In Your Corner: Be the Life of the Party…Literally!

book club book party coffee tea nature

It can be hard, reinventing the wheel. Every holiday season, the same challenges and opportunities roll around–and every author is forced to decide: this one, or that one? Host a reading at the library, or coordinate a potluck and book sale at home? Or, worst of all, there’s the option of letting the holidays slide–of letting them drift away in a haze of busy schedules and truly important family and social demands–without making use of them as an author.

My suggestion? Host a holiday writing party! This isn’t your plain-Jane reading or book sale, although you could definitely incorporate elements of those tried-and-trues into your new plan. No–a writing party is much more inclusive and much more fun for kids of all ages (“from one to ninety-two” as Nat King Cole would put it). And while you are still the facilitator and secret power-broker behind the scenes of a writing party, you’re not the sole event–and at this time of year, that’s a blessing! No really, one can only pull off the holidays if one is expected to carry every burden. And typically, once the idea of a writing party is broached, everyone is eager to pitch in!

If you’re thinking “Hey! That’s not such a bad idea!” then I have a couple of suggestions, based on prior experience (I love these parties!):

  • Have everyone bring a dish, and in a twist have them steer clear of the typical holiday goodies, which everyone will very soon be sick of from sheer quantity–candies and cookies and so forth. Instead, have them bring something inspired by one of their favorite books! Kids might find something in Redwall to inspire, and there is an entire genre dedicated to “geek cookbooks” online, where you can find cookbooks (official and unofficial) with recipes from The Lord of the Rings, Harry Potter, and Little House on the Prairie, among others … so this is not such a difficult challenge to meet. (And adults: there are endless lists of cocktails inspired by literature out there, so don’t be afraid to crack open that bar after the kids go to bed!)
  • Dedicate a part of your session just to snacking. It’s worth it, and it gets the chatting and the fiddling and the greasy fingers out of the way before the serious work begins. There’s usually a quiet lull in the conversation about twenty minutes in which serves as a nice segway–but again, everyone’s party should be tailored to suit your specific vision! Just make sure that food is stored away from the writing table, since messes do tend to happen–and everybody has a favorite “loud chewing sound” story! (Hot beverages are usually handy at the table, though.)
  • Then, get down to business. You’ll know what this ought to look like when it happens, and when it feels right. Every book club, writing club, and party has its own rhythm, but don’t worry–you’ll know. Sometimes it’s helpful to keep a timer nearby, or to set one up on your phone–breaking writing up into a couple of shorter sessions with quick snack and bathroom breaks in between is one way to keep everyone’s blood moving and energy up. And if that doesn’t cut it, consider leading a couple of breathing activities or even–yes!–yoga moves! Studies indicate significant improvements to focus in intellectual activities when the body is kept active and balanced. (It helps with carpal tunnel syndrome, too. Shake out those cramped wrists and fingers!) Oh–and don’t forget to offer up a couple of writing “prompts” for anyone in need of inspiration, and gear them towards your audience. Adults may want to write fiction–or letters to loved ones at Christmas. Kids might want to doodle or draw, or slay a dragon in five paragraphs or fewer!
  • Wrap up with a quick reflection. Try to steer clear of putting any one person on the spot, but offer up a couple of open questions about books, characters, challenges, and more. At this point, or as the last writing session is wrapping up, you can begin bringing the snacks to the writing table. The goal is for everyone to reach a point of total relaxation and contentment, and holiday joy.

Be inspired. There are so many shapes and forms your writing party might take–it may look nothing like the one I’ve described here–it might be outside, with just a couple of friends, or inside, with a pack of small children looking on. It could be held at the library! Or at your kitchen table. There’s no one way to hold a writing party–but a writing party is the best kind of party. After all, like the adult coloring movement–like Knit Night–like quilting and gardening and origami and yoga and meditating on one’s reading, writing is an activity which triggers serotonin release, calm, peace, and rejuvenation in those who take part in it. We can’t think of a better way to kick the holiday stress than by hosting a writing party!

What do you think? Will you have a chance to host an event this Christmas season? We’d love to hear about it. Drop us a line in the comments section below.

book party grandpa grandfather grandchildren children

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Ringing in the Holidays: New Year’s Eve Edition!

Blogrunner’s Note: This is the post which was scheduled to post on Wednesday, November 23rd. For some reason unbeknownst to us, it failed to post successfully—so we’re bringing it to your feeds today! And still in plenty of time for NYE, thankfully. Thank you for your forebearance.


As New Year’s Eve approaches, we authors can often be found meticulously scribing resolutions for becoming more active writers or more active in our book marketing in the coming year. Some of these resolutions are probably rehashed from last year’s list, resolutions that we just couldn’t seem to uphold. They are resolutions that have become Ghosts of New Year’s past, ever returning to haunt us and remind us of our floundering in hopes to try to inspire “real change” this time around.

2017 happy new year

Hopefully when you look back at 2016–presuming you aren’t actually the Scrooge–you will have done some great and productive things that can be built on in the year(s) to come. That’s one of the great things about New Year’s: it forces us to look ahead. It is a unique day–much like a birthday–that reminds one of the passing of time, and that another year of our lives has “just begun,” so to speak.

So with 2017 about to begin, as an author it is important to evaluate what are important aspects of your writing and publishing that you need to improve upon. If you’re like most authors, when you’re trying to formulate goals, resolutions or whatever label you want to give them, you are probably at least in part motivated by a desire to sell more books.

While marketing is not every author’s forte, it is essential to be as skilled at marketing as you are at writing, that is, if you ever want anyone to read your stuff. If you set aside time each day for writing, why should you not also set aside time for marketing?

This year, I implore self-published authors to set aside 30 minutes a day for marketing efforts. 30 minutes is a  small enough amount of time that the tediousness of such a task won’t weigh on you, but over days and weeks, it is enough time to help you make huge strides in building your audience.

In those 30 minutes you can do a myriad of things. Reach out to people on Twitter, Facebook, Google+. Reach out to blogs that have a similar subject matter as your book. Gues what? Getting featured on a blog means that you get to do what you actually love–writing–while also promoting your book. It’s a two for one!

Creating a Goodreads profile, updating your Amazon author page and updating your headshot are all also quick and easy ways to revamp your book marketing.

Another relatively easy task that can fill your 30 minute time slot is to send emails to potential reviewers. Reviews are a monumentally important marketing tool, especially when they’re reviews from respected authors or professionals. Speaking of respected professionals…it’s never a bad idea to send a signed copy of your book to your college alumni magazine as well!

In summation, this New Year, commit to a small, daily marketing effort that will pay off for years to come.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

In Your Corner: The Spice of Life

Last week, dear readers, I wrote at length about how Thanksgiving isn’t just a holiday for giving and receiving things–if it were, then it would be no different from Halloween and Christmas, save for the stitching and embroidery–but I have to be the first person to own up to the fact that what I wrote wasn’t the whole picture. Yes, Thanksgiving is about doing things and not just about a fantastic dinner spread. Yes, Thanksgiving was borne as a tradition out of a time of real need and desperation–of near starvation, to be specific.

Everything I wrote last week remains true. But it’s not everything that ought to be said about Thanksgiving. And today, the final Thursday of November and Thanksgiving Day itself, I wanted to leave room for reflection. For gratitude. For joy unmixed with lingering doubts or fears over what’s to come, if that’s possible in today’s hectic world. (Oh, let’s face it: It’s always been a hectic world. Maybe once it was safe to eat those candied apples in our Halloween buckets, but by and large life has always delivered challenges in equal measure to its happinesses.)

Ugh–let me start over.

thanksgiving spice

I want to leave the door cracked for thankfulness untouched by everything else that’s happening or going to happen. For you, dear reader. For sticking with us for so many years, for your likes and your comments and your feedback and, occasionally, for calling us out on what we need calling out on. Thank you for being loyal, for being so smart, for recommending us to your friends (or at least, we’re assuming our newer followers are here because they heard about us from someone). For being writers. For bearing the torch and mustering the determination to slog forward through thick and thin. For being ours, and for being yourselves. I know I speak for everyone else here at Self Publishing Advisor when I say thank you, dear reader, for joining us as we all walk down this road together–a road that leads to new challenges, new joys, and a new year.

You are the spice of life.

~ Thank you. ~

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Ringing in the Holidays: Christmas Edition!

We all know how wonderful it is to have holiday traditions, those things we do year after year and never tire of because they bring us nostalgia for our youth or for holidays in general. However, in book marketing, tradition in the holiday season might mean stagnation. So this year, when you’ve finished your traditions of decorating your Christmas trees, drinking egg nog, wearing tacky sweaters, caroling and hanging your stockings by the chimney with care, let us help you brainstorm some new ways to market your book.

christmas

I remember a favorite tradition of mine growing up was making a long list of books that I wanted  for Christmas; it was long enough that I’d only get some from the list, so I was always excited to see what ones they had chosen! I remember the year when I saw that tradition, which I loved so dearly, come to an end. When I ripped open the box I presumed would be full of books, I discovered that my parents had chosen to give me a Kindle that year instead. Though my attachment to tradition made my reaction seem slightly disappointed I’m sure, I realized that this was a thoughtful break from tradition on my parent’s part, because in their eyes, this provided me “all the books I could ever want.”

I tell this story, because there are ways in which we can revamp holiday traditions so that they remain in tact, but also serve our book marketing strategies. A lot of people will be putting Kindles, ChromeBooks or iPads under their Christmas trees this year, so it’s best to: first, get an ebook version of your book if you haven’t done so yet, and second, promote your ebook both before and after the holidays to boost your sales!

If one of your traditions is sending holiday cards, think about tweaking that tradition by getting custom made stamps with your very own book cover on them. Also consider adding custom book marks promoting your book, or coupons for your friends and family to download your ebook, to your holiday cards.

Heck, if you want to make book-themed ornaments, those would be great stocking stuffers too! That’d be a yearly reminder for those close to you that you are a writer, and that you might have something new out by the time they’re hanging your ornament from an evergreen branch next holiday season.

Another age old tradition that I’ve always loved is advent calendars. While that’s probably mainly because I love candy, there is something exciting about counting down the days to Christmas. Give you readers the same kind of excitement by releasing an “advent series” of your own on your blog and social media accounts. Give pieces of your story each day leading up to Christmas. Hopefully each piece of your story only further encourages people to add your book to their shopping lists!

The main message I want to send for this Christmas is: think outside the pleasantly gift-wrapped box and get creative with traditions. Don’t be afraid to try adding new twists to timeless customs.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Ringing in the Holidays: Thanksgiving Edition!

This Thanksgiving when you’re preparing to gather with family and friends, tummies longing for turkey and pie, you are most likely looking into recipes to satisfy those appetites. You may be collecting ingredients such as pecans, canned pumpkin, potatoes, gravy, or big birds. You don’t want anyone leaving your home hungry and you sure don’t want to show up to any one else’s home empty handed.

These same preparations and considerations should also be taken if you’re planning on staging any events this holiday season. Book readings also have a list of crucial ingredients that will ensure success in the form of a satisfied audience. A gathering for your audience should receive the same care and attention that a gathering for your family would, especially if your audience includes your family.

Just like any recipe, there are a few ingredients that can’t be substituted for anything else. Without them, you won’t be making much of anything. One of these ingredients is a location. A space that can both accommodate your audience and also set the mood for your event is fundamental. Don’t be afraid to utilize this holiday–which gathers those closest to us in a warm and welcoming space–to read some short snippet or your work aloud. Insert it before the meal when people say grace or express gratitude for food and family.

thanksgiving table

This brings me to another essential ingredient: an audience. Self-promotion of your event is essential, without it, don’t expect a crowd. While reading to yourself in front of the mirror is always good practice, it’s no substitute for the ears of others. Our books aren’t written for ourselves, but to share with others. Consider showing your gratitude for your family this Thanksgiving by sharing copies of your work with them.

Sharing your work implies another essential ingredient: books. This is another no-brainer. Make sure you have copies of your book to provide to those who have been inspired enough by your reading that they want to see more. If this means simply giving them away on the holiday or ordering copies for an upcoming event you have planned, always make sure at least enough on hand to supply your demand. If Thanksgiving has anything to teach us, it is that leftovers are never a bad thing.

In short, we all know we put in more time during the holidays making sure our homes look nicer for our mother-in-law’s approval and we make sure we have bountiful supplies of food to feed our nephew’s with bottomless guts. You perform the task of host during the holidays. This performance can teach us a lot about what makes a successful authorial performance. You want people who feel satisfied after they’ve received your offerings–be them of food or words–and it’d be ideal if they took home some leftovers–be them from your refrigerators or libraries.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com