The Importance of a Dynamic Back Cover Copy

You’ve finally finished your self-published book, and you can’t wait to share it with readers. But how do you convince them that your book is worth reading? One of the most powerful ways to lure in readers is the back cover synopsis.

Think about when you visit a bookstore. You might be searching in a particular genre or just browsing the entire store for something that catches your attention when the title or cover of a book catches your interest. What do you do next? Most likely, you turn over the book and read the synopsis on the back cover. What is written there influences whether or not you purchase the book.

Now, think about when you are shopping for books online. You probably enter keywords in the search engine. A list of books pop up. The results are based on the keywords found in the book’s title, the author’s name, and the product description. Again, a title or cover catch your attention. What do you do next?

You probably click on the book and read the description. This description is usually the same as the text that appears on the back cover of the book. Just like when you were shopping in a store, this text influences whether or not you decide to purchase the book.

Just as you are influenced by the back cover synopsis when purchasing books, so are your readers. Therefore, it is essential that you take the time to write a compelling, professional back cover synopsis for your self-published book. For more information on writing a great back cover synopsis, check out these posts:

Is Your Back Cover Copy Driving Away Potential Readers?

Five Tips for a Great Synopsis

Copywriting Services in Self-publishing

I’d love to know, how much does the back cover influence your book purchases?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

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