Self-Publishing News: 4.28.2021

news from the world of
self-publishing

“Thanks to markets like Amazon that have made it easier than ever to access books, authors no longer have to wait to be given a green light,” writes Beth Jordan in this recent article for StudyBreaks.com. Jordan briefly covers the history of the longstanding family feud between traditional and self-publishing forms, with the rise of the digital and Internet age as well as the market forces creating additional challenges for the more established institutions even while going indie seems easier and more reliable than ever–with all of this making the page. Jordan also covers some of the other finer points of the debate, including why authors might or might not choose to go indie, and how different pros and cons can influence an author’s relationships to their community of readers … as well as other authors. Says Jordan,

[L]amenting one’s inability to sell books or to be traditionally published can become a dangerous, unproductive spiral because there are many reasons an author’s book might not be selling — most of the reasons likely coming down to marketing, visibility or the book’s quality. While the frustration is understandable, publishing a book through traditional means is unlikely to fix the situation as Amazon and other companies continue to out-compete the traditional publishers.

Jordan covers shifting market shares, the powerful role competition plays in decision making, and some suggested steps towards boosting visibility. All in all, this article makes for a great, ahem, all-rounder when it comes to entering or revisiting the key points of why we do what we do, and how. We can’t think of a better way to kick off this week’s news!

Five is a solid, memorable number, and it’s neither too long nor too short a quantity of listed items to ensure peak performance. So when Josh Steimle writes for Entrepreneur online that “A successful first book could even become a quality revenue stream of its own, paving the way for future writing endeavors” and that this process “can be accomplished in five easy steps,” you can be sure we’re going to sit up and pay attention. Steimle’s points, which include straightforward suggestions to research, plan, and begin executing a marketing strategy well before your book’s publication date, have the force of “common sense” behind them–only, as we know, that isn’t entirely common in the way it probably should be, all things being equal and communication being free of the current status quo. The nice thing about Steimle’s article, too, is that he also touches on some suggestions, including those for advance copies and incentives by way of free content, that often aren’t talked about as often as they could be, or should be. This is the kind of specialized information that indie authors might not instinctually know going into self-publishing for the first time, and which can really make a difference.

Another totally unintended “five” that converses comfortably with our last news item: Last time we covered the news in self-publishing, we included a previous article by Forbes contributor JJ Hebert, “5 Low-Cost Marketing Strategies for Your Self-Published Book.” This time around, Hebert is writing to authors (or potential authors) of “business books” in order to encourage them to use a self-published book as a kind of brand launch or relaunch–a way of sending your thoughts and your way of doing things out there into the world, and to establish yourself as a person of authority on matters pertaining to your field. As Hebert puts it, “writing and publishing a book is the ultimate credibility booster and business growth tool because the book will position you as an expert in your field, and you will become the go-to person for your particular topic.” But making sure your book sticks its landing and isn’t a wasted investment of your precious time and money (and since time is money, on to the nth degree) has to be a top priority, and Hebert has a nice list of straightforward suggestions in order to make that landing the stickiest possible stuck thing it can possibly be. Hebert does have a toe firmly in the waters of self-promotion here himself, given that he is CEO and founder of a self-publishing platform himself, but that doesn’t mean his tips aren’t worth taking a good, long look at. We happen to think he practices exactly what he preaches, and what he preaches seems to be effective enough to make us stop and look–and when it comes to marketing, that’s half of the battle won right there.

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

Self-Publishing News: 4.13.2021

news from the world of
self-publishing

This article from Amy Rosen for Toronto’s The Globe and Mail is everything we needed over the last couple of weeks: a dash of joy, and the solid affirmation that we’re not alone in looking for and publishing information on a new generation of platforms that have evolved in the post-print newspaper age. (Not that we don’t love print or newspapers! As with all new and wonderful things, these new ways and means will eventually, if they haven’t already, reach a new and happy balance with the old, and all will be welcome tools in the race to learn about this wild world of ours.) Writes Rosen, “From knitting and kneading to photography and illustrating, PDFs, e-books and other downloadable guides are surging in popularity. Selling DIY digital downloads is becoming the modern-day way to let your creative and entrepreneurial passions fly.” Rosen highlights one of the earliest DIY sources of such self-published projects: “On Etsy, makers sell digital downloads of face-mask designs, knitting patterns and printable 3-D gift boxes. No middlemen, no shipping, no waiting.” If someone hasn’t already immortalized that statement in needlepoint, one of us most definitely will––it’s our ethic, down to our very core. Rosen also covers the story of a cookbook author whose digitally downloadable new PDF ebook may “lack the cachet of the printed book,” but whose $5 download fee “translates into far more money per purchase than she’d receive with a traditional book deal.” She also points the way to numerous other kinds of creatives who have used the various ebook self-publishing methods available to them to take advantage of the pandemic-driven surge in experimentation and craftiness. This article is an injection of pure inspiration for those of us casting about for our next simple-but-productive project.

Entrepreneur.com has published many other thought-provoking pieces on self-publishing in the past, and continues that trend by hosting JJ Hebert’s recent collection of marketing tips for self-published books. (A list of five has always held an appealing degree of symmetry!) “Writing a good book is one of the simplest ways to establish yourself as an expert on a topic,” he notes early in his article; “Your book can serve as the ultimate business card, both as a way to connect with people and build your reputation.” And of course, he has both plenty of experience and a personal stake in self-publishing. “As the owner of a self-publishing company,” he writes, “I am an adamant believer in the value of self-publishing. Not only does self-publishing give you have complete control of your book, but you’ll enjoy higher royalty rates as well.” But how to find success in such a packed field as self-publishing? For Hebert, success ultimately comes down to marketing, and successful marketing comes down to branding, reviews, emails, a certain carpe diem attitude, and crafting a solid architecture of support. For more information and explanations of these barest hints, we highly recommend you read the entirety of Hebert’s article, linked above.

We’ve written about the three (primary or popular) models of publishing available to the average human before on this blog, but it has been a minute since we’ve revisited the topic, and Alinka Rutkowska does such a fabulous job in this article for Forbes that we recommend brushing up on the big three categories of publishing (traditional, hybrid, and self-published or “indie”) by checking it out. As Rutkowska notes straight off, “Traditional publishing is considered prestigious, difficult, long — and lucrative for a rare few.” While recognizing the perks of successfully navigating the traditional route, Rutkowska advises readers to be realistic about the likelihood of doing so; when it comes to searching for an agent, “only a very small percentage of the authors who pitch agents will hear back from them, so your chances are pretty slim. If you do make it, you should be prepared to relinquish some creative control as your book will now be ushered into the hands of a group of professionals.” As for the other routes, Rutkowska makes it clear that they, too, have some substantial benefits, and might just prove more accessible to the average writer. “The beautiful thing about self-publishing is that there are no gatekeepers and the market becomes the ultimate judge,” writes Rutkowska, before going on to allocate the lion’s share of the article to describing what she defines as “hybrid” (and it should be noted here that definitions vary wildly, and that some industry experts would consider what she describes to incorporate significant aspects of what others would consider plain ol’ regular self-publishing). With a devastating gift for brevity, Rutskaya’s article is a quick but interesting read.

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

Self-Publishing News: 3.24.2021

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news from the world of
self-publishing

I love this piece from Barbara Winard of Travel Awaits, in which she chronicles her own path and progress from childhood as a reader to an adulthood as a travel writer. As she does so, she sets out to answer the all-important question: How can a person, much less a woman, much less a woman past 60, become a successful–and well-paid–travel writer? According to Winard, the answer is rather simple: First, become a reader; second, become a traveler; and third, embrace those unexpected changes that life tends to throw our way. (And let’s admit, after the year we’ve had, change is now something of a constant.) Winard closes her article with a series of lists, including tips for writers and those looking to raise their own profiles as travel-writers, and some reflections on what she might have done differently if the opportunity had presented itself. Spoiler: Winard credits her experiences as they were lived, rather than wished, with a great deal of her own personal evolution. She sees travel writing as a cluster of enriching events that she would rather not have gone without. Her full piece is well worth a look.

There has been plenty of talk over the last decade over the role of platform in empowering and promoting marginalized voices, from communities of color to voices from the LGBT+ community, from the deaf community to women as a whole. Even here on our news blog, we have lifted up and amplified the volume of news relating to the democratizing influence of self-publishing on the larger world of words. In this article from Forbes’ Bianca Barratt, Barratt opens by noting that “However far we like to think gender equity has progressed, the truth remains that the world of books is still very much a man’s one,” and points to statistics reflecting the numbers of men versus women winning literary awards, and the ease with which men (or women posing as men) pass through the agent and manuscript review process, compared to women. With all that has been spoken and written on the subjects of equal pay for equal work and equal advancement for equal contribution, this is (regrettably) far from a fresh topic than it is a retreading of familiar ground with the added message that one possible route to making progress in lifting up the voices of female entrepreneurs is by way of self-publishing. It is somewhat unfortunate that we still require tools such as these in the year 2021, but the good news is that all of us involved in self-publishing might just be in a position to help make a difference.

Substack, an e-newsletter platform, has been mixed up in the conversation about self-publishing from the very beginning, and its rapid expansion in the age of the pandemic has only expanded its presence in that conversation. This may not be quite right, opines Peter Kafka of Vox, who covers the current controversy surrounding Substack’s profit model. Kafka spoke with Jude Doyle, a non-binary influencer who started putting out newsletters through Substack in 2018 but is now choosing to abandon the site in favor of another, nonprofit, newsletter platform. Said Doyle, “Substack isn’t a self-publishing platform [….] It curates its writers. It pays them, sometimes massively, and it makes choices as to who gets paid well and who doesn’t.” It is not, Doyle argues (and Kafka records), truly aligned with the payment model most associated with self-publishing. While straightforward in splitting subscription fees with its authors and its payment processing company, the company also commissions authors to produce content by way of its “Substack Pro” deal, and in that model “the general thrust isn’t any different from other digital media platforms we’ve seen over the last 15 years or so.” From what we can see from the Vox article and others, the argument isn’t so much that the subscription model doesn’t work but that hidden contracts like those offered by “Substack Pro” lack transparency and cast a pall over all authors using the platform, even those legitimately self-publishing via its services. It’s a difficult and complex story to summarize, so we not only recommend reading Kafka’s article but also Megan McArdle’s opinion piece on The Washington Post (Opinion: The Substack controversy’s bigger story) and Annalee Newitz’s post (on Substack about Substack, in the most meta account of all) which helped kick off the entire discussion to begin with (Here’s why Substack’s scam worked so well: They paid a secret group of writers to make newsletter authorship seem lucrative). If you are an author who has been using Substack to self-publish or promote your other self-published work, we absolutely do not mean to cast any possible aspersions on your valuable work. Whether you choose to stick with this particular popular newsletter platform or move to one of its competitors (there will be more news soon from Facebook on this score, and both Medium and Ghost are providing additional color to the dialogue), we want you to receive the credit–and payment–due your hard work.

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

Self-Publishing News: 3.10.2021

news from the world of
self-publishing

This article from Publishers Weekly is a fun one! In it, contributor Drucilla Shultz covers the story behind the self-publication of Sister of the Chosen One, a new indie book co-authored by friends Colleen Oakes and Erin Armknecht. While we highly recommend you read the entirety of Shultz’s excellent article, we’d like to highlight this particular book and article for the relationship behind the book. All too often, in our experience, it feels as though there’s a certain kind of pressure to keep all things relating to a book’s publication (or self-publication) professional rather than personal, when in point of fact one of the great strengths of going indie is that it leaves room for both to coexist–as happened with Sister of the Chosen One. Oakes, specifically, is known for her past publications and for having worked within the traditional publishing paradigm, but when it came to this book the need was there for more flexibility. As Oakes states in Shultz’s article, “every book release feels fresh and different, because not only have you changed as a writer, but your books themselves are representative of your growth.” Both Oakes and Armknecht reflect on the challenges of releasing a new book during a pandemic, and the effect of COVID-19 on their book’s marketing process. Definitely take a peek at Shultz’s piece on PW for the full story.

Here is another fascinating self-published project that comes to us courtesy of COVID-19, as covered by Di’Amond Moore for Georgia Public Broadcasting: photographer Tara Wray, widely known for her previous book Too Tired for Sunshine (and for the hashtag #TooTiredProject that has followed it) is launching a new photo-book by way of going indie that chronicles her experiences during the isolation of COVID-19. The book encapsulates not just those feelings of isolation and separation from the world outside, but also the togetherness and lived-in texture of her life with family (her twin 10-year-old boys are featured among the many photos included). This latest project of Wray’s marks the beginning of a new phase for her original #TooTiredProject in that she is using the opportunity to start Too Tired Press, with Year of the Beast as its first publication. How neat is that–not just going indie but launching a brand new indie press? Consider us fans.

This helpful article hit NerdsMagazine.com shortly after our last news post, but we can’t let another week go by without mentioning its excellent and thoughtful contents, which come to us courtesy of Steve Landry under the magazine’s “Think Geek” section. It offers what Landry calls a “comprehensive guide” to the self-publishing process, and covers everything from “Polish[ing] Your Manuscript to Perfection” at the beginning of the publication process to both marketing “pre-launch” and “post-launch” checklists. If you’re still wondering if self-publishing is right for you, Landry also addresses that question in detail. We highly recommend reading the entire guide as a part of your own pre-publication market research.

Last but certainly not least for this week’s lineup of news articles comes this piece for Food52 and later syndicated on Salon by Cathy Erway. In it, Erway follows the plight and growing popularity of food writer Alicia Kennedy. Early in 2020, Kennedy saw her freelance work vanish seemingly overnight with the downsizing of the market at as a result of the pandemic–but this was not the end of her story, but rather the beginning, with her Substack-based newsletter rising through the rankings to make her one of the most widely-heard voices in food writing during the stressful period, and a profitable side business as well thanks to Substack’s paid subscription option. Writes Erway, “As more food writers and recipe developers become fed up with traditional outlets, both food media “celebrities” […] and freelancers like Kennedy, who felt there were too few opportunities for her work, are finding success in publishing content in newsletters and through other independent channels.” The effect of this shift mirrors that of personal blogs on the industry of food writing in the 90s and early 2000s, which “not only challenged a sleepy traditional media that felt behind the times, but [also] democratized it.” While the current change underway is neither simple nor easy to sum up, Erway’s article proved very thought-provoking indeed for those of us deeply vested in the various routes to indie publication. And Kennedy is only one of a great many “creators of print magazines and direct-to-consumer digital food media” challenging the status quo, writes Erway, by “favoring a more transparent transaction between creator and consumer via subscription.” We like the sound of that.

This image has an empty alt attribute; its file name is spa-news.jpg
As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

Self-Publishing News: 2.24.2021

Hello February.

news from the world of
self-publishing

“There is a shift in the artistic landscape taking place, and with it different ways of publishing and distributing literature,” writes Sinead Overbye for Stuff, a New Zealand-based news website. She covers the work and writings of a group of Maori authors. Says Overbye,

Self-publication is a re-emerging trend, particularly within Māori writing communities across the motu. It is no coincidence, and it is not new. Māori have always been innovative and self-determining, against all odds. Self-publication continues an historical trend of Māori resisting reliance upon the Crown and other entities to support what they believe will benefit them. It is a way of refusing to compromise, and of determining to speak in exactly the way we want to. It doesn’t ask, ‘Let us speak’, rather it says, ‘We have voices, and will speak regardless of who listens’.

In this way, Overbye’s words echo the sentiments we’ve expressed often here on SPA––that self-publishing is a democratizing influence on literature, and an influence that allows for authors without massive blockbuster intentions (as far as their envisioned audiences go) to still reach the readers they need to reach. Overbye goes on to write that in a “system where money determines the perceived value of everything, it is a radical (and to some, a confusing) act to produce work that doesn’t increase individual wealth, but whose chief purpose is to communicate.” That’s a line we’ll be chewing on for some time.

This one is such a heartbreaking story, in a good way! Abby Luschei, writing for Seattle Refined, covers the story of artist Jayashree Krishnan, who has been painting the faces of COVID-19 first responders and healthcare workers. In an interview with Luschei, Krishnan noted that the artworks’ positive reception online “was saying that the art is not just about the artwork, but it opened up the space for people who were not healthcare workers to step in and say something encouraging for them.” Writes Luschei,

In just about 10 months, Krishnan has painted more than 150 portraits of healthcare workers. Through this process, she’s heard their stories about what it has been like to fight COVID-19 first-hand. Krishnan is self-publishing a book, “Caring for Humanity,” that will feature those paintings and stories.

I don’t know about you, but we can’t wait to see the final product. Says Krishnan, “This series is about so much more than just a piece of art, Krishnan said. It’s about sharing their experiences — what it was like to work in COVID units in the very beginning, how it changed and how some of them ended up contracting COVID themselves, for example.” If we only get one good thing out of this virus situation, we’re glad it’s a fabulous work of artistic self-publishing.

This image has an empty alt attribute; its file name is spa-news.jpg
As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.