News From the Self-Publishing World: 11/09/15

This week in the world of self-publishing:

In this article for the Irish Times from November 7th, Sarah Keating reviews new titles being released by self-publishing authors Rachel Abbott, Angela Currie, Fat Roland, and Thijs de Boer.  These titles are particularly interesting to Keating because they represent a larger trend––a trend wherein indie and self-published titles have come to amount to roughly 31% of the Amazon Kindle Store’s overall sales figures.  She makes reference to an ongoing lawsuit Amazon itself has filed against “false reviewers” who are paid to boost sales figures for these authors––a lawsuit that may turn up dirt on more than just hybrid self-publishing companies and reviewers looking to earn a little extra cash.  (The consequences could be huge for traditional publishing companies, as well, in that it could either privilege them in the extreme or it could undercut a part of their promotional strategies as well.)  Keating’s reviews are themselves quite worth a look, as are her comments about the new self-publishing discovery tool, MacGuiffin.

Bleeding Cool has long been a litmus test for emerging technologies and paradigms; this week, in a November 5th article by contributor Michele Brittany, the digital magazine documents a panel of indie comic artists and writers at at Stan Lee’s “Comikaze” conference.  The panel, titled “Indie Creators, Unite! A Guide to Self-Publishing” was moderated by Fanboy Comics’ Managing Editor Barbra Dillon and featured Siike Donnelly (Solestar, The King of Neverland), William Orr (Hunter Black), Kevin Bieber (Man vs. Rock), Bryant Dillon (Identity Thief, Something Animal), and Madeleine Holly-Rosing (Boston Metaphysical Society, Kickstart for the Independent Creator: A Practical and Informative Guide To Crowdfunding)––many of whom have become well-known in the comic community, despite their longstanding indie roots.  It’s a happy circumstance that, in comics as well as in prose of all kinds, the self-publishing author now has representation at major industry events!  The panelists answered questions which ranged from “Why is self-publishing so important?” to whether authors should seek publication in digital or print formats, and all of the answers shed new light on the range of possible paths authors can follow in this brave new world of self-publishing.

Last week in a November 2nd piece for Publisher’s Weekly, Daniel Lefferts wrote that “Most authors write books with the hope of reaching a mass audience […] who buy and consume books because they enjoy them,” but recommends authors instead make efforts to “consider another, smaller (but possibly more influential) network—that of ‘professional readers.'”  What he means is, authors––particularly self-published authors––ought to keep the existence of one particular website in mind: NetGalley.  NetGalley, a web-based platform that enables publishers and authors to upload books for review by these professional readers, can be (in Lefferts’ words) “pricey.”  For this reason, Lefferts writes that “it’s best to do some preparation before taking the plunge”––a truth we find applies to more than just this one service.  He also describes in detail how authors might make better use of NetGalley, and how to help make their submissions stand “out from the crowd.”  All in all, very useful information to know!

Eileen Mullan, in this November 4th article for the digitally-based EContent Magazine, reports on the evolution of the publishing path over the last ten to fifteen years.  Mullan, whose own graduate school experience typified a larger “normal,” writes that “the worst part of being friends with a group of writers is that you are constantly seeing talented people who take their craft very seriously get rejected.”  And rejection is, ultimately, what Mullan sees as both a necessary crucible and the greatest trial through which today’s writers (still) must pass––only, Mullan sees a question mark in that sentence.  Is rejection, which underpins the traditional publishing method, really necessary to shape a book into something … “good”?  We know the answer to this one, and Mullan cites Andy Weir’s runaway self-publishing success, The Martian, as an example of a fine book that needed no rigamarole of rejection to reach excellence.  The rest of his article is equally as uplifting––and all the more useful for that.


As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Weekly Self-Published Book Review: “Handwriting Analysis: Discover Your Own Vocational/Career Potential”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the Midwest Book Review:

handwriting analysis by dewitt

Handwriting Analysis: Discover Your Own Vocational/Career Potential

by David J. DeWitt

Publisher: Outskirts Press

ISBN: 9781478729396

Synopsis:

Handwriting Analysis: Discover Your Own Vocational/Career Potential offers a new perspective not found in conventional books on Graphology. David J. DeWitt links handwriting analysis with professional satisfaction and instructs the reader in the analysis of their own handwriting. It is not uncommon for individuals to labor a lifetime in an occupation that they truly dislike or to which they are, at best, indifferent. Or they might move from job to job multiple times, desperately seeking a ‘career’ that is edifying. Moreover, young people just entering a sparse job market might find that they have little idea of occupations that could be personally and professionally rewarding to them. Handwriting Analysis: Discover Your Own Vocational/Career Potential will help direct the reader to determine their own career potential in order that they may make the best career choice fit their personality.

Critique:

A professional graphologist and certified graphoanalyst, David J. DeWitt draws upon his many years of experience and expertise to write Handwriting Analysis: Discover Your Own Vocational/Career Potential. Exceptionally well written, organized and presented, Handwriting Analysis: Discover Your Own Vocational/Career Potential is very highly recommended to students and practitioners of handwriting analysis, and is ideal for the non-specialist general reader with an interest in the subject.

reviewed in the Small Press Bookwatch ]

Here’s what some other reviewers are saying:

Handwriting Analysis: Discover Your Own Vocational/Career Potential by David J. DeWitt GA is a great addition to anyone’s bookshelf. It is written in a textbook form. It has room at the bottom of pages for you to make notes or to do some of the activities he shares with you. It has examples, charts along with black and white drawings that are used to promote personality tests to match specific personality types to viable occupations. This is a real fun and instructive guide for high school and any one else who is looking for their area of career choice. This book will help you unlock your potential but it would be up to you to do everything else. Your handwriting may just surprise you as mine did me. I enjoyed it. I gave this book 5 stars but wish I could give it more. I highly recommend it to everyone. I look for more from David J. DeWitt GA..
.

– Amazon Reviewer Coco

This book provides an extremely clear and practical application to career selection based on what handwriting reveals about one’s thinking style and aptitudes.

As the author notes, handwriting analysis has graduated from parlor entertainment to a professional tool used in personality analysis, hiring evaluations, jury selection and others. This book offers the reader a method of using those same techniques as a personal tool.

I have had the pleasure of taking a similar course from Mr. DeWitt and can testify to his knowledge of Graphoanalysis, the clarity of his explanations and his ability to integrate the analysis with career choice evaluation. His book evidences all those same qualities.

– Amazon Reviewer Bluemax98


Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

selfpubicon1

Conversations With A Self-Publishing Writer: 11/06/2015

SEASONS

November brings our attention to how quickly this year will come to a close and we’ll meet the New Year whether we’re prepared for it or not. The self-examination questions begin. Have you finished the last chapter of that novel yet? Have you outlined the sequel? Have you written your weekly blog to tweak readers’ interest in the characters and plot? Did you do enough research so that characters and their environment (setting-s) are believable? Did you select the right independent publisher? Is your best friend really the right person to do your marketing?

 

OR…are you sitting on your front porch watching neighbors collect the remaining Fall leaves and wondering if you should even begin that novel—that novella—that book of poetry—that collection of family recipes—that family legacy memoir?

royalene1 

NO MATTER what day of calendar year the decision is made to begin writing one or more of those projects, the seasons of creative development are the same.

  • SPRING. The ideas are fresh, flowing and fun. Your imagination holds every detail in high-definition clarity and the words begin rolling onto the pages.
  • SUMMER. Mornings bring bright new ideas, fresh-scented environments and intriguing dialogue for characters. The plot weaves together like intricate palm-leaf shade-hats casting shadows of intrigue and mystery or building your unique style of word-play.
  • WINTER. With snow falling and windows redesigned with ice-crystal art, the first draft is completed. The weather may hold us inside, yet now the manuscript reading Edits and additions, enhancements and deletions are made and the writer’s personal satisfaction grows.
  • FALL. As the leaves color themselves with reds and purples, gold, yellows and rusty crimson, that process of release is mirrored in the pages that fall to the floor and await a new story to be developed around them—the ideas held there already rooted and rich for nurturing—tomorrow.

DO you remember the quote: “Never put off till tomorrow what you can do today?” There seems to be some controversy about the source of these wise words—Aaron Burr or Benjamin Franklin. However, Franklin added another sentence that strengthens his point. “You may delay, but time will not.”

The illustration (by artsoni) that I selected for today’s blog on this topic suggests that the root of our ideas is available in all seasons of our lives. So the encouragement I’d like to leave with you today is: START NOW and DON’T QUIT until you’ve completed the writing project that is resting in your heart and mind. ⚓︎

RoyaleneABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

In Your Corner : Decoding the Divide Between Copyediting and Proofreading

Have you ever wondered what, exactly, is the difference between “copyediting” and “proofreading” your manuscript––and whether you ought to invest money into paying someone else to help you with one or the other?  I’ve worked with many, many self-publishing authors who have asked this exact question, and over the years I have compiled what I hope to be an answer that is both comprehensive and workable for you.  So what exactly do these two terms mean?  Let’s start with proofreading.

PROOFREADING is a catch-all term for the kind of feedback you might receive when submitting an annual financial report to your teammates or supervisor for final checks before it lands on the desk of your company’s board of directors.  That is, a proofreader generally conducts a line-by-line review of your piece with an eye for spelling, punctuation, spacing, and syntactical issues in addition to double-checking your numbers and figures are accurate and correctly used.  Proofreading is an intensive and often gut-wrenching process, but it only touches on what many authors call “superficial details”––details that may cause a reader to become stuck or bothered while thumbing through your book, but aren’t likely to require substantial revision of really “core” material.  It’s all about correcting little glitches.

COPYEDITING, on the other hand, is an altogether wilder animal.  A copy editor will look at your grammar, spelling, punctuation, capitalization, and syntax––but won’t stop for breath before diving into your manuscript format, bibliographies, references, and citations (particularly if you’re writing nonfiction).  And that’s just the beginning!  A copy editor’s job encompasses many of these finer details, it is true, but it also entails sifting through endless details that you as an author are likely unaware of or don’t have the time and/or expertise to address without sacrificing valuable writing time.  Latin abbreviations?  Check.  Foreign words?  Double check.  Proper use of quotations?  Absolutely.  Because a copy editor is working alongside the author throughout the manuscript revision process––not just showing up to make final checks before printing, like a proofreader––he or she is in a good position to comment on much more comprehensive changes, like addressing continuity errors, inconsistencies in characterization, and matters of organization.  A copy editor keeps the big picture in mind when recommending changes.

And therein lies a key difference between copyediting and proofreading: proofreaders swoop in at the last minute and fix things before they go to press without altering the greater framework of a pieces, whereas copy editors work with you throughout the revision process both to fix minor details and to suggest further revisions that you as an author may or may not be interested in making.  A pronoun/antecedent error is always going to be an error, but some things come down to a matter of taste, and you have to determine whether or not to make certain changes based on what your original (and ongoing) vision for the piece happens to be.

copywriting vs. proofreading

With these differences in mind, how do you as a self-publishing author decide what services your book actually requires, and how do you go about choosing someone to meet those requirements?  In large part, the decision may come down to time.  And by that, I mean that it may come down to what stage of the writing process you are at.  Have you already finished your manuscript and brought it to a stage that you consider fully complete and polished?  If you have, and you are looking to publish immediately without entertaining the possibility of substantial revision or editing, then you probably need to look into hiring a proofreader to scan through your work for typographical errors and so forth.  But if you have a little time, and you’re looking to publish the best possible book that creates the most memorable and pleasant experience for your readers, I cannot recommend a professional copyedit enough.  There is literally nothing, in my opinion, that will set you and your book up for ultimate success than the insight of an expert whose trained eye and experientially-honed intuition may prove to be both your staunchest ally and your secret weapon in differentiating your book from all the others out there.  And that’s really what success in self-publishing (or any kind of publishing) boils down to, isn’t it?  You want your book to stand out from the pack, and there’s no better way to do that than bringing a copy editor in on the process.

I must admit that I am not entirely unbiased when it comes to this conversation––I do work for a hybrid self-publishing company that offers professional copyediting services, after all––but I do believe that the facts and the canon of success stories in self-publishing bear me out as truthful, transparent, and utterly in your corner on this particular subject!  Because when push comes to shove, it’s not about what I want for your book that matters, much less about the bottom line and making a profit.  It’s about realizing your dream and your vision for your book, and communicating that vision to your readers in the most beautiful, professional, and captivating finished product possible.  This is your book––and most importantly of all:

You’re not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

The Current State of E-Readers | An Author’s Guide : Summary Edition

Well, if there’s anything I’ve learned about e-readers over the last few weeks as I compiled information for this series, it’s that we as self-publishing authors have cause for both great hope and for concern.  I don’t think I’m an unbalanced optimist when I say that I think the scales tip towards hope rather than despair, either, even though in all things I advocate both caution and meticulous research.

tablet computer

So, how does someone go about shaping the self-publishing process to suit the current e-reader market and distribution network?  Simply put, there is no easy answer.  As with any technological gadget, niche (or even mainstream) market, and expensive purchase, you have to consider all of the angles––and as an author and producer of digital content, not just as a reader!  Readers have only to consider those aspects of a purchase that lead to user satisfaction; they don’t have to worry about balancing the needs of others when they think about what device to pick up in a store, and which ebook to download from the internet.  Authors, particularly self-published authors, do.  You as an indie or self-publishing author are probably laying out significant packets of money to make sure your book is as beautiful and well-presented and as effectively marketed as it can be, so you want to make sure you’re actually getting your money’s worth.

tablet computer

The key to a successful relationship with e-readers is, I think, one of establishing healthy boundaries––and knowing when to cut your losses.  And while it’s true that the best of all possible situations as an author is to present your readers with as many options as possible, it’s worth keeping in mind that the Kindle, the NOOK, the Samsung Galaxy Tab, and the iPad were not all created equal––and they have not all sold in equal numbers.  I set out to give you a fair assessment of the current state of e-readers, and by golly, I really hope that’s what I’ve done.  It’s useful to you to know, for example, that the iPad has outperformed all of its other rivals as a physical product, but that the Kindle store sees the highest rates of ebook distribution.  It’s equally useful to know that readers are turning in droves to their smartphones as reading tools––over and above their dedicated e-readers and even over their tablet computers.  The future of the e-reader, ebook, and in some small part, the self-published author rests with digital clearinghouses like the Kindle and iBook store, the Google Play store, and direct downloads.  (And someday, I’ll take a good long look at how digital book piracy plays into this equation, too.)   tablet computer

If anything I’ve said sticks with you, I hope it’s not something I’ve said you should not do; I really hope you remember how positively excited I am about the new opportunities that are beginning to emerge.  Certain markets and products, like the Barnes and Noble NOOK, might be declining in popularity––but that doesn’t mean that you shouldn’t make your book available to those who choose to stick with it to the end.  First and foremost, you have to decide what your priorities are as an author.  Ease of accessibility?  Or maximum profits?  Or most effective use of time and seed money?  (Just remember that the best way to sell your books is to keep writing and publishing new ones!)  Ultimately, the state of e-readers has reached a stability and maturity that inspires me to think that, yes, we might have been feeling our way in the dark a bit, but we’ve stumbled across something truly wonderful.  We live in a global network rich with innovators, and I truly think we can trust to see ever greater diversification and more specialized opportunities in the digital book market.


Next week, I’m going to start with an in-depth examination of The Bookseller’s key findings in their 2015 Digital Census.  Things are changing rapidly––and perhaps not so much for authors and readers as for the ever-evolving relationship between self-publishing and traditional publishing companies.  More on that in weeks to come!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.