Self-Publishing News: 12.19.2016

And now for the news!

This week in the world of self-publishing:

Timothy Oliver Stoen is a 78-year old prosecutor in California who’s newly self-published memoir has the aim of ensuring that those who’ve made big life mistakes know that their life isn’t over. See, Stoen was once part of a utopian movement called the People’s Temple of the Disciples of Christ, acting as an attorney for the cult’s leader, Jim Jones. He eventually left the group, the majority of which had migrated to Jonestown in Guyana. However, in 1978, tragedy struck and over 900 of the inhabitants of the town died of a mass poisoning, including Stoen’s six-year-old son. This death plagued Stoen for a decade, and writing the memoir took nearly ten years, as reliving the grief was something that he needed to walk away from when it became overwhelming. After bringing his memoir to several publishing companies who hadn’t heard of Jonestown, Stoen’s agent suggested he self-publish. Read the article above to hear some powerful advice from the author himself who insists that writers be honest and write in their own voices.

After releasing multiple titles with big name publishers, John Birmingham found to his dismay that having an “in” with certain companies does not guarantee you anything. While his publishing contracts contained clauses that prevented him from releasing works that would compete with his publisher, Birmingham vacillated about what to do when his series was tanking due to a mistake made by his publishing company. “I waited until the Hooper series tanked and then they spent eight months twiddling their thumbs saying, ‘we’ll offer you a deal but it won’t be very good’.”

Birmingham decided to go out on a limb and step into the world of self-publishing in 2016. He has since successfully published three novellas and his first self-published novel, A Girl In Time. “The book debuted at five on Apple, which is very gratifying when I see my former publishers further down the list. That was fun,” he said in an interview with ABC news.

This is a fantastic article that gives an author’s in-depth account of a falling out with traditional publishing company.

This year alone, over 750 people entered the BookLife Prize in Fiction, “an annual writing contest for unpublished or self-published novels launched earlier this year,” but only five finalists were chosen. The judges are currently working to determine who will win overall, but this piece puts the spotlight on the finalists so you can pick your favorite before the judges do!

There’s Kipp Wessel, whose book, You Swallow the Moon “is about a young man who loses a brother and experiences the unraveling of his first real love.” He says, “In response to these compounded losses, he becomes obsessed with wild bears when he believes their ability to regulate their winter hearts may offer him a safe passage through the intense grief immobilizing him.” Kipp calls it “a modern novel about the wilderness of heartbreak.”

Next up is Jane Alvey Harris who wrote the novel, Riven, which she describes as “a hard-hitting, issue-driven, contemporary account of a 17-year-old girl whose reality and mental health fracture when her childhood abuser re-enters her life after 10 years.” She says, “It’s a documentation of a survivor’s journey to make peace with her wounded ego and achieve self-acceptance.”

Krys Batts’ book, Not Flowers But Love focuses on “the main character’s internal struggle to overcome past relationship disappointments that hamper her from opening up her heart again.”

T.J. Slee’s mystery/thrilled novel, Cloister, is “laced with dark humor,” and features “a very unorthodox heroine. Sister Charlie Jones is not your typical Mercy Sister nun, but she’s doing her best.”

Lastly, Jennifer Kaplan’s novel, Crushing the Red Flowers is a children’s book that covers pre-WWII Germany. For Kaplan, 1938 “was the turning point” and one that she finds has been “overlooked by educators. However, her book “starts in summer and stops in December 1938. We all know what happens after that, but the characters don’t.”

To hear more from the contestants, click the link above and pick who you think the winner should be!


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Saturday Book Review: “The Pursuit of Wisdom”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of Midwest Book Review:

the pursuit of wisdom dean chavooshian

The Pursuit of Wisdom

by Dean Chavooshian

Publisher: Outskirts Press

ISBN: 9781478743255

Synopsis:

Like many, I have given the origin and meaning of life a great deal of thought in an effort to live it fully-with grace and intelligence. In the process, I discovered that theological/philosophical discussions on reality are empty without the consideration of scientific inquiry as they inform each other on the nature of human existence. We can benefit immensely from the great minds chronicled in this book that have dramatically changed the world and helped man imagine himself in it-leading to one’s own self-discovery. DISCOVER In Theology: (1) Is the soul immortal? Is reincarnation possible? (2) Islam’s holiest shrine in Mecca was built by the founding father of the Jewish nation. (3) How one man uprooted 1500 years of Roman Catholic domination with a simple document. In Philosophy: (1) Is the world pre-determined with orderly harmony or governed by man’s free will? (2) Is knowledge gained solely from experience and reasoning-or is it innate? (3) How the self-awareness of existentialism allows one to live an authentic life. (4) How 9th century Muslim scholars contributed to the foundation of modern civilization. In Science: (1) What makes all physical matter stable? How does matter reproduce itself? (2) Isaac Newton described gravity’s effect, but it was Einstein who showed how it originated. (3) Did man evolve or was he created? (4) The search for a unifying theoretical basis of all the sciences. SEE: thepursuitofwisdom.net.

Critique:

As informed and informative as it is thoughtful and thought-provoking, “”The Pursuit of Wisdom: A Chronological Inquiry of the World’s Most Influential Seekers of Wisdom In the Fields of Theology, Philosophy and Science” is an extraordinary and occasionally iconoclastic read from beginning to end. While strongly recommended for community, college, and university library collections, it should be noted for students and non-specialist readers with an interest in philosophy, theology, and science, that “The Pursuit of Wisdom” is also available in a paperback edition (9781478743255, $16.95) and in a Kindle format ($4.99).

reviewed on The Philosophy Shelf of Midwest Book Review ]

Here’s what some other reviewers are saying:

An amazing amount of information and research of the greatest minds in history on Philosophy, Theology and Science. Each chapter provided clear and concise information and, in some cases, piqued my interest enough to want to explore additional readings suggested by the author. I feel this book would appeal, not only to those with little or no knowledge in these subjects, but, also, to those well versed in these fields as well. The book truly is the first step in “the pursuit of wisdom”.

– Amazon Reviewer B. Sitner

Concise descriptions of the ideas of 83 leading figures in the history of theology, philosophy and science. The subjects range from Abraham and Moses to Francis Crick and Martin Luther King, with stops along the way to consider individuals as diverse as Sun Tzu, Al-Ghazali, Francis Bacon, Isaac Newton, and David Hume. Obviously, no subject is considered in the depth that would satisfy an expert but no one can be an expert on all the subjects discussed. In each case the author briefly describes the life and times of subject and then describes the subject’s central ideas, making liberal use of the subject’s own words. The author does not try to debunk, minimize or exaggerate his subject’s contributions and treats all with due respect. One cannot read this book without reflecting on the common intellectual heritage of all mankind.

– Amazon Reviewer W.R. Stern

 


saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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Conversations: 12/16/2016

THE WRITER-AUTHOR-MARKETING SPECIALIST – Week III

How do we go about finding the PR Marketing Specialist who fits? I’ve done a lot of listening to successful authors, writing conference speakers, and the publishing consultants who’ve supported me. Here are criteria I’ve developed.

  • GET REFERRALS from authors you know. Every well-known author I’ve approached at conferences is happy to give me the name and contact information of their marketing assistant. However, if talking with other authors makes you nervous, you can always contact them through their websites.
  • Talk with Literary Agents. These folks have a list of book campaign specialists that they rely on and most of the time they will share a name or two with you.
  • Research! A quick Google search using keywords such as book marketing strategies will lead you to multiple resources. I know that you’re already doing hours of research on the writing project you’re working on—so—pick a day of the month to look up and read one or two of these resources. Then, create your own computer file of the ideas you find most interesting. Yes, these ideas are things you could do on your own, but in reality do you have the time? This file will be a great help when you listen to the ideas of the prospective marketing partners you’ll be talking with.
  • For you and your book(s) it’s all about Personal Connection. As you interview potential assistants, make note of their responses in the following categories:
    • working with authors (ask for references from authors they’ve assisted)
    • the specific genre of your book (what is their familiarity with your genre)
    • the types of market analysis they will build for you
    • their pattern of contact with authors (how often will they update you on what they’re doing and/or what they need you to do)
    • the specific social media elements they use and their success rate within each of those online sites (for other authors)
    • their skill and ability to design promotion pieces—both written and visual (ask for samples)
    • what marketing schedules or plans have been most successful for them (get samples)
  • LISTEN to your own publishing consultants. Whether your book is published through a traditional house or you’ve self-published you’ll work with people whose focus is to present you and your book in “bright lights.” They become successful only when their authors do well so it is in their best interest to match you with an excellent Marketing Specialist.

book marketing coach brent sampson

Remember the guy who asked me about what my campaign strategy was? Well, he also made another statement that I’ve greatly appreciated. “The marketing piece of being an author can be compared to building a football Super Bowl team. They don’t win that title without a whole team of coaches teaching them how to be the best.” So it is that I’m building a library of resource books (such as the Marketing Coach one shown here) and a computer file of ideas—and questions—that I’ll be asking the Marketing Specialist I hire. I hope you will do the same. ⚓︎


Royalene

ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

In Your Corner: Making sense––of the holiday drop-in.

How do we prepare for the holidays?

Oh, look, I get it–after weeks and weeks of holiday-themed newsletters, emails, blog posts, and tinned Christmas music piped over the mall speakers, it’s easy for the season to lose its luster. And it’s true, after so many days and weeks harping on the same note (angelically, we hope) the holidays can begin to feel a bit … stale.

But that’s why we keep trying to come at it from different angles! Appropriately, too, since that’s what today’s post is all about: brainstorming new and fresh ways to prepare yourself as an author and your book too for this festive season. How do we best make use of the holidays and market our books to visiting friends and family, co-workers, neighbors, as well as the general community…without coming off as opportunistic…or worse, stale?

Here’s my suggestion:

Do what you love to do during the holidays, only find a way to be an author as well as an ordinary shopper, gift-giver, and so on. You don’t have to sacrifice anything, least of all that all-too-precious authenticity, in order to be both and do both.

Maybe you like baking cookies. I’m a traditionalist–gingerbread, snickerdoodles, sugar cookies, and sandies for me! But my family? Their roots go way back, to date-filled oatmeal cookies, cappuccino flats, Scandinavian almond bars, pfeffernüsse, orange and ginger shortbread, and all sorts of delicacies I’m not much good at putting together. (Dipping stuff in melted chocolate?? Only if it’s a spoon or my hand, thanks. Otherwise, the entire house gets decorated in splatter.)  Here’s the thing, though: no matter what you like to bake, it’s a great excuse to make the rounds at your neighbors’ as well as pretty much any social gathering you can think of–potluck, luncheon, shower, office party, etc–and to spread the word about your book at the same time. Tuck a bookmark with a picture of your book on it into the basket of goodies, and voila! Word is spread, and without great expense while keeping you doing the thing you love best at the holidays.

Or maybe you’re a nice version of the Grinch, in that you want to do anything other than another holiday-themed thing. In that case, you can lift a page from REI’s #OptOutside campaign (only perhaps we should call this #GoodGrinch-ing? I’m sure you can come up with a better hashtag). Throw a party, any other kind of party that is, or maybe launch a little crowdsourcing campaign of your own where you ask others to partner with you in doing something bigger and greater than just buying your book. Like REI, can you transform a single consumer behavior–abstaining from shopping for a day, in their case–into a statement? Maybe you decide to start a matching strategy, where for a limited time, for every copy of your book that is purchased, you’ll gift a copy to local libraries? Or perhaps, for every three copies of your book that are purchased, you donate a shoebox to Operation Christmas Child? The possibilities are endless. The key is to remember that you yourself have to believe in the mission you’re setting out to accomplish, and that mission is more than just making bank. The great thing about this idea is, too, that it can be adapted to other times of year! (But you have to admit, it’s really well-suited to the holidays.)

There are so many ways to branch out during the holidays, bringing fresh air to the age-old necessity of marketing your book effectively while also maintaining your sanity (and integrity!) at a busy time of year.

 

christmas visit holiday

Have you found a way to market your book around the holidays that doesn’t feel stale or opportunistic? I’d love to hear about your experience. Please drop me a line in the comments section, and I’ll include the best ideas in next week’s “In Your Corner” post!

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Planning for 2017: Plans for the Pantser

This week we’re going to talk ‘plans for the “pantser.”’ No, not plans for someone who likes pulling people’s pants down, but rather, plans for someone who is writing or marketing by the seat of their pants. Now it may seem counterintuitive to think that if you’re doing something by the seat of your pants that you’d have any sort of plan at all, but it doesn’t have to be! Sometimes we’re forced to write by the seat of our pants because life is so busy, thus we need to plan around our busy lives to make time for our writing.

clock with wings procrastination

So, how is it that we can plan as we go when writing or marketing our newly published book? First off, set aside time for writing or marketing every day. If you only have five minutes, so be it. Make a social media post, pat yourself on the back and call it a day. If you have multiple hours, make some serious progress on that chapter or blog you’re working on.

If you haven’t begun writing yet, start by researching to get an idea for your story. Once you have a story idea, write a 100-word synopsis–one you’ll find on the back cover of your book when you successfully publish it in the future!

When you finally get the ball rolling and start having regular writing sessions, always finish them by making a plan for where you’re going next. This can be bullet-pointing the next scene, deciding which character you’re going to develop in the coming chapters, or maybe you have a hole in your plot that needs to be filled.

Ask yourself questions at the end of each writing session about where your time could be used most productively next time you sit down to get to it. Write this down. Give yourself enough detail so that when you come back to it, you won’t be stuck wondering where to start. That way if it’s a week from now, you won’t forget what seemed like a pressing issue today.

The thing is, having a plan makes you accountable to yourself and yourself only. If you’ve written out your goals, it is you who sees whether or not you’ve followed through with them. A mental note is a lot easier to shove into the dark recesses of your mind when you’re feeling unmotivated after a long day’s work. So whether you write it on a word document that you’re working on and will open up next time, or you do it the old fashioned way with pen and paper, keep yourself accountable, and keep yourself writing!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com