Tag: back cover copy

Jodee Speaks, Uncategorized

The Importance of a Dynamic Back Cover Copy

You’ve finally finished your self-published book, and you can’t wait to share it with readers. But how do you convince them that your book is worth reading? One of the most powerful ways to lure in readers is the back cover synopsis.

Think about when you visit a bookstore. You might be searching in a particular genre or just browsing the entire store for something that catches your attention when the title or cover of a book catches your interest. What do you do next? Most likely, you turn over the book and read the synopsis on the back cover. What is written there influences whether or not you purchase the book.

Now, think about when you are shopping for books online. You probably enter keywords in the search engine. A list of books pop up. The results are based on the keywords found in the book’s title, the author’s name, and the product description. Again, a title or cover catch your attention. What do you do next?

You probably click on the book and read the description. This description is usually the same as the text that appears on the back cover of the book. Just like when you were shopping in a store, this text influences whether or not you decide to purchase the book.

Just as you are influenced by the back cover synopsis when purchasing books, so are your readers. Therefore, it is essential that you take the time to write a compelling, professional back cover synopsis for your self-published book. For more information on writing a great back cover synopsis, check out these posts:

Is Your Back Cover Copy Driving Away Potential Readers?

Five Tips for a Great Synopsis

Copywriting Services in Self-publishing

I’d love to know, how much does the back cover influence your book purchases?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Kelly Speaks, Uncategorized

Self-Publishing: 10 Things You Need to Know

If you are new to self-publishing, it can seem a little overwhelming at first, but there are plenty of great resources to help you decide if self-publishing is right for you and to answer all your questions on hot topics such as copyediting, copyrights, and book formatting. Below is a list of 10 must read articles for self-publishing authors. Each gives you helpful information to ensure you have a great self-publishing experience.

1. 4 Reasons to Fall in Love with Self-Publishing

Not only is self-publishing a huge trend among first time authors, but it is also becoming increasingly common for writers who previously used traditional publisher (and had great success) to switch to self-publishing. This article discusses the top four reasons why writers love self-publishing.

2. The Cost of Self-Publishing

The cost of self-publishing is a common question, and concern, for many writers. This article provides an honest look at the cost of publishing your book.

3. 5 Self-Publishing Mistakes You Can Avoid

Sometimes self-publishing gets a bad rep because of the amateur mistakes some authors make. This post will help you avoid those mistakes so you can be seen as a professional and your book can be taken seriously by readers and the publishing industry.

4. What is an ISBN?

This article explains what an ISBN is, if you need one, and how to get one.

5. Paperback vs. Hardcover: Which is Better?

This post discusses the pros and cons of paperback and hardcover books. It will help you decide which cover is best for your project.

6. Should You Create Your Own Cover?

A great book cover can significantly impact your book’s success. This article breaks down the pros and cons of creating your own book cover or hiring a graphic artist.

7. The Importance of a Compelling Back Cover Synopsis

The back cover of your book is also important. This article explains the importance of a compelling back cover synopsis and provides tips on creating one.

8. Copyediting 101

This article explains how copyediting is different from proofreading and why it is a good idea to consider hiring a professional copyeditor.

9. Top 7 Book Formatting Questions for Self Publishing Authors

One of the most popular topics I receive questions on is book formatting. This article tells you what you need to know.

10. Top 6 Self-Publishing Copyright Questions

Copyright is another hot topic among authors. This great article answers the most common questions, such as what is the fair use law and how do I know if something is copyright protected.

I’d love to know, what other questions do you have about self-publishing?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks, Uncategorized

The Importance of a Compelling Back Cover Synopsis

You’ve finally finished your self published book, and you can’t wait to share it with readers. But how do you convince them that your book is worth reading? One of the most powerful ways to lure in readers is the back cover synopsis.

Think about when you visit a bookstore. You might be searching in a particular genre or just browsing the entire store for something that catches your attention when the title or cover of a book peeks your interest. What do you do next? Most likely, you turn over the book and read the synopsis on the back cover. What is written there influences whether or not you purchase the book.

Now, think about when you are shopping for books online. You probably enter keywords in the search engine. A list of books pop up. The results are based on keywords found in the book’s title, the author’s name, and the product description. Again, a title or cover catch your attention. What do you do next?

You probably click on the book and read the description. This description is usually the same as the text that appears on the back cover of the book. Just like when you were shopping in a store, this text influences whether or not you decide to buy the book.

Just as you are influenced by the back cover synopsis when purchasing books, so are your readers. Therefore, it is essential that you take the time to write a compelling and professional back cover synopsis for your self published book. For more information on writing a great back cover synopsis, check out these posts:

Is Your Back Cover Copy Driving Away Potential Readers?

Five Tips for a Great Synopsis

Copywriting Services in Self-publishing

I’d love to know, how much does the back cover influence your book purchases?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Jodee Speaks, Uncategorized

5 Self Publishing Mistakes You Can Avoid

Unfortunately, some people have a negative perception of self publishing. This is because some self publishing authors make detrimental mistakes that prevent their books from being taken seriously. If you want to be seen as a professional author with a successful book, be sure to avoid these five self publishing mistakes:

1)Doing the interior yourself –  You’re a writer; not a book designer.  Leave this task to the professionals and focus your time on writing and promoting your book.

2)Using a template cover –  Most readers judge a book by its cover, so having an eye-catching, quality cover that professionally represents your book is essential. Most template covers will look and feel like a cookie cutter design, even if you make small changes to it.  Invest in a professionally designed, dynamic custom cover unique to your book.

3)Editing the book yourself – No matter how great of a writer you are, you cannot edit your own work! It is too easy to miss mistakes because you are too familiar with your work. This task requires a professional.  Pay for top-notch editing services – this means using a professional editor and not your sister-in-law or next door neighbor.

4)Skipping the back cover –  Once you are ready to self publish your book,  one of the first things you’ll be asked for is your back cover synopsis and author biography. Don’t just throw something together without much thought!  Readers will look at this and determine whether or not they should buy your book.

5)Rushing – Sure, you are anxious to self publish your book, but don’t rush. Producing a quality book (one with a great cover and copyedited pages) takes time. Be patient now, and you will be glad you did once you have a book to be proud of.

There are many great self publishing success stories! You can be one of them by avoiding these mistakes.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Cheri Speaks

Is Your Back Cover Copy Driving Away Potential Readers?

Today’s post is by publishing industry expert, Cheri Breeding.

When I’m looking for a book to read, the first thing that catches my attention is the front cover — whether it’s good, bad, or somewhere in between. After that, I flip the book over to take a peek at what’s said on the back cover. After roughly 10-15 seconds of reading, I know whether I want to buy that book. That’s how crucial effective copy is to the success of your book.

Are you making rookie mistakes that are pushing readers in the opposite direction of your book? Here’s a quick test to be sure:

  • How much time did you put into writing the copy for your book cover? You should spend a good amount of time here. Of course, you don’t need to spend as much as you did writing the book, but you must put some serious thought into crafting the “right” back cover copy.
  • Did you include a hook? A hook is a brief (possibly 5-7 words) statement that “hooks” the reader into wanting to read more. A catchy hook is second only to a strong title (and a well-written book). It usually appears at the top of the back cover.
  • Can your reader get intimate with your book’s topic or characters in the synopsis? Your synopsis should be to the point yet interesting. Ideally, you should introduce one or two (or more) of your main characters/topics in the synopsis as well as provide a bit of background for the story.
  • Does your potential reader know what to expect from your story by reading  the synopsis? If I don’t know what I’m getting myself into with a project, I’m hesitant to get involved. The same is true for books. If you haven’t given me a “sneak peek”, I will be less likely to move forward with the purchase.
  • Are you introducing yourself in your author bio? Make sure to include an author bio that allows people to get to know you on the level you prefer. Your bio should read as if you’re a real person — BECAUSE YOU ARE!

If you find yourself stuck on any of these, it’s better to hire a professional writer to compose these pieces for you. Your publisher may be able to point you in the right direction. For example, at Outskirts Press, we have  service called Cover Scribing where one of our writers compose your back cover copy for you.

DISCUSSION: Do you have any experience with back cover copy gone bad? Share your thoughts in the comments below.

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.