Self-Publishing News: 5.7.2018 – The Company Files!

may month

And now for the news!

Some highlights from this month in the world of self-publishing, specifically news from or regarding self-publishing companies!

Here’s an interesting one. Why do we care about John Barber and IDW? Simply put, Barber got his start in self-publishing. IDW is a major powerhouse of the comics industry, putting out the official Star Wars and Star Trek (as well as many other franchise) comics, and more or less going toe-to-toe with Marvel and DC Comics for creative property in the world of comics. To see a comics titan like IDW opting to hire someone who got his start kicking everything about traditional comics to the curb, albeit back in the 1990s, is indicative of the ever-more-permeable boundaries between “indie” and “mainstream.” (Barber went on to work with Marvel before transitioning to IDW.) The movement of personnel back and forth between these sectors is an indicator to watch as that barrier continues to grow more and more blurred.

The level of snark in the opening to this 9News news spot is perhaps a tad overdone, but there’s nothing which touches how wonderful it is to hear something like “fifteen years” and “self-publishing” and “going strong” all in one short clip. The Denver Zine Library, for those of you not quite in the zine loop, was co-founded fifteen years ago by Kelly Costello, and celebrated its anniversary with this short spot on state and national broadcast networks affiliated with NBC. Zines are self-published magazines, both print and digital, and tend to be highly specific and low-distribution, but no less culturally impactful for that. (And it’s worth noting that in the 90s, some zines were very big indeed.) These days, zines provide widespread communities and networks to keep in touch about the things they love, and are often a step in the young self-publisher’s evolution.

One of our favorites of the month is simply this headline, courtesy of the PRWeb affiliate Cision, which hosts press releases galore. The press release in question? Well, we’d be a Outskirts-Press-Self-Publishingtad misleading if we didn’t say that $300 off of a high-quality self-publishing package wasn’t something that we weren’t keeping an eye on for personal reasons of our own. After all, life is sometimes entirely too busy to do it all and be everything we need to be in order to get that book off of our laptop and into the world in the form of actual, beautiful printed books. And as a disclaimer, many of our Self Publishing Advisor contributors have worked with Outskirts Press over the years, which means we hear a lot more about their sales than we might otherwise. Still, this is one worth putting on your radar, both because of the steep discount and the excellently worded press release!


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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In Your Corner: What does a self-publishing author need to know about ghostwriting?

ghostwriter ghostwriting

How is your content coming? Do you have a protagonist stuck in a loss of direction or buried in a dissipating story arc? Are you an industry leader in green building with every resource save time to pen your own book? Have you developed years of research on a story that needs to be told but lack the composition experience to make it as successful as possible?

We want to hear what you have to say.

Perhaps its time to consider ghostwriting.

Ghostwriting functions as a collaborative writing effort between a principal author and contracted ghostwriter to develop content ranging in scope from a preliminary idea or outline to nearly completed manuscript.

Having existed in the publishing industry for generations, ghostwriting is finding a relatively new niche in the growing self-published base of printed work. For self-publishing authors, ghostwriters can fulfill the role of acquisitions editor, content developer, and partner. But counter to the the traditional publishing model, the self-publishing author will remain in the driver’s seat through the process with their ghostwriter, working to develop direction based on the best interest of the author. Should you decide to work with a ghostwriter, you will retain creative control over every step of your work.

Ghostwriters can be contracted independently, and a handful of self-publishing options now provide them in-house and often at lower rates, including the company I work for. I encourage you to explore these options, and consider your current needs. If those needs include the refrain “if only there were more hours in the day!” and you have room in your budget, it may be time to invest in your own official, expert backup.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Tuesday Book Review: “A Dolphin and a Pilot”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

a dolphin and a pilot steven lane smith

download

A Dolphin and a Pilot

by Steven Lane Smith

ISBN: 9781478791140

Synopsis*:

At critical moments in the lives of two of the world’s premier acrobats, each has to decide the other’s fate. Time will tell whether the risk is worth the reward. Flash is a Pacific bottlenose dolphin with a passion for acrobatics. Aspiring to be a world-wide sensation, he undertakes a 15,000-mile journey to reach the venue of his dreams – Aqua World. Captain Jon “Skip” Roper is an Air Force fighter pilot flying in a formation of four F-16s from Korea to Peru. At the pinnacle of his career, Skip is the master of his universe until a cockpit warning light illuminates in the middle of the Pacific Ocean. The drama that unfolds propels the two proud acrobats onto intersecting courses. Each is confronted with a vital decision that will alter the life of the other. The consequences of their decisions signify triumph for the interdependence of Earth’s species.

 * courtesy of Amazon.com

Featured Review

A whimsical yet compelling tale in which the fates of an unlikely duo collide, “A Dolphin and a Pilot” by Steven Lane Smith shows how two simple acts of compassion and kindness form an irrevocable bond of trust and friendship.

Flash is a young Pacific Bottlenose dolphin with a dream. The best acrobat in his pod, Flash craves the applause and admiration of humans and hopes to be world famous one day as an entertainer for Aqua World.  Against the advice of family and friends, Flash leaves his pod on a 15,000 mile quest to fulfill his dream. Flash bravely navigates through many of the perils in the ocean, but a treacherous encounter with an unruly group of humans leaves him wounded and vulnerable.  Will he make it to Aqua World or should he return to his pod?

Jon “Skip” Roper is a fighter pilot based at Osan Air Base in Korea. With just hours left of a week-long simulated air combat mission, the control panel in his F16 illuminate. As the systems begin to fail, Skip realizes his only chance for survival is to eject. Injuring his right hand in the process, Skip makes it to his survival raft, but his troubles aren’t over yet. With only a protein bar for sustenance and one container of drinkable water, he is exposed in his tiny one-man raft, in a sea full of danger and no land in sight.

Without giving too much away, Flash and Skip come together briefly at a couple of critical points in the story to teach lessons in mercy and relationships, and restore hope and faith in goodness and humanity.  A tall order for satirical fiction!

I’ve read a few novels by Steven Lane Smith and love his story-telling technique. He has a clear, distinctive voice and his clever wit shines throughout the story. His humor is often so subtle that many times as I was reading one page something he said on an earlier page suddenly clicked.  Skip Roper – ha! Most of the time however, the writing is just flat out hilarious, especially the dolphins’ take on things. For example on page 37, “I know what my life’s work is going to be!  I’m going to entertain humans in captivity!”  Flash’s obsession and obvious ignorance of what being in captivity actually means provides for some serious laugh-out-loud moments.

Not limited to humor, Smith can also write some agonizing drama. In this particular story the author’s background as a former fighter pilot provides a completely authentic experience.  One can actually feel the exhausting, painful ordeal Skip Roper goes through when he becomes stranded on a tiny survival raft through the author’s expert portrayal of the events.

Fans of satire, action and adventure, and general “feel good” stories will enjoy “A Dolphin and a Pilot” by Steven Lane Smith.  It is such a fun book to read and a thoroughly enjoyable experience that I highly recommend.

– reviewed by Sheri Hoyte on Reader Views

Other Reviews

Did you ever read the book, WATERSHIP DOWNS? It is a phenomenal story about rabbits who displayed human characteristics. As I was totally enthralled reading A DOLPHIN and a PILOT, the similarities were huge. This is a book everyone should read; light, humorous, didactic, it kept me fully engaged. This is an extraordinary book whose genius author allowed we readers to glance into another world where humans and mammals/animals portray our “oneness.”

 – reviewed on Amazon by E$rnie Carwile

This book is one of the best “Make you feel good” book that I have ever read. The subtle humor and the “dolphinizing” of human sayings and social issues made me laugh out loud numerous times. Bravo Zulu, Mr. Smith. I have recommended this book to many of my friends and, the ones who have read the book, made similar comments. This book will make a great Christmas present for all ages and genders.

– reviewed on Amazon by John Fenton

Steven Lane Smith is a brilliant fiction writer. His grasp of the human condition coupled with his simple, profound observations have made him among my very favorites. A Dolphin and a Pilot is another thoroughly enjoyable SLS offering that rises to the very high standard this gifted author has set. I highly recommend this wonderful book.

Smith is a master story teller. In A Dolphin and a Pilot he weaves a compelling tale of a young dolphin’s love of acrobatics – something difficult and beautiful. The dolphin’s problem is that in his immaturity, he has confused the rush of adulation with the deeper satisfaction of doing a difficult thing well. The addiction to public approval is so strong that he is willing to give up everything important in life to achieve it.

We meet fighter pilot “Skip” Roper is he is preparing to depart on what he believes will be a routine flight. Smith – a veteran fighter pilot – speaks with authority born of personal experience as he puts us in the cockpit of an F-16 with Roper. Flying a jet fighter aircraft for a living is something precious few have done. Roper, a member of this elite club, has confused what he does with who he is.

When our two friends meet, Smith weaves gentle reminders about uncomplicated but vital life lessons into a compelling, funny and deeply satisfying story. I found it impossible to avoid getting lost in this wonderful tale and it has remained with me long after I finished the final page.

I love this book. A Dolphin and a Pilot. Don’t miss it and let’s hope there are more coming from this talented author.

 – reviewed on Amazon by T.W. Price

Excerpt

(courtesy of stevenlanesmith.com)

THE GANG CALLED Los Bandidos was both an irritant and a source of amusement to dolphins in the pod. The most reactionary members of the pod wanted to expel the motley crew of ruffians, but Churchill, able to recall his own wayward youth, warned his fellow Balboans that what might evolve to take the place of Los Bandidos might be worse.

     Every pod in the Pacific had a similar band of brigands made up of adolescent male dolphins aged between three and five years. Each of Los Bandidos’ goof-offs and smart-alecks was too young to start a family but too old to be satisfied hanging around with his parents. Gang members were variously reckless, rebellious, sarcastic, rude, half-witted, idle, cliquish, selfish, mischievous, proud to be accepted into the gang, and merciless toward adolescent dolphins denied acceptance.

     Churchill once summed up Los Bandidos this way: “Never have so many done so little for so few.”

     Adora frowned on Flash’s involvement with Los Bandidos, but Finbar, who wasn’t eager to hold up his own youth as a model of propriety, was more resigned to it, saying, “Humpf!  Hooligans will be hooligans.”

     Flash was readily inducted into Los Bandidos because of his good looks and his athleticism. The gang of louts even waived giving Flash a nickname, because his name was so cool just the way it was. Nicknaming was an important ritual in Los Bandidos culture intended to promote comradeship among the unruly fraternity of delinquents. It normally was a primary order of business during induction of a new member. For Clyde and Cecil and other less-fortunately named gang members, a name change was thought to be vital. Satire and sarcasm were common.

     “Slim” was as fat as a pig because there wasn’t a time of day when he didn’t have a mackerel stuffed in his mouth.

     “Frank” was the truncated gang name for Frankenstein, possibly the ugliest dolphin in the Pacific. Beside Frank, a Morey eel looked gorgeous.

     “Grunge” had hygiene issues.

     “Gash” got his gang name when the propeller of a ski boat near La Jolla put a notch in his dorsal fin.

     “Stud” was the name claimed by the biggest and most cynical dolphin in Los Bandidos.

     “Gas Man” had flatulence challenges.

     “Einstein” was as dumb as piece of coral.

     “Lefty” listed to port when swimming because his left flipper had atrophied from being stuck in a Mason jar O-ring at an early age. The snout of a dolphin was too blunt an instrument to pry off the ring, and Lefty’s parents were too proud to ask a marlin or a sword fish for help.

     The most morose Bandido of all was called “Happy”.

     As for “Punk,” enough said.

 


tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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Self-Publishing News: 4.30.2018 – April Round-Up

the word "april" from the wooden letters

And now for the news!

Some highlights from this month in the world of self-publishing, wrapping up what’s new for you and yours in April 2018.

Everybody we know opts to hear the bad news first, so here goes: In 2017, ebook sales dropped for perhaps the first time ever. Writes Adam Rowe of Forbes, this may (MAY) have something to do with that nifty little move publishers made back in 2015 to raise ebook prices: “In 2015, the Big Five publishing houses raised ebook prices to around $8 a book, far higher than the $3-a-book price point independent publishers settled on,” writes Rowe. There’s a lot to unpack in this not-complete-bad-news story, and some of it is even downright good news for self-publishing authors and lovers of the indie press. Says Rowe: “Traditional publishers priced themselves out of the market, and their 10% drop in 2017 is just the latest evidence that the value a traditional publisher adds — whether editing, gatekeeping, or marketing — isn’t as highly valued by ebook buyers as a low pricetag.” Word to the wise: provide unique content, keep your book affordable, and readers will come. Amazon may have an eye on monopoly, but other indie presses and publishers aren’t out of the fight.

And now for the unremittingly good news! It’s that time of year again–time for the CIPA EVVY nominations. If you haven’t already heard of these, here’s what you need to know: each year, the Colorado Independent Publishers Association opens its digital doors for nominations of the best independently published books from the previous year. This year, submissions are accepted up until May 19. Then, on July 31, CIPA will announce the winners in each open category at their annual banquet and celebration. Those interested in entering will pay a fee, however, and the fee climbs the closer you get to the final submission deadline. Those authors who have published with Outskirts Press receive plenty of bonus exposure and benefits, and a nomination to the CIPA EVVY Awards is a requirement for eligibility for the Outskirts Press Best Book of the Year, which is its own special award to be announced later in the year. For more information about the Outskirts Press service, visit them online at https://outskirtspress.com/options/6064_outskirts_press_official_evvy_awards_submission_by_invitation_only.html.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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Is Print & Online Advertising Worthwhile for Self-Publishing Authors?

print advertising printer head

Rumors of print’s “death” are greatly exaggerated.  Where else but with specific magazines can you find such a passionate and voracious audience in such a specific niche? How else but through advertising in such specific magazines can you reach every single reader/subscriber with such a passionate interest in that niche? You can’t!  In fact, one might argue that the “print is dead” argument is actually narrowing the focus of magazines, targeting its readership, and therefore helping advertisers successfully discover the specific people (customers) they seek.

If you’ve written a book about dogs, for example, do you think advertising in a dog lover’s magazine would be a better, more focused use of your marketing dollars than advertising on, say, Facebook?  Dog lovers read dog lover magazines cover to cover; they save them; they re-read them; they reference them. And best of all, they see your ad over and over! Compare that to an advertisement posted on Facebook that scrolls by faster than the NY subway they’re taking to work while on their mobile devices.

And once you combine those advantages with bundled/packaged deals nearly all magazines offer to also bring your advertisement to their online audience, print & online advertising really is a marketing and promotional opportunity worth considering.

But this kind of marketing is not without its challenges.  First you need to do your research…

    1. Conduct a Google search. Look for appropriate magazines based upon matching their target audience with the target audience of your book. Compile a list of the 5-10 best options.
    2. Determine the magazine’s subscribers/circulation/print-run.  These numbers are all different, so understand their differences.  Advertising managers will likely lean toward quoting “circulation” because they use a formula (typically created by their own marketing department) that multiplies the print-run total by a “passed-along” variable (which is often exaggerated and differs from magazine to magazine). But they cannot exaggerate a print-run number, and that allows you to compare apples to apples when looking at your 5-10 options.
    3. Determine the magazine’s website visitors.  Here you want to compare monthly unique visitors.  Time spent on the site is also a good parameter.
    4. Determine the magazine’s audience and its reach (demographics). In other words, how successfully is the magazine reaching its target market and is that audience a good match for your book?
    5. Determine print specifications.  This will affect your cost.  How big will your advertisement be (full-page, half-page, 1/3 column, etc.)? Will it be in black/white or 2-color or full-color? How frequently will it run (you typically receive cost incentives to contract for multiple impressions up-front).  These specifications are also important for when you (or your professional designer) create the ad. Some smaller magazines may offer to design the ad for you in order to “close the sale”, so be sure to ask. Don’t know how to design an ad? Your publisher may have a solution.
    6. Research the magazines editorial calendar.  All magazines have an editorial calendar and most of them share it with potential advertisers. The editorial calendar allows the advertiser to match their ad with the content destined to bring the largest and most appropriate audience to a specific issue. If your book is about a Black Labrador, not only do you want to advertise in the dog lover’s magazine, but you want to advertise in the issue featuring a Black Labrador on the front cover.
    7. Get the best deal possible. Print magazines may not be “dead” but many are struggling. Their niche audience is great for you, yes, but in many cases are not reaching the heights (in terms of circulation numbers) most magazines were used to last century.  That usually means you can get a great deal by packaging an advertising buy with some online impressions on the magazine’s website.

 


brent sampson
In 2002, Ernst & Young Entrepreneur of the Year Semi-Finalist Brent Sampson founded Outskirts Press, a custom book publishing solution that provides a cost-effective, fast, and powerful way to help authors publish, distribute, and market their books worldwide while leaving 100% of the rights and 100% of the profits with the author. Outskirts Press was incorporated in Colorado in October, 2003.
In his capacity as the Chief Executive Officer and Chief Marketing Officer, Brent is an expert in the field of book publishing and book marketing. He is also the author of several books on both subjects, including the bestseller Sell Your Book on Amazon, which debuted at #29 on Amazon’s bestseller list.