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News From the Self-Publishing World: 9/28/15

This week in the world of self-publishing:

In this September 24 article for Southlake Style, self-published authors Paige Weaver and Leslie Fear sit down for an in-depth interview.  The interview—and the article as a whole—addresses many of the issues at the heart of the self-publishing experience today, from what led these two (successful, I might add) authors to choose a self- or an indie publishing experience over the traditional publishing route, to what the process looked and felt like, to what draws readers to their books, to how they themselves have found a sense of community in the network made possible only by self-publishing. All around, we just love hearing from authors who unapologetically love what they do and are willing to walk us through why they do it.  Follow the link for more!

Good news sometimes comes in waves, as you’ll discover courtesy of Allison Flood’s September 24 piece for the eminent British news engine, The Guardian.  Cornelia Funke, a German author perhaps best known for her Mirrorworld series, has elected to pursue self-publishing for her next book, citing creative differences with her American publishers.  “I’m a careful business woman,” says Funke, and Flood goes to great lengths to place Funke within a greater framework of self-publishing that further proves that her choice to veer away from the path set by Little, Brown and Company is not a hasty or ill-informed one.  Here’s the good news for all of us: self-publishing is no longer the elephant in the room, when literary and commercial heavyweights opt to self-publish as an alternative to the Big Five.  An author like Funke can go toe-to-toe with a major publishing house and still sell books!  More at the link.

In her September 24 article for New Zealand-based website Booksellers.co.nz—the official website for the Association of New Zealand Booksellers—Jillian Ewart takes a quick look at a whole slew of recent publications by indie, hybrid, and self-publishing authors in her home country, a nation long celebrated for its rich publishing market.  To see that self-publishing has gained such a foothold in the international arena is encouraging indeed, whether you are looking to take the first step down the road to self-publishing, or already secure in chosen mode of publication, or even if you are unsure if your work “fits” better here or there. (Hint: there is ALWAYS room for your book in the world of indie and self-publishing!)

Earlier this week, in a September 23 press release to Business Wire, Author Solutions (the digital self-publishing arm of the Big Five publishing company Random House) announced its partnership with Alliant International University. Together they are launching Alliant Press, “the first-ever university press to utilize the supported self-publishing model.” The press presents significant opportunities to authors, but may also present some significant challenges; that being said, the best news may be for universities looking to launch new imprints … and to the students whose pocketbooks are emptied by necessary excursions to prohibitively expensive university bookstores.  Who knows?  Maybe self-publishing has the answer to their problems too!

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

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Weekly Self-Published Book Review: “Turning Point”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the Midwest Book Review:

turning point

Turning Point

Charles A. Santangelo

Publisher: Outskirts Press

ISBN: 9781432793968

Synopsis:

It’s a new day in America: The United States’ new Democratic president combats hostile political opponents and right-wing media while tackling the challenges of terrorism, global warming and a financial crisis. In the midst of the fray of a charged first term, the president’s liberal daughter, Karen, falls for a decorated Air Force pilot turned Secret Service agent, Capt. John “Rawhide” Cunningham – who, as the grandson of a conservative, swing-vote Supreme Court justice, stands at the opposite end of a vast, ideological chasm. Inspired by his work in the real-life presidential elections of 2000 and 2004, author Charles A. Santangelo weaves a tale of love and political intrigue that speaks to the very core of American values and the integrity of the political process. Told through a progressive ideological perspective, Turning Point makes a compelling case that a scant few with strong values and a willingness to place the nation’s interest above their own can change the course of history. The political/historical thriller blends the action of a Tom Clancy tale with sharp political storytelling and a measure of romance.

Critique:

The 2000 election was a swamp of controversy, no matter how you cut it. Turning Point is a political fantasy from Charles Alfred Santangelo, veteran government official at NASA and Homeland Security. For sake of hypotheticals, he does away with the names of Bush and Gore, instead crafts a What If scenario of a Progressive Democrat claiming the White House in 2000, and what would have followed in many crises, from the environment to a different handling of 9/11. Turning Point is an intriguing look at a very different political world.

[ reviewed by Able Greenspan ]

Here’s what some other reviewers are saying:

WOW, what an amazing topic to write about…. an election that tore the country apart and what a fascinating idea to write a novel about what this author believes the world might have been like if Al Gore had assumed the role of President. Whether you side with the Dems or the Republicans — no one can argue that it is intriguing to know just what direction life would take if things were to have come out differently– such as with everything in life, decisions that seem simple enough really have the chance to change the course of history. My politics are somewhere in the middle, but I found learning “Turning Points” ideas of how life could have been very interesting!

– Amazon Reviewer DBT

This terrific novel is not only a page turner, but is also a fascinating and comprehensive look at a wide spectrum of American life, including election fraud, legal intrigue and the economy, all set against a backdrop of a compelling story of love and political tension. Alternative history novels are difficult to bring off, because you have to account for a myriad of ripple effects across the societal spectrum, but the author has accomplished this in an impressive and authoritative manner. Quite an achievement. I’m waiting for the movie, which is inevitable.

– Amazon Reviewer Andrew

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

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Conversations with a Self-Publishing Writer, Royalene Speaks

Conversations With A Self-Publishing Writer: 09/25/2015

OUR RIGHT TO WRITE AND PUBLISH IV

 Moving back to the concept of developing our writing wings, I must share with you one of my personal research projects. A favorite genre of mine is Historical Fiction. For years I’ve debated the concept that early pioneer journalists were today’s foundation of excellence and especially authenticity for authors of all writing genres. In most cases they had the bare minimum of publishing guidelines to follow yet gave the reading public the information needed and often a “rip-roaring” story of adventure and intrigue.

american progress
John Gast’s “American Progress”

To honor these pioneer journalists (many of whom turned book authors) I give you the example of Gene Amole who wrote a column for Colorado’s Rocky Mountain News from 1977 until his death in May, 2002. As I list several of his column themes and titles, let them inspire you to write something on one of these topics that jump out at you.  Actually, I hope there will be several.

  1. Bright lights—good memories
  2. It takes action to clarify writing
  3. There are only two kinds of music: good and bad
  4. Succumbing again to the allure of fine poetry.
  5. A message to carry…son of a friends brings a letter
  6. A leave of absence might be necessary to write a novel.
  7. The concept of home…
  8. Honesty in writing: Pain becomes an ugly companion
  9. Are our perspectives getting a little out of whack?
  10. When folks try to write for big magazines, they try too hard.
  11. Interviews should be richly enjoyed by both parties
  12. We will always have something to write about IF we keep our eyes and ears open.
  13. Nothing chases the blues away like kind words.
  14. Memories can be fickle companions.
  15. READ…reflect…make new memories.
  16. On war.
  17. On music.
  18. On the Unsolved Murder of a 10-year-old boy.
  19. To a Newborn Grandson
  20. On senseless Deaths Going Unpunished
  21. “Good writing is a bridge on which minds meet, a bridge that the writer must build.” (from Amole’s conversations with author William E Barrett.)

We all have such unique perspectives on life and all the millions of events that occur close to home and far away.  Amole wrote a final column that was to be published after his passing. In it he said: “I…hope that along the way I have said, written or spoken something of value to those who survive me. Certainly I make no claim of original thought, but perhaps I have taken an existing idea and added some value to it.”

Isn’t that the goal of every writer? This one man—writer, journalist—is also remembered as a loveable prankster and generous in mentoring young writers. Yes, he published books, too, (Morning, 1983; Amole Again, 1985; Amole One More Time, 1998; The Last Chapter: Gene Amole On Dying, 2002).

This blog is my salute to Gene Amole (and all the authentic and inspiring writers out there): an excellent example of respecting our right to write and publish! ⚓︎

RoyaleneABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.
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An Indie Author’s Social Media Primer | Summary Edition

Well, it’s been quite a project, this social media primer of ours!  I hope it’s proven as useful to you, our readers, as it has been enjoyable for me to write!  I thought I’d take a couple of minutes to take a lingering glance in the rear-view mirror, and write a bit of a retrospective on what it means to carry out a social media marketing campaign–and how a primer fits in.

“We’re here,” I wrote in that initial blog post, “first and foremost, to talk about how to market your self-published book.”  And therein lies both the value and danger of social media as a marketing tool.  If you really are using social media effectively, as a natural and organic extension of your existing work and personality, then you’ll most definitely benefit, and your book sales will most definitely benefit as well.  If you approach social media as an all-purpose tool and the only tool you need in your toolbox–or if you present yourself falsely, inauthentically, or otherwise find yourself at odds with your fans–or if you bite off more than you can chew–or if you find yourself slipping into social media as just another time-waster–then you’re missing the point of being an author on social media.  These are the pitfalls, or at least a few of them, and they should not be taken lightly or underestimated.

social media

Here’s the trick to being a self-published author on social media:  You must always remember that you are, first and foremost, a writer.  And as we’ve said before here on Self Publishing Advisor, the absolute best decision you can ever make in marketing your book is to write another book.  If social media helps you spread the word, and helps you keep writing, then it has a place in your campaign.  If it distracts you, or distresses you, or eats into time you would otherwise spend writing, then you should revisit the expression “effective marketing.”  There is, however, a great deal of value to trying something new, especially when you hit a roadblock.  It is my hope that, by providing a primer guide to each of the major (and some of the minor) social media platforms, I may take some of the guesswork and fear out of launching yourself into the world of social media.  Maybe, just maybe, you’ll be able to bypass some of the misery and second-guessing and mistakes that I myself have made over the years–and find a new home, a new community, and an engaged readership in some unexplored corner of our digital universe.

The List:

  1. First Thoughts
  2. Twitter
  3. Tumblr
  4. Instagram
  5. Snapchat
  6. YouTube
  7. Pinterest
  8. Goodreads
  9. Etsy
  10. LinkedIn
  11. Flickr
  12. Facebook

Thank you for helping me build this Social Media Primer!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
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GUEST POST: Rob Mangelson of Outskirts Press on Editing

Every once in a while, we have the pleasure of featuring a blog post written by an expert outside of our small circle here at Self Publishing Advisor.  This week, we get to hear from Rob Mangelson, an independent contractor and marketing professional affiliated with Outskirts Press, a hybrid self-publishing company based out of the Denver, Colorado area.  We’ve actually run across the folks from OP before–as recently as two weeks ago, as a matter of fact–but here we have a chance to catch a few words direct from the source, so to speak.  So with no further ado, here are some of Rob’s thoughts on the subject of editing.

A professional editor is your last, best hurdle before sending your book off to publish. While it may seem an optional service, there are compelling reasons why you may not want to think of it as “optional” – not when your reputation and product quality are at stake.

editing

It’s humbling to submit a highly personal work to someone we imagine gleefully buying red ink by the barrel. However, in this case, red ink is your best friend. Here are three ways your investment in a professional editor will pay for itself:

  1. An editor is your best beta-tester. Your book is your product, and there’s no better way to “test” your product before it goes to market than with a professional editor – more than one editor, if it’s feasible. A test run of how your product might perform in the marketplace more than pays for itself, allowing you to tweak your writing and marketing to reach the right readers and keep them hooked once you do. In a perfect world, every publishing author would have the luxury of both an editor and a team of beta readers, but if you have to choose, hire a pro.
  2. Editors help you get your point across. You know what you mean to say – but will readers understand the ideas you’re trying to get across? There’s no way to know until you get someone “outside your head” to view your work from the perspective of a potential reader. This is one of the main missions of the editing process, and one that ensures that your words have the intended effect on the intended target audience so you can resonate with readers – and sell more books!
  3. Editors see “invisible” problems. By the time a book is close to finished and nearly ready for publication, most publishing authors have gone through it with a fine-toothed comb, often multiple times. But no matter how thoroughly and how often you review your own work, even the most conscientious authors can become blind to errors in their own prose. Even a couple of minor errors in your book can destroy your credibility and hurt your sales, making the services of a professional editor well worth a modest investment.

Remember, editors are, like you, avid readers and writers with the added advantage of having expertise in their field. Use that expertise to your advantage to get the most polished product possible. You’ll never regret it.

Thanks for reading!  Keep up with our guests and our archival visits by watching this space every Tuesday!

Self Publishing Advisor

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