Planning for 2017: Where do plans come from? And where do they go?

Here we are: the last Wednesday before the New Year. As the New Year is often associated with planning out resolutions, we figure the best way to ring in 2017 would be a discussion about what happens when our plans go either right and wrong.

plans calendar

First of all, how many of you actually planned to be writers? When you were five years old and an adult asked you what you wanted to be when you grew up, I doubt writer was the first thing out of many author’s mouths. Author Ian Rankin told the Guardian that when he was growing up, he was inspired by his aunt’s husband who drove a fancy car and was an accountant. To Rankin, that high standard of living that included owning a home and flashy possessions seemed appealing, so he thought, ‘I should become an accountant as well!” However, when we travel down a path with only the end in sight (in this case, material possessions), the journey tends to feel hollow and meaningless and becomes easy to abandon. Rankin found this to be exactly the case, which is why he decided to follow his actual desire for reading and writing and change courses from his plan to become an accountant to his plan to become an author.

With this scenario–or the particular scenario that drove you yourself to become a writer–in mind, why should we think that our plans with regards to our work as writers would be any less subject to change?

First of all, there is no cookie cutter plan that will work for every writer. Some people who are less spontaneously creative need excessive planning that includes timelines, outlines, character sketches and diagrams for success; while others will tell you they never plan, they just let the story unwind as they write it. The most important place to begin then, is to decide what kind of planner you are, and that will allow you to have a measure for your success or failure relative to those plans (or lack thereof).

Whether or not you’re a deadline-driver planner or a “pantser,” the most important thing to ensure is that you are writing–no matter what. If you call yourself a writer, then you should be spending time (even if it’s only a half hour) every single day honing your craft, because writing is a lot of work. Gratifying work, but work nonetheless. Sandra Felton told Writer’s Digest that “prioritization and dedication” are essential tools for writers to have. For Felton, focus is essential, and if writing is your focus then there may be times when you have to choose it over other extracurricular activities in your life.

Much like exercise, the more you write, the better you’ll feel, and the stronger writer you’ll become. So when you make plans to work on that chapter today, don’t let it fall to the wayside because you had a long day. Everyone has the same amount of hours to spend every day, it is up to us how we plan to use them. Sure, you might be tired when you sit down to write, but much like the runner who doesn’t feel inspired to run, but goes anyway, you’ll find yourself feeling rejuvenated and happier for having done it afterward.

Sticking to your plan won’t just make you a better writer, it will make you feel more fulfilled as a person. We only have ourselves to let down and we all know how we hang our heads in shame when we fall short of expectations we have for ourselves. Remember that your plans are worthwhile, that writing is a therapeutic release that will only aid in winding down from a long day, and that working hard on something you love can be its own reward. And if you do have one of those days where you just can’t get it in, don’t beat yourself up or tell yourself you’ve failed. Get back on the horse as soon as you can, because you’re a writer…so get writing!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Planning for 2017: Plans for the Pantser

This week we’re going to talk ‘plans for the “pantser.”’ No, not plans for someone who likes pulling people’s pants down, but rather, plans for someone who is writing or marketing by the seat of their pants. Now it may seem counterintuitive to think that if you’re doing something by the seat of your pants that you’d have any sort of plan at all, but it doesn’t have to be! Sometimes we’re forced to write by the seat of our pants because life is so busy, thus we need to plan around our busy lives to make time for our writing.

clock with wings procrastination

So, how is it that we can plan as we go when writing or marketing our newly published book? First off, set aside time for writing or marketing every day. If you only have five minutes, so be it. Make a social media post, pat yourself on the back and call it a day. If you have multiple hours, make some serious progress on that chapter or blog you’re working on.

If you haven’t begun writing yet, start by researching to get an idea for your story. Once you have a story idea, write a 100-word synopsis–one you’ll find on the back cover of your book when you successfully publish it in the future!

When you finally get the ball rolling and start having regular writing sessions, always finish them by making a plan for where you’re going next. This can be bullet-pointing the next scene, deciding which character you’re going to develop in the coming chapters, or maybe you have a hole in your plot that needs to be filled.

Ask yourself questions at the end of each writing session about where your time could be used most productively next time you sit down to get to it. Write this down. Give yourself enough detail so that when you come back to it, you won’t be stuck wondering where to start. That way if it’s a week from now, you won’t forget what seemed like a pressing issue today.

The thing is, having a plan makes you accountable to yourself and yourself only. If you’ve written out your goals, it is you who sees whether or not you’ve followed through with them. A mental note is a lot easier to shove into the dark recesses of your mind when you’re feeling unmotivated after a long day’s work. So whether you write it on a word document that you’re working on and will open up next time, or you do it the old fashioned way with pen and paper, keep yourself accountable, and keep yourself writing!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Taking It On the Road

Whether you’re facing the stresses of commuting home for the holidays–like sitting in a car or airport for hours–or the stresses of hosting and feeding your extended family for days on end, you’re probably not getting much time in as far as writing or book marketing goes. The past few weeks we’ve done blogs focused on how to bolster your marketing efforts during the holidays, but you may find yourself unable to make time for those efforts.

on the road asphalt

While some holiday stress may be unavoidable, your support team at a company like mine (Outskirts Press) may have some suggestions for at least mitigating it and remaining as productive as you can in the midst of the flurry of holiday travel, shopping, socializing, hosting and dining.

Let’s say that your flight has been delayed due to inclimant weather and you’re stuck at the airport. This could be seen as a wild inconvenience, or as an opportunity to sit down and write a chapter of your book, or maybe even spend some time on book marketing. Write a blog and broadcast it on all of your other social media networks to get more traffic on your pages–then your time has inadvertently gone from being wasted to being productive!

Squeezing out these windows of productivity doesn’t have to come from unfortunate travel mishaps, though. If you find yourself stuck in the kitchen waiting on Christmas cookies, ham or pie, why not bring along the laptop and get some work done? And when you present your goodies to your company, maybe suggest that everyone bring along a favorite holiday themed poem or writing clip to read before you feast. This will provide you the opportunity to share something you love–writing–with those you love most. I’m always surprised by how excited people become when sharing a few words of their favorite authors. This seems to give me newfound motivation to produce more thoughtful material, especially after experiencing a shared enthusiasm for the written and spoken word!

While those are two small examples of how to stay sane and at least slightly engaged in your writing and marketing during the holiday season, that’s not to say that you’ll make an abundance of progress in any small window of time. Mitigating stress should be your number one priority, and if thinking about marketing your book during the holidays is too overwhelming, never forget the power of asking for a helping hand. We at SPA are always here to help you get through the holidays, and if I can put in one little plug for my employer, Outskirts Press’s Holiday Marketing Bundle is a great way to make sure your book marketing doesn’t falter just because you’re a busy bee!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

In Your Corner: Making Your Presence Felt

It would be hard to get to 2016 and not feel convicted of the importance of social media in selling books–and, just as importantly, in selling readers on you, the author. The power and influence of social media is uncontested–after all, it has helped feed and foment revolutions in the Middle East, toppling dictators and spinning the mythological webs that create internet celebrities. They have also, demonstrably, created the framework by which self-published authors become self-sufficient and successful. Authors like Lisa Genova (Still Alice) and Hugh Howey (Wool) often credit their devoted social media fanbase for moving their books out of obscurity and into the blockbuster realm.

With that kind of a recommendation on the table, it almost seems a waste to not partake in the wave of social media platforms developing today, right? But wanting to start developing your social media strategy and actually building it from the ground up are two separate propositions. And ultimately, it’s hard to know where to start.

Luckily, there’s not so much one way to get it wrong, but rather so many ways to get it right. This is because there are so many platforms out there, including:

And so many more! Because social media is a moving target–for example, the short-video-hosting platform Vine, owned by Twitter, was shut down recently for its inability to turn a profit for company shareholders–there’s no predicting which platforms will be on the ascent in a given year and which will be on its way out, like the age-old example of Myspace, a platform which more or less lost all of its users once Facebook became peoples’ primary conduit of digital social contact.

This changing landscape isn’t a bad thing, in the end. It’s a strength! It means that yes, you need to be willing to continually adapt to new platforms and to pick up new skills, but it also means that if you’re not all that good at one, you can always capture your readers by making a comprehensive social media presence, rounded out with a variety of different smaller presences that weave together into something greater than the sum of their parts.

I guess what I’m saying is: Try everything. Try everything, and don’t hold on too tightly to any one of those things. Experimentation is the mother of invention, as is necessity, and these two forces will keep your social media presence in a constant state of evolution, well-suited to the M.O. of the Internet itself. Maybe soon we’ll have options to network not just with our friends and our refrigerators, but with our books as active participants themselves. Can you imagine what that might look like? I’d bet you five dollars that someone out there is already figuring out how to make it happen. And that’s the wonderful thing about change: it’s wild and wonderful and asks very little of us except the will to keep up!

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Ringing in the Holidays: Thanksgiving Edition!

This Thanksgiving when you’re preparing to gather with family and friends, tummies longing for turkey and pie, you are most likely looking into recipes to satisfy those appetites. You may be collecting ingredients such as pecans, canned pumpkin, potatoes, gravy, or big birds. You don’t want anyone leaving your home hungry and you sure don’t want to show up to any one else’s home empty handed.

These same preparations and considerations should also be taken if you’re planning on staging any events this holiday season. Book readings also have a list of crucial ingredients that will ensure success in the form of a satisfied audience. A gathering for your audience should receive the same care and attention that a gathering for your family would, especially if your audience includes your family.

Just like any recipe, there are a few ingredients that can’t be substituted for anything else. Without them, you won’t be making much of anything. One of these ingredients is a location. A space that can both accommodate your audience and also set the mood for your event is fundamental. Don’t be afraid to utilize this holiday–which gathers those closest to us in a warm and welcoming space–to read some short snippet or your work aloud. Insert it before the meal when people say grace or express gratitude for food and family.

thanksgiving table

This brings me to another essential ingredient: an audience. Self-promotion of your event is essential, without it, don’t expect a crowd. While reading to yourself in front of the mirror is always good practice, it’s no substitute for the ears of others. Our books aren’t written for ourselves, but to share with others. Consider showing your gratitude for your family this Thanksgiving by sharing copies of your work with them.

Sharing your work implies another essential ingredient: books. This is another no-brainer. Make sure you have copies of your book to provide to those who have been inspired enough by your reading that they want to see more. If this means simply giving them away on the holiday or ordering copies for an upcoming event you have planned, always make sure at least enough on hand to supply your demand. If Thanksgiving has anything to teach us, it is that leftovers are never a bad thing.

In short, we all know we put in more time during the holidays making sure our homes look nicer for our mother-in-law’s approval and we make sure we have bountiful supplies of food to feed our nephew’s with bottomless guts. You perform the task of host during the holidays. This performance can teach us a lot about what makes a successful authorial performance. You want people who feel satisfied after they’ve received your offerings–be them of food or words–and it’d be ideal if they took home some leftovers–be them from your refrigerators or libraries.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com