Tag: Kelly Schuknecht

Alternative Marketing Methods, Book Marketing, Kelly Speaks, Marketing Your Self-Published Book, Uncategorized

Back to the Basics of Marketing

Over the last couple of months, I’ve used this Wednesday blog slot to talk about a lot of different things.  Many of them have been marketing related, and many of them have been inspired by topics that self-publishing authors may find useful before the marketing process begins––for example, my series on e-readers––but I’d like to step back, if you will join me, and refocus on what has traditionally made Wednesdays on Self-Publishing Advisor unique.

earlobe

I’d like to take us back to the basics of marketing for self-publishing authors.  Where does an author new to self-publishing get started?  How might an experienced indie author re-infuse a lackluster marketing campaign with new energy and more effective strategies for self-promotion?  This is the heart and soul, the real meat, of what I want to get at here.

The first order of business is, of course, to listen:

  • What topics would you like me to cover here?

  • Where are your marketing methods running into trouble, and …

  • Where are they succeeding?

  • Where do you turn for advice and resources for self-promotion?

My first instinct is, of course, to launch us back into this subject with a defense of marketing for self-publishing authors, but … let’s face it: we’re already here.  We’re already convinced that we need to sell our books, and we’re already fully aware that the heavy lifting falls on us as authors to make that happen.  What’s useful––what’s really useful––is information on how to make marketing better, or more effective.  Easier.  We want, and need, the tips and tricks of the trade, without having to waste time on trial and error in a world (and a market) that waits for no man or woman.

And no, there’s never going to be a day when publishing and selling a book is as easy as clicking a button and sending it into the aether––for indie authors as well as traditionally-published authors––despite what all of the corporate jingles and advertisements would have us believe.  There’s never going to be a day where we don’t have to pay for publication, whether we’re talking about sacrificing years of our time before release as well as our rights and royalties (as with traditional publishing), or whether we’re talking about sacrificing years of our time and energy after release to marketing and self-promotion (as with self-publishing), or whether we’re talking about sacrificing money to skip the lines but retain the professional marketing campaign (as with hybrid publishing).

There’s always a cost … but the payoff is worth it.  We have to remember that.  You have to remember the fact that there’s a book inside of you that needs to be read, that could indeed change someone’s life.  And it will change your life, too, to know that your book is out there in the world and exists in a universe outside of your own mind.  And that book is worth reading.  It’s worth buying.

The trick is in getting the word out there.  The trick is to raise awareness.  And that is exactly what I’m going to help you do in the coming weeks as we dive back into the deep end of the Marketing Maelstrom that is … your life as a newly minted self-published author!

 

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
Kelly Speaks, news from the self publishing world, self publishing news, Uncategorized

Self-Publishing News: 1.4.2016

This week in the world of self-publishing:

In his first annual list of prescient insights for the year ahead, Tom Chalmers writes in this December 28th article for DigitalBookWorld.com that we’re likely to see both more of the same kinds of things we saw in 2015 and some new and key trends emerging.  What makes the list?  Here are a few of the more pertinent bullet points as pertaining to self-publishing authors:

  • Continued regrowth of print sales.
  • Amazon spending some time under the radar.
  • Book fair evolution and the emergence of the micro-fair.
  • Struggle for subscription but steady digital sales.

Chalmers, who touts his stellar inter-office record at predictions (“I regularly point out in the office that I predicted [trends] two or three years ago. Given that I’m generally met with bemused looks, I thought I would make an official record of some predictions for 2016.”) has plenty of industry experience and data to back up his predictions for the year ahead.  For the complete list as well as lengthy descriptions of the points above, check out the original article!

In this week’s highlighted interview, Dorothy Thompson interviews science fiction author Roxanne Bland in this January 1st article for the Examiner.com.  Bland, who struck out on her own to start her own publishing house rather than abide by the constraints of traditional publishing, prefers to identify herself as part of the “indie” community (“short for independent author or publisher. It’s not quite such a mouthful as “self-published,” and it sounds way cooler”), but doesn’t hesitate to defend the choice to self-publish.  “For one,” she says, “there are no deadlines imposed by others. I don’t do well under that kind of pressure—I freeze, and make stupid mistakes. There’s also the satisfaction of doing everything yourself. I don’t know, it’s exhausting, but the feeling I get is one that I’ve really accomplished something great.”  And it’s true––whether you call yourself “indie” or “self-published,” one central fact remains the same: you’ve done something truly and magnificently grand by opting to maintain creative control of your own story.  For more of Thompson’s interview with Bland, follow the link!

Remember our primer guide to the benefits of merchandising through various obscure platforms?  Wattpad made the list as one among several up-and-coming possibilities to watch out for.  Well, in his December 28th post for GoodEreader.com, Michael Kozlowski writes that e-book retailer Kobo “has quietly unveiled a new section of their website where readers can purchase e-books published by Wattpad.”  The e-books, which sell for anywhere from $1 to $12, aim to take advantage of Wattpad’s massive user base, which “currently attracts over 40 million users per month, growing at a rate of over 1 new user per second.”  The decision may have been made entirely for pragmatic reasons, Kozlowski attests, but there’s a certain degree of circumstantial resonance to the partnership: both Kobo and Wattpad are based out of Toronto, Canada.  How’s that for coincidence?  For more information about it, check out Kozlowski’s full writeup.

Closing out this week’s top headlines is a story we can all feel good about!  In a December 28th article that made the Arts & Life section of the Halifax Herald, contributor Jennifer Taplin highlights the work of local author Joanne Light.  Light, who “was teaching in Malaysia in 2003 when she decided to go for a hike near Poring Hot Springs in Sabah on the island of Borneo,” was so struck by her interactions with native orangutans in the wild that when she later “learned about the plight of the orangutans—killed, injured or run off by palm oil manufacturers,” she couldn’t help but want to transform her love for them into a children’s book.  Light––an educator, artist, and writer––found herself an illustrator in Lindsay Alchorn and has since self-published her book, with all of the proceeds going to Orangutan Outreach and Rainforest Rescue.  Says Light, “Self-publishing is a very viable way of publishing,” especially now with the rise of e-books.  To read more about Light and her book, follow the link!

spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Advocacy in Self-Publishing, Book Marketing, from the archives, karl schroeder, Kelly Speaks, Self-Publishing, Uncategorized

From the Archives: “Self-Publishing – A Growing Industry”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: January 11th, 2010 ]

Did you know that over 40% of all book sales in the United States last year took place online, through e-retailers like Amazon.com and BarnesAndNoble.com? More and more people are becoming comfortable with (and even accustomed to) shopping online. What’s more, consumers are more likely to purchase lesser-known and self-published books, according to Inc. Magazine.

What does this mean for the self-published author? With the convenience of on demand-printing and full-service self-publishing options: Good things. Selling books online is more cost-effective than selling through a typical bookstore, and that means more money in your pocket. Again, make sure your publisher lets you set your own retail price, royalty, and discount to take maximum advantage of shifting consumer trends.

Just something to keep in mind as you write and investigate the publishing options best in-line with your goals.

Have fun and keep writing!

by Karl Schroeder

sales growth

Almost six years on from Karl’s original post, we now have the benefit of hindsight to apply to many of his predictions–and fortunately for all of us who happen to be involved in the self-publishing industry, most of them came true!  According to Statista.com, “some 41 percent of global internet users having purchased products online in 2013”–and the numbers have continued to climb steadily from there.  And in respect to total e-commerce sales, a separate Statista article shows that Chinese retail giant Alibaba had a massive 23.7% market reach (outright) in 2015, but that Amazon and its affiliated sites together had an aggregate market penetration of 39.6% (the affiliates earned 22%, and Amazon proper 17.6%).

Many companies might struggle to find their niche in a market so overrun by big business, but smaller, more nimble organizations (including hybrid and self-publishing firm Outskirts Press) have shown they’re more than capable of keeping their footing.  Outskirts, which ranked in Inc. Magazine‘s top 500 or 5000 for four years in a row starting in 2009, continues to ensure that its authors make waves in the Amazon bestseller listings–and get their books onto actual physical bookshelves, as well.

And Outskirts Press is just one company among many who are succeeding at delivering on the promises of self-publishing as laid forth by Karl in his article: convenience in on demand-printing and full-service self-publishing options, cost-effective marketing, and more money in authors’ pockets, not to mention control over retail price, royalties, and discounts.  Inc. Magazine and others have come forward to bolster our knowledge and understanding of the inner workings of the publishing and self-publishing business, with articles like “How to Self-Publish Your Book” (2011), “How to Self-Publish a Business Bestseller” (2012), and “Publisher’s Note: Celebrating the Power of Partnership” (2015) underscoring new ways to adapt in an ever-shifting landscape of opportunities and challenges.

Some things have changed since 2010: Barnes & Noble seems to be stuck in a slow and gradual decline, print books seem to be on the rebound after Hachette and the other Big Five traditional publishing houses won their battle in the Amazon price-fixing war, and so on.  But other things haven’t changed: self-publishing is succeeding where traditional publishing continues to fail–in providing vital and necessary services and support to authors whose books are too daring, too interesting, and too precious to fall through the cracks.

What does this all mean, though?  It means, as Karl’s article so eloquently stated, that self-publishing remains a “Growing Industry.” ♠

 

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
Kelly Speaks, news from the self publishing world, self publishing news, Uncategorized

Self-Publishing News: 12.28.2015

This week in the world of self-publishing:

2015 been a “quiet” year in publishing, writes Jonathon Sturgeon for FlavorWire in this December 23rd article––and self-publishing has not been exempt.  As a small bright note, however, says Sturgeon, “adult coloring books and books ‘written by’ YouTube Megastars helped keep print books out of the red in 2015″––and many of these books were put out by indie, hybrid, and self-publishing authors.  Looking ahead to 2016 may prove a bit more complicated, as Sturgeon goes on to say: “I will now make a series of extravagant claims about what will happen in book publishing in 2016. Some of these claims, I’ll admit right now, rest on little but the shaky edifice of intuition. Some rest elsewhere.”  Among his predictions for 2016, Sturgeon predicts: “we will see the rise of the novel written by group or committee,” “we’re also likely to look on helplessly as computers write novels with increasing sophistication,” we should “Look for increased investment in Hollywood-style superprojects, and look for content that is fabricated especially for this purpose,” and “that publishing will lean harder on the multimedia blockbuster model of Hollywood because the ‘unexpected comeback of actual books’ is not as strong as we’re making it seem.” Sturgeon goes on to take a quick look at erotica and young adult literature, and given their huge popularity he concludes with one final prediction: “I also wouldn’t be surprised if we see a literary novel that emulates an erotic novel.” Whether or not he’s right on all fronts, FlavorWire is a massive distributor of information, much like BuzzFeed and PopSugar.  It may not have the literary cachet of a Publisher’s Weekly article, but Sturgeon’s piece is likely to be read far and wide as an indicator of millennial attitudes towards publishing.

“Gone are the days where a writer had to send their manuscript by courier and hold their breath while waiting for a response,” writes Unity Blott in this December 24th article for the Daily Mail. “Now, thanks to e-book publishing, armed with just a laptop and an internet connection, anyone can be their own editor, agent and publisher.”  She goes on to introduce four women––Mel Sherratt, Stephanie Hudson, Tracy Bloom, and Louise Ross––who, in her words, “got bored of waiting and took matters into their own hands.”  Blott, who transcribes a brief interview with each woman, is keen to impress upon her own readers the value of independence and authorial control when it comes to publishing; each of these four women struggled to find their place in the world of traditional publishing, and found their homes––as well as an excellent sense of community and support––when they made the decision to strike out into the barely-tested waters of self-publishing.  For more of Blott’s articles and information about Sherratt, Hudson, Bloom, and Ross, follow the link!

Says Pratima Shantaveeresh of the New Indian Express on December 24th, “Everyone has a book in them, but not all can put the first sentence down or sell the first book to a publisher.”  Luckily,  says Shantaveeresh, “there is The Write Club Bangalore, started in August 2011 to encourage aspiring authors.”  The Write Club, only four years old, now has more than two thousand members––around 35 of which show up every week in Bangalore to practice, give each other feedback, and participate in a casual but rich atmosphere of mentorship and mutual support.  The club’s principal organizer, author Sharath Komarraju, says that the group attracts “all kinds of writers … Those who treat it as a light hobby and want to write something fun every weekend, those who enjoy the social aspects of the club and attend to catch up with friends, and those who want to write and publish novels.” With a population of well over two million, Bangalore is the capital of India’s souther Karnataka state and a hotbed of literary talent and self-publishing.  For more of Shantaveeresh’s article and an update on what’s happening in the publishing world in India, click here.

Echoing Shantaveeresh, Robert Kay begins his article for Hawaii Reporter (dated December 26th) with the line: “It’s been said that ‘everyone has a book in them.'”  Kay––whose interest is, like Shantaveeresh’s, rather local––goes on to write that “Thanks to the Internet and the commensurate growth of technologies that support self-publishing, a number of Hawaii writers have taken the leap” into self-publishing.  One of these authors, Mike Schmicker, has seen a great deal of recent success with his book The Witch of Napoli (“selling like hot cakes on Amazon,” says Kay).  In March of 2015, The Witch of Napoli “hit the Amazon Top 100, ranking No. 41 in paid books out of 3.3 million books for sale in the Kindle bookstore”––and briefly “earned the No. 1 slot in both the historical fantasy and victorian historical romance categories in three countries — the U.S., Canada and England,” says Kay.

To read Kay’s full article and interview, chase the rabbit through this looking glass!

spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

from the archives, Holidays, Kelly Speaks, Royalene Speaks, Uncategorized

From the Archives: “Conversations With A Self-Publishing Writer 12/20/13”

Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: December 20th, 2013 ]

‘Tis the SEASON to……BELIEVE.

You may recall from a previous blog—or two—that I’m working on a children’s book series.  So…fairly often, my thoughts tune-in to those stories “dancing like sugar plums” in my head.  This season of Christmas and Hanukkah cheer is no different, especially as I realize that my great-grandchildren are “aging” rapidly.  So it is that I’ve gone to the bookstore shelves and selected two of my favorite storybooks—written by other authors—to share with them on Christmas Eve.

The theme or technique I most enjoy in storybooks is when writers personify animals, allowing them to offer a perspective that children easily grasp and “grownups” might have lost the capacity to imagine.  This Friday-before-Christmas, I offer you one more story—a legend really—a bit of generational tradition-telling reminiscent of Native American oral-histories—written by yours truly for all my children—author/clients included.

THAT NIGHT a handsome Nubian Ibex—Samuel—stood on the high point of a knoll watching the shepherds and their flocks in the rock-strewn meadow below.  His masked friend, Barney Owl, was restless and had just circled his favorite perching-tree for a third time.  With a twist of his large antlers and a twitch of his tail, Samuel signaled to Barney, What bothers you, friend?  With a flutter of wings and a high pitched shriek, Barney gave the warning: A crackling is in the air—the heavens are about to open.  Samuel lifted his head and sniffed the cold air.  He shook his huge antlers and pawed at the ground sending the message: There’s no hint of rain.

At that very moment a brilliant light removed the darkness from the night and rainbow spears of sound filled the air!  Voices of thundering melody fell upon their ears waking every living creature.  An announcement was being made—in every language of creation.  “The Babe is born!  Your King has come!  He sleeps in Bethlehem; the earth is now His home.”

The shepherds fell to knees and hands; and sheep scattered the rocks and sand.  Barney Owl flew to Samuel’s back, marching to-and-fro; pushing him to GO!

The unseen singing voices raised to higher pitch, then softened to mellow notes as Samuel blinked.  And so they went—Samuel with friend Barney Owl—followed by squirrel, and mouse and racing deer—wooly sheep, goats and gazelle—and bevies of beautiful birds flying at all altitudes.  They seemed to be dancing to the crescendo of voices—voices that vaulted from meadow to mountain tops.

Then they were there—in the Presence of the King—a wee-tiny Babe wiggling to see.  It was brave Michael Mouse who first touched His Hand.  The whole of the gathering pulled in a deep breath.  Then Hoopie, the bird, let go a melodious coo-oo—that started everyone singing in words they never knew.  The language of humans came from their throats—as the Babe laughed and giggled with each new note.

This One Night when Light came to earth—brought a gift to animals of every kind—voices to use and words to speak—in Praise of their King—their Creator and Friend.  Their harmony soared with the Angels of Heaven—then softened to humming as the Babe’s eyes closed.

One tear was then seen in the eye of the Owl.  He knew this gift would fade at sunrise.  “Samuel,” Owl whispered in the Ibexes’ ear.  “Let us all stay here—and sing while we can—so this miracle will be passed forward in the memory of man.”

by Royalene Doyle

ibex

Christmas is just days away, and there’s no better time to bring back a classic Royalene post than three days out from the big event.  There’s something touching, something profoundly moving, in the words of that final paragraph–even for those of us indie authors who may not celebrate the holiday as a religious event.  What better way to close out a year than with a little meditation, a little reflection on the importance of joy and memory to all of our lives?

One of my own personal favorites when it comes to Christmas stories is the short story “Finding Christmas: An Australian Christmas Story,” written by Annie Bryant.  It’s sweet, as all Christmas tales are, but it manages to steer clear of saccharine in part because it revolves around a little boy named Joey and his experiences on a farm Down Under–and the details Bryant weaves in help keep the story grounded in his world.

The story begins:

Where do you find Christmas in your family? Is it hidden within the pages of your favourite story book? Maybe it’s wrapped up in a gift made especially for someone you love? Or perhaps, it can be found amongst the delicious smells of a Christmas feast? Well, this is the story of a little boy who went on his own search for Christmas….and you’ll never guess what he found!

I’ll leave it up to you to read the rest, since I don’t want to spoil either Bryant’s rich voice or the story’s ending.  Suffice it to say, you won’t regret taking a couple of minutes to peruse the full version.  Bryant, who self-publishes her stories first and foremost as songs, draws upon the imagery of her home country, which may not seem like the perfect conduit for a traditional Christmas in the Northern Hemisphere–except that, by stripping away our stereotypes of snow and cozy fires and church spires in winter, she manages to get at the real heart of what the holiday is about: discovery, human compassion, and connection with others.

I hope your Christmas season is as richly textured as those we read about in stories, and has an equally happy ending. ♠

barn owl

 

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.