It should come as no surprise that we’re going to take a quick look at Facebook as we work our way down the list of social media platforms the digitally-savvy indie or self-published author should consider using when launching a comprehensive self-promotion campaign.  And it probably is similarly unsurprising that we’ve looked at Facebook beforeseveral timesso many times–and that we’re just one blog among many to have done so.


There are, in fact, so many resources out there about how indie authors can make use of Facebook, that the greater challenge is not in finding information–in contrast to, say, my posts about Etsy and Snapchat and so on–but in discerning which information is actually useful!  To that end, I’ve compiled and curated some of the better (and more well-maintained, that is, up-to-date) resources below for your easy review, as opposed to listing our own “best practices.”  My hope is that you’ll find all the appropriate details you might need at your disposal in order to navigate the intricacies of the complex proposition that is Facebook.

Debunking the Great Facebook Myth: “It’s just one giant moving target–there’s no point to trying to master anything about Facebook, because it’s just going to change again in a few months!”

While Facebook’s developers are constantly tweaking the algorithms and codes and format of things (it’s true, we must admit), the website itself remains fairly stable in a number of ways.  First of all, the fact remains true that Facebook is where the people are–the people, the relationships, the possible connections, and the real market for your books.  Consider this infographic, courtesy of Rebekah Radice:


The people are staying put, and sticking by Facebook, despite the not-uncommon doomsday forecasts to the contrary.  But that’s not the only aspect of Facebook that is stable: the features may alter a bit in form and function, but the concept of what you’re using those features for remains the same.  I’ve written a great deal throughout this series of primers about social media marketing targeting certain specific pillars of the online experience: findability, adaptability, usability, and authenticity.  If any of these four aspects is missing from an author’s social media presence, they’re bound to suffer.  If, however, you are conscientious in maximizing your Facebook presence, as these resources should help you to do, then you’re practically guaranteed to grow your reading audience.

Top 5 Best Resources:

1. “The Power of Facebook for Authors” by David Henry Sterry over at The Author Online.

2. “30 Ways to Build Your Fanbase with Facebook” by the folks over at Duolit.

3. “My Experiments with Facebook Ads” by Rami Ungar over at Self-Published Authors Helping Other Authors.

4. “Facebook Ads: Should Indie Authors Buy Them?” by Joel Friedlander over at The Book Designer.

5. “7 Essential Elements for an Author’s Facebook Page” by Antonella Iannarino over at the David Black Agency’s official blog.

And a bonus additional resource:

The tag archive for “Facebook” over at ALLi‘s “How-to For Authors” blog.

Please keep us posted of your own successes as you experiment with new platforms.  You’re our most inspiring innovators, and the internet is your laboratory.  We can’t wait to see what you do!  And make sure to check back next week, as I wrap up this social media primer with the all-important summary edition!

If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at  And remember to check back each Wednesday for your weekly dose of social media know-how. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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