In Your Corner: Making Your Presence Felt

It would be hard to get to 2016 and not feel convicted of the importance of social media in selling books–and, just as importantly, in selling readers on you, the author. The power and influence of social media is uncontested–after all, it has helped feed and foment revolutions in the Middle East, toppling dictators and spinning the mythological webs that create internet celebrities. They have also, demonstrably, created the framework by which self-published authors become self-sufficient and successful. Authors like Lisa Genova (Still Alice) and Hugh Howey (Wool) often credit their devoted social media fanbase for moving their books out of obscurity and into the blockbuster realm.

With that kind of a recommendation on the table, it almost seems a waste to not partake in the wave of social media platforms developing today, right? But wanting to start developing your social media strategy and actually building it from the ground up are two separate propositions. And ultimately, it’s hard to know where to start.

Luckily, there’s not so much one way to get it wrong, but rather so many ways to get it right. This is because there are so many platforms out there, including:

And so many more! Because social media is a moving target–for example, the short-video-hosting platform Vine, owned by Twitter, was shut down recently for its inability to turn a profit for company shareholders–there’s no predicting which platforms will be on the ascent in a given year and which will be on its way out, like the age-old example of Myspace, a platform which more or less lost all of its users once Facebook became peoples’ primary conduit of digital social contact.

This changing landscape isn’t a bad thing, in the end. It’s a strength! It means that yes, you need to be willing to continually adapt to new platforms and to pick up new skills, but it also means that if you’re not all that good at one, you can always capture your readers by making a comprehensive social media presence, rounded out with a variety of different smaller presences that weave together into something greater than the sum of their parts.

I guess what I’m saying is: Try everything. Try everything, and don’t hold on too tightly to any one of those things. Experimentation is the mother of invention, as is necessity, and these two forces will keep your social media presence in a constant state of evolution, well-suited to the M.O. of the Internet itself. Maybe soon we’ll have options to network not just with our friends and our refrigerators, but with our books as active participants themselves. Can you imagine what that might look like? I’d bet you five dollars that someone out there is already figuring out how to make it happen. And that’s the wonderful thing about change: it’s wild and wonderful and asks very little of us except the will to keep up!

You are not alone. ♣︎


ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

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