piece of advice from a very well-known author I met at a Writers Conference. He said: “Continuous one-line conversations will sell your books any time of the year, but most especially during the winter holidays.”
What did he mean by “one-line conversations?” You probably already know—Facebook and Twitter first of all, then creating one-line quotes from your book that can be placed on your blog, Instagram and Pinterest, and everywhere else online that you can reach. For example, here is a quote from my self-published book: FIREPROOF PROVERBS, A Writer’s Study of Words.
Most authors I know are also using one of the EMAIL marketing sites to send out weekly hello’s to a collected list of Readers and writers. The emails I find most appealing are the “short and sweet” ones that encourage my own writing efforts. Whether you’re writing fiction or nonfiction this is an excellent marketing tool. However, I’ve discovered that I need help with offering potential buyers something that is of value to them and nudges them in the direction of my book.
If you self-published the team that supported you to get your book in print and online can also help you with marketing through multi-level promotions. Their experts can develop a series of emails that build excitement for your books and/or video clips that will play on YouTube plus many other suggestions that are specific to your needs.
So…this week I hope you will take a deep breath, relax, and begin thinking about the exciting month you will have promoting YOUR book(s). Those of us who are introvert writers CAN do this because of all the things available to us on our computers IN THE COMFORT ZONE of our writing rooms. The professional “assistants,” who have the expertise to help us, also love to communicate via emails. And once you’ve entered into this marketing realm—well—you just might find it a lot of FUN! ⚓︎
ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.
Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.