The Importance of Book Covers for Self-Publishing Authors

Self-publishing has become so quick and easy that many authors are tricked into satisfying their urge for instant gratification instead of being encouraged to take a step back and look at their book as more than just a commodity to thrust into the marketplace with a computer-generated cover and a computer-generated interior. After all, it probably took you months or even years to write your book; don’t rob yourself of the satisfaction of distributing something truly amazing just because some sites allow you to “publish” it in minutes.  Computers don’t know what makes a good cover. Cover designers do.

When it comes to deciding on the cover for your self-published book, there is a simple rule of thumb: The easier it is, the worse it will be. If all you have to do to “generate” a cover for your book is click an “ok” button, you are doing your book and your writing career a huge disservice.  The cover of your book is arguably the most important element. It plays a role in your promotion and marketing. It entices buyers on Amazon and Barnes & Noble. It attracts people at author events and book fairs. But it only does those things if it’s good.  And a good cover is never created by simply clicking an “ok” button.  

Most self-publishing service providers offer authors a choice when it comes to book covers.  They typically provide “free” cover options, and they typically provide “custom” cover options for an additional fee that ranges from $400-$1200 depending upon your service provider. Most of the “free” publishing websites don’t offer custom cover designs, but instead, point you in the direction of 3rd party cover designers. Their “free” selections are typically limited to words on a plain background. You may be able to customize the font and the background color, but that’s usually it.   Full-service self-publishers typically offer “templates” that can be customized with colors, fonts, and even images, usually for free. They all offer custom cover design options, too.

A custom cover is always the best option, but if a custom cover design is outside of your budget, there are still some important considerations when it comes to using one of the “free” covers provided by your publishing provider.

  1. Never accept the default.  Just about every self-publishing provider will provide you with a “free” cover that you can accept without lifting a finger.  Don’t! Remember the simple rule of thumb a few paragraphs up? The easier it is, the worse it will be. That’s not to say the default cover is bad – it might be very nice.  But hundreds or even thousands of authors have already selected it. You want to make sure your cover stands out. Change the background cover. Choose a different image. Change the font.  
  2. Speaking of background cover, give it some thought.  In all likelihood, the majority of your sales are going to occur from Amazon. Do some competitive research.  Go to Amazon and type a keyword or key phrase into the search box that someone might type to find your book. Look at the results.  Look at the colors of the books that appear in the results. Is there a common color? Do you notice any books that really stand-out?  What color could you choose that would increase the chances of browsers noticing your book among all those competitive books? That’s the background color you want.
  3. If your self-publisher allows you to change the default image of your cover for something else, you should definitely do it.  Again, the rule of thumb is to avoid what is easiest. It may take some time to locate the image you want, but it is time well spent.  You don’t want your book looking like all the other books that were published by authors who chose the default cover, do you? Even if you feel the default image works for your book, it is worth the effort to find a unique image instead. In most cases, your self-publisher will allow you to swap the image without an additional charge, but even if you have to purchase the rights to an image on a stock photography site, it’s still worth doing.
  4. Most self-publishers will allow you to change the font on your free cover, and if they do, you should take advantage of that option (since most authors won’t).  Look at the font choices that are available and select a font that represents the genre of your book. Romance book covers typically feature flowing script. Sci-fi fonts, on the other hand, are typically large and blocky. Conduct another search on Amazon to see the types of fonts that are used on books similar to yours.  Stay within the vein of your genre while still being unique.

These concepts are second-nature to most professional book cover designers, which is why a custom designed cover by a professional is always the best option.  After all, what’s the point of publishing a book if your cover isn’t going to attract anyone to it?

book cover design


brent sampson
In 2002, Ernst & Young Entrepreneur of the Year Semi-Finalist Brent Sampson founded Outskirts Press, a custom book publishing solution that provides a cost-effective, fast, and powerful way to help authors publish, distribute, and market their books worldwide while leaving 100% of the rights and 100% of the profits with the author. Outskirts Press was incorporated in Colorado in October, 2003.
In his capacity as the Chief Executive Officer and Chief Marketing Officer, Brent is an expert in the field of book publishing and book marketing. He is also the author of several books on both subjects, including the bestseller Sell Your Book on Amazon, which debuted at #29 on Amazon’s bestseller list.

6 Self-Publishing Don’ts

Unfortunately, some people have a negative perception of self publishing. This is because some self-publishing authors make detrimental mistakes that prevent their books from being taken seriously. If you want to be seen as a professional author with a successful book, be sure to avoid these six self-publishing don’ts:

1. Don’t attempt to create print-ready files if you don’t already possess that particular skill set.

You’re a writer; not a book designer.  Leave this task to the professionals and focus your time on writing and promoting your book.

2. Don’t skip the professional copyediting.

No matter how great of a writer you are, you cannot edit your own work! It is too easy to miss mistakes because you are too familiar with your work. This task requires a professional.  It is worth paying for professional editing services .

3. Don’t skip the custom cover design.

Most readers judge a book by its cover, so having an eye-catching, quality cover that professionally represents your book is essential. Most template covers will look and feel like a cookie cutter design, even if you make small changes to it.  Invest in a professionally designed, dynamic custom cover unique to your book.

4. Don’t forget the back cover text.

Once you are ready to self-publish your book,  one of the first things you’ll be asked for is your back cover synopsis and author biography. Don’t just throw something together without much thought!  Readers will look at this and determine whether or not they should buy your book.

5. Don’t rush.

Sure, you are excited to self-publish your book, but don’t rush. Producing a quality book  takes time. Be patient now, and you will be glad you did once you have a book to be proud of.

6. Don’t give up.

Some authors get so overwhelmed by all the options available to them when choosing a self-publishing company that they just give up. That doesn’t have to be you. Do your research, spend some time thinking about the decision, and then trust your gut. Don’t let fear stop you.

There are many great self publishing success stories! You can be one of them by avoiding these mistakes.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

The Importance of a Custom Cover

You’ve heard the cliché “A picture is worth a thousand words.” This is especially true in the publishing industry. The cover is the first impression a reader gets of your book. Therefore, it needs to be appealing and professional, but it should also reflect the tone and style of your book. If you have a specific vision of your book’s cover, you are probably considering a custom cover. However, there are two different types of custom covers. Here are the basics.

Regular Custom Covers vs. Illustrated Custom Covers

Regular custom covers are created with photos from a photo image site. Illustrated custom covers are drawn by professional illustrators. If you take a trip to the bookstore or browse book covers online, you will see that covers with photos and covers with illustrations are two very different styles. Also, illustrated covers offer more unique designs. The type of custom cover you choose depends on your vision.

Choosing a Cover

When deciding whether to choose a regular custom cover or illustrated customer cover, consider these questions:

  • What do I want my finished book to look like?
  • What do other books in my genre look like?
  • What insight has my market research provided about cover art?
  • What is my budget for cover art?

I’d love to know, do you plan on using a regular custom cover or an illustrated custom cover?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

5 Self Publishing Mistakes You Can Avoid

Unfortunately, some people have a negative perception of self publishing. This is because some self publishing authors make detrimental mistakes that prevent their books from being taken seriously. If you want to be seen as a professional author with a successful book, be sure to avoid these five self publishing mistakes:

1)Doing the interior yourself –  You’re a writer; not a book designer.  Leave this task to the professionals and focus your time on writing and promoting your book.

2)Using a template cover –  Most readers judge a book by its cover, so having an eye-catching, quality cover that professionally represents your book is essential. Most template covers will look and feel like a cookie cutter design, even if you make small changes to it.  Invest in a professionally designed, dynamic custom cover unique to your book.

3)Editing the book yourself – No matter how great of a writer you are, you cannot edit your own work! It is too easy to miss mistakes because you are too familiar with your work. This task requires a professional.  Pay for top-notch editing services – this means using a professional editor and not your sister-in-law or next door neighbor.

4)Skipping the back cover –  Once you are ready to self publish your book,  one of the first things you’ll be asked for is your back cover synopsis and author biography. Don’t just throw something together without much thought!  Readers will look at this and determine whether or not they should buy your book.

5)Rushing – Sure, you are anxious to self publish your book, but don’t rush. Producing a quality book (one with a great cover and copyedited pages) takes time. Be patient now, and you will be glad you did once you have a book to be proud of.

There are many great self publishing success stories! You can be one of them by avoiding these mistakes.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Self-Published Authors Have Input

One of the  many benefits of self-publishing is the amount of control the author maintains during the publication process. Unlike traditional publishing, you can call all the shots. However, it is important to note that not every self-publishing company offers the same privileges and options. When choosing a company, find out how much author input is allowed and if there are any additional costs for customizations. For instance, most companies charge for custom covers or interior design, but you don’t have to buy custom options to have author input. Even standard templates give you the opportunity to change and adjust based on your needs and desires. This is privilege that most traditionally published authors don’t have, and it is one of the main reasons writers choose self-publishing.

I’d love to know, what customizations are you considering?

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.

What You Need to Know About Custom Covers

You’ve heard the cliché “A picture is worth a thousand words.” This is especially true in the publishing industry. The cover is the first impression a reader gets of your book. Therefore, it needs to be appealing and professional, but it should also reflect the tone and style of your book. If you have a specific vision of your book’s cover, you are probably considering a custom cover. However, there are two different types of custom covers. Here are the basics.

Regular Custom Covers vs. Illustrated Custom Covers

Regular custom covers are created with photos from a photo image site. Illustrated custom covers are drawn by professional illustrators. If you take a trip to the bookstore or browse book covers online, you will see that covers with photos and covers will illustrations are two very different styles. Also, illustrated covers offer more unique designs. The type of custom cover you choose depends on your vision.

Choosing a Cover

When deciding whether to choose a regular custom cover or illustrated customer cover, consider these questions:

  • What do I want my finished book to look like?
  • What do other books in my genre look like?
  • What insight has my market research provided about cover art?
  • What is my budget for cover art?

I’d love to know, do you plan on using a regular custom cover or an illustrated custom cover?

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.